Amplifi Labs

Driving revenue as an IC - full-cycle sales.
Serving SMB and Mid Market.

Director of Business Development

RevWhisper

Extending runway for founders.
- Align acquisition and conversion with retention and engagement.
- Playbook Design, optimization, and scalability.
- Workflow Automation.

Operator focus.

Fractional Head of Growth

1648 Factory

Director of Engineering Services (Sales)

BairesDev

Process design & implementation for a new outbound strategy. 

The organization focused on generating sales pipeline and revenue through cold outreach.

Business Development Manager

InEvent

● Coaching, leading and managing three SDR teams prospecting worldwide in a startup on Hyper Growth.
● Developing new ways of transforming in-person, virtual and hybrid events into business generators.
● Educating the market about the opportunities behind virtual and hybrid events with InEvent, while collaborating with internal stakeholders (Customer Service, Inside Sales).
● Having tons of fun doing so.

Sales Development Manager

Inside Sales Global Team Leader

Inside Sales Representative

IPOG - Instituto de Pós-Graduação e Graduação

Consultative sales of MBAs and other Post Graduation and specialization courses. Focus on both B2C and B2B and SPIN Selling Methodology.

Consultor de carreiras

Crossfit Maresias

Promoted sales growth and saw an M&A through completion. Leveraged strong relationships and networks to increase diversified revenue sources and seize partnership opportunities.

General Manager

Classe A Cosméticos

Led three sales squads, achieving robust business results through a healthy competitive spirit and drive.

Sales Manager

Valmari

Organized and prioritized work to complete assignments in a timely, efficient manner.

Universidade de São Paulo

Iniciação científica

Sales leader focused on strategy and innovation.

Passion for (re)designing processes and paving the ground for sales organizations of all sizes.

I have a startup mindset, and I never lock on ideas. The world is fluid, and changes happen all the time. Rethinking what works today to understand what will work tomorrow is a neverending process. 

Open to fractional sales & marketing roles to deliver elegant solutions for innovative companies.

Let's talk.
💌: lucio.arbix@gmail.com

Lucio Arbix

I architect software systems end-to-end: from service boundaries, APIs, and data flows to cloud infrastructure, delivery pipelines, and day‑2 operations. AWS is the platform I use most, but my core value is software architecture under real constraints: reliability, cost, security, latency, maintainability, and teams that need to ship. Lately that is mostly applied to Generative AI applications.

I’m a Sr Innovation Architect (Office of the CTO) at Caylent. I also write Simple AWS, a weekly newsletter read by 45k+ engineers, architects and team leads who want clear explanations and practical patterns, not copy‑pasted architectures.

Advisory & consulting (where I’m most useful)
- Architecture reviews and “what should we build next?” roadmaps (software + cloud, GenAI)
- High-stakes tradeoffs: build vs buy, serverless vs containers, async vs sync, data modeling and boundaries
- GenAI solution architecture: production patterns, evaluations, model selection, production deployments and best practices, cost/latency tradeoffs, and integration into existing products
- Cloud-native architectures on AWS (serverless, event-driven, containers where it fits, networking and security)
- Delivery practices for code (Python, JavaScript/TypeScript) and Infrastructure as Code (CDK, Terraform, CloudFormation)
- Enablement: workshops, presales support, and technical talks for teams and leadership

Credibility (high level)
- 11+ years building software professionally; 25+ projects across startups, enterprises and SMBs
- AWS Solutions Architect Professional; AWS Community Builder and Builder of the Year award winner; former AWS Authorized Instructor
- International speaker (Argentina, US, Mexico, Colombia, and looking to expand this list)

I’m not actively job-hunting, but I’m open to selective advisory/consulting engagements (reviews, workshops, short-term roadmap work, or fractional architecture and technology support). If you think I can help, DM me.

Start reading here: simpleaws.dev
Sponsorships for Simple AWS: https://www.passionfroot.me/guilleojeda

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