Lucas Bean

CEO @ Social Proof | Leader, Ai, Adtech, Analytics, AiO, Fintech, Games, Entertainment, Web3, Creator Economy | ex Atari, Sony, Experian, Deloitte | User Acquisition Expert | speaker, advisor, ENTP

I’m a seasoned tech executive with deep entrepreneurial experience ready to help you build, scale and win.

I'm top 3 globally in:
• User acquisition
• Retention
• Community building
• UX optimization

20+ years in marketing, data science and product leadership
Author of Community Market Fit - Published April 2025 
Ex-Atari, Sony Pictures, Experian, Deloitte
Founder, CEO, GM, CMO, COO, SVP of Marketing & Ops

I specialize in scaling businesses fast through:
• User acquisition & retention strategy
• Data-driven marketing
• Product development
• P&L management
• Advanced automation
• Consumer experience design
• Growth operations

Proven wins:
✔️ Helped raise over $50M in venture capital
✔️ Built & exited a solo venture at $500K+/year
✔️ Took an adtech company public (founded in 2008, IPO in 2017)
✔️ Executive roles at 3 companies that exited for $1.4B+ combined

Marketing expertise:
• Copywriting
• SEO
• Email marketing
• Content creation
• Influencer strategy
• Video & display ads
• Marketing automation
• Flywheel effects
• Full-stack paid media (desktop/mobile)

Industry experience:
Fintech, Adtech, Gaming, Entertainment, Dating, Web3, Creator Economy, Social E-commerce

Leadership style:
I’ve built scrappy teams from scratch and turned underperforming teams into high-output machines.

I believe complex systems can be distilled into simple, marketable messages that resonate deeply with customers, fans, and stakeholders.

Now? I’m focused on helping others build fast, scale smart and stand out.
Open to clients, partnerships, and strategic opportunities.

GM & Head of Product 

Strategic Consulting to startups, founders, executive management of fortune 1,000 companies. Providing expert advice and execution on Web3, NFT, Operations, General Management, digital marketing efforts, Web3 onboarding, core operational issues, Data Analysis, Strategy, P&L Management, Product Development, Product Innovation, User Experience, User Acquisition & Retention. 

I help turn new and existing businesses into finely tuned digital powerhouses by auditing current 
 internal processes. I then use analytics, acquisition, retention, mentoring & media management to determine KPI's and hyper improve performance metrics with precise strategic tactics. 

Channels Leveraged: Analytics, Influence Marketing, Community Building, Social, Display, Search Paid + Natural, email, mobile.

Current Business fields of expertise (no one is an expert, always learning):
NFTs
Web3 (P2E Gaming, Metaverse etc.)
Gaming and esports 
Mobile Gaming
Fintech
Influence Marketing
e-commerce (social selling)
Entertainment 
Mobile Apps
Digital Products
Digital & IRL Events

10 things to ask in your next Job Interview,
(And what NOT say):

Interviews are like any first meetings,
Awkward and uncomfortable.

They only give you 60 minutes to:

✅ See if you’re a fit.
✅ Sell your strengths.
✅ Show your enthusiasm.

To do your research is to be prepared
Practice what you'll say and how you'll say it

Avoid saying these 10 things:
(And what to say instead)

1/ "I don't have any questions."
↳ Why: Shows zero preparation or interest
↳ Instead: Ask specific questions about the team's current projects or culture

2/ "I’ll take any job right now."
↳ Why: Signals desperation, kills your negotiating power
↳ Instead: Highlight skills that match specific role

3/ "I don't like taking direction."
↳ Why: Makes you seem un-coachable
↳ Instead: Share how you've grown from feedback

4/ "I don’t have any weaknesses."
↳ Why: Sounds unrealistic and arrogant
↳ Instead: Share a real weakness and how you're improving

5/ "I hate my current boss."
↳ Why: Raises red flags about professionalism
↳ Instead: Focus on your career growth goals

6/ "I'll figure it out as I go."
↳ Why: Suggests you don’t prepare
↳ Instead: Emphasize your (proven) ability to learn quickly

7/ "This is a stepping stone for me."
↳ Why: Companies don't want to invest in short-term employees
↳ Instead: Share your interest in growing with the company

8/ "What's your work-from-home policy?" (too early)
↳ Why: Makes work flexibility seem like your top priority
↳ Instead: First discuss role, fit and get them interested

9/ "What time do people leave?"
↳ Why: Implies you're just watching the clock
↳ Instead: Ask about daily workflows and responsibilities

10/ "I don't handle stress well."
↳ Why: Suggests you'll crack under pressure
↳ Instead: Describe how you organize work to manage deadlines

Remember:
Be Prepared and be positive, they go a long way.


P.S. What's your #1 interview tip? 👇



♻  Repost toinspire your network 
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Lucas Bean 

20 years Marketing, Data Science & Product Executive | Author of Community Market Fit | ex Atari, Sony, Experian, Deloitte | User Acquisition & Retention Expert | consultant, speaker, advisor, Ai Automation Expert

No alternative text description for this image

This is why most people quit.

When
it takes
more work
than we thought
it would.

It’s way easier to:

- quit
- make excuses
- get discouraged
- go watch Netflix
- grab a bottle of booze
- go and smoke weed and zone out 


Instead, set yourself up to win by:

- setting time blocks
- setting expectations
- setting up exact tactics
- setting up a realistic timeline


Our aspirations are always greater
then the reality of how much work it is.

𝗥𝗲𝗮𝗹𝗶𝘁𝘆 > 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻

Don’t let 2025 get away from you 


share this to help others in your community 
Follow me Lucas Bean for more
We need you back Mr. Obama

Be brave enough to suck at something new 


Scared to:

→ write that article 
→ publish that video
→ post that comment 
→ send that DM to someone
→ Just do it and figure it out later


Your goals should be that of action:

→ have a sense of urgency
→ take action instead of overthinking
→ Focus on the future, not on the past 
→ plan 20% and execute 80% of the time

A ship does not sail on yesterday's wind. 

________________________________

♻️ share to help others take the leap

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li_at

JSESSIONID

Talks about #ai, #web3, #adtech, #entrepreneurship, and #influencermarketing

Increase your luck surface area by showing up

90% of success is literally just showing up.

So create your own luck 

How many:

days
weeks
months
decades

were they showing up consistently? 

They showed up everyday and you call it luck?

It only takes that one time to land an opportunity of a lifetime or to miss it. 

Be consistent.


Follow me Lucas Bean for more

I’ve learned not to hold people hostage 
to who they used to be.

We all carry outdated versions of ourselves: 

mistakes we’ve made
ignorance we’ve acted on 
pain caused before we knew better 

I’ve seen how one bad chapters can become someone’s whole story in the eyes of others 

But people grow
They stumble
They learn 

They often try to make things right. 

We all have regrets
but that doesn’t mean we can’t begin again.
I’ve watched friends become softer,
more grounded. 

Change isn’t always dramatic
it’s often slow and quiet. 


But it’s real. 


When we dismiss someone for who they were
we miss who they’ve worked to become.

No one should be forever judged
by a version they’ve outgrown.

If we offer ourselves grace
we should offer it to others too.

♻️ Share this with someone who inspires you 
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A lot must go wrong 
Before 

it can go right. 

Don’t worry about being too early 

Worry about being too lazy 

Worry about not giving up 

It only takes once 

Follow me Lucas Bean for more

Hard truth: every relationship is transactional
(here's how to make it work for you)
 
Every connection runs on exchange.
Some trade trust, others trade time or attention
The flow is always there.


Work is clear.
You get paid. You perform.
The deal is direct and defined.

Friendship is quieter.
No terms, but the contract exists.
Support, loyalty and time are traded.


Scarcity mindset
When you meet someone for gain,
you think short term.
You ask before you give.
Trust fades before it grows.


Growth mindset
See people as long term partners.
Invest first. Listen first. Give first.
That is how trust compounds.


Here are 8 ways to build social capital:

1. Play long term games
↳ Act like every bond will last decades.

2. Build before you need
↳ Offer help early, without a return.

3. Make introductions
↳ One link can create years of value.

4. Stay in touch
↳ Send notes. Celebrate wins. Show up.

5. Invest in depth
↳ Spend real time when it matters most.

6. Earn reputation
↳ Do work that speaks when you are silent.

7. Be patient with asks
↳ Quick favors reveal short term thinking.

8. Think in decades
↳ What if this person stayed for 40 years?


Charisma can open doors fast.
But trust keeps them open.
Short term charm fades.
Consistency endures.


Strong relationships are built slowly.
They outlast opportunity.


P.S. Do you agree? 

P.P.S. which is is your favorite? 


♻ Share if you believe real trust compounds.
🔔 Follow me Lucas Bean for more leadership

10 Signs You're Emotionally Intelligent:
(and you might not know it)

First how do you define emotional intelligence?

Emotional Intelligence is the ability to recognize, 
understand and manage emotions in yourself and others.


The pros: 
These powerful skills help you bring out the best
in both yourself and others.


The cons:
They can leave you feeling drained and exhausted
having to manage peoples emotional state to get the best out of them. 


10 signs you are an emotional intelligent powerhouse:

1. You sense what people need
↳ You can tell when someone needs to talk
 vent or just be left alone.

2. You read between the lines
↳ A short “okay” in Slack tells you everything you need to know.

3. You absorb emotional tension
↳ People naturally calm down when talking to you
 even if you don't say much.

4. You speak everyone’s language
↳ You know exactly who needs all the details 
 and who just wants the headlines.

5. You catch unsaid questions
↳ You notice when someone wants to speak but stays silent.

6. You feel others' stress
↳ Deadlines, tough meetings you feel nervous for your coworkers 
 even when you’re not involved.

7. You notice fake enthusiasm
↳ You can tell the difference between genuine excitement
 and polite agreement.

8. You're everyone’s reality check
↳ People often ask, "How did that really go?" 
 because they trust your judgment.

9. You sense when meetings go off track
↳ You recognize the moment people start checking
 their phones more.

10. You spot hidden burnout
↳ You notice when colleagues aren’t themselves
 even if they try to hide it.


♻️ Repost to inspire someone.
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You're never too important to be kind
(weakness or a strength)

I used to think:
Do good work and it will speak for itself
That being too kind was a weakness
Show weakness and you get hurt

that kindness had to be earned
never given freely.

But here’s the truth:

The strongest leaders...
Heck the strongest people I’ve seen?

They lead with kindness.
↳ Its not weakness.
↳ It's not people-pleasing.
↳ Just real kindness.

They set standards ➟ without shame.
 They give tough feedback ➟ without cruelty.
 They inspire ➟ without ego.

Here’s what I’ve come to know  ↓ 

→ Kindness is strength.
 → Fear doesn't buy loyalty.
 → You can can still win without being feared. 

Now I lead with 5 daily rules:

1. Being kind won’t make everyone like you
 ↳ But it will make people feel safe around you.

2. Being kind is infectious 
 ↳ People will start following your lead 

3. Empathy isn't weakness 
 ↳ It unites your team in understanding

4. Kindness doesn’t lower expectations
 ↳ It raises people to meet them.

5. Respect isn’t optional
 ↳ It’s the foundation of true leadership.


💬 Know a leader like this?

 Tag them below 👇

♻️ Repost if you believe being kind is a strength. 
Follow me Lucas Bean for more 

(Shout out to Luke Tobin for the essential message and image)

If I could teach one habit that changes everything.

 It would be this:

- Take nothing personal
- Let things go
- Stay focused

When you do that,
it’s hard for anything to stop yo

Two things that hold most people back:

1. Fear of failure.
2. Fear of embarrassment. 

Everyone has to climb cringe mountain 
to make it to the land of cool. 
Easy to say right?

The only true way to beat the thing
is by doing the thing. 

So just start doing it.

don't think about doing it
don't write about doing it 
don't say you're gonna do it tomorrow
don't tell someone else you're doing it 

just do the thing. 

when you find one path that doesn't work
take another path.

You're aloud to change course 
anytime you want to, 
as many times as you want. 

who cares what anyone thinks. 


When I ran marketing for a fortune 500 brand
I had major restrictions on me

→ My job
→ My boss
→ The optics 
→ The company I worked for

You're not aloud to be an online person
when you worked at a fortune 500 company
and anytime you're speaking anywhere
you are speaking for that brand

today, its different. 

brands are looking for:

→ people that have audiences already. 
→ that can articulate and communicate well. 
→ That aren't scared to talk to people or the camera. 
→ That think fast on their feet. 

Today you have access to the biggest stage in the world
You don't need a Tedtalk

You need your smart phone and thick skin. 

Thats it. 

Use that smart phone
Develop that thick skin 
or you'll always fear
going for it.

♻️ Share this with some one who needs to hear it 
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Here are 10 ways emotionally intelligent people manage toxicity:


1) They practice healthy coping mechanisms to calm their mind.
2) They set firm boundaries against toxic behavior
3) They rise above pettiness and refuse to engage in toxic behavior.
4) They seek constructive solutions rather than dwelling on negativity.
5)They avoid negative individuals who don't take responsibility.
6) They remain confident in their values and are unfazed by others' opinions.
7) They have high emotional awareness & can manage emotions effectively.
8) They let go of their ego and focus on peaceful solutions.
9) They persevere in finding healthy solutions despite difficult personalities.
10) They learn from the past with toxic people. 


Which one is your favorite?
Tell me below


♻ share to help other high EQ people like you 
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Here is a list of things that are not doing the thing:

“Preparing to do the thing 
isn't doing the thing.

Scheduling time to do the thing isn't doing the thing.

Making a to-do list for the thing isn't doing the thing.

Telling people you're going to do the thing isn't doing the thing.

Messaging friends who may or may not be doing the thing 
isn't doing the thing.

Writing a banger tweet about how you're going to do the thing 
isn't doing the thing.

Hating on yourself for not doing the thing 
isn't doing the thing.

Hating on other people who have done the thing 
isn't doing the thing.

Hating on the obstacles in the way of doing the thing 
isn't doing the thing.

Fantasizing about all of the adoration you'll receive once you do the thing 
isn't doing the thing.

Reading about how to do the thing 
isn't doing the thing.

Reading about how other people did the thing 
isn't doing the thing.

Reading this essay isn't doing the thing.

The only thing that is doing the thing is doing the thing.” 
— Strangest Loop

Now go do the thing 🛠️

Feeling stuck? 
That's because 

you are.

New results don’t come from old habits.
Change isn’t luck. 
It’s action.

You want a new future?
Do something different today.

Hard truth:
You’re not stuck because life’s unfair.
You’re stuck because comfort feels safer than change.

♻️ Share this with someone who needs to hear it 
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There is someone out there right now

less talented than you, living your dream life 


Do you know what the difference is 
between you and them? 


They took action. 

That's it. 

They started before they were ready. 


Does that make you upset? It should. 


Here is a simple framework to action today:


- Find a topic you like
- Start writing about that topic
- Start talking about that topic
- Start posting content about that topic
- Start making videos talking about that topic
- JUST START ALREADY


It really is that easy. 
It doesn't have to be perfect. 


The common things that hold people back:

- Peoples opinions 
- Fear of embarrassment
- Fear of being on camera 
- Fear of things not being perfect 
- Fear of pigeon holing themselves 
- Fear of speaking to people in a public setting


People will either:

- Love you (customers)
- Hate you (who cares)
- Join you (network)
- Follow you (students)
- Ignore you (already are)


Consistency + action will change your life. 



Sharing this post on your timeline 🚀

Follow me Lucas Bean 



#PersonalGrowth
#Challenges
#LinkedInCommunity

9 Soft Skills that will accelerate your career
(and what to avoid while learning them)

Most people obsess over technical skills.
 But soft skills?
That’s where real growth happens.

Here’s a quick list of what to do and what to avoid:

1. Emotional Intelligence
 ✅ Listen first, react second (count to 5!)
 ❌ Don’t send that angry email right away

2. Public Speaking
 ✅ Tell stories, not just facts
 ❌ Don’t read your slides word-for-word

3. Active Listening
 ✅ Put the phone down
 ❌ Don’t think about your reply while they’re talking

4. Time Management
 ✅ Block time for focused work
 ❌ Don’t say yes to every meeting

5. Adaptability
 ✅ Try new tools and methods
 ❌ Don’t say “but we’ve always done it this way”

6. Problem-Solving
 ✅ Break it into small chunks
 ❌ Don’t jump to conclusions

7. Conflict Resolution
 ✅ Tackle issues early
 ❌ Don’t avoid hard conversations

8. Written Communication
 ✅ Edit for clarity
 ❌ Don’t send emotional emails

9. Decision Making
 ✅ Gather input first
 ❌ Don’t let analysis paralysis kill progress

Want to grow faster in your career?
Get better at these 9 skills daily.

P.S. Which of these do you need to work on most?

♻ Repost to help someone level up
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5 ways to crush it on Linkedin in 2026:
(its not what you think)


𝗩𝗮𝗹𝘂𝗲 𝗙𝗶𝗿𝘀𝘁

On LinkedIn, your content must deliver real value.
Think actionable insights, career hacks, or deep dives into industry trends.

Your audience is here to learn and grow professionally, so make every post count.



𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗜𝘀𝗻’𝘁 𝗢𝗽𝘁𝗶𝗼𝗻𝗮𝗹

It’s all about the conversation.
Don’t just broadcast; interact.
Comment, respond, and engage.
Build a community, not just a following.

Your network's growth depends on the relationships you cultivate.



𝗠𝗶𝘅 𝗜𝘁 𝗨𝗽

Keep your content arsenal diverse.
Text, videos, stories – use them all.
Different formats appeal to different people and keep your feed dynamic.
Remember, variety can be the key to keeping your audience hooked.



𝗣𝗹𝗮𝘆 𝘁𝗵𝗲 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗚𝗮𝗺𝗲

Learn LinkedIn's rules and use them to your advantage.
Hashtags? Timing? Conciseness?

It’s not just what you say, but how and when you say it.



𝗕𝗲 𝗨𝗻𝗺𝗶𝘀𝘁𝗮𝗸𝗮𝗯𝗹𝘆 𝗬𝗼𝘂

Consistency in your branding and authenticity in your message are non-negotiable.



𝙋𝙚𝙤𝙥𝙡𝙚 𝙛𝙤𝙡𝙡𝙤𝙬 𝙥𝙚𝙤𝙥𝙡𝙚, 𝙣𝙤𝙩 𝙥𝙧𝙤𝙛𝙞𝙡𝙚𝙨.

Share your real experiences and thoughts.
Be the thought leader people can relate to and trust.



𝗧𝗿𝗲𝗮𝘁 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝘀 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗻𝗼𝘁 𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸.

Provide value
engage genuinely
vary your approach
understand the mechanics
stay true to your unique voice.


Share this to help your community 
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Which one do you like the most?

#entrepreneurship
#Innovation
#Digitalmarketing

5 ways to crush it on Linkedin

The average person sits for 12 hours a day 
(Moving will increase your EQ)


Research shows that people who engage in regular physical activity 
will have higher levels of emotional intelligence


So here are 15 habits to increase your emotional intelligence:

1. Dedicate at least 30 mins to physical activity daily.
2. Use a fitness tracker to monitor your daily steps.
3. Participate in group fitness classes for motivation.
4. Use a standing desk while working.
5. Hold meetings while walking instead of sitting.
6. Go outside during lunch when the weather is nice.
7. Challenge yourself by setting achievable fitness goals.
8. Choose stairs over elevators whenever possible.
9. Walk or bike to work if feasible.
10. Incorporate stretching exercises into your daily routine.
11. Stand up and stretch every hour.
12. Use apps or alarms to remind you to move every hour.
13. Engage in active family outings like hiking or biking.
14. Dance to your favorite music as a fun way to get moving.
15. Do simple exercises like leg lifts or seated marches at your desk.

A sedentary lifestyle is also a silent killer,
that takes away our health every day we don't move.

The less time you spend sitting during the day,
the better your chances of living a healthy life. 🙏

♻️ Repost this to spread the message
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10 Signs You work for a Visionary Leader

Most people just want to 
order people around 

but the smart ones listen first
Great leaders reveal themselves in small ways


Here’s what to look for in your next interview:


✅ Says “we” not “I”
They focus on team not personal glory

✅ Gives credit to others
Big wins are shared not hoarded

✅ Open body language
They lean in not cross arms and shut down

✅ Welcomes your questions
Curiosity is encouraged not feared

✅ Owns their mistakes
Blame is replaced by responsibility

✅ Talks about the big picture
Vision beats busywork every time

✅ Puts people first
They make time for those who matter

✅ Talks about learning
They are students not know it alls

✅ Inspires not intimidates
You feel lifted not smaller around them

✅ You feel it in your gut
If it feels right it usually is


Great leaders do not need to say they lead
You can feel it in every word and choice

Which one stood out to you most

♻ Share this with someone who is job hunting
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How to respond to criticism at work:
(and what NOT to say in response)

Most people shut down when they’re criticized.

The truth?
That reaction kills your credibility.

You know what works? Owning it and asking for clarity.

I used to react badly to criticism.

Even when it wasn’t personal:
↳ Yeah, it’s terrible
 ↳ I was wrong
 ↳ I blew it

🚩 Taking criticism poorly hurts growth.

Here’s how high performers handle criticism and stay respected:

Presentation Criticized
 ❌ Yeah, it’s terrible
 ✅ What can I improve?

Decision Questioned
 ❌ I was wrong
 ✅ Explain your concerns?

Work Criticized
 ❌ I failed badly
 ✅ What does good look like?

Missed Deadline
 ❌ I blew it
 ✅ Let’s set a more realistic deadline

Strategy Challenged
 ❌ The plan was flawed
 ✅ Let me walk you through it

Unprepared
 ❌ I’m not ready
 ✅ I don’t know right now, let me get that answer for you

Numbers Are Wrong
 ❌ I’m not wrong
 ✅ I’ll review the numbers and get back to you

Idea Rejected
 ❌ I guess my idea sucks
 ✅ What does a good idea look like to you?

Going Off‑Track
 ❌ I’m lost
 ✅ Let’s get back on track shall we?

Bad Communication
 ❌ I’m awful
 ✅ Let me explain this more clearly

Overstepping
 ❌ My bad, that’s just me
 ✅ Let’s be clear about boundaries up front

Priorities
 ❌ No idea
 ✅ Let’s confirm what’s most important

Your words have meaning.
Your response shapes how you are perceived.
Choose your words wisely.

Take nothing personal even when it was meant that way

P.S. Which one of these will you use in your next tough conversation?

♻️ Repost to help your network elevate 
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How high performers respond to criticism. 
Lucas Bean

Clifton Sellers

Legacy Builder

Founder

Hampton

Member

Founder @ Legacy Builder — Building brands on X + LI for Founders, CEOs, and Businesses for 2.5 years and counting.

Clifton is the Founder of Legacy Builder, a brand building agency dedicated to providing quality services to founders, CEOs, and entrepreneurs who want to build a winning brand online. He specializes in content creation, funnel strategy, sales, and scaling agencies.

Founder & CEO

Most founders underestimate how powerful LinkedIn actually is.

It is more than a place to post ideas.
It is a search engine for your expertise.

Here is the simplest way to use it:

Pick a few lanes you want to own.
Talk about them every week.
Examples: personal branding for founders, LinkedIn content strategy, B2B lead generation, authority building, content systems.

Turn your ideas into short lists.
They get read, shared, and saved way more than long paragraphs.

Treat your own name like a keyword.
Use it in your headline, your About section, and anywhere someone might search you.

Post proof often.
Client wins.
Behind the scenes.
Simple process breakdowns.
People trust what they can see.

Repurpose your ideas.
One strong insight can turn into a post, a carousel, a video, and a newsletter section.
Different formats help you show up in more places.

If you do this for a full year, you start appearing everywhere.
In search.
In feeds.
Inside the conversations your ideal clients are already having.

That is how we turn founders into authorities Legacy Builder

Girl Dad x3 | 2x Founder | Content + distribution for B2B founders who know they’re the brand but don’t have time to post (300+ clients served)

Founder-led content will outperform every marketing channel in 2026.

Here’s the tactical playbook founders should use:

1. Build trust faster

• Share lessons from building
• Tell short stories from client work
• Show proof your system actually works
• Repeat your core beliefs until people remember you

2. Keep posting simple

• Pick one problem you solve
• Share one example
• Add one clear takeaway
• Hit publish even if it feels small

3. Use content to convert

• Clean positioning beats clever writing
• Real screenshots outperform polished graphics
• Consistency creates demand
• Proof closes the gap

4. Shorten every sales cycle

• Answer objections in public
• Show how you do the work
• Explain the value in plain language
• Share your track record often

5. Start this week

• Post 5 times
• Share 1 client win
• Record 1 simple video
• Update your profile for leads

Founder-led content is the highest ROI thing you can do.
It grows reach, lowers CAC, and builds trust while you work.
If you want more inbound in 2026, start showing up as the founder.

Follow Clifton Sellers for more content like this.

Founder-Led Content

People act like clarity just shows up one day.

It doesn’t.

You usually have to be confused for a while first.

You don’t get answers by forcing it. You don’t get direction by jumping from idea to idea. You don’t magically “figure it out” just because you’re tired of feeling lost.

You kind of just sit in it. Let the fog hang around. Stop trying to rush your way out.

And then out of nowhere, something clicks.

Not because you tried harder… but because you stayed with it long enough for things to finally make sense.

TLDR: How to build a personal brand that actually drives revenue

Here’s the short version of everything we teach our founders at Legacy Builder.

1. Your personal brand is proof
Not content.
Not aesthetics.
Not trends.
Proof you can solve a real problem.

2. Talk about the problem you solve
Make it simple.
Make it clear.
Say it every week until people associate you with it.

3. Show your work
Client results
Screenshots
Before and afters
What you’re building
What you’re learning
This is what creates trust.

4. Share your process
How you think
How you work
How you win
How you fix mistakes
People buy the operator, not the outcome.

5. Repeat your message
Most people don’t remember the first time you say something.
They remember the tenth.

6. Keep it boring and consistent
Five posts a week.
One clear message.
One simple offer.
That’s what scales.

Build the brand that reflects the work you do.
The results will follow.

Personal Brand

I scaled my audience to 500k+ by doing the opposite of what most creators do.

Most people post for attention.
I posted for alignment.

Instead of chasing views, I built a system:

1. Daily content in my niche (personal branding + authority)
2. Clear positioning with repeatable storylines
3. A newsletter that turns attention into owned distribution
4. Videos that show my process
5. Social proof that builds trust

This is how you grow a personal brand that compounds for years, not months.

If you want more clients, more reach, and more opportunities.

Start by getting painfully clear on the problem you solve.

Everything else becomes simple.

McKinsey just dropped its 2025 AI Report.

Here are my 10 takeaways:

1. Everyone’s using AI. 75% of orgs have adopted it somewhere. That’s not impressive anymore.

2. Only 1 in 5 have actually changed how they work because of it. Most just added another tool (most people think AI and they really just need a Zapier automation)

3. Efficiency ≠ Transformation. Using AI to go faster isn’t the same as building differently (no matter what people are selling you in the DMs).

4. Leaders are confused. Most execs admit they don’t fully understand how AI impacts their business model (and wasting a ton of money trying to figure it out).

5. Winners are redesigning workflows. They’re not layering AI on top, they’re rebuilding from the inside out.

6. The talent gap is real. Demand for AI-fluent operators is exploding faster than companies can hire them.

7. Content isn’t the moat anymore. Everyone can produce. What stands out is clarity, speed, and trust (you have to have a plan that leverages who you are + the problem you solve.)

8. Personal brands outperform corporate ones. Buyers want to learn from people they can follow, not faceless brands.

9. The next advantage: Founders who integrate AI into how they build, sell, and communicate, not just what they deliver.

10. Authority compounds. The more you talk about how you’re adapting, the more people see you as the one leading the change.

Think positioning over prompts.

Founders who learn to blend AI, brand, and authority will be the winners over the next decade and that's exactly what our mission is with Legacy Builder

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The Battle

Lucas Bean

Clifton Sellers

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Performance ScoreLucas Bean's LinkedIn Performance

Performance ScoreClifton Sellers's LinkedIn Performance

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taplio

The Battle

Lucas Bean

Clifton Sellers

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lucas Bean's LinkedIn Performance

Performance ScoreClifton Sellers's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLucas Bean's LinkedIn Performance