I’ve spent years building and leading hospitality teams that have generated millions in revenue, and now, I help professionals like you tell your unique story on paper.

As an executive resume writer with hands-on experience in operations, I partner with leaders who have well-deserved accolades but struggle to position themselves for the next significant step. 

I've sat on the other side of the table as a hiring manager, so I know what stands out. I excel at transforming your complex, behind-the-scenes accomplishments into clear, compelling narratives that grab attention.

Whether your background is in hospitality, operations, or broader business leadership, my goal is simple: 
To position you as the clear choice for high-profile roles, promotions, and opportunities that truly align with your skills and aspirations.

Specialties include crafting executive and professional resumes, optimizing LinkedIn profiles, and guiding career transitions in the hospitality and operations fields. 

I take pride in working with a select number of clients each month, ensuring a personalized and high-quality experience for each one. If you’re ready to take your career to the next level, let’s connect!

Luke Duggan

There’s one question I ask that tells me almost everything:
“What did you fix that no one asked you to fix?”
Most answers start with tasks.
Strong answers reveal judgment.
They talk about noticing friction.

Seeing patterns others ignored.
Making a decision when there wasn’t a clear playbook.

Leadership shows up before permission does.

Anyone can execute what’s assigned.
Not everyone takes responsibility for what’s missing.
The difference isn’t confidence.
It’s awareness.

When someone can explain why they acted, not just what they did, you’re hearing how they think under pressure.

That’s what hiring teams listen for, even when they don’t say it out loud.

📍How would you answer that question?

Luke Duggan 

Executive Resume Writer | Led Multimillion $ Teams, Now I Help You Land High-Visibility Roles

At the senior level, the best resume isn’t the one with the longest list of accomplishments.
It’s the one that shows you understand tradeoffs.

Most candidates highlight wins.
Few highlight the decisions behind those wins.

“I improved efficiency by 20%” is good.

But “I redesigned workflows to reduce staff burnout and still increased efficiency by 20%” is better.

Senior leaders get hired for how they think, not just what they achieved.

📍 What’s one line on your resume that could say more about your judgment?

There’s a point in every career where hard work stops being the differentiator.
Most professionals stay stuck in output mode: how much they produce, how fast they respond, how many responsibilities they can absorb.

But the roles people want, director, VP, GM, aren’t awarded for volume.
They’re awarded for how your work influences others.

Influence may sound abstract, but it’s practical:

 • People change how they operate after working with you.
 • Teams feel steadier because of how you communicate.
 • Leaders rely on your perspective, not just your execution.

Your resume should show that transition.
That doesn’t mean more metrics.
It means clearer causality: What changed because you were there?

📍 Where has your influence quietly reshaped a team, a process, or a result?

Here’s a thought:
Most people underestimate their strongest work because it came naturally to them.

You solved a conflict without escalation.
You rebuilt trust after a setback.
You mentored someone who now leads confidently.

Those aren’t soft moments, they’re leverage points.

A career story isn’t built on big wins.
It’s built on moments that reveal who you consistently are.

📍 What success felt small at the time but says something big about you now?

Not every gap is a liability.
Sometimes it signals intention.

The period in which you rebuilt, recalibrated, or realigned.

Hiring managers don’t care that you stepped away.
They care whether you can articulate what the return means.

A gap without a story feels defensive.
A gap with clarity feels strategic.

📍 If you reframed your gap as a turning point, how would you describe it?

Every professional reaches a moment where experience no longer fits inside job descriptions.

You’ve led people without the title.
You’ve solved problems that weren’t yours.
You’ve stabilized teams without getting credit.

And for years, you wrote resumes that hid that truth.

Then something changes. Maybe a rejection, maybe a chance conversation, and you realize the story you’ve been telling is too small.

That’s the year your career changes:
when you stop hiding the leadership you exercised quietly.

Documents don’t move careers.
Honesty does.

📍 What truth about your work have you avoided saying out loud?

Executives hire patterns.

They look for three things:
 📌 Judgment
 📌 Ownership
 📌 Transferable impact

If your resume reads like a job description, you’re not giving them any of those.

The fastest way to stand out:
Show the moment you carried the weight no one else wanted to touch.

📍 What moment of ownership belongs on your first page?

I once took on a project thinking it was “small.”
I took a conservative approach but positioned myself like a commodity.

The client was shocked at how genuine the finished version was.

We didn’t rewrite their resume.
We rewrote their identity.

Their confidence grew.
Their interviews changed tone.
Doors opened that they thought were closed.

I didn’t underprice the work.
I underpriced what it felt like for someone to be seen.

📍 When did you realize your value wasn’t in the task, but in how you helped someone transform?

You don’t get promoted because you’re busy. Everyone's busy.
You get promoted because you make other people’s jobs easier.

And that shows up in quiet ways:
 The meeting you de-escalated.
 The decision you clarified.
 The standard you held when no one else wanted to.

📍 What’s one invisible contribution you make that deserves a line on your resume?

Most job seekers chase volume.
Few chase relevance.
You can apply to fifty roles this month, or you can apply to five with clarity.

When your resume, profile, and outreach all signal the same message, 
This is exactly who I am, and this is the value I move, doors open faster.

The best candidates aren’t everywhere.
They’re unmistakable when they choose to show up.

📍 What would your search look like if you optimized for relevance instead of activity?

Every new year comes with a list of ambitions.
But most careers shift because of one habit, not ten.

For some people, it’s clearer communication.
For others, it’s finishing the work before the self-doubt kicks in. Damn you, imposter syndrome.
And for others still, it’s finally asking for what they’ve earned.

One habit creates the momentum that goals rely on.

📍 What habit, just one, would change the trajectory of your work this year?

Your profile is doing one of three things right now:
Making you look transactional.
Making you look dated.
Making you look like a leader with a point of view.

Most profiles fall into category one or two because they focus on tasks, not transformation.

If your profile doesn’t say who you help, how you think, and what outcomes you create it’s not competing in the right rooms.

A strong profile isn’t a summary.

It’s positioning.

📍 What message do you want people to take away after reading yours?

Most resumes fail quietly.
Not because they’re weak.
Not because the candidate lacks experience.
But because they don’t help the reader decide where to place trust.

A hiring manager isn’t asking, “Can this person do the job?”
They’re asking, “Can I rely on this person when things go sideways?”

That’s a different question, and most resumes never answer it.

Listing responsibilities doesn’t reduce risk.
Metrics without context don’t build confidence.

What does?
Judgment. Ownership. Decision-making under pressure.

When a resume shows why you made a choice, how you navigated constraints, or what changed because of your leadership, it stops being a record and starts being a signal.

The strongest resumes don’t try to impress.
They make it easier for the reader to say yes.

If your resume could belong to anyone in your role, it’s not telling the story that gets calls.

📍Which line on your resume would make a decision-maker trust you faster, if it were written differently?

I used to price my work based on effort.
Hours. Revisions. Scope.

Then I worked on a project that forced me to rethink everything.
The work wasn’t complex, but the clarity it created quickly changed outcomes. Decisions sped up. Confidence returned. Momentum followed.

That’s when it clicked:
People aren’t paying for effort. They’re paying for leverage.
The ability to see what matters.
To articulate it clearly.
To shorten the path between confusion and decision.

Once I understood that, I stopped undervaluing my contribution and stopped attracting work that treated it like a commodity.

📍Where in your work are you still pricing effort instead of impact?

No one is coming to champion you.

Not your boss.

Not HR.

Not even your closest mentor.

Your opportunities scale with two things:
 📌 How clearly you articulate your worth.
 📌 How consistently you deliver it.

📍 What advice would you give your younger self about ownership?

Every week has noise.
But patterns are quiet.

What you resist.
Where you hesitate.
What you avoid.
What you keep doing even when exhausted.

Patterns tell the truth about who you’re becoming.

📍 What pattern do you want to break before Q1 ends?

Being reliable keeps things running.
However, it doesn’t always move careers forward.

Leaders advance when they’re known for:
• resolving ambiguity
• making decisions that move the business forward
• raising standards without drama

If your brand is “dependable,” you may be overdue for a repositioning.

Reliability is what's expected of you in this role.
Impact must be your differentiator.

📍 What do people rely on you for, and what do they recognize you for?

It isn’t strategy.
It isn’t communication.
It isn’t even execution.
It’s discernment.

Knowing what deserves urgency, what needs a conversation,
what needs escalation, and what needs to wait.

Discernment is how senior leaders create calm inside complexity.

And it’s the skill hiring managers assume but rarely see.

📍 Where has discernment made your work easier this year?

Some progress is loud.
Most isn’t.

Success often shows up as:
• Better decisions
• Clearer boundaries
• More aligned opportunities
• Fewer tasks that drain you

Growth rarely announces itself.

But you can feel it when your work starts pointing in the right direction.

📍 What’s one quiet sign that your career is shifting in a healthier direction?

There’s a plateau that hits after competence.
You’re good at what you do.
You deliver results with ease.
You’ve earned trust where you are.
And yet, nothing moves.

More effort doesn’t create momentum.
More output doesn’t create opportunity.

That’s because advancement stops being about execution at this level. It becomes about articulation.

I’ve seen talented leaders stall here for years. Not because they lack ambition, but because they assume their work will speak loudly enough on its own.

It doesn’t.

Decision-makers don’t see your full body of work. They see fragments, resumes, conversations, and impressions formed under time pressure.

If you don’t translate your impact clearly, someone else fills in the gaps. And they rarely fill them generously.

This is the shift most people aren’t prepared for:
Working harder stops helping. Communicating better starts mattering more.
The leaders who break through this plateau learn to name their value without posturing. To frame their experience without inflating it. To make their judgment visible, not just their output.

📍Have you felt yourself working harder without moving forward, and wondered why?

Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

AI is not the problem. Your incentives are. AI is not going to use itself.

If you think your boomer salary is going to save your company, you are dead wrong...

The problem is that those that know how to use AI, are building companies not making themselves poor in a job.

They won't work for a salary when they can print 7-figure years. If you think this is an exaggeration, you lack imagination. 

Offer a cut of the pie to those with a brain, or get left behind.

Need help transforming your employees into AI machines? 

Reply with TRANSFORM and we'll talk.

Helping Law Firms increase AI & Local SEO visibility to maximize client intake. | Add 7-Figures worth of cases per year from organic traffic. | My Local Gap Calculator tells you how much you lose every month

You've seen the posts:

"I don't even use Google anymore." (These numbers are scary...)

Big talk.

But what does the data actually show?

Google went from 8.5 billion searches a day to 13.7 billion.

More people are Googling than ever.

Need help getting on the most powerful AI engine on the planet?

I'm taking 2 new clients in February. If your company does over $3 million per year, your business is qualified for growth.

Not being in top #3 on Google Maps costs you 7-Figures per year in lost deals.

This is how you climb to the top and get that massive revenue share:

• Fast Site
• High Quality Backlinks
• Local citations optimized
• Content written to convert
• Topical Authority Map that tells Google you know your stuff

If you want to know how much you're leaving on the table, click on the link in the comments. We'll tell you exactly how many leads are there for your industry.

I don’t know who needs to hear this but...

You need $0 down to start an online business.

• Free AI = DeepSeek
• Free Landing Pages = Carrd
• Free Video Hosting = YouTube
• Free traffic = Social Media Profiles

Poor people have bad imagination. Get creative.

Every few years, marketing declares another rivalry:

Radio vs. TV.
TV vs. digital.
PR vs. content.
SEO vs. AI.

But reality doesn't do clean cuts.

The so-called replacement consistently resolves as reinvention.

And this is how it looks in real time:

1. SEO Has Been “Dying” Since the Early 2000s

Two decades of predictions haven’t stopped search growth. They’ve only exposed how often tactics expire while demand continues to shift.
https://hubs.la/Q03ZKW2P0

2. Marketer’s Favorite Hobby: Declaring Things Dead That Still Print Money

Radio died. TV died. PR died. Email died. And yet they’re all still here, evolving while the industry chases the next funeral headline.
https://hubs.la/Q03ZKWZR0

3. The Fastest Way to Lose Narrative Control in AI Search

When brands avoid specifics, generative engines treat it as a gap that needs to be filled, and they fill it fast.
https://hubs.la/Q03ZKXVN0

4. AI Marketing That Actually Held Up in Production

Instead of chasing novelty, these teams treated AI as plumbing. The outcomes were faster execution, cleaner workflows, and measurable gains.
https://hubs.la/Q03ZKYMB0

5. Google’s December Core Update Has Landed

Now comes the hard part: understanding whether your current visibility is stable, temporarily tolerated, or already on borrowed time.
https://hubs.la/Q03ZKWH70

The illusion of replacement hides continuity of control.

We hype "new" systems as total takeovers, and lose focus on what really works.

If you want to see where your next opportunity hides, let me tell you in a call here: https://hubs.la/Q03ZKY9j0

No alternative text description for this image

Some call it AIO...

Others call it GEO...

Old timers want to cling on to SEO...

I say to all of them.

Get.
More.
Backlinks!

Ask me how if you want ones that move the needle.

SEO is officially in its “Facebook 2018” era.

Back then, Facebook lost millions of visits and businesses fled to Google for safety.

Now, that safety net is gone too.

Seniors are already planning for a 40% drop in search traffic over the next few years.

(No more hoping-against strategies)

And once traffic decline becomes a planning number, not a fear, everything shifts. 

Let's get into what happened last week:

1. Publishers Are Planning for a 40% Traffic Loss

Search was supposed to be the stable channel. Now publishers are reallocating headcount, formats, and revenue models around their decline.
https://hubs.la/Q03_LWQM0

2. Google Is Teaching People How to Read Curiosity

Google is now actively teaching users what to explore next while they’re still figuring out what they’re interested in.
https://hubs.la/Q03_LYSv0

3. Two Content Economies Are Emerging (Exposure No Longer Pays the Bill)

For 20 years, publishing meant visibility in exchange for knowledge. Now answers stay inside machines, and content creators are being told to accept less.
https://hubs.la/Q03_LXB50

4. Your Best Buying Signals Never Make it to the CRM

Deals expand right before they close. New voices enter, urgency rises, and the most valuable signals never make it into the CRM that’s supposed to catch them.
https://hubs.la/Q03_LWmH0

5. The Social-to-Search Halo Effect SEO Isn’t Measuring

Not all demand starts with a query. Some of it starts with a feeling that sends people searching days later. Ignoring it means letting curiosity resolve on someone else’s terms.
https://hubs.la/Q03_LZxs0

We’ve moved past organic guarantees.

Today, reach depends on systems that can actively shape demand:

AI for discovery.
Ads for paid attention.

I'll show you what that setup can actually do for you. 

Pick a time: https://hubs.la/Q03_LVZR0

New Year’s Eve is behind us.

I started January 5th with a work sprint. One rock. One focus.

Here’s what separates people who adapt and those who don’t:

Most people blame external pressure. 

• War
• Gas prices
• Difficult year

Very convenient. 

Because then you don’t have to examine your own decisions.

But tough times don’t define you. You define how you respond to them.

In every downturn, a small group does exceptionally well. They didn't ignore reality. They adapted faster.

What separates them? 

Structure.

For me, 2025 was one of the best years on record. Most of that traces back to one decision: focus on recurring revenue.

Before that, my business was fragile. Revenue came in bursts. Planning felt theoretical. Every month was a reset.

That realization didn’t come from scrolling. It came from forcing the numbers to tell the truth.

Here’s what most people get wrong about planning:

They plan to feel organized, not to make tradeoffs.

Unrealistic plans create false confidence. Ignoring your capacity creates burnout. Never adjusting creates quiet failure.

The solution? Quarterly planning.

Long enough to set direction. Short enough to correct mistakes before they compound.

A real rock solves an active problem, changes future options, and creates second-order effects. If it doesn’t do all three, it’s not a rock.

Most ideas get eliminated at this stage. Nice-to-haves don’t change the game.

The cost of continuing as usual:

Busy weeks. Incremental progress. Another year where effort increases faster than leverage.

Poor planning doesn’t fail loudly. It fails quietly.

Planning isn’t about controlling the future. It’s about creating structure that allows good decisions to emerge.

The people who do well aren’t waiting for clarity. They create it.

Let’s build that structure together.

Did you know that 88% of urgent clicks go to companies located in Google's Maps Tri-Pack?

If your business is not located in first 3 spots, you are missing on fastest profit on the internet. (Here's how to easily climb to the top):

1. Fix your citations
2. Get fresh reviews (from Google Local Guides)
3. Make sure content of your site is optimized for Local SEO
4. Don't forget to double check your phone number is working

These may sound simple, but roadblock up to 7 figures annually of free orgaic traffic.

Want to learn how much revenue you're leaving on the table? 

Check out our Google Profit Gap Calculator, and ensure you take proper action.

Remember when buying online took around 20 minutes across 5 sites?

Google just shrank it to 10 seconds on one screen:

Customer asks about rugs → sees Rugs USA's 20% off → taps buy.

Curiosity hits search. Wallet hits empty.

(Keep reading for more brain-tickling updates)

1. Google’s Commerce Update Redefines the Buyer's Journey

New commerce tools link AI-driven research directly to checkout, offers, and retailer-controlled experiences inside Google Search and Gemini.
https://hubs.la/Q03-FkDM0

2. SEO in 2026 Looks a Lot Like a YouTube Strategy

AI Overviews are pulling answers from video like it’s primary evidence, turning YouTube into the center of modern SEO.
https://hubs.la/Q03-FkFx0

3. 230 Million People Already Ask ChatGPT About Health

Now OpenAI is formalizing that behavior with a locked-down Health environment, signaling a shift from casual health questions to sustained, data-grounded use.
https://hubs.la/Q03-F8-L0

4. Google Says “Stop Writing for AI” (Even If It Works Today)

Many teams are restructuring content to “please AI,” but Google just went on record saying this shortcut might age very badly.
https://hubs.la/Q03-Ff4G0

5. AI Search Is Solving the Question, Not the Market

"A feature designed to ensure completeness becomes a bug when completeness overrides utility." 
https://hubs.la/Q03-Fk_40

Google now owns the journey end-to-end. 

Profits chase whoever controls that unified experience.

Secure top visibility before Q1 slips: https://hubs.la/Q03-FcdY0

How many AI agents are currently working for you?

taplio

The Battle

Luke Duggan

Brian Dordevic

Followers

Posts

Engagements

Likes

Performance ScoreLuke Duggan's LinkedIn Performance

Performance ScoreBrian Dordevic's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Luke Duggan

Brian Dordevic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Duggan's LinkedIn Performance

Performance ScoreBrian Dordevic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Duggan's LinkedIn Performance