Leadly

Head Of Agency

Kurve

I’m the lead partner for paid social activities at Kurve. Primarily Facebook ads in Europe.

The industries I focus majority of my time on are:
- Consumer electronics
- Consumer goods
- Health & fitness

I focus on:
- Solving complex problems around attribution
- Incrementality testing
- Creative large scale test & learn
- Optimisation
- The most beautiful reports you’ve ever seen
- Smashing ROI targets so my clients sing praises of me and get a raise from their boss

Performance Marketer

Property Investments UK

Digital Marketing Consultant

SV-Digital

Senior account manager at one the of UK's leading digital marketing agencies. Handling a wide-variety of accounts from different industries including education, e-commerce, health and influencer brands.

Combining buyer psychology and sales with a digital strategy to grow (and help scale) brands and businesses.

Senior Account Manager

Luke Nevill Consultin

I've been working as a digital marketing consultant for the last 3 years specialising primarily in Facebook and Instagram advertising.  Working in primarily the B2C market (small amount of B2B) across multiple verticals. 

As the years have passed my skillset has broadend and I have developed a specialist set of skills which include;
+ Digital strategy 
+ Data analysis & reporting
+ Campaign optimisation and scaling 
+ Clear testing and validation processing
+ Copywriting and creative testing 
+ Market research and competitor insights

I help businesses leverage paid acquisition to increase revenue and bottom line profits.  With a strong emphasis on paid social, I operate in a systematic style whilst heavily focused on campaign performance. I have spent hundreds of thousands in advertising spend whilst helping a large variety of businesses scale as a result.

This is how I work with my clients;
- Understand and analyse your companies best performing channels alongside your competitors performance
- Establish KPI’s on both a channel and company level 
- Analyse the market and develop a strategy to match KPIs
- Manage advertising budget to ensure its spent in the most profitable way
- Curate a range of creatives for all the campaigns that are operating to generate results
- Optimise campaigns accordingly to ensure results are achieved
- Build reports to share and discuss with the team  
The clients I work best with are driven, hard working and they want to see their business impact the world in a positive way. In addition they need to understand the volatility of digital marketing (at times) alongside wanting to work together rather than individually - this will always produce the best results long term.

If you’d like to know a bit more about me here are some career highlights;
- Ran my own gym for 3 years and built it to over 150 members in my hometown of Welwyn Garden City
- Worked my way up from Junior to Senior Account Manager within 6 months at a digital marketing agency 
- Spent millions of pounds on advertising on FB & Instagram

Like the sound of me? Great, send me a message on LinkedIn.

Luke Nevill

Digital Web Solutions

Senior PPC Analyst

Select Source International

•	Developing and executing comprehensive PPC strategies.
•	Oversawing the management of 25-30 campaigns across various platforms (Google Ads, Bing Ads, and other relevant platforms).
•	Generating regular performance reports, providing actionable insights to the stakeholders.
•      Developing comprehensive email marketing strategies aligned with overall marketing objectives.
•	Collaborating with the creative team to ensure cohesive messaging across all campaigns.
•	Implementing CRO strategies to enhance landing page performance.
•	A/B tested various elements to refine and optimize landing page design and user experience.
•	Integrating Google Tag Manager with various third-party tools, including Google Analytics, Google Ads, and other marketing platforms, to streamline data sharing and enhance campaign tracking.
•	Spearheading the seamless integration of HubSpot CRM with PPC advertising platforms, such as Google Ads and LinkedIn Ads.
•	Utilizing UTM parameters and other tracking methodologies to accurately attribute leads and conversions to their respective PPC sources.

Senior PPC Executive

InstaServ India Pvt Ltd

• Managing Google Ads, Facebook Ads and Microsoft Advertising campaigns and defining campaign 
goals.
• Planning, coordinating, analysing and optimizing Google Ads, Facebook Ads and Microsoft Advertising 
campaigns.
• Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, 
increase ROAS and increase lead Revenue.
• Maximizing Search revenue within managed accounts and meet performance standards defined by the 
clients.
• Handled monthly media spends of over $200k while successfully delivering a ROAS of 300-400%. Also 
managed to control the CPL well within the targets shared by the client.
• Managing Dynamic Search Ads, Remarketing Audiences, Display Advertising and Shopping Campaigns.
• Organizing accounts into logical structures based on input from client. Including de-duping keyword lists, 
moving keywords into relevant ad groups and campaigns and adding new ad-groups for Keywords which 
do not fall on any existing category, etc.
• Creating ad copies for seasonal promotions/offers and adding them into existing Campaigns / ad groups 
by removing ad copies for old offers.
• Track and analyse customers’ online performance using analytical tools such as Google Analytics
Setting up conversion tracking using relevant tools (Google Analytics, Google Tag Manager).
• Prepare reports and analysis of SEM activities and results.

SEM Executive

Orangus

• Maintain clients’ online presence, and ensuring that their services are effectively communicated to their target audiences.
• Manage ongoing online conversations, including real-time monitoring, proactively communicating information, and issuing reactive responses to consumers.
• Optimize advertising spending by implementing proper Adwords account structures, negative keywords, and A/B split testing.
• Use Google Analytics data to modify site content, achieve goals, and reach KPI’s, including CPC, CTR, quality score and ROI. Use Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis, social media tracking and monitoring traffic to various pages and blogs of the website and tracking the sources of traffic generation.
• Analyzing the performance data for each ad campaign, to understand past results and improve future results.

Digital Marketing Intern

• Developed and expanded territory through prospecting and lead generation, thus increasing customer base and exceeding sales quotas. Provided a professional and excellent level of customer service with existing and new customers and opened two MRF exclusive dealership during my tenure.
• Accounted for over 60 crore in territory sales annually and achieve sales of over 4.6 crore every month.
• Managed 25 dealers in order to enhance volume of sales and to increase market share.
• Performed as point of contact for gathering and composing reporting submissions of urgent customer request for the division, which were gathered and submitted to management on weekly.
• Specialise in relationship building, customer retention, new customer development, maximising revenue, and up-selling.
• Analyse local market trends and competitive actions to develop strategic plans to grow sales volume and market share.
• Around 35 big fleet account was converted into our customers.
• Ensured superior customer relationships and services while monitoring, evaluating and presenting solutions to potentially problematic customer/fleet/commercial accounts.
• Organised campaign related to product information, their problems and any suggestion for potential customers.

Territory Sales Supervisor

Amul (GCMMF)

• Analyzed the sales of Amul Cheese products in Ghaziabad and developed marketing strategy to increase the sales of the product in the region.
• Promoted Amul cheese products in market in order to enhances volume of sales of Amul cheese products.
• Performed SWOT Analysis to find the position of Amul Cheese products in markets and helped to increase the market share.
• Developed plan to resolve the issues faced by the retailers of Amul.

Intern

Results-driven Senior Pay-Per-Click (PPC) Analyst with over three years of hands-on experience in designing and implementing highly effective digital advertising campaigns. Passionate about leveraging the power of PPC to drive business growth and enhance online visibility. Adept at optimizing campaigns to achieve maximum ROI and consistently exceeding performance targets.

Key Skills:

PPC Strategy Development: Proven expertise in crafting comprehensive PPC strategies tailored to meet business objectives and exceed KPIs.
Campaign Optimization: Proficient in utilizing data-driven insights to optimize ad campaigns, ensuring maximum efficiency and effectiveness.
Budget Management: Demonstrated ability to manage advertising budgets efficiently, allocating resources strategically for optimal results.
Keyword Research: Expertise in conducting thorough keyword research to identify high-performing keywords and enhance campaign relevance.
Ad Copywriting: Skilled in crafting compelling ad copy that resonates with target audiences, driving engagement and conversion rates.
Analytics and Reporting: Proficient in using analytical tools to track campaign performance, providing actionable insights and recommendations for continuous improvement.
A/B Testing: Experience in conducting A/B tests to refine ad creatives, landing pages, and other elements to enhance overall campaign performance.

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The Battle

Luke Nevill

Himanshu Goswami

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