DAY IN PRODUCT

- Co-founded Day In Product - agency specialised in product advisory for companies and mentoring for product managers
- Created a hands-on training program for product owners, applied at major telco brand across CZ/SK market

Co-Founder

YOUPLUS

As a consultant, I worked with YOUPLUS on the following projects:

Culture Book - Spearheaded the Culture Book creation for YOUPLUS insurance, entailing user needs evaluation via surveys, coordination with graphic design firms, content creation, translations management, and overall project and product management.

International Intranet Launch - Directed the design and roll-out of YOUPLUS's international intranet. I devised an intuitive page map, curated compelling content, and crafted graphics, ensuring a user-friendly and inviting platform.

Product Management and Customer Experience Expert (Contract based)

Avast

- Drove clarity, quality, traceability, and conformity of requirements to deliver solutions customers love.
- Created alignment with internal business stakeholders and key external partners.
- Mapped and continuously improved customer journeys through the Avast B2B Order Management System.
- Led the entire system redesign, resulting in an estimated 40% improvement in NPS – transitioning from negative numbers to positive customer experiences.

Product Manager

As an entrepreneurial consultant, I partnered with leading organizations to spearhead diverse product and customer experience projects.
My role involved a dynamic blend of strategic planning, product management, user research, and cross-functional collaboration, ensuring the success of each venture from conception to launch.

Notable Projects:

- At Wüstenrot, I revolutionized internal sales by leading customer experience initiatives, employing design thinking and data-driven strategies to introduce advisor benefits.

- With Notum Technologies, I served as Interim Product Manager, meticulously capturing client requirements to guide custom software solutions through specification and implementation stages.

- At Konica Minolta, I analyzed digital workplace trends to inform product strategy for the WorkplaceHub, ensuring the delivery of solutions aligned with market needs and client expectations.

- For AXA, I orchestrated the vision and rollout of AXA's Intranet 2.0, managing development and ensuring seamless adoption through meticulous planning and testing.

My entrepreneurial journey has been marked by a relentless commitment to delivering exceptional user experiences and robust product solutions, establishing a track record of transformative impacts across industries.

Product Management and  Customer - Experience Expert (Contract based)

- Established and led an internal innovation program.
- Defined the innovation strategy and supervised its execution.
- Co-created internal software for collecting ideas from employees.
- Managed various innovation projects, including innovation clubs and more.
- Worked with external partners such as agencies, consultants, startups, etc.

Innovation Project Manager

- Led internal sales projects, including but not limited to mystery shopping, agent segmentation, customer satisfaction, and more.
- Participated in projects of other departments at AXA.
- Cooperated with external entities on relevant projects.
- Prepared analyses as per management request.
- Created new support materials for internal sales.

Internal Sales Project Specialist

Air Bank, a.s.

- Participated in banking software releases.
- Led team during the acceptance phase testing.
- Organized project resources as needed.
- Regularly reported to management.
- Communicated with and represented the company externally during the test coordination phase to entities such as ČNB, PPF Banka, GPE, Wincor-Nixdorf.

AKCENTA, spořitelní a úvěrní družstvo

- Led the development and implementation of an entire system for a small bank from scratch.
- Coordinated development with an external team.
- Communicated and represented the company to external entities such as ČNB, Czech Post, and Global Payments.

Passionately creating intuitive tools that customers love to use and make their lives easier in our ever-evolving digital world.

Is your product team struggling with mounting backlogs, poor cross-team communication, and misaligned priorities constantly slowing down your product delivery?

If so, you're not alone.

At Day In Product, we understand the challenges product teams face.

With over 10 years of hands-on experience in product departments of companies big and small, we've crafted a transformative training program to turn your product organization into a thriving community of empowered professionals.

Through a unique blend of self-paced online learning, live virtual workshops, and real-world project assignments, we bring a tangible, measurable shift in competencies and mindsets.

Together, we build collaborative product communities that bridge the gaps between management vision and customer needs.

All tailored to your specific needs and challenges.

What’s the impact of our work in real life?

📈 Increased Productivity

📈 Reduced Time to Market

📈 Improved Product Quality

📈 Autonomous & Aligned Teams

📈 Products Driven by Customer Insights

and so much more…

Curious to learn more? Let’s get connected and explore the possibilities.

1:1 CONSULTATION

A personalized 1:1 consultation to deep dive into your product challenges and how our tailored programs can transform your organization into a thriving product community aligned with customer needs and business objectives.

→ GO HERE: www.dayinproduct.com/book-1-on-1

JOIN OUR WORKSHOP: "BUILDING HIGH-PERFORMING PRODUCT TEAMS”

We run this workshop on a regular basis to help you discover how our transformative methodology empowers teams, streamlines delivery, and cultivates an innovation-driven culture. You’ll gain insights into building thriving product communities, mastering agile practices, and turning customer data into growth strategies.

→ GO HERE: www.dayinproduct.com/workshop

Leave outdated processes behind and embrace a future where product is the driving force behind your company's success.

Lucie Kovářová

Superheroes.marketing

⚡️ Marketing is one of the core aspects around which a brand activation strategy is built to achieve its goals. Business success depends on how effective and thought-through the marketing strategy is.

What does the Superheroes team mean by “marketing”? Advertising, selling, or developing? The fact is that marketing is much deeper concept and among other things it includes the following key points:

⭐️ understanding of the specific marketplace;
⭐️ gaining a competitive edge;
⭐️ developing a prospective market segmentation.
Engaging in constructive dialogue is Superheroes’ main way of partnering with a client. We base our market strategies on our ability to hear the clients’ opinions and requirements and to deliver their ideas to the target market using appropriate techniques. By using modern marketing tools, we help to implement various business ideas.

Working with a client we consider all aspects strategic marketing, competitor analysis, market research, product positioning and communication of marketing ideas to the customer.

The agency offers the following marketing services:

🥇evaluating your company’s efficiency and developing corporate policies;
🥇market monitoring;
🥇tailoring a competitive strategy;
🥇providing support and implementation of the marketing plan.

Digital Marketing Manager

TAXUS LAW & FINANCE

🔶As a dynamic and results-driven professional, I bring a wealth of experience in legal and financial consulting to every project I undertake. My journey in this field has been marked by a commitment to excellence, continuous learning, and a passion for helping clients navigate the complex landscape of law and finance.

Currently, I am proud to be part of Taxus Law&Finance, where we specialize in providing comprehensive legal and financial solutions tailored to the unique needs of our clients. Our services include company registration, account opening, gambling licenses, contract drafting, trademark registration, payment solutions, and more. At Taxus, we are dedicated to delivering top-notch services with a focus on efficiency, transparency, and client satisfaction.

My role involves not only offering expert advice and guidance but also staying abreast of the latest industry trends and regulatory changes. This enables me to provide informed, strategic counsel that helps our clients achieve their business objectives while maintaining compliance with all relevant laws and regulations.

In addition to my professional endeavors, I am also deeply invested in thought leadership within the industry. I regularly contribute to articles and discussions on key topics such as open banking, online casino payments, and the evolving landscape of KYC compliance. My goal is to share insights that can help businesses stay ahead of the curve and thrive in a rapidly changing environment.🔶

Chief Marketing Officer

Careerist

1. Develop measures for the production of products (goods) and the provision of services that find the greatest demand and market.

2. Promoting the balanced development of production and services, preparing proposals on the choice and change of directions of development of the product range, production and business, participating in the development of marketing policy, determining prices, creating conditions for systematic implementation
goods and expansion of the services provided, satisfying the demand of buyers (customers) for goods and services.

3. I study the market of similar goods and services (analysis of demand and consumption, their motivations and fluctuations, activity of competitors) and tendencies of its development.

4. I predict the volume of sales and form consumer demand for goods and services, identify the most effective markets, as well as requirements to the quality characteristics of the product (method of production, life, rules of use, packaging) or the service provided.

5. Research factors that influence the sale of goods and are important for the successful implementation of services, types of demand (stable, agiotage, short-term, etc.), reasons for its increase and decrease, differentiation of purchasing power of the population.

6. Improved information support of ongoing market research.

Marketing specialist / Social Media Manager / Team Lead

•	Design and implement overall recruiting strategy
•	Develop and update job descriptions and job specifications
•	Perform job and task analysis to document job requirements and objectives
•	Prepare recruitment materials and post jobs to appropriate job board/newspapers/colleges etc
•	Source and recruit candidates by using databases, social media etc
•	Screen candidates resumes and job applications
•	Conduct interviews using various reliable recruiting and selection tools/methods to filter candidates within schedule
•	Assess applicants’ relevant knowledge, skills, soft skills, experience and aptitudes
•	Onboard new employees in order to become fully integrated
•	Monitor and apply HR recruiting best practices
•	Provide analytical and well documented recruiting reports to the rest of the team
•	Act as a point of contact and build influential candidate relationships during the selection process

Global Sourcing Specialist

B.T.A. Group

• I creating a content plan. I decide what exactly needs to be
published on a website or blog, how it will look and what
reaction it will cause in the reader. The plan can be created
both for a week and for six months in advance
• collection and preparation of information for publication,
including photos, video, audio, processing in graphic editors
• content creation, mainly texts
• choice of content formats and channels through which it
will be distributed
• evaluation of promotion effectiveness
• creation of the project concept and editorial policy

Content Manager

Zıt Visual and Audial Arts Istanbul

Social Media and Marketing Intern - Remote Based
• Designed all the news on the site with a creative
approach, developed strategies for promoting
advertising projects, remotely designed the design of
advertising preferenceses.

Marketing Specialist

UBC Group

Chief Marketer Assistant
• Support the work of marketing managers and executives on
projects directed at maximising company profits and
developing
sales strategies or marketing campaigns.

Chief Marketing Officer @Taxus Law&Finance | Strategic Marketing Management, Social Community| iGaming

Highly motivated, goal-oriented, and experienced professional working in the legal and iGaming industries. Skilled in legal consulting, compliance management, and strategic business development.

taplio

The Battle

Lucie Kovářová

Mike Varych

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