Luiz Cent 🪙

Hire the top 1% of talent in LatAm in less than 21 days

I'm Luiz Cent, and it's great to meet you. 

If you landed here, I invite you to pause. LinkedIn is full of people trying to sell you something, and I am one of them, but only if you are buying. 

For over a decade I've been hiring talent internationally, as a hiring manager, as a business owner and as a consultant. Building top performing teams, fully remote has been a passion of mine for years and now it's our business. 

If you are looking to hire top talent, consider LatamCent, a nearshore staffing agency I founded helping USA-based companies discover the top 1% of talent in Latin America. We've helped VC backed, PE backed, and bootstrapped b2b companies find top talent in less than 21 days at 50-70% less than prices in the USA.

Taking the learnings from thousands of hires, our talent partners understand your business and goals. We've helped over 17 b2b tech companies hire Go to Market (Sales, CS, Marketing) and Engineering Talent in LatAm.

Previously, I led sales at Quolum, as a player-coach in the SDR/AE function. In less than 3 months we tripled our conversations and pipeline with half the resources. Through those conversations we re-positioned ourselves in the market, testing pricing strategies, and eventually pivoted from selling fintech to the CFO to selling cybersecurity to CISO. 

The 6 months at Quolum was a mini MBA, from board reports to Nexus/Sequoia, to selling ideas internally, it was as fast-paced as it could be taking early morning calls with India and late night calls with Australia. At Quolum I learned I never want to be a VP of sales again lol. 

Before joining Quolum, I led and grew the customer success and sales team at Mailshake, a product-led sales org that achieved over 100% YoY growth and 5+ million ARR. 

I also have a background in e-commerce growth, conversion rate optimization, SEO, and behavioral email marketing, having worked with 30+ eTailers and leading CRO programs for Optimizely's enterprise clients.

But my passion is entrepreneurship, having built eCommerce agencies, eCommerce stores, and hundreds of websites, keep shipping until one of them hits Product Market Fit. 

If you're in Miami Beach, come co work.

VP of Sales

Quolum is on a mission to save companies BILLIONS of dollars in unused SaaS applications.

Quolum is a full-stack SaaS Procurement product. We have created something out of thin air that sits at the intersection of Finance + IT + Procurement. 

To achieve responsible SaaS buying, we:

* Track feature-level utilization of SaaS apps
* Tame long tail spend via our own SaaS Card and accounting systems integrations
* Reduce FinOps drudgery by aggregating contracts and invoices
* Apply AI, Fintech, and IT workflow to reduce organizational friction.

Luiz Cent 🦉

Everyone says AI engineers are impossible to hire right now.

The real problem isn’t supply.

It’s misidentification.

We recently helped a company hire an AI engineer in LATAM, and the outcome came down to how he was evaluated, not where he was located.

He wasn’t hired because he “knew AI.”

He was hired because he had shipped models into production.

• He could explain tradeoffs in plain English.
• He cared about data quality more than model hype.
• He understood how ML fits into a real product, not just notebooks.

Most AI hires fail because teams optimize for signals instead of outcomes.

• Degrees don’t deploy models.
• Benchmarks don’t solve edge cases.
• And a flashy GitHub doesn’t guarantee product judgment.

The best AI engineers I see behave like product engineers who happen to be great at ML.

If you’re hiring AI or ML engineers this year, screen for:
• production experience
• communication
• business context
• willingness to push back when the model is the wrong answer

Filtering is the bottleneck, not geography.

DM me if you’re planning an AI hire and want a quick sanity check before you start.

#LatamCent #AiHiring #AI #SaaS #Nearshore

🦉 Luiz Cent

I help VC backed SaaS orgs build nearshore teams in Latin America

Most founders ask the wrong question when hiring in LATAM.

They ask:

“What’s the best country to hire from?”

The better question is:

“What problem am I trying to solve with this hire?”

Because country choice doesn’t fail teams.

Misaligned expectations do.

If you’re hiring engineers but optimizing only for cost, you’ll struggle at the senior level.

If you’re hiring GTM talent without prioritizing English and US-market exposure, deals will stall.

If you’re hiring support or finance without thinking about process maturity and compliance, quality drops fast.

I’ve seen teams hire in the “right” country and still miss targets.
Not because the talent wasn’t there.

But because the hiring model didn’t match the outcome they needed.

Nearshoring works best when you start with:

• the outcome you need in 6–12 months
• the roles that actually move the needle
• the level of risk your company can absorb

Country selection comes last, not first.

If you’re planning your next LATAM hire and want to pressure-test the model before you commit, my DMs are open.

#LatamCent #NearShore #Hiring #SaaS

Despite everyone saying developers are going to be replaced by AI, the most popular engineering role we hired for in 2025 was full stack devs!

Closely followed by AI/ML engineers, full stack devs are still in hot demand. 

Candidates who weren't AI curious, were definitely disqualified, and the candidates who stuck out are those that are vibe coding apps on their free time and weekends, and learning how to be more productive with AI.

If you are looking to build in 2026, slide in the DMs and we can share some profiles of top devs in market.

#NearShore #FullStackDev #LatamCent #Hiring

Every week, a SaaS founder asks me:

“What country should we scale in Latin America?”

The honest answer:

It depends.

It depends on the function.

Engineering, GTM, customer support, and finance all optimize for different things.

It depends on your goal.

Speed, cost efficiency, seniority, timezone overlap, or long-term leadership bench.

It depends on your model.
• Fully remote?
• One country hub?
• Building an office?
• Or starting distributed and centralizing later?

There is no “best country in LATAM.”
There is only the right country for what you are trying to build next. 

The top 3 countries we are hiring from are Colombia 🇨🇴, Brazil 🇧🇷 and Argentina 🇦🇷

Most hiring mistakes in nearshore come from choosing a country first and a strategy second.

Flip that order.

If you want a clear, practical nearshore plan based on your roadmap and roles,
DM me.

I help founders get this right before they make expensive hiring bets.

#LatamCent #GlobalHiring #HiringStrategy #Nearshore

Every week, a founder comes to us asking for a “Senior” hire.

And almost every time, what they actually want is something else.

This week’s call was with a fast-growing consumer app with millions of users.

They thought they needed:
• A Senior Product Designer
• 7+ years of experience
• Strategic design leadership

After 30 minutes of asking hard questions, the truth came out.

What they really needed was:
• Someone fully dedicated (not splitting time with side projects)
• Strong UI execution, not abstract UX theory
• Taste aligned with modern consumer apps 
• Zero micromanagement
• High autonomy and ownership
• Hunger to learn from other apps and trends

Seniority wasn’t the problem.

Titles weren’t the problem.

The gap was delivery + autonomy.

One line from the call stuck with me:
“We don’t need someone to make it look pretty. Millions of people actually use this product.”

This is where most hiring goes wrong:
Founders optimize for resumes instead of outcomes.

If you’re hiring designers (or engineers, or GTM roles), ask yourself:
• Do I need strategy, or do I need execution?
• Do I want leadership, or do I want ownership?
• Do I want years of experience, or current taste?

Clarity here saves months of mis-hires.

If you’re scaling a product team and unsure who you actually need, DM me.
Happy to help you pressure-test the role before you hire the wrong “senior” again.

#Hiring #Designers #LatamCent #Nearshore

Most hiring problems aren’t talent problems.

They’re clarity problems.

Founders come to us saying:

“We need a senior engineer.”

“We need someone who can just own it.”

“We need them yesterday.”

But when we slow it down, the real gap is usually this:

• What outcomes does this role actually own in the next 6–12 months?
• What decisions should this person make without permission?
• What would failure look like after 90 days?

Until that’s clear, resumes don’t matter.
Countries don’t matter.
Even seniority doesn’t matter.

Great hires happen when the role is designed around outcomes, not titles.

If you’re struggling to hire right now, don’t ask:
“Where can we find this person?”

Ask:
“What do we actually need this person to change?”

That answer fixes more than any sourcing strategy ever will.

#LatamCent #Nearshore #Hiring

Most hiring mistakes don’t come from bad interviews.

They come from skipping the hard thinking upfront.

In WHO, Geoff Smart says the best teams start with one thing:

A clear scorecard.

Not a job description.
Not a wishlist.
A definition of success.

Yet most founders still hire like this:
“Smart.”
“Culture fit.”
“Has done this before.”

That’s how you end up with impressive resumes and disappointing outcomes.

The teams that win do this instead:
• Define the mission of the role
• Lock 5–7 measurable outcomes
• Interview only to that scorecard

When someone fails, it’s usually not because they lied.
It’s because the company never agreed on what winning looked like.

Hiring isn’t about finding great people.
It’s about being precise about the job.

The clearer the scorecard, the fewer regrets you’ll have later.

#LatamCent #WHO #FindYourWHO #Hiring

I love seeing Wade Foster waste no time in applying Claire Vo's feedback to his AI interview agents. 

In addition to evaluating candidates based on meeting notes and AI prompts, now they will give feedback to the interviewer as well on how they can improve their interview process. 

This is all gold. 

If you haven't invested time binge watching How I Ai w/ Claire you are missing out on generational wealth.

#HowIAI #AI #ClaireVo #Zapier #Hiring #InterviewTips

A talent leader at a $100M+ organization said something on a call last week that more companies need to hear:

“I’m not willing to make a decision on one role. We have to think about the bigger strategy.”

That one sentence changed the entire conversation.

Because this was never about “what country has engineers.”

It was about how to build a long-term talent hub without creating risk.

She wasn’t trying to fill seats.

She was trying to build a brain trust. A team with depth that compounds over time.

And when we started talking about location, the nuance mattered.
Some countries can support junior and mid-level roles well, but senior talent in regulated fields like security gets much harder to find.

Not impossible. Just harder, and more expensive, faster.

Then compliance entered the picture.

When you serve government or regulated customers, cost alone does not get a vote.

Certifications, contractual language, audit requirements, and entity structure all shape where you can actually hire.

This is where most teams go wrong.

They treat country selection like a sourcing problem.

In reality, it’s a risk, compliance, and operating model decision.

The simplest framework I’ve seen looks like this:

• Why do we want a hub at all?
• What does success look like in 12 to 24 months?
• Which roles move first, and which roles should never move?
• What constraints does compliance introduce?
• At what seniority level do costs start to compress versus the US?

If you are looking at LATAM after trying India, or after building in India without a clear transition plan, you’re not alone.

The companies that get this right define the endgame before they hire the first person.

If you want a country-by-country breakdown for engineering and security-adjacent roles, including where costs start to spike at senior levels, DM me and I’ll share it.

#LatamCent #Nearshore #Hiring #Cybersecurity #Talent

Conscious Life Design Coaching

My clients are not just building businesses, they are building lives that are aligned with their values and authenticity. They are passionate and driven by their purpose.

I work with creatives and entrepreneurs at every stage of their journey, from those discovering their passion to established professionals seeking new horizons. Whether you're an aspiring artist looking to launch your career, a seasoned creative overcoming blocks, or an entrepreneur in a creative industry aiming for growth, I provide the guidance and tools you need to succeed.

Choose your path:
* 1:1 Coaching: Personalized guidance tailored to your unique goals.
* Conscious Life Design Studio: Connect with a like-minded community and access transformative resources.

Let's co-create your extraordinary journey together.

Creative Entrepreneur Coach

In an era of non-stop, rapid-change content, a memorable brand that leaves lasting, indelible impressions is one of the most durable competitive advantages you can have. But a brand doesn’t have to be limited to an organization. Your personal brand – the way that people view and think about you – is pivotal to enabling your success, confidence and charisma. 

When you are clear about who you are and show up confidently, you are a magnetic force to the people and opportunities you need to help achieve your unique goals. My expertise lies in crafting authentic, compelling narratives and storytelling personal brands to attract aligned opportunities, enhance confidence, and position clients as authoritative, trustworthy and captivating leaders. 

Our Personal Branding program dives deep into:
♦ Purpose and Vision (your North Star and the ‘why’ of your ambitions)
♦ Values (the characteristics and qualities fundamental to you)
♦ Personality (how you think and behave)
♦ Identity (how you show up and the way that others view you)
♦ Value Proposition (your core strengths and the value you drive for people)
♦ Positioning (your distinct set of qualities that stand you apart from the crowd)
♦ Culture (what it’s like working with you)

Personal Branding Expert

Conscious Life Design Coaching operates with a single aim: to help people level up and take the next step of their life or career with purpose, clarity and a sense of fulfilment. Our approach is centered on building a fundamental understanding of client objectives, motivations and the barriers holding them back. These bottom-up insights are then synthesized to co-create growth roadmaps alongside clients that encompass targeted coaching, therapeutic experiences, and interventions. 

Whether you are looking for a renewed sense of direction or are facing roadblocks preventing you from achieving your goals, it can be frustrating to feel stagnant. Our bespoke, evidence-backed programs and tools are designed on human-centric principles and have helped hundreds of executives, entrepreneurs and ambitious individuals take that critical step from 0 to 1 or unlock a consistent state of peak performance.  

Inspiring and sustaining change in people requires more than just a simple switch of habits or technique. We recognize that transformation needs to be holistic, lasting and impervious to external events. Visit our website at https://ellinasukh.com/clients to learn more and accelerate your own journey towards self-actualization.

Founder and Mindset Coach

Botano Technologies

Chief Marketing Officer

TERRA\\nova

At its heart, Terra\\nova is about bringing diverse communities together through consciousness, music, art, and dance. As the world’s first event series concept dedicated to these themes while remaining grounded in the principles of environmental sustainability and stewardship, Terra\\nova hosts 600+ attendees each year.

Check us out on Instagram @terranovaexperience

Co-Founder 

OfficeFlow Consulting

OfficeFlow Consulting partners directly with corporate and non-profit organizations to bolster the health and wellness journeys of their staff. Integrating experiential therapeutic practices such as meditation with other contemporary methodologies, we are dedicated to fostering health, enjoyment and fulfilment that helps organizations rejuvenate, retain and develop their people.

Our therapeutic programs are research-backed, rigorously tested and proven to nurture clean, uncluttered and healing mental spaces that promote revitalization, creativity, self-confidence and productivity. To date, we have worked with 100+ clients in both 1:1 and group settings to innovate tailored wellness journeys for sophisticated physical and mental health needs. 

Contact us today at <Email> to discuss your organization’s needs and learn more about how we can help infuse energy, purpose and motivation into your people.

Client Testimonials:

“I joined a virtual meditation session with Office Flow & it was game changing. I highly recommend investing in weekly or monthly mindfulness sessions with Ellina, our entire team benefited from the meditations & our productivity & focus increased! The best part it’s all virtual and doesn’t take up too much of the teams time. We made it optional but 10+ folks regularly attend!”

“Fantastic experience. Ellina makes meditation very accessible and enjoyable for even complete beginners. We have worked with OfficeFlow to lead meditation sessions for MBAs at the University of Chicago and we look forward to continue working with her in the future.”

Founder

Progressive Insurance

• Revamped the new hire experience by removing redundant trainings and cultivating a high-performance work culture to accelerate time to productivity while reducing turnover rates
Served as a member of the Leadership Communications Steering Committee to identify gaps in existing employee journeys, and synthesized insights from data analytics on customer churn Managed a team of 6-8 representatives at a time, overseeing all aspects of hiring, training, and performance management Highlights:
• Increased survey results on Gallup’s Employee Engagement Survey to 4.86/5.00 within 6 months

Claims Supervisor

* Investigate, assess and settle automobile first party medical claims.
* Review initial claim assignment and confirm coverage.
* Initiate first contact with injured parties, verify and investigate facts of loss.
* Set and maintain claim reserves.
* Establish follow-up on claims.
* Order and review Independent Medical Exams and Peer Reviews.

Medical Representative Intermediate

* Determine repair time and required labor operations for repairs.
* Negotiate agreed price with shop decision-maker.
* Make repair/replace decisions, including assessing type of replacement parts and required refinishing operations.
* Issue accurate claim payments.
* Monitor the repair process progression.
* Maintain accurate documentation of the repair process by completing timely estimates, supplements and inspections.
* Make total loss determinations. 
* Coordinate the disposal process of salvaged vehicles.

Managed Repair Representative

* Resolve complex liability scenarios and settle bodily injury claims.

Claims Generalist Intermediate - Injury Complexity Team

• Corresponding with and interviewing medical specialists, agents, police, witnesses, insureds and claimants to compile  information.
• Investigating and analyzing the information to determine the extent of Progressive’s liability concerning loss or damages, and attempts to affect settlement with claimants.
• Calculating and executing payment of claims and resolution of claims without payments.

• Establishing rapport with customers to provide top of the line customer service.

Claims Generalist Associate

Daelsys Inc.

• Edited and maintained content of websites for small businesses including Wonderay Academy, Czar Design, Cippolini Roofing, and Bravo Theater on Ice.
• Responsible for tracking nontraditional marketing of customers via outlets such as Facebook.
• Brought a unique service to the business where Russian customers are able to send text regarding their business and it would be translated to clearly convey the thoughts and ideas of their product/service via various media outlets.

Public Relations Specialist

Scholastic

• Utilized Project Portfolio Management (PPM) in the role of Resource Pool Manager. Organized resource hours and maintained staffing profile.
• Assisted in the eReader launch project with Quality Assurance testing.
• Created FAQ's for multi-device eReader app through research and personal experience with different platforms. 
• Analyzed customer data on order processing and created a presentation for the business to determine most effective methods of electronic ordering for trade.
• Created a presentation on changes within Scholastic business flow to optimize customer service and support.

IT Intern

• Assisted in organizing the progress of the eBooks launch using Project Portfolio Management (PPM)
• Communicated with various teams and vendors for status updates and reports.
• Organized resource hours.

eBooks Project Management Intern

IQ Dental Supply

• Responsible for brand development and management of the new NRG Line. 
• Assisted in creation of brand design and tracked customer feedback.
• Responsible for communication between dental offices internationally. 
• Signed up contracts with new business partners.
• Maintained web site.

Customer Service and Marketing

EatNow.com

• Utilized problem-solving and management skills to provide customer support.
• Responsible for company advertisement strategies through market research for best restaurants to join the network. 
• Designed persuasive advertisements for potential customers.
• Signed up contracts with new business partners.
• New employee training

Customer Relationship Manager

As a Creative Entrepreneur Coach, I empower you to transform your creative visions into thriving realities.

I work with creatives and entrepreneurs at every stage of their journey, from those discovering their passion to established professionals seeking new horizons. Whether you're an aspiring artist looking to launch your career, a seasoned creative overcoming blocks, or an entrepreneur in a creative industry aiming for growth, I provide the guidance and tools you need to succeed.

My clients are not just building businesses, they are building lives that are aligned with their values and authenticity. They are passionate and driven by their purpose. 

I have a MSc in Organizational Psychology from The University of London, an EFT Tapping certification with the Priority Academy, a worldwide name in training and coaching, and a holistic coaching certification from the Institute of Integrative Nutrition (IIN), the world’s most respected nutrition and health coaching school with the largest global presence in health coaching. Five years of intensive coaching experience led to the development of my proprietary LENS framework (Levels of Consciousness, Emotional Regulation, Neuroplasticity, and Self-Reparenting) that integrates psycho-spiritual and action-oriented approaches. 

My expertise is in helping clients elevate their consciousness, manage emotions effectively, rewire their brains for success, and override old limiting belief systems to create fulfilling lives. Through transformative modalities like EFT Tapping, I facilitate a profound exploration of your inner world to create lasting change.

My clients come from diverse industries, including wellness, tech, design, and beyond. Together, we maximize your impact, allowing you to create a life of purpose and fulfillment.

Drawing from my own journey as a full-time creative entrepreneur for the past five years, I understand the challenges and rewards firsthand. I’ve coached people from DJ booths, produced transformational events for hundreds of people that started with meditation and ended with a rave, and turned a mindset hack that helped me manifest miracles into a beautiful journal that is now selling across the US and Canada. I lead live EFT Tapping sessions weekly inside my online community, the Conscious Life Design Studio. Looking back, it's hard to believe I spent half my twenties on autopilot, disconnected from my true purpose and strengths. But I’m grateful, because that’s the path that brought me to my purpose: empowering others to discover their own.

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Luiz Cent 🦉

Ellina Sukharenko

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The Battle

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Ellina Sukharenko

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