Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

Building a business in public on LinkedIn™ is a challenge. 

The internet has changed. AI slop is everywhere and everyone is trying to figure out how much to share? 

Should you share selfies?
Do you need video?
How much of your personal life do u disclose?
Why do posts about pizza do better than talking about ur business?
Is AI safe to use? 

It's a lot to figure out.

You also have a real business and a reputation to uphold. 

You want to take advantage of more opportunities through visibility on social media, but you know there are privacy risks that come with that.... 

Most AI models take your data and sell it. 
Most social media platforms take your data and sell it.
Most marketers don't understand this, which can expose your company.

That's where I come in. 

I've been marketing for over 10 years on social media, built over 250k followers across all platforms, and I've ghostwritten for some of the biggest personal brands in the world. 

I've shared some of the most unhinged content you will ever see. Streamed drunk from the Scottish highlands, given away 1000s of dollars of pizza, hosted live meme competitions and roasted other influencers LIVE...

I've also been banned over 10 times on LinkedIn and experienced a lot of drama by sharing real opinions that not everyone enjoyed.

So you could say I've learned the hard way how to find the line for what to share and how much to share. 

Despite the wild journey, I do value privacy and staying hidden. 

It takes skill to build a personal brand that not only generates revenue for your company but also remains secure and private. 

But the truth is finding that line between private and public is hard. 

I help you find that line.
I help you use AI without giving away all your personal info.

So if that interests you give me a follow and subscribe to my free newsletter that dives deeper on how to use private AI, approach social media minimally and make it your slave and not vice versa. 

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝗔𝗜 𝘀𝗮𝗳𝗲𝗹𝘆?

Follow me and subscribe to my email list to learn how to use AI tools safely and securely without exposing your data and private life to the world. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack. 

--

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗻 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗽𝗼𝘀𝘁?

Email me at luke@wizardofoddmarketing.com

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

Hollywood is no longer relevant. 

We don't watch movies. We don't care about celebrities. 

And now.... We don't need the directors or big budgets either. 

Everyone focus on the doom and gloom of AI.

But AI gives the small creators a chance. 

This animated holiday short by Artlist was made by 3 people in 3 weeks. 

No Studio. No massive budget. 

Just AI tools on Artlist. 

Try it here: https://lnkd.in/ejKNGHgQ

In 2025 you can create almost anything with the right tool, a creative skillset and a determined mind. You don't need a big budget or famous movie stars (I guess u could make an hot AI avatar tho)..

Now with that being said...

I'm gonna go put on the Hobbit because for some reason I enjoy watching that trilogy over the holidays!!

PS What's your go to holiday Christmas movie?

Brand partnership • I got banned 10x so you don’t have to. Learn to separate your private and digital life by using AI tools securely (and discover how to build online without the drama).

I have been banned over 10x on LinkedIn. 

The brutal truth is the system ain’t fair…

In business and in life those willing to cater to the system (and exploit you) end up profiting from it. 

Social media has made this reality worse. 

It’s not about how skilled you are.
It’s about how skilled you can talk. 

(& it’s about who u know aka how good you are at kissing up to leaders and using errr befriending them on your climb to a seat at the table)

I decided this rat race wasn’t for me. 

So I’m playing a different game now. 

Rebuilding in the shadows. 
Learning new skills. 
Making new friends…

Friends that are hackers, rebels and the anonymous geniuses defending digital freedom…

Because look, complaining about broken systems accomplished nothing…

Action wins. 

PS Hi LinkedIn. Who’s still here?

2 posts in a week whoa 🤓

Luke M

Vibe coding has risks. But you can deploy securely.

4 ways to use replit safely (in an isolated work sandbox)

Let's be real. The idea of just telling an AI to build an app feels fast and loose. Because it is.

AI suggestions can be riddled with vulnerabilities. replit's own research says up to 40% of them can be insecure.

So, just blindly trusting an AI to write your code is like leaving your front door wide open.

You don't do that.

But you also don't have to code like it's 2005. The power of vibe coding is real, you just have to be smart about it.

It's about control. It's about isolation.

I run my digital life in sandboxes. replit is no different. It's a powerful tool, and I use it inside my secure workflow. Here's how I do it without exposing my data:

1. 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗮𝗿𝗲 𝗻𝗲𝘃𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗱𝗲. 
  
This is non-negotiable. Hardcoding API keys is a rookie mistake. replit's built-in Secrets manager encrypts them and keeps them completely separate from your source code. I can even set them at the account level and reuse them without ever pasting them into a prompt. Simple.

2. 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝗶𝘀𝗼𝗹𝗮𝘁𝗲𝗱. 
  
Just like I use different OS environments, replit runs every project in its own isolated container on GCP. This is a fundamental security principle. Your app isn't touching other apps. It's sandboxed by default.

3. 𝗜 𝗯𝘂𝗶𝗹𝗱 𝘄𝗶𝘁𝗵 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗔𝗽𝗽𝘀. 
  
Not every idea needs to be public. For anything sensitive, I use replit's Private Apps feature. Only people I invite can access them. You decide who gets in. Not the entire internet.

4. 𝗧𝗵𝗲 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁. 
  
Replit builds full-stack apps by default, separating the front-end from the back-end. This means sensitive logic and data processing happen in a secure, hidden environment, not in the user's browser. It's the right way to build, and it's automatic.

The point isn't to avoid powerful tools. 
It's to use them without becoming the product.

You can move fast without sacrificing security. 

You just need the right environment and the right controls.

PS Do you vibe code? (How do u protect your data if so...)

Start here: https://lnkd.in/ecZX3z4S

I used to spend 8 hours a day engaging on LinkedIn. 

In 2025 I spent less than 30 minutes a day... 

So why change?

Well for starters I shut down a lot of things this year. I ghosted the platform for months, I shut down my old businesses and went into the shadows to consider a rebuild. 

But last year a lot changed on the platform.

Commenting alone is now far less effective for growth.

There are too many AI comments.
There are too many thought leader ads.
There are too many virtual assistants focused on ROI.

The odds of your comment alone being seen, considered and replied to simply went down a lot. 

So here's what I have been doing in Q4:

I comment for 15 minutes a day.
I make sure each comment is interesting.
I follow up the comment with a simple DM. 

(oh and yes I remove all my comments, posts and footprint 30-60 days after with a pretty cool AI tool.... DM if your curious why I do this!) 

No you wont get a ton of reach or follower growth this way!

But you will start conversations....

PS Have you changed your strategy in 2025?

I got banned 10x so you don’t have to. Learn to separate your private and digital life by using AI tools securely (and discover how to build online without the drama).

It's easy to get 1000 likes a post (like I used too)

Here's how to be a LinkedIn influencer: 

1. Talk about LinkedIn. 
2. Be good looking and post pictures.
3. Write short, broad content. 
4. Spend all day commenting. 
5. Do this for 90 days. 

OR 

69. Pay a team to do it all for you. 

But here's the truth about this blueprint. 

You missed the window when this was possible for anyone. It's too late now on LinkedIn to do this organically. The market has changed, agencies don't work as well, organic is dying and this actually isn't the best strategy unless you want to pretend the old system still works. 

The better way? 

Cut the dopamine. Pick a niche. Speak to that niche. 
Accept less reach. Accept slower growth. 

But reach a very targetd audience. 

In summary...

You need a real skill and a real niche to focus on.

The generic LinkedIn growth expert is playing an old game to take your hard earned money by fooling you with cheap dopamine. 

You will never become them. 

You don't need a personal brand.

You just need to be an expert with a real skill and a specific niche.

PS Who bought cool AI tools for Black Friday?

I changed my profile picture to a cartoon for 6 months. 

Here's what it did for my business....

1. I gained -1000 followers in 189 days.
2. I gained - 90% profile views in the last 90 days. 
3. I gained -500 subscribers in 2025. 
4. I have 0 comment on revenue :D

All jokes aside... 

Cartoon profile pictures are a challenge on LinkedIn. 

People like faces. It's the cost of doing business here.

During this 6 months I learned a lot.

I've cleaned up years of accounts and content. 
I've learned to separate public and personal data.

I have a work environment (with tools and an email).
I have a personal environment (on separate devices).

I have decided to use my name and face here for now.

Because the truth is....

Altho I scrubbed years my content, comments and likes I do not have the hacker skills as of yet to remove all the video clips, pictures and posts shared about me by other digital creators.

It seems I did too good a job at marketing myself lol.

PS How was your 2025 internet person?

I now separate work and my personal life.

But not for balance... I do it for privacy.

If you wanna work 16 hours a day and find joy in that then I see no reason at all to say that's unhealthy. 

So this post isn't about encouraging balance.

I mean, I'm the guy who posted 3x a day and spent 8 hours+ a day commenting and connecting on LinkedIn for years who now has a cartoon profile pic, posts 1x a week and barely comments...

I enjoy the unhinged and unbalanced life.

More fun. More purpose. More stories.

And yet I've worked hard to seperate personal and business in 2025.

That's meant shutting down a lot of social media accounts, AI tools, services, clients and ways that I show up on the internet. 

I use Linux for personal stuff.
But Windows for work. 

I use a rebuilt android OS for personal stuff.
And only use an IPhone hardened for work.

I still post on LinkedIn for work. 
But I removed all pics and stories connected to my life.

I could go on and on...

But for me, seperating work and my personal life hasn't been about balance. It's been about privacy and being more intentional with my time, my words and my efforts... 

I believe the internet is no longer a place for authenticity. 

It's simply a place to do commerce. 

So look, do you but if your password is the same for your bank and your LinkedIn account....

Maybe it's time for an audit of yourself eh peasant? 

🧙‍♂️

Do you share your live location with social media apps? 

I do not. Here's a quick why/why not list... 

✅ Positives to location sharing:

It's convenient (easy to meet up & connect)
It's social proof (events, hotspots, clout)
It gives you steak recommendations. 

✖️ Negatives to location sharing: 

It creates movement patterns for 1000s to study.
It allows your data to be harvested more easily.
It establishes a physical digital footprint.

I have always been careful to not share my live location.

I analyze every photo or post written and consider what kind of footprint I'm leaving behind. 

Am I paranoid? 

Perhaps... But this elder-millennial is gonna keep walking the line between using tech and disappearing into the shadows..

PS Sharing any photos adds to your risk. 

This photo has clues in it. 

Where do you think this photo was taken?

The gatekeepers are losing their grip.

For years, "world-class" meant big budgets, big teams, and exclusive tools. You had to be part of the club.

That era is over.

AI has kicked the door down. A new report from Artlist, based on insights from 6,500 creators, calls this "The third wave of democratization."

What does that mean?

It means anyone with a laptop can now produce studio-quality work. It means a couple of skilled individuals can take on companies in the hundreds. It means the playing field is wide open for anyone willing to learn.

Of course, when anyone can make anything look perfect, the game changes.

It's no longer just about technical skill. It's about taste. Vision. Strategic thinking.

As the report says, direction now matters more than ever. AI handles the production, but only you can choose the ideas that move people. Your choices are what set you apart.

This is why I find AI so appealing. It's not about replacing humans; it's about empowering the ones that choose to accept the new game. It is the great redistributing. An opportunity for anyone willing to learn, not just those with deep pockets.

The little guy has a chance. The rebel. The creator with a dream. The expert with a real skill.....

I think that's pretty cool.

PS if you want to read more about the state of AI check out the AI Trend Report 2026 from Artlist (who sponsored this post).

https://lnkd.in/gf7e8aXE

How to pay $0 with 9 private AI tools.

(I replaced my tech stack with these brands)

This summer I quit using most AI tools that required overpriced monthly subscriptions/credits and stored my data in their clouds. 

So I had to replace 99% of my tools. 

From $500 to less than $25 a month.

Here's my list:

Notion >Crypt(.)ee for note taking and ideas.
Airtable > AppFlowy for content management.
G-Suite > Proton for secure email and file hosting.
ChatGPT > Okara for private open source AI. 
Loom > Cap so I can record my screen with video.
Perplexity > DeepSeek with Ollama for research.
Canva > Penpot for self hosting creative assets.
Manus > Venice for AI research purposes.
Slack > Signal cz I don't need all the fluff.

So yeah this list is a lot longer.

But I know your attention span is short.

I'm still getting used to some of these new tools.

(and I paid for Proton Premium too btw)

The truth is, it's inconvenient. 
I was used to my tool stack. 

Learning new software and setups is a challenge.

But avoiding subscriptions the best I can and maintaining max control of my data is my decision maker.

PS Yes I left out the self-hosting tools and process...

(I gotta make you follow for more somehow right?)

I am a terrible community leader. 

So join my group chat for remote workers to kick off 2026...

5 years ago I ran a free Discord during lockdowns that featured:

Meme battles.
Free pizza. 
Daily chats. 
Live gaming sessions....

Yes. Yes it ended with me firing all my admins, unhinged topics/rants and a slow descent into madness that ruined a community of 1000+ remote workers...

So why do it again? 

Well since I ghosted LinkedIn for most of 2025 I'm curious if anyone will join and I'm curious how many of you work remote, feel like there's no community online anymore and just wanted a place to chat with some fellow nomads.

This time I'm hosting on telegram. 

It's free. Not sure about pizza. No growth tips or value given.

Just simply a remote workers hangout place during your work days.

If that sounds cool comment WOO and I'll send u the link.

PS How long will this chat last?

Merry Christmas to everyone scrolling the LinkedIn feed alone with a half eaten box of chocolate...

You are either a workaholic OR...

The holidays are a hard time for you. 

If that's you comment GRINCH and I'll share a link to my free telegram chat for remote workers. 

Come hang out while you finish that box of chocolate.

No grift. No growth tips. No value except a casual online chat.

Oh and maybe a meme battle lets see what happens.

Happy holidays!

PS I'm grilling a steak tonight how about you?

Video Marketing & Social Media Strategy, Training, & Coaching for 7-8 Figure B2B Companies | Stop Outsourcing Your Content And Start Building Your Own Team | Founder Of Impaxs Marketing

Outsourcing all of your content to a "Content agency" simply does not work anymore. 

And if you're like a lot of the 7-8 figure B2B companies we've helped over the years, you've felt this while working with traditional agencies.

- Content that doesn't perform in the social media feeds 
-"Marketing" posts that just don't feel like YOU (Not your authentic voice and brand)
- They say they "Can do modern video" but it's really out of their scope and it shows in how they deliver
- The agency is slow to get back because they are managing 20-30 other clients just like you 

And yet they charge 5-10k+/month for sub par results....

My friends...there is a much better way.

A way to increase revenue and make your brand stand out by building an internal content team that delivers more effective content, faster, and in your voice-no agency required.

That is exactly what we help you do with our proven Infinite Clients System™

✅ Develop a compelling brand story and POV to consistently attract high-value clients.

✅  Create a scalable content strategy and AI-powered workflow built to drive growth across every channel — not just social media.

✅  Help you assemble an in-house content operation and team built for your business and your goals.

✅  Coach and develop your team to ensure you produce consistent, high-quality content that converts into qualified leads and new clients.

✅  Act as your strategic CMO — aligning content, marketing, and team efforts to drive measurable business outcomes.

✅  Drive real ROI from your content by consistently attracting high-intent leads, increasing pipeline velocity, and closing more deals.

It feels good to have your OWN (In house) content operation that drives inbound leads, builds brand, and helps you grow your business.   Once you do it...you'll never go back to outsourcing again.

If you're ready to take control of your content, empower your own team, and shed those costly marketing agency costs, let's have a chat! 

To book a call with me or learn more about our services and pricing, check us out here at https://impaxs.com 

Or just send me a DM now and talk to me directly!  

Thank you,

Alex B Sheridan

Last week I signed a client who’d been following my LinkedIn content for 22 months.

They watched dozens and dozens of my videos.

They even saw me speak on stage live.

On the call they said, “It feels like I already know you, Alex!”

THIS my friends, is what video content + a great content strategy does. 

In case you haven’t been paying attention you are battling every single competitor out there for 2 core things:

1.) Attention
2.) Trust 

You have to get attention or you cease to exist in your buyers mind so this is numero uno.  

Once you get that attention though, you have to earn their trust so they see you as the person or company that can genuinely help them solve their critical and urgent problem. 

Sometimes they reach out after 1 or 2 pieces of content and it just happens to hit at the right moment (Not usually, but it’s happened)

Other times….its 22 months. 

Average….3-6 months

But when they show up ready to buy.
And they’re excited and saying you were their “A choice” by far.

The sales process is a heck of alot more fun and significantly faster. 

This should be every single company's goal heading into 2026.

To be the company that wins the attention…and earns the trust.

And you do that by leveraging three things in the world of content marketing I call the 3 S’s:

-Strategy
-Systems 
-Skills 

When you and your team have those 3, you’ll be the go to brand in your industry, no question about it. 

❤️ABS  Alex B Sheridan

In House Content Marketing That Drives Revenue Without Agencies | Content Marketing Strategy, Coaching, & Training For 7-8 Figure B2B Companies | Founder of Impaxs Marketing

I’ve never missed one of my kids birthdays or events because of business.

Not one.

Now, I’m not gonna pretend I haven’t been grinding late at night…
Or that there weren’t times I had to work when they wanted to play.

Of course you have to make tradeoffs to grow a business and build the life you want. 

But I refused to be one of those Founders that missed their kids growing up because they wanted to build the “Next Uber” 

And I’m perfectly fine with that. That’s not my life vision. 

All your kids want from you is your love and time. That’s it. 

This came up in a conversation I had with Matthew Sidman when I had him on the Founder Talk Podcast. 

We got off the topic of business for a minute and just got real.

He shares the same belief that I do and brought up a phrase multiple times on the show that he lives by:

“Never miss a moment” 

It’s something that I always have to remind myself of because like you... I am ambitious and am building something special with my businesses.  

But NEVER at the expense of my kids. ❤️ I believe you can do both. 

During the episode we also talked about resetting your business and bringing it to the next level (And what that takes to do that for 2026).

Really great episode and such a pleasure having Matt on the show!  

Check out the full episode here: https://lnkd.in/eGnYWHkR (New website LIVE!!) 😎

My LinkedIn friends, I need your help 🙏

I want to start going LIVE on LinkedIn every single week on my Founder Talk Podcast channel for you!! (an extension of the podcast brand).

UPDATE: We hit over 150 and can now go live!! Thank you all for your support!!

To unlock LinkedIn Live, the page needs 150 followers.
Right now, we’re at 107....so we’re so close!

These lives won’t be random or "Ask me anything"

It'll be a LEGIT production, centered around Founders/entrepreneurs and we'll bring you:

👉 What’s happening in the world of entrepreneurship (and how it affects you)

👉 Insights and behind-the-scenes from our podcast, and new guests jumping in to join us on the live!!

👉 Real, practical takeaways you can apply in your business

👉 Live Q&A throughout every session

It’s going to be interactive, value-packed, and founder-focused.

So… help a brotha out 🙌

Hit that follow on the Founder Talk Podcast page so I can start live streaming for you and take LinkedIn to a whole new level!!!

This will be something you have not seen on this platform before...promise you that.

(And yes, we’ll be streaming live on YouTube as well.)

Appreciate you. ❤️

If you’re posting content but not winning clients, this might be why.

Most founders assume it’s because:

“We’re not on the right platform”
“We need better hooks”
“We should be doing more video”

And sure, that may be true.

But almost every time, it comes back to one thing first:

👉 There’s no performance-driven culture around content marketing.

When I come into a 7-8 figure B2B company I ask: “How do you measure success on LinkedIn and social?”

And the answer is usually some version of: “Well… we’ve been posting consistently but not really seeing anything from it…”

That’s activity.
Not performance.

When content isn’t tied to clear goals, KPIs, and accountability,
it almost never turns into pipeline.

And it certainly doesn't position you as the go to company in your space that wins attention and earns trust. 

Because nobody owns:
-how success is defined
-how progress is tracked
-how quality is enforced
-how people improve week over week

You can plug great tactics into a low performance culture and still get nothing.

If the bar is low, the output will be low.
If no one flags bad content, bad content becomes the standard.
If no one coaches, no one improves.

And that’s exactly why you see:
-AI-generated posts that are obviously chat gpt
-surface-level thought leadership
-random announcements
-inconsistent messaging across channels

It’s not a tactic issue.
It's a culture + strategy issue. 

And sometimes the right move is bringing someone in.
Not because you failed. But because high-performing teams know when there’s a gap.

Skills gap.
Strategy gap.
System gap.

The teams that win are the ones willing to admit it and fix it asap. 

If your content isn’t driving revenue, I’d start by asking yourself this HONEST question:

Do you have a proven content strategy and a performance driven culture that supports one?

Got questions on this?  Hit me in the comments and I’ll answer em! 

❤️ABS Alex B Sheridan

I don’t hire people off interviews anymore.

Cause anyone can say the right things for 60 minutes.

Everyone’s a rockstar.
Everyone’s “done that before.”
Everyone has a portfolio they may or may not have actually created.

So now I ask to SEE THEM in action before they get the job.

I give them real work, real expectations, and a clear deadline....and pay them for it.

For the marketing roles we hire for (Content managers, podcast managers, social media managers, video editors, etc.) we often run a paid assessment.

Example for a podcast manager.  They'll do the following:

-Trim a long-form video into shorts
-Write the hook, headline, and post copy
-Make a quick thumbnail
-Lightlly edit the video
-Create show notes

We review the work and then they walk us through why they did what they did.

I don’t just wanna see the output.
I wanna see how their mind works.

This gives us solid insights and allows us to see how they actually perform in the role. 

It's stuff you'd never get from just an interview.

It doesn't tell the whole story, and it's not a 100% accurate in predicting job success. But it does help shape who we select and it's worked pretty dang well so far. 

(And yes, we still interview too) 

Do you test people before you hire them?  Would love to know in the comments! 

❤️ABS Alex B Sheridan

2019: I questioned if my content was "Good enough" 
2020: I questioned if my content was "Good enough" 
2021: I questioned if my content was "Good enough" 
2022: I questioned if my content was "Good enough" 
2023: I questioned if my content was "Good enough" 
2024: I questioned if my content was "Good enough"  
2025: I questioned if my content was "Good enough" 

And in 2026, I will do the same. 

I actually think this is part of what keeps you humble and driven as a creator. 

It doesn't mean I'm not confident or convicted, I certainly am.

It means I have a healthy dose of criticism for my own content because I want it to be highly valuable for my audience and clients. 

It DOES NOT mean that I use that as an excuse to not publish content. 
(Perfectionism is insecurity negotiating a delay)

It means that even when I am questioning my own content, I still post that s#%$! 

The CEO of Nvidia was on Joe Rogan and even he said every day he feels like it could all be lost if he doesn't work hard and stay grounded.  He's "Never had it all figured out" and almost went bankrupt and lost the company several times. 

That's what you need when you're building a personal brand. (And a business)

The moment you think you're "The man" or "The woman" or that you "Made it", you're FINISHED. 

Be confident in YOU. 
But also realize that you will always have alot to improve and work on. 

If you're not out here turning your company into a mini media company so you can win attention and earn trust daily--I think you are missing one of the biggest opportunities out there right now. 

But to do that you gotta be willing to get past your own self doubt, insecurities, and limiting beliefs first. 

This is for YOU.

The CEO with a big message and a even bigger impact… who hasn’t started showing up publicly.  Yet.

💪❤️ ABS Alex B Sheridan

I want all of you to look at your last 20 posts on LinkedIn.

And ask yourself this: 

If you sent those posts to 100 prospects (dream clients)… would at least 15 of those posts make them say:

“Whoa… that’s a blind spot we have that's worth solving.”
“Never thought of our problem that way, this is really helpful.”
“This is a great strategy or tactic we can we implement today.”
"When we're ready to make this change, we're calling these people!" 

If not…

Your content (strategy) is broken and misaligned.  And it's highly unlikely you'll convert. 

Because THAT is the stuff that inspires action from your buyers, especially in B2B.

That gets people reaching out, visiting your site, and booking calls.

Not the “going through the motions” posts.  Or. the "We're just trying to stay active" posts. 

So… go look at your last 15- 20 posts. 
Be brutally honest.
Break them down.

Would YOU reach out to YOU?  👀

Are you educating and inspiring?
Are you shifting perspective with a unique POV?
Are you giving strategic/tactical advice?

Or are you just posting…

90% of the B2B companies that pay me to either audit their content or help them build in-house content machines....are just posting.  Until we change that 😎

❤️ABS Alex B Sheridan

#b2bmarketing #contentmarketing

Founder: “How many leads will we generate in the first 3–6 months of doing organic content marketing?” 

Here’s the honest answer: 

It’s impossible to tell

That’s like asking:

“What’s the exact price of Bitcoin going to be in 3 months?
Or "What’s the price of Tesla stock in 6 months?”

Not even the best investor on the planet can predict that with certainty.

But what we CAN do is look at the macro picture & key indicators:

For investments/assets, it might be: institutional adoption, business trajectory, technology, sentiment, etc.

For content marketing it’s the following: 

Do you think it’s valuable to be in front of your ideal customers every single day?

Do you think it helps to become the most trusted company in your category because you share what others keep hidden?

Do you think it’s smart to constantly share customer success stories and real results?

Do you think prospects might trust you more if you solve their problems for free online before they ever talk to sales?

If all your dream customers were sitting in a conference room, would it be a good idea or a bad idea to go speak on that stage?

LinkedIn + content is that stage. Every. Single. Day.

Can I tell you exactly how many leads you’ll get from that in 90 days?

Nope. 

I CAN show you what we’ve helped clients achieved (Videos are on our website) 

I CAN also tell you this: 

If you’re patient,
if you do it right,
if you stay consistent…

You will get leads.
You will build a brand.
You will create unfair advantages your competitors can’t copy overnight.

So if you’re looking for some guaranteed “20 leads in 27 days” hack…

I’m not the one. 

But if you’re ready to build the thing that actually changes the trajectory of your business…

Let’s roll!

❤️ABS Alex B Sheridan

#contentmarketing #b2bmarketing

Amazon is brilliant.

They did something most big companies were too slow (or too arrogant) to do:

👉 They became a media company.
👉 They produced a TON of content. (Amazon Prime)
👉 They realized if they won people’s attention, they’d win their loyalty for life.

The same thing has been happening in B2B for years… but most 7-8 figure CEOs still haven’t figured it out.

It's not a 30-day quick win, "Get us leads tomorrow" tactic
It's a CHESS MOVE

It's a long-term, brand-building play that helps companies dominate entire industries.

And look at Amazon’s content strategy closely…
Their content is NOT:

“Here’s where the Amazon corporate team is going!”
“Here’s a new feature we launched!”
“Here’s our Q3 update!”

Because nobody cares about that and everyone would instantly un-subscribe to Amazon Prime. 

Instead, they build world-class shows and films like:

🎬 The Tomorrow War
🎬 Jack Ryan
🎬 Fallout
🎬 The Boys
🎬 Air

It's one of the big reasons we've produced the following each year:

-Edu-tainment videos
-Behind the scenes content 
-Educational text posts and emails
-Podcast/Show (Founder Talk)
-Events (Live and virtual)

And this has been a massive driver in my company's year-over-year growth
 
If you want to:
-Change your industry
-Become the category leader
-Grow every year
-Build a brand competitors can’t touch

Then your focus in 2026 is clear...

Become a media company and produce high quality content.  
Own the hearts and mindshare of your customers.  
 
❤️ABS Alex B Sheridan

#contentmarketing #b2bmarketing

Michael Jordan was an a$$hole.  
At least that’s how a lot of his teammates felt.

But they also won 6 championships in 10 years.
So… I guess it worked.

Was his leadership style intense?  Absolutely.

Winning mattered to him more than comfort.

And if you weren’t committed at that level, you didn’t last very long.

But if you were committed?

He pushed you.
Pulled more out of you than you thought you had.

And elevated you to a level you probably wouldn’t have reached on your own.

This came up on a recent Founder Talk Podcast episode in conversation with Jennifer Guzman, and she explained it perfectly.

BJ Armstrong once got asked whether Michael Jordan was a nice guy or an a$$hole.

His answer?

“He was an a$$hole—because he knew he had to be in order to get things done.”

Then there’s that famous MJ clip where he talks about leadership being a sacrifice.

About pulling people forward when they don’t want to be pulled.  Being on the front lines.

Taking the hits your team isn’t willing or able to take.
And then he says something that most leaders are afraid to say out loud:

“This is how I lead. This is how I play.
 If you don’t want to play that way, don’t play that way.”

At the end of the scene, he gets emotional.
You see the human side of it.

The toll.
The beatings.
The weight of carrying it all.

Did he regret it?
No.

Great leadership isn’t about being liked.
It’s about standards.
Commitment.
And being willing to go first and take the hits, even when it costs you.

We had a really honest conversation about this on the podcast, and I think a lot of founders need to hear it.  

Watch the full episode here: https://lnkd.in/eGnYWHkR

What is your take on MJ's leadership style?  Love it or hate it?

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