The Mezenger

At The Mezenger, we rocket sales for eCom brands so they increase profit margins, lower CAC and sell on autopilot.

Founder

Townsquare Interactive

Inside Sales Representative

Tei Consulting Group

Outside Sales Rep / Team Lead

GLOBEX TRADING

Director Of Sales and Marketing

Founder at The Mezenger | Building lean & profitable eCom brands/communities. Sharing my lessons along the way.

Over the last half-decade, I’ve helped DTC brands build data-driven acquisition machines. 

Recently partnered with Dakota Watch, a small family business, and helped them increase their growth by 500%.

Here are a few ways I can help you do the same: 

Formtoro.com/grow (free 30-day trial) - collect better data and produce better customer insights on autopilot so you increase conversion rates and lower CAC

Luis Fernando Albuja

DTC Live

Previously known as Bolt Digital, DTC Live is a consultancy, community and event series, specifically tailored for the dynamic world of direct-to-consumer (DTC) e-commerce. 

This prestigious platform brings together industry innovators, trendsetters, and leading voices in the DTC space, fostering an environment of learning, networking, and growth.

At the heart of DTC Live is its flagship conference series, showcasing a blend of insightful panels and keynote presentations from some of the e-commerce sector's most influential figures. These events are designed not just to inform but also to inspire, providing attendees with actionable insights and strategies that can be directly applied to their businesses.

Beyond the events, DTC Live nurtures a thriving community of e-commerce professionals, entrepreneurs, and enthusiasts. It's a space where ideas are exchanged, partnerships are formed, and collaborative projects take shape. Members of this community benefit from a wealth of shared knowledge and the collective experience of their peers.

Whether it's through its cutting-edge conferences, interactive workshops, or the vibrant community network, DTC Live stands as a beacon for the e-commerce industry in the UK, driving innovation, fostering connections, and empowering the next generation of DTC success stories.

Managing Director

Bolt Digital is a consultancy-based media agency that offers a comprehensive suite of services tailored for brands operating within the DTC channel.

Best known for their work on reducing CPAs, entry-level products include extensive audits; across either creative or technical channels within the DTC ecosystem.

For more bespoke support, services include training in-house teams and AI-driven creative production at scale.

D2C Live is the UK's leading D2C community of over 3,500 UK brands; best known for the bi-annual D2C Live conferences, weekly newsletters, and the monthly Gamechanger one-day immersive workshops.

I am responsible for the end-to-end P&L, day-to-day management of the agency and events and consultation to brands to drive growth.

Head of Commercial

Senior Account Director

Buddy and Lola

Digital Marketing Consultant

THE NOTTING HILL SHOPPING BAG COMPANY LIMITED

Working to support the digitalisation of the Notting Hill Shopping Bag.

Marketing Consultant

Oxford Talks 

Selected to speak at Oxford University (Union) within the "brave new world" project. This included completing the TED Speaker online course, creating a script and speaking to directly to camera. My talk centred around the challenges of being a "young achiever" and discussion around diversity & inclusion within leadership positions.

Speaker and Ambadsador

KMI Brands Ltd

Head up Direct To Consumer (D2C) at KMI Brands, primarily focussed on Noughty. Responsible for Global DTC P&L, focussing on owned brands and consulting on digital strategy best practice across the business.

Head of DTC

Built the D2C department from scratch. 

Own strategy for CRM, Performance Marketing (PPC, Paid Media, SEO and Affiliates), E-commerce, Social Media and Customer Experience. 

 In first year working at KMI, I achieved 189% YOY net revenue growth, whilst decreasing performance marketing costs by 9% in the UK and 10% in the US. 

This was achieved through multiple digital marketing tactics employed by the D2C team. A mixture of optimised performance marketing funnels and better website UX/UI resulted in conversion rates by 21% in the UK and 40% in the US YOY. 

Built out an improved CRM strategy to increase customer returning rate by 11% and 33% in UK and US respectively.

Increased Instagram followers by 81% without significant targeted budget for social follower growth while maintaining a above average engagement rate. Launched TikTok and Pinterest brand channels. This resulted in an increase of followers across all channels of 100K+ over a 12 month period. 

Noughty DTC continues to improve on all key digital metrics in Y2, including YOY revenue growth globally.

Digital Marketing Manager

Jimmy Choo

As the power user of the CRM system BlueAnalyzer, I was responsible for multiple campaigns across the marketing funnel, specifically focusing on the EMEA region.

CRM Manager, EMEA

Sophia Webster

Reporting directly to the CEO, I was responsible for the digital strategy across the entire customer journey and exclusively manage the E-commerce P&L. Within my remit, I oversaw E-commerce, Email Marketing, Performance Marketing and CRM teams.

Global CRM Manager

KF Beauty

I was directly responsible for global multi-million-pound campaigns, over several digital platforms. In addition to managing the strategy for campaigns with over £2M monthly in spend on Facebook, I had also created, implemented and optimised the global structure for PPC (with a focus on Google Adwords; averaging £80-100K monthly spend with 300%+ ROI) and was heavily involved in website optimisation using data-driven platforms such as Hotjar, Google Search Console and Google Analytics.

CYCL

Starting as an intern, I was exposed to all aspects to the multi-award winning startup. Alongside Accounting and Administration, I was in charge of all aspects of Marketing, PR and Data Analytics. 

My main responsibilities were: 
•  Creating and implementing digital marketing strategy; including Social Media Management and PPC.
•  Project Management and Event Management; including the Dragon's Den process and sponsoring a charity bike ride.
•  Managing CRM systems and creating email campaigns.
•  Data Analytics and Hypothesis Creation.

Marketing Manager

JPR Media Group

• Managed and updated CRM emailing system 
• Gained knowledge of SEO and PR strategies 
• Assisted in events; including a Mayfair restaurant relaunch.

Marketing And Public Relations Intern

As a results-driven, strategic DTC expert, I bring over 7 years of experience within Digital and Direct-to-Consumer marketing.  During this time, I have managed budgets from low four figures to exceeding $20M+ a year. 

My expertise focusses on improving key metrics around CPA, AOV and LTV across CRM, CRO, Organic Social Media, and Performance Marketing (PPC & Paid Media). I am committed to driving growth and achieving success through a data-driven and customer-centric approach.

I have been lucky enough to work with incredible brands, experience includes: 

• Creating the DTC department at Noughty where alongside the Content team, we took the online business from £300k to £1.5M over a year
•Trained the in-house teams and worked on digital marketing strategy across a number of brands (including The Inkey List, Absolute Collagen, delilah, Proto-col, Naydaya, Gatineau, Sophia Webster, Awake Organics etc) 
• Manage the P&L for Bolt Digital, pivoting the business from an agency into consultancy and grown DTC Live into an international community of over 3,500+ brands; events across London, Manchester and New York City.

Shivali Jasmine Bennion

Another sold out event, if you're not here you're a loser Dreamland - Sponsored by Shopify  

Joking!

Kind of... 

Stokely Howard Anthony Barone Cassi Idun

Helping brands turn content into profit 📸 Co-Founder + CEO of Shaded The Studio | Co-founder of Dreamland, a vibey educational community for brands and funds

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The Battle

Luis Fernando Albuja

Shivali Jasmine Bennion

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shivali Jasmine Bennion's LinkedIn Performance

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