Your Customer Journey is a broken map. And every crack is money you're losing.

Most B2B & B2C companies obsess over the start of the journey (traffic, MQLs, SQLs, etc.). They invest thousands attracting customers... only to lose them to a confusing process, a slow follow-up, or tech that doesn't connect the dots.

The real problem isn't traffic. It's friction.

My job as a Growth Hacker isn't just to get you more leads or opportunities; it's to be the architect of your entire growth system.

I map the complete journey—from the first click to the repurchase and even referrals—to detect every conversion leak (the obvious and the hidden ones).

Then, I design and implement strategies, processes, and technology (especially AI) to eliminate friction and automate nurturing 24/7.

After 15 years of leading teams... I've seen the same pattern: it's not about having the most expensive software; it's about having the right process. AI is useless if your journey strategy is flawed.

I specialize in building 'Growth Machines' that:

✅ Use Artificial Intelligence to understand behavior and personalize every stage of the journey at scale.
✅ Implement tech systems (CRMs, Automation) that plug leaks and accelerate the sales cycle. 
✅ Optimize every touchpoint (CRO) so your platform works for you, not against you.

If you feel your sales process is a 'Rubik's cube' and you want to implement a real growth system, let's talk.

Send me a private message.

Luis Garica

Brad Holland

5GOATs 

My career has unfolded alongside the digital revolution, evolving from hands-on creation of online solutions to leading and scaling complex marketing operations for diverse organizations. This journey, fueled by entrepreneurial experience and a deep engagement with emerging technologies, has equipped me with a unique blend of strategic vision, operational expertise, and a proven ability to deliver measurable outcomes.

Co-Founder & Digital Marketing Officer

Organic Visibility

Digital Marketing Ops Director, SEO

Digital Marketing Manager, SEO

Online Marketer, SEO

Began creating custom digital marketing solutions, integrations and piloting.

Internet Business Consultant

Coinberry

Created and led the digital marketing at Coinberry through a period of rapid growth and regulatory oversight, balancing customer acquisition with compliance in Canada’s evolving crypto landscape. Developed structured, trackable marketing strategies and led a digital operation that met legal standards, while driving growth. Refined onboarding processes, strengthened organic search presence, and launched innovative campaigns to build trust and engagement. Delivered the digital operation at Coinberry preceding regulatory approval and its acquisition by WonderFi, working alongside top industry leaders to navigate complex challenges in fintech and digital assets.

Digital Marketing Director, FinTech (Acquired / Publicly Traded)

Catholic Relief Services

Content management and technical assistance for asa.crs.org, a bi-lingual platform working with local and national partners reaching and educating a regional audience to restore soil health and protect precious water resources.

Digital Content Consultant

Human Dynamics - Public Sector Consulting

Human Dynamics, recently acquired by DAI, is an Austria-based global consultancy specializing in technical assistance for EU-funded international development projects.  I created a new visual brand, external communications media kit and technical offer Tender designs for European Commission bids, pre-acquisition.

Brand Marketing Consultant

Manta Ray Bay Resort & Yap Divers

Manta Ray Bay is a full-service luxury resort and dive center in the remote island of Yap, located in the West Pacific in the Federated States of Micronesia. I managed all of the company’s marketing and communications as well as the brand presence online, in print and on social media.

Writer, Marketing Manager, Photographer

Kids Sea Camp Inc. & Family Dive Adventures

Underwater Photographer

IOM - UN Migration

The International Organization for Migration is the UN agency that provides services and advice on migration to governments and migrants, including internally displaced persons, refugees, and migrant workers. I was contracted to design and produce a national multimedia awareness campaign in the Pacific region about Human Trafficking.

National Communication Campaign Consultant

The World Bank

I conducted field audio and video interviews of individuals for World Bank's #pacificpossible campaign. The World Bank Group’s Pacific Possible campaign looks at genuinely transformative opportunities for Pacific Island countries over the next 25 years and identifies the regions biggest challenges that require urgent action.

Digital Media Consultant

Web3 Co-Founder & CEO | Fractional CMO | Marcom Leader | Visual Storyteller | Team Builder | Embracing emerging technologies

I navigate the complexities of building and scaling a digital presence for organizations, with a particular focus on environments demanding both growth and rigorous oversight. This includes experience in settings where marketing strategy intersects heavily with regulatory compliance, financial reporting, and high-stakes transactions. My work involves not only driving customer engagement and building brand trust, but also ensuring alignment with legal and financial requirements, particularly in industries subject to significant public and regulatory scrutiny.

Chief Marketing Officer (CMO)

Ultrade is a multi-chain Decentralized Finance infrastructure provider that allows Web3 companies to seamlessly integrate trading services into their brand experience and earn revenue.

taplio

The Battle

Luis Garica

Brad Holland

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