DAY IN PRODUCT

- Co-founded Day In Product - agency specialised in product advisory for companies and mentoring for product managers
- Created a hands-on training program for product owners, applied at major telco brand across CZ/SK market

Co-Founder

YOUPLUS

As a consultant, I worked with YOUPLUS on the following projects:

Culture Book - Spearheaded the Culture Book creation for YOUPLUS insurance, entailing user needs evaluation via surveys, coordination with graphic design firms, content creation, translations management, and overall project and product management.

International Intranet Launch - Directed the design and roll-out of YOUPLUS's international intranet. I devised an intuitive page map, curated compelling content, and crafted graphics, ensuring a user-friendly and inviting platform.

Product Management and Customer Experience Expert (Contract based)

Avast

- Drove clarity, quality, traceability, and conformity of requirements to deliver solutions customers love.
- Created alignment with internal business stakeholders and key external partners.
- Mapped and continuously improved customer journeys through the Avast B2B Order Management System.
- Led the entire system redesign, resulting in an estimated 40% improvement in NPS – transitioning from negative numbers to positive customer experiences.

Product Manager

As an entrepreneurial consultant, I partnered with leading organizations to spearhead diverse product and customer experience projects.
My role involved a dynamic blend of strategic planning, product management, user research, and cross-functional collaboration, ensuring the success of each venture from conception to launch.

Notable Projects:

- At Wüstenrot, I revolutionized internal sales by leading customer experience initiatives, employing design thinking and data-driven strategies to introduce advisor benefits.

- With Notum Technologies, I served as Interim Product Manager, meticulously capturing client requirements to guide custom software solutions through specification and implementation stages.

- At Konica Minolta, I analyzed digital workplace trends to inform product strategy for the WorkplaceHub, ensuring the delivery of solutions aligned with market needs and client expectations.

- For AXA, I orchestrated the vision and rollout of AXA's Intranet 2.0, managing development and ensuring seamless adoption through meticulous planning and testing.

My entrepreneurial journey has been marked by a relentless commitment to delivering exceptional user experiences and robust product solutions, establishing a track record of transformative impacts across industries.

Product Management and  Customer - Experience Expert (Contract based)

- Established and led an internal innovation program.
- Defined the innovation strategy and supervised its execution.
- Co-created internal software for collecting ideas from employees.
- Managed various innovation projects, including innovation clubs and more.
- Worked with external partners such as agencies, consultants, startups, etc.

Innovation Project Manager

- Led internal sales projects, including but not limited to mystery shopping, agent segmentation, customer satisfaction, and more.
- Participated in projects of other departments at AXA.
- Cooperated with external entities on relevant projects.
- Prepared analyses as per management request.
- Created new support materials for internal sales.

Internal Sales Project Specialist

Air Bank, a.s.

- Participated in banking software releases.
- Led team during the acceptance phase testing.
- Organized project resources as needed.
- Regularly reported to management.
- Communicated with and represented the company externally during the test coordination phase to entities such as ČNB, PPF Banka, GPE, Wincor-Nixdorf.

AKCENTA, spořitelní a úvěrní družstvo

- Led the development and implementation of an entire system for a small bank from scratch.
- Coordinated development with an external team.
- Communicated and represented the company to external entities such as ČNB, Czech Post, and Global Payments.

Passionately creating intuitive tools that customers love to use and make their lives easier in our ever-evolving digital world.

Is your product team struggling with mounting backlogs, poor cross-team communication, and misaligned priorities constantly slowing down your product delivery?

If so, you're not alone.

At Day In Product, we understand the challenges product teams face.

With over 10 years of hands-on experience in product departments of companies big and small, we've crafted a transformative training program to turn your product organization into a thriving community of empowered professionals.

Through a unique blend of self-paced online learning, live virtual workshops, and real-world project assignments, we bring a tangible, measurable shift in competencies and mindsets.

Together, we build collaborative product communities that bridge the gaps between management vision and customer needs.

All tailored to your specific needs and challenges.

What’s the impact of our work in real life?

📈 Increased Productivity

📈 Reduced Time to Market

📈 Improved Product Quality

📈 Autonomous & Aligned Teams

📈 Products Driven by Customer Insights

and so much more…

Curious to learn more? Let’s get connected and explore the possibilities.

1:1 CONSULTATION

A personalized 1:1 consultation to deep dive into your product challenges and how our tailored programs can transform your organization into a thriving product community aligned with customer needs and business objectives.

→ GO HERE: www.dayinproduct.com/book-1-on-1

JOIN OUR WORKSHOP: "BUILDING HIGH-PERFORMING PRODUCT TEAMS”

We run this workshop on a regular basis to help you discover how our transformative methodology empowers teams, streamlines delivery, and cultivates an innovation-driven culture. You’ll gain insights into building thriving product communities, mastering agile practices, and turning customer data into growth strategies.

→ GO HERE: www.dayinproduct.com/workshop

Leave outdated processes behind and embrace a future where product is the driving force behind your company's success.

Lucie Kovářová

Usensi

•	Achieved selection for the prestigious Ontario Spark Center incubator, after presenting a comprehensive business plan, accelerating company growth and market penetration.
•	Collaborated with Ontario Tech University to conduct a market validation research initiative, leveraging insights from 100+ participants to evaluate technology acceptance and define product strategy, and drive 5 early adapters.
•	Established strategic partnerships with three Canadian startups to drive Usensi's market expansion efforts in Canada, resulting in a 40% increase in market penetration.
•       Performed competitive analysis, resulting in a market gap recognition
•       Collaborated with various internal teams to develop product features, such as marketing, operations, legal, and other internal teams on delivery and operation of the solution
Analyzing product metrics and setting out next steps

Founder, Business Development

Leadership
•	Mentored 800+  junior students in 20+ startup weekends
•	Managed the project of an interactive restaurant in 5+ cities in Iran, selling 50+ Utables.
•	Implemented in-depth customer interviews to identify pain points and preferences, resulting in a 40% decrease in customer churn and a 25% increase in customer satisfaction scores.
•	Launched 3 new products targeting niche markets, resulting in a 45% increase in market share and 20% revenue growth within 6 months of implementation.



Key Achievements
•	Founded a successful small business, which grew by over 200% in under 3 years. 
•      Accepted at Khorasan Science and Technology Park and awarded as the "most innovative" startup.

Founder

UTRAVS

•	Improve the conversion rate of the sale funnel from 30% to 90% by monitoring and optimizing bottlenecks using Metabases and Hotjar.
•	Led a product team of five engineers implementing Bi-weekly sprints, agile methodologies, and documentation, collabrating with internal stakeholders to incorporate feedback into features.
•	Capturing business and technical requirements as user stories and tasks with acceptance criteria
•	Directed a transformative project automating flight ticket refund procedures, processing 16,000 tickets in 2022; revamped the process to achieve a 97% success rate and expedited refund processing to less than an hour.
•	Designed and led three usability studies with more than 100 people participating.
•	Prioritizing and re-prioritizing user stories, tasks, and bugs throughout development

Adinux

•	Championed user-centric design principles through extensive customer interviews and usability testing; conducted in-depth competitive analysis to refine product positioning and features, leading to a 20% boost in user engagement metrics.
•	Directed collaborative sessions to define a cohesive product vision and roadmap, ensuring alignment across product, design, and engineering departments; facilitated a 25% improvement in product development efficiency.
•	Formulated and presented a comprehensive English Business Plan supporting product strategy, highlighting market trends, competitive analysis, and revenue forecasts; strategy led to a 30% boost in global sales revenue in Q4.

Business Development

Novintouch co

NovinTouch (A science-based company, that produces interactive software such as wayfinding and hardware including customizable touch tables, interactive displays, and interactive floor)
•	Explored emerging technologies and created usability testing on 5 prototypes, leading to the implementation of 10 types of customized hardware.
•	Developed and crafted compelling business proposals for 10+ prominent companies in the Iranian market, resulting in a 20% increase in successful partnerships.
•	Documented and analyzed outcomes from 20+ A/B tests to optimize website performance, resulting in a 25% increase in sales.

Founder/Innovative R&D Manager

Hello, I'm Mahroo, I grow on overcoming challenges, especially as a female entrepreneur in Iran admist international restrictions. Despite these hurdles, I've persevered, continuing to lead my startup, Usensi in Iran and Canada.

With over 7 years of entrepreneurial and product experience, I've pursued driving innovation in diverse domains such as consumer platforms like Utravs(flight booking), Adinux (Exhibition management), and Uasist (AI-based restaurant management) and pioneering technologies like Usensi Restaurant Interactive Tables (UTable), Utablet and Ukiosk.

My Key achievements: 
💰Raised 100K funds for Usensi 
💹Selling 100 units of hardware in second years of usensi.
🛟Saving 1000 hours in six months after launch by automating flight booking cancellations and refunding and Reaching 90% of OKR in my team in Utravs.
✅Implementing innovative solutions to increase sales by 20% in a season after launch.
📃300 pages of documentation as a progress report of every season including market research, defining Problems, Possible solutions technical developments and product planning.

My expertise :
product strategy, product development, and marketing, utilizing agile methodologies to optimize processes and create strategic roadmaps. I lead with effective communication, and problem-solving, and empower teams through coaching, fostering a culture of innovation amidst adversity.

My Entertainment:
I find solace in nature and sharpen my strategic insight through gaming. My mission in life has been to build from scratch and re-model solutions to optimize user experience.

If you're seeking a product manager who drives results, let's connect. 
My email: M.khazaee@usensi.ca.

taplio

The Battle

Lucie Kovářová

Marzieh Khazaee

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?