Leadly

Head Of Agency

Kurve

I’m the lead partner for paid social activities at Kurve. Primarily Facebook ads in Europe.

The industries I focus majority of my time on are:
- Consumer electronics
- Consumer goods
- Health & fitness

I focus on:
- Solving complex problems around attribution
- Incrementality testing
- Creative large scale test & learn
- Optimisation
- The most beautiful reports you’ve ever seen
- Smashing ROI targets so my clients sing praises of me and get a raise from their boss

Performance Marketer

Property Investments UK

Digital Marketing Consultant

SV-Digital

Senior account manager at one the of UK's leading digital marketing agencies. Handling a wide-variety of accounts from different industries including education, e-commerce, health and influencer brands.

Combining buyer psychology and sales with a digital strategy to grow (and help scale) brands and businesses.

Senior Account Manager

Luke Nevill Consultin

I've been working as a digital marketing consultant for the last 3 years specialising primarily in Facebook and Instagram advertising.  Working in primarily the B2C market (small amount of B2B) across multiple verticals. 

As the years have passed my skillset has broadend and I have developed a specialist set of skills which include;
+ Digital strategy 
+ Data analysis & reporting
+ Campaign optimisation and scaling 
+ Clear testing and validation processing
+ Copywriting and creative testing 
+ Market research and competitor insights

I help businesses leverage paid acquisition to increase revenue and bottom line profits.  With a strong emphasis on paid social, I operate in a systematic style whilst heavily focused on campaign performance. I have spent hundreds of thousands in advertising spend whilst helping a large variety of businesses scale as a result.

This is how I work with my clients;
- Understand and analyse your companies best performing channels alongside your competitors performance
- Establish KPI’s on both a channel and company level 
- Analyse the market and develop a strategy to match KPIs
- Manage advertising budget to ensure its spent in the most profitable way
- Curate a range of creatives for all the campaigns that are operating to generate results
- Optimise campaigns accordingly to ensure results are achieved
- Build reports to share and discuss with the team  
The clients I work best with are driven, hard working and they want to see their business impact the world in a positive way. In addition they need to understand the volatility of digital marketing (at times) alongside wanting to work together rather than individually - this will always produce the best results long term.

If you’d like to know a bit more about me here are some career highlights;
- Ran my own gym for 3 years and built it to over 150 members in my hometown of Welwyn Garden City
- Worked my way up from Junior to Senior Account Manager within 6 months at a digital marketing agency 
- Spent millions of pounds on advertising on FB & Instagram

Like the sound of me? Great, send me a message on LinkedIn.

Luke Nevill

Performance Creative Strategist | I Help DTC Brands spending $20k-$50k per month on Meta create Direct Response Ads

In 2019, I left a secure 7-year 9-5 job and started my journey clueless in dropshipping

I lost my hard-earned savings, so I had to ask my parents to pay my rent

All I had left was my laptop and a big dream, so I began to learn how to run ads on Meta

In 2020, a marketing agency gave me a chance to freelance on a client's ad account. That changed everything.

Now, I manage over $100k+ in ad spend per month for various DTC brands and consistently double their returns

If you're looking to elevate your brand’s ad performance and are spending over $20k-$100k+ on ads, 

Here’s how I can help:

1. Make better ad creatives that hook customers' attention and convert.
2. Simplify your ad setup so you can eliminate the guesswork on your own.
3. Double your return on ad spend in 90 days

Or, if you want more personal support:

DM me 'review' for a full creative ad breakdown and a free audit of your ad account.

Also, follow me on LinkedIn for actionable tips on how to grow your DTC brands.

Ladie Pabillar

How I Write Meta Ad Briefs Using the 3C Framework
(and why it works with Meta's Andromeda update) 

Andromeda changed the rules. 

Small tweaks don't scale anymore. 
Similarity penalties hit faster. 
Headline swaps, Flagged as duplicates. 
Testing minor edits won't unlock new reach. 

Scaling now requires creative that looks, feels, and speaks like a completely different idea not just a variation. 

Here's the exact framework I use to brief ads for my clients 👇

Growth & Performance Marketing | Writing about Meta ads & AI-powered creatives | Scaled 7+ consumer brands past $100K/mo

How I Write Meta Ad Briefs Using the 3C Framework

The Real Goal of Meta Ads 
(It’s Not What You Think)

The goal of running ads on Meta isn’t to sell.
The goal of an ad is to get attention. 
The goal of attention is to earn a click. 
The goal of a click is to spark interest. 
The goal of interest is to build trust. 
The goal of trust is to create desire. 
The goal of desire is to drive action. 
The goal of action is to build a customer.

Most brands try to skip straight to the sale.

That’s why people ignore them.

When you run your next campaign, remember:

Your job isn’t to sell. 

Step 1 is to make someone care enough to listen.

Black Friday doesn’t reward great marketers.  It punishes the unprepared ones.  

Every year, I watch brands chase ROAS while bleeding margin, scrambling over stock, and killing good ads out of fear.  

BFCM doesn’t expose Meta it exposes your systems.

Here are the 6 lessons I learned from Launching Black Friday Ads.

6 Lessons from Launching Black Friday Ads

A huge mistake I see in ad accounts every week

Writing copy without a formula.

Here’s the truth 9-figure brands don’t wing it.

Their ads look simple, but every headline, hook, and line follows a structure built to sell.

Once you study enough of them, you start seeing the same patterns repeat.

These brands aren’t guessing what works. 

They’re using frameworks that turn creative into conversion.

Here are 6 copy formulas they use to do it.

taplio

The Battle

Luke Nevill

Ladie Pabillar

Followers

Posts

Engagements

Likes

Performance ScoreLadie Pabillar's LinkedIn Performance

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taplio

The Battle

Luke Nevill

Ladie Pabillar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ladie Pabillar's LinkedIn Performance

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Performance ScoreLadie Pabillar's LinkedIn Performance