Leadly

Head Of Agency

Kurve

I’m the lead partner for paid social activities at Kurve. Primarily Facebook ads in Europe.

The industries I focus majority of my time on are:
- Consumer electronics
- Consumer goods
- Health & fitness

I focus on:
- Solving complex problems around attribution
- Incrementality testing
- Creative large scale test & learn
- Optimisation
- The most beautiful reports you’ve ever seen
- Smashing ROI targets so my clients sing praises of me and get a raise from their boss

Performance Marketer

Property Investments UK

Digital Marketing Consultant

SV-Digital

Senior account manager at one the of UK's leading digital marketing agencies. Handling a wide-variety of accounts from different industries including education, e-commerce, health and influencer brands.

Combining buyer psychology and sales with a digital strategy to grow (and help scale) brands and businesses.

Senior Account Manager

Luke Nevill Consultin

I've been working as a digital marketing consultant for the last 3 years specialising primarily in Facebook and Instagram advertising.  Working in primarily the B2C market (small amount of B2B) across multiple verticals. 

As the years have passed my skillset has broadend and I have developed a specialist set of skills which include;
+ Digital strategy 
+ Data analysis & reporting
+ Campaign optimisation and scaling 
+ Clear testing and validation processing
+ Copywriting and creative testing 
+ Market research and competitor insights

I help businesses leverage paid acquisition to increase revenue and bottom line profits.  With a strong emphasis on paid social, I operate in a systematic style whilst heavily focused on campaign performance. I have spent hundreds of thousands in advertising spend whilst helping a large variety of businesses scale as a result.

This is how I work with my clients;
- Understand and analyse your companies best performing channels alongside your competitors performance
- Establish KPI’s on both a channel and company level 
- Analyse the market and develop a strategy to match KPIs
- Manage advertising budget to ensure its spent in the most profitable way
- Curate a range of creatives for all the campaigns that are operating to generate results
- Optimise campaigns accordingly to ensure results are achieved
- Build reports to share and discuss with the team  
The clients I work best with are driven, hard working and they want to see their business impact the world in a positive way. In addition they need to understand the volatility of digital marketing (at times) alongside wanting to work together rather than individually - this will always produce the best results long term.

If you’d like to know a bit more about me here are some career highlights;
- Ran my own gym for 3 years and built it to over 150 members in my hometown of Welwyn Garden City
- Worked my way up from Junior to Senior Account Manager within 6 months at a digital marketing agency 
- Spent millions of pounds on advertising on FB & Instagram

Like the sound of me? Great, send me a message on LinkedIn.

Luke Nevill

Freelancer → agency owner → SaaS founder.

Now running Botster.io → an all-in-one tool that helps digital businesses extract, monitor, and weaponize web data.

Posting SaaS learnings, automation tricks, technical deep dives.

If you’re building anything online - you’ll probably find something useful here.

If you're looking to automate your business - text me, DMs are open.

Denis Grammakov

Get an OFFICE. Pay for it.
Go into debt if you have to.

I visited a guy recently who “works from home.”

His office was:

- a wobble-ball "chair"
- two monitors jammed into the corner of the living room
- kids running around
- wife cooking two meters away
- toys, noise, chaos, distractions
- honey, can you take out the trash please

And he wonders why he can’t focus or scale.
Why nothing gets finished.

HERE is the TRUTH:

You are NOT building anything meaningful if your work environment is set up like that.

An office isn’t a luxury.

For $200/month you can rent:

- a quiet room
- a coworking space
- a spare office in someone else’s building
- anywhere with a DOOR that closes

And suddenly your productivity triples. WOW didn't see that coming! 

Your standards rise.
Your thinking sharpens.
Your business becomes real.
You're happy to get home once your day is finished. 

People say:

“I’ll get an office when I’m successful.”

No. It works the opposite way:

You get an office TO BECOME successful.

Environment is everything. Respect your work. Buy silence.

Denis Gramm

Solofounder @ Botster & StayAPI // B2B Web Scraping & Workflow Automation // I blog about my journey and findings

Product managers are the new rockstars.

I hit up a PM I used to work with. Asked how the AI era is treating him.

Pretty darn good, it turns out

He’s working at a company that manages big brand sites (200+).

You know what he told me?

“I don’t need devs anymore. I build everything myself with ChatGPT and Cursor.”

Visual regression systems? Done.
Monitoring plugins? Done.
Internal dashboards and message automation? Done.

All by himself. No meetings. No JIRA tickets. No begging engineers.

Why?

Because he understands products. Understands what a good product should look like and how it should behave.

Those who know what to build don’t have to wait for anyone anymore.

They open Cursor.
Prompt AI.
Ship.

If nobody emails me that it’s broken — it’s NOT broken.

I spent SIX MONTHS building features nobody asked for
for users who didn’t even EXIST
for revenue that wasn’t coming

This was when I was building my first startup:

Pixel-perfect design.
Every page “needed” to exist. Cookie policy? VERY important.
Company address with a map widget? A MUST-HAVE
Perfect UI and UX (so I thought)
Perfect everything (so I thought)

Now?

If Sentry doesn’t light up - it’s not a bug.
If customers don’t ask - it’s not a feature.
If nobody misses it - it doesn’t exist.

Real example from a few weeks ago:

A user emailed:

“Hey, your payment gateway isn’t working.”

Of course it wasn’t working.
There was no payment gateway.

I processed his payment manually, wrote back:

“Payment processor was acting up on my side — fixed now.”

30 minutes later I added the integration.

The next customer paid successfully.

Done. Shipped. Nobody died.

Don’t build what nobody asked for.
Don’t polish what nobody will use.
Don’t delay your launch for imaginary problems.

If the pain is real, people will ASK.

Ship now.
Fix later.

Too many freelancers started using bots to apply to my job posts.

So I decided to bot them back.

Got 128 proposals on Upwork on one of my job posts today.

Half were written by bots pretending to be “passionate developers.”

So I responded by asking Atlas to sort through them.

Filtered. Scored. Archived. All while I sipped coffee.

Fight fire with fire.

100+ hospitality developers signed up for StayAPI since launch 🎉

All organic. Many from LinkedIn.

Now I’ve got a few dozen of DMs, requests, feature suggestions, use cases I didn’t even think about.

I’m going to be busy the next few weeks.

(Not complaining)

Ship → get feedback → iterate → grow.

More tools, more endpoints, more speed — coming fast.

If you're in hotel-tech, give https://stayapi.com a try!

Google had ONE JOB — beat Claude at coding.

Instead, they gave us Gemini 3.0 Pro Preview which is indistinguishable from Gemini 2.5 Pro.

In the coming days you’re going to read a lot of praise towards Gemini on LinkedIn from people who never wrote a “hello world” program.

So I’m going to save you some time.

“You are absolutely right” — still here.

No interactive debugging — still here.

Hallucinated “robust” fixes — still here.

Copy-paste the same code while pretending it was updated — still here.

So what do we get?

A model that sounds smart, but can’t work.

Not a match to my Codex + Claude combo.

Google had all the money. All the data. All the time.

And still fumbled the bag.

Sad.

Startups don’t get copied in weeks anymore. They get cloned in hours.

Someone posts on X that they got into Y Combinator.

The next day three different people ship the EXACT SAME product. Oh and it’s free. 

Good luck competing. 

Some dude launched an AI-powered MVP and showcased it.

And it had a couple of cool ideas to it.

Two days later, I copy those ideas and roll them out to prod.

The speed is insane.

I used to scroll Twitter to find one good product per week. Test it, form an opinion. 

Now? It’s an endless flood of apps. AI tools spitting out products every damn day.

New directories. New apps. New agents.

Most of them half-baked. Most of them pointless.

But it’s still impossible to keep up.

And this is before agents start building agents.

Where this is all heading? I have no idea. No one does.

Hold on tight.

My plan for growing StayAPI organically is building FREE TOOLS using… StayAPI.

Free tools print traffic. Always have. 

Every SEO will tell you that.

But now they’re 10x easier to build.

What used to take a week and a dev sprint now takes one prompt and a bit of keyword research.

I’ve already shipped 5 tools that users can try to see the API quality — no setup, no keys, just input → results.

This is what I have so far:

- Hotel Search & Reviews
- Google Hotel Search
- Google Hotel Info
- TripAdvisor Reviews
- Booking Reviews
- Airbnb Reviews

You feed ChatGPT the idea:
“Build a hotel pricing checker using my API.”

It spits out the bones of the tool.

Outcome:

✅ Free SEO traffic
✅ Fast user feedback
✅ Instant product showcase
✅ Even no-coders get it

Free tools still work.
And now they take minutes, not weeks.

Big tech AI is coming for your web scraping business.

I tried one of those Y Combinator-funded AI scraping startups the other day.

The promise was to turn any website into an API feed. 

I fed it three live websites.

A tough one
an average one
and an easy one.

It failed on all three.

I was not impressed. 

So no — client-centric custom scraping isn’t dead (yet).

But the “copy-paste BeautifulSoup from StackOverflow” era is.

What’s left?

Enterprise scraping.
Anti-bot engineering.
Monitoring + maintenance.
Pipelines that don’t fall apart when the button ID changes.

That’s exactly where you should be building.

Yeah… freelancers are cooked.

I barely hire anyone anymore.

And I’m saying this as someone who spent over $300,000 on Upwork over the years.

In the last 2 months I only hired one developer only to write a Python boilerplate so I could hand it off to AI and never need him again.

Closed the contract 
Fed the code to Opus 4.5 (which feels like alien tech).

That’s it.

Yesterday I asked Nano Banana to draw a simple “whiteboard style explanation” for one of my blog posts.

See attached. I was shocked it even worked.

It took 10 seconds to understand the request and output the image.

No revisions.
No back-and-forth.
No invoice.

Just done.

Who’s going to hire illustrators for blog content now?
Or $400/month diagram designers?
Or “brand visuals specialists”?

The market isn’t shrinking, it’s evaporating.

AI replacement is real. Anyone with working eyesight can see what’s happening.

If you’re a one-type-of-gig freelancer… I honestly don’t know what to tell you.

Get a job, maybe.
And after you get one — hold onto it with both hands.

THIS is how you make yourself UNFIREABLE in 2026

Not “more valuable.”
Not “harder to replace.”
UNFIREABLE.

FIRST Make a list of every SaaS your company pays for.
All of it.
CRM, dashboards, reporting tools, chat tools, automations - everything.

THEN Write down how much each one costs.
Most employees have no idea their company is casually bleeding $300… $500… $1200/month per tool.

AFTER THAT Pick the easiest one.

The one that:

- costs the most
- does the least
- has ONE feature you FULLY understand

NEXT - VIBE-CODE that feature.
Not perfectly.
Not enterprise-ready.
Not “rewrite the whole product.”

Just recreate the ONE feature your team actually uses — even if the code is dumb, ugly, stitched together with safety pins. 

Use whatever - Replit, LOVEABLE or n8n - AI will hold your hand.

Build it in a week after work.

SHOWTIME: Show it to your boss.
“Hey, we’re paying $500/month for this.
I built the part we actually use.
Costs $20/month to run.
I can add unlimited features and fixes.”

Watch what happens next:

Your boss goes BALLISTIC
That $500/mo subscription gets CANCELLED immediately.
Your app becomes “mission CRITICAL”
YOU become "the automation guy"
Every workflow now routes through you.
You get trust, leverage, and JOB SECURITY.

Congratulations.

You just became the person who SAVES the company money instead of the person who COSTS the company money.

And companies don’t fire the people who SAVE them MONEY.

They fire the people who can’t do what you just did.

That’s how you stay employed FOREVER.

That’s how you survive the AI wave.

taplio

The Battle

Luke Nevill

Denis Grammakov

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The Battle

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