Lucy Tibbs

Bodystreet (UK)

Marketing Executive

Level 3 Certification - Digital Marketer

During my time at Bodystreet, I have been developing my marketing skills by creating content for both Facebook, Instagram, and LinkedIn accounts. This position has given me experience building and running successful paid Facebook advertisements, growing social media followings organically, writing press releases, designing print marketing materials, setting up email marketing campaigns, and developing a social media strategy that can be implemented across the 9 UK studios.

Social Media Coordinator

Thrapston Town Ladies Football Club

Volunteering as the team photographer for the ladies football, capturing all of the action of their home matches and providing them with imagery they can use on their social media pages. Involves frequent use of Adobe Lightroom and Photoshop to edit the final images.

Social Media Manager & Photographer

Lucy Tibbs Photography

Working as a freelance photographer within my local community has been a great experience that has developed my time-management, budgeting, and organisation skills. This was done through responsibilities, such as:

- Updating social media pages (Facebook, Twitter, Instagram, and LinkedIn).
- Planned and scheduled photoshoots and client meetings.
- Designed the website using content management sit, Wix.
- Photographed both on location and within a studio environment
- Gained 1 year of Profoto Lighting experience.
- Created a blog about photography and the local area.

Freelance Photographer

Peterborough United Football Club

Volunteering to photograph Peterborough United Women's game, providing them with images for their website, social media, and match day programme.

Women’s Team Photographer

Ben's Chippy

I volunteered to help produce content and manage their social media account to retain a connection with their customers during the COVID-19 Lockdown. It has taught me about what makes content engaging, the importance of brand consistency, and how to produce targeted commercial content that expresses their core values. 

During this position I took on numerous tasks, which included:

- Creating photographic and graphic content for the Facebook page.
- Designing a website using Wix.
- Added the business to online directories.
- Used Adobe InDesign to create a menu for the website.
- Responded to customer comments and messages via. Facebook.

I have  increased the page’s likes from 979 in March 2020 to 1,310 in September 2020, which is a 33.81% increase. This has been achieved by increasing the frequency of posts and creating content that drives engagement.

Social Media Manager

The Manchester Metropolitan University

Hired by the university, my job was to cover the sports events happening both on and off-campus for the institution, ensuring the content was suitable for both social media and print usage. Photographing fast-paced sports enhanced my practical photography skills, including lens knowledge, as well as time-management and my brand awareness.

Sports Photographer

The Rodeo Magazine

I was the photographer for the Manchester-based magazine producing both live coverage and promotional portrait content on a regular basis. I was also occasionally writing reviews of live 
performances. During my time spent volunteering at this organisation, I was able to develop my content writing skills, created unique images, and also met tight deadlines that the publication set for me.

Music Photographer and Journalist

aAh! Magazine

Within this position, I was regularly covering live music events around Manchester for Manchester Metropolitan University’s student-run lifestyle magazine. This position meant that I had to be organised, meet deadlines, and proactive search for photo opportunities for the magazine.

Music Photographer

The Fox Inn

As a waitress, I developed excellent customer service skills and became the head waitress, giving me the various responsibilities, such as: 

- Being in charge of the 90+ capacity restaurant
- Training new members of staff
- Taking cash and card payments
- Providing excellent customer service
- Working as part the team
- Taking direction from the manager

This experience not only improved my leadership skills, but also taught me how to be organised to ensure that I could take on multiple responsibilities and complete all tasks to the highest standard. It was here that I developed a keen eye for detail and my communication skills improved greatly during my time at The Fox Inn.

Waitress

Counteract

Volunteering for Counteract as a music photographer, I was my job to provide them with creative and unique photographs that documented the music events that happened around Birmingham city centre. It was this experience that helped to develop my creativity, fulfilling the company's need to have appealing visual content that would attract people to their online articles.

Marketing Executive at Bodystreet UK. Marketing Apprentice.

Helping time-poor people get fit and stay fit with Bodystreet's combination of full body workout, personal training, and innovative fitness technology. Invest only 20-minute every week to achieve even the most ambitious of goals.

Looking to network with fellow content creators, digital marketers, and those with an interest in sports and fitness.

Lucy T.

- Website Management: Editing/adding content to the site through the CMS. Re-designing pages throughout the site, making use of HTML and CSS skills.
- Managing and approving all firm email marketing communications. This includes production and management of event e-communications, including the generation of RSVP functions linking to the CRM system.
- Providing training and support to internal stakeholders on the email marketing system.
- Reporting on email marketing statistics for business development, client relationships and improvement purposes
- Monitoring and providing quick and efficient support to queries from internal stakeholders sent to the digital team inbox
-Social media planning for projects, creating content plans and launching new pages.

Digital Marketing Executive

Cognitive Business Media

- Developing and managing online marketing campaigns to drive relevant traffic
- Extending market reach through development of integrated social media marketing campaigns 
- Evaluation of social media/website performance, campaign health and overall performance of marketing strategies
- Regular updates on the companies websites and social media platforms
- Identifying client objectives and then coming up with ways to achieve them
- Weekly email campaigns to promote the companies digital magazines
- Designed graphics for advertisements and promotional materials such as website banners and e-shots.

taplio

The Battle

Lucy T.

Robin Brooks

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