Lucas Bean

CEO @ Social Proof | Leader, Ai, Adtech, Analytics, AiO, Fintech, Games, Entertainment, Web3, Creator Economy | ex Atari, Sony, Experian, Deloitte | User Acquisition Expert | speaker, advisor, ENTP

I’m a seasoned tech executive with deep entrepreneurial experience ready to help you build, scale and win.

I'm top 3 globally in:
• User acquisition
• Retention
• Community building
• UX optimization

20+ years in marketing, data science and product leadership
Author of Community Market Fit - Published April 2025 
Ex-Atari, Sony Pictures, Experian, Deloitte
Founder, CEO, GM, CMO, COO, SVP of Marketing & Ops

I specialize in scaling businesses fast through:
• User acquisition & retention strategy
• Data-driven marketing
• Product development
• P&L management
• Advanced automation
• Consumer experience design
• Growth operations

Proven wins:
✔️ Helped raise over $50M in venture capital
✔️ Built & exited a solo venture at $500K+/year
✔️ Took an adtech company public (founded in 2008, IPO in 2017)
✔️ Executive roles at 3 companies that exited for $1.4B+ combined

Marketing expertise:
• Copywriting
• SEO
• Email marketing
• Content creation
• Influencer strategy
• Video & display ads
• Marketing automation
• Flywheel effects
• Full-stack paid media (desktop/mobile)

Industry experience:
Fintech, Adtech, Gaming, Entertainment, Dating, Web3, Creator Economy, Social E-commerce

Leadership style:
I’ve built scrappy teams from scratch and turned underperforming teams into high-output machines.

I believe complex systems can be distilled into simple, marketable messages that resonate deeply with customers, fans, and stakeholders.

Now? I’m focused on helping others build fast, scale smart and stand out.
Open to clients, partnerships, and strategic opportunities.

GM & Head of Product 

Strategic Consulting to startups, founders, executive management of fortune 1,000 companies. Providing expert advice and execution on Web3, NFT, Operations, General Management, digital marketing efforts, Web3 onboarding, core operational issues, Data Analysis, Strategy, P&L Management, Product Development, Product Innovation, User Experience, User Acquisition & Retention. 

I help turn new and existing businesses into finely tuned digital powerhouses by auditing current 
 internal processes. I then use analytics, acquisition, retention, mentoring & media management to determine KPI's and hyper improve performance metrics with precise strategic tactics. 

Channels Leveraged: Analytics, Influence Marketing, Community Building, Social, Display, Search Paid + Natural, email, mobile.

Current Business fields of expertise (no one is an expert, always learning):
NFTs
Web3 (P2E Gaming, Metaverse etc.)
Gaming and esports 
Mobile Gaming
Fintech
Influence Marketing
e-commerce (social selling)
Entertainment 
Mobile Apps
Digital Products
Digital & IRL Events

I’ve learned not to hold people hostage 
to who they used to be.

We all carry outdated versions of ourselves: 

mistakes we’ve made
ignorance we’ve acted on 
pain caused before we knew better 

I’ve seen how one bad chapters can become someone’s whole story in the eyes of others 

But people grow
They stumble
They learn 

They often try to make things right. 

We all have regrets
but that doesn’t mean we can’t begin again.
I’ve watched friends become softer,
more grounded. 

Change isn’t always dramatic
it’s often slow and quiet. 


But it’s real. 


When we dismiss someone for who they were
we miss who they’ve worked to become.

No one should be forever judged
by a version they’ve outgrown.

If we offer ourselves grace
we should offer it to others too.

♻️ Share this with someone who inspires you 
🔔 Follow me Lucas Bean for more

Lucas Bean 

20 years Marketing, Data Science & Product Executive | Author of Community Market Fit | ex Atari, Sony, Experian, Deloitte | User Acquisition & Retention Expert | consultant, speaker, advisor, Ai Automation Expert

This is why most people quit.

When
it takes
more work
than we thought
it would.

It’s way easier to:

- quit
- make excuses
- get discouraged
- go watch Netflix
- grab a bottle of booze
- go and smoke weed and zone out 


Instead, set yourself up to win by:

- setting time blocks
- setting expectations
- setting up exact tactics
- setting up a realistic timeline


Our aspirations are always greater
then the reality of how much work it is.

𝗥𝗲𝗮𝗹𝗶𝘁𝘆 > 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻

Don’t let 2025 get away from you 


share this to help others in your community 
Follow me Lucas Bean for more
We miss you Mr. Obama

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10 Phrases High EQ Leaders Would NEVER say:
(and what they would never say)

You hear them in meetings.
 Stressful moments.
 Tough conversations.

Some words inflame.
 Others invite collaboration.

Here are the worst ones,
and how emotionally intelligent leaders flip them 👇

❌ "You need to calm down" 
✅ "Let’s take a 10-minute break and come back to this."

❌ "This is a nightmare"
✅ "Let’s figure out what we control and fix it."

❌ "I told you so" 
✅ "Let’s fix the problem, not the blame."

❌ "Why did you do that?"
✅ "I take full responsibility, where can we do better?"

❌ "You should have had this done by now" 
✅ "How can I help you accomplish this goal?"

❌ "I said that already"
✅ "Here’s a one-sheet with instructions."

❌ "Not my job, figure it out"
✅ "Let’s walk through this together." 

❌ "That’s your job, not mine"
✅ "Let me sit down with you and we can figure it out together."

❌ "This is how we’ve always done it"
✅ "Let’s find a new way and document it for others."

❌ "Calm down"
✅ "This seems important, let’s revisit when we’re in a better headspace." 

The real difference?
One erodes trust.
The other earns it.

You get to choose your words.
 Choose the ones that build connection.
—
♻️ Repost to help someone lead better 
🔔 Follow me (Lucas Bean) for more leadership

10 Signs You're Emotionally Intelligent:
(and you might not know it)

First how do you define emotional intelligence?

Emotional Intelligence is the ability to recognize, 
understand and manage emotions in yourself and others.


The pros: 
These powerful skills help you bring out the best
in both yourself and others.


The cons:
They can leave you feeling drained and exhausted
having to manage peoples emotional state to get the best out of them. 


10 signs you are an emotional intelligent powerhouse:

1. You sense what people need
↳ You can tell when someone needs to talk
 vent or just be left alone.

2. You read between the lines
↳ A short “okay” in Slack tells you everything you need to know.

3. You absorb emotional tension
↳ People naturally calm down when talking to you
 even if you don't say much.

4. You speak everyone’s language
↳ You know exactly who needs all the details 
 and who just wants the headlines.

5. You catch unsaid questions
↳ You notice when someone wants to speak but stays silent.

6. You feel others' stress
↳ Deadlines, tough meetings you feel nervous for your coworkers 
 even when you’re not involved.

7. You notice fake enthusiasm
↳ You can tell the difference between genuine excitement
 and polite agreement.

8. You're everyone’s reality check
↳ People often ask, "How did that really go?" 
 because they trust your judgment.

9. You sense when meetings go off track
↳ You recognize the moment people start checking
 their phones more.

10. You spot hidden burnout
↳ You notice when colleagues aren’t themselves
 even if they try to hide it.


♻️ Repost to inspire someone.
🔔 Follow Lucas Bean for more.

Most people only see what’s above the surface.
They miss what actually matters.

1. Confidence vs Ego

→ Confidence grows downward.
→ Quiet. Rooted. Patient.

Ego grows upward.
Fast. Loud. Hollow.

One survives storms.
The other snaps at pressure.


2. “Your success was lucky”

→ Luck is the story people tell
→ when they do not see the roots.

They did not see the long nights.
The rejections.
The empty rooms.

Success looks sudden
only when effort was invisible.

3. Validation

→ Most people ask the crowd
→ who they should become.

The truth is simpler.
The only approval that matters
is the one looking back at you.

Everything else is noise.


4. The common path

→ The path everyone takes
→ works for most people.

That does not mean
 it works for you.

Different goals
require different routes.
Confusion is not failure.
It is a signal.


5. Consistency vs Burnout

→ Consistency looks boring.
→ Repetition. Restraint. Patience.

Burnout looks impressive.
Urgency. Hustle. Collapse.

One compounds quietly.
The other burns bright and fades.


6. Progress underground

→ Progress rarely announces itself.
→ It happens in silence.

Below the surface.
Out of sight.

If nothing looks different yet
that does not mean nothing is happening.


7. Time perspective

→ Your younger self is cheering.
→ Your older self is counting on you.

You are the bridge
between who you were
and who you will become.

Keep building.
Even when no one is watching.
Especially then.

♻️ Share this with someone who needs it
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Seven things that might matter more

For much of my life, I measured myself
through the eyes of others.

“They’re judging me.”
“They don't like me.”
“I look foolish.”

It was exhausting.

But I learned something powerful:
The moment you stop seeking validation
is the moment you begin to feel free.

Perspective shapes reality.

“They’re judging me” becomes
“I'm proud to be trying.”

“They’ll hate it” becomes
“I’m proud of what I’ve created.”

“I look foolish” becomes
“I'm OK with being seen trying in public.”

Life isn’t defined by how others see us.
It’s defined by the story we tell ourselves.

When that story is built on respect,
purpose, and authenticity,
everything changes.

The loudest voices aren’t always the wisest.
The most important approval is your own.


❔What story will you tell yourself today? 


♻ Share if someone needs this reminder.
🔔 Follow me Lucas Bean for growth + purpose.

I’ve mistaken movement for momentum.
Being too busy, as if that’s winning.

It isn't.

I’ve seen teams sprint nonstop:

endless activity
new projects
new goals

And yet months later,
they wonder why nothing has changed.

Because motion isn’t momentum.
And being busy isn’t progress.

Speed is exciting.
It makes us feel like we’re ahead.

But without direction,
 you’re just running in circles, faster.

True momentum requires:

✅  Clear goals
✅ Aligned priorities
✅ Consistent execution

The ones who live their dreams
aren’t the fastest.

They’re the most focused.

💡 Progress isn’t about speed.
 It’s about moving forward with intention.


👉 Do you ever confuse busy with progress?


♻ Share this with someone chasing clarity

🔔 Follow me (Lucas Bean) leadership + growth

Increase your luck surface area by showing up


90% of success is literally just showing up.

So create your own luck 

How many:

days
weeks
months
decades

were they showing up consistently? 

They showed up everyday and you call it luck?

It only takes that one time to land an opportunity of a lifetime or to miss it. 

Be consistent.


Follow me Lucas Bean for more

What People Think Marketing Is:

→ Cold emails
→ Pop-up ads
→ PR headlines
→ Trendy logos
→ Funny TikToks
→ Clever taglines
→ TV or radio spots
→ Weekly newsletters

What Marketing Really Is:

 → Split testing
 → Earning trust
 → Crafting offers
 → Guiding prospects
 → Tracking data + ROI
 → Mapping experiences
 → Building communities
 → Knowing buyer behavior

And that’s just the start.
Most assume marketing is about being loud, catchy or viral.

But real marketing isn’t surface-level.

It’s about creating trust,
guiding decisions,
and building relationships that last.

♻ Repost if you agree 
🔔 Follow Lucas Bean more insights.

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Be brave enough to suck at something new 


Scared to:

→ write that article 
→ publish that video
→ post that comment 
→ send that DM to someone
→ Just do it and figure it out later


Your goals should be that of action:

→ have a sense of urgency
→ take action instead of overthinking
→ Focus on the future, not on the past 
→ plan 20% and execute 80% of the time

A ship does not sail on yesterday's wind. 

________________________________

♻️ share to help others take the leap

Follow me Lucas Bean for more ♥️

People won't remember how much money you made
but 

they will remember how you made them feel.

Anyone can show off their success.
Very few know how to get the best out of people.

This is how Emotionally Intelligent leaders lead:

✅ Make sure everyone feels safe to speak
❌ Don’t speak over people during meetings
➟ Let introverts shine here 

✅ Invest in building relationships that drive team results
❌ Don’t only focus on the core results
➟ build team confidence, everyone wins 

✅ Highlight the whole team and their wins
❌ Don’t take credit for other peoples work
➟ When they are shown winning, you win

✅ Listen to listen first, speak to understand
❌ Don’t push the company agenda at all costs
➟ Let people take ownership on execution 

To get the best out of your team:

1. Give real recognition, not just a pat on the back
 ➟ be specific with your praise
 ➟ Explain how they contributed 

2. Make 1:1's an employee first meeting
 ➟ Ask what you can do for them
 ➟ Don't make this a micro-management meeting 

3. Make an effort to get to know your people 
 ➟ Not all want the spotlight 
 ➟ Everyone does want to know they are doing well 

4. Don't fix the blame, fix the problem 
 ➟ People won't take risk if you react out of emotion 
 ➟ Go over what happened and mutually agree on next steps

Emotionally intelligent leaders get better results. 

When people are appreciated
they wake up with a purpose 
and motivation to do 
their best work

When the team is shown winning in public,
You are shown winning in private.

P.S: Which one is your favorite? 
Tell me in the comments below 👇 

 ♻️ Repost to help your network grow 
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The average person sits for 12 hours a day 
(Moving will increase your EQ)


Research shows that people who engage in regular physical activity 
will have higher levels of emotional intelligence


So here are 15 habits to increase your emotional intelligence:

1. Dedicate at least 30 mins to physical activity daily.
2. Use a fitness tracker to monitor your daily steps.
3. Participate in group fitness classes for motivation.
4. Use a standing desk while working.
5. Hold meetings while walking instead of sitting.
6. Go outside during lunch when the weather is nice.
7. Challenge yourself by setting achievable fitness goals.
8. Choose stairs over elevators whenever possible.
9. Walk or bike to work if feasible.
10. Incorporate stretching exercises into your daily routine.
11. Stand up and stretch every hour.
12. Use apps or alarms to remind you to move every hour.
13. Engage in active family outings like hiking or biking.
14. Dance to your favorite music as a fun way to get moving.
15. Do simple exercises like leg lifts or seated marches at your desk.

A sedentary lifestyle is also a silent killer,
that takes away our health every day we don't move.

The less time you spend sitting during the day,
the better your chances of living a healthy life. 🙏

♻️ Repost this to spread the message
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7 Simple Rules to Live an Amazing Life: 
(number 2 is my favorite) 

1. Let it go
↳Don't take yourself too serious 
↳ Don'r ruin a good day by thinking about a bad day

2. Ignore them 
↳ Don't listen to what other people think of you
↳ People want you to succeed but not more than them

3. Give it time
↳ Give it time, time heals all 
↳ People act out of emotions, don't let them affect you

4. Don't compare 
↳ Don't compare you act 1 to another act 13
↳ The people you compare yourself to are only human

5. Stay Calm
↳ Stay calm, its ok to not have everything figured out
↳ It's a super power to be calm when others are are upset 

6. It's on you
↳ You are 100% responsible for your life 
↳ Harsh truth, no one is coming to save you

7. Smile 
↳ You will never be as young as you are now
↳Life is short, enjoy the moment, this time right now


Which is your favorite? 
Tell me below  ↓ 



♻️ Repost this to help your community!
🔔 follow Lucas Bean or more.

7 simple rules for an amazing life

Who you spend time with matters more than you think.

If you surround yourself with people who:

→ Aim higher than you do
→ Push beyond what feels “comfortable”
→ Dream so big it feels almost unrealistic

Something powerful happens:
 
- Your own vision expands
- Your own standards rise
- Your own belief grows

It’s not magic, it’s proximity.

 We absorb the energy, habits and mindset of those people.

📊 Research backs this up too.
Sit near a high performer → your output rises.
Sit near a low performer → your results drop.

The same principle applies in life:

 • In the gym → Train next to disciplined lifters.
 • In work → Work with people who challenge you.
 • In life → live with those who live with purpose.

But the opposite is also true.

 Stay too long in small rooms with small dreams…
 your ambition shrinks to fit those rooms.

So ask yourself:

Who’s in your circle?
 Do they lift your vision higher or lower it?

Choose people who fuel your drive, not drain it.
Because ambition spreads.

And the right company can change your trajectory.

♻️ Repost this if it resonated.
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The best sales people don’t pitch first.
 They ask smarter questions.

Here are the top 7 Socratic Sales Questions to win:

1. “What’s stopping you from fixing this already?”
 What it means: Reveals the real blockers behind inaction.

2. “What happens if you don’t fix this?”
 What it means: Surfaces urgency and the cost of doing nothing.

3. “What have you already tried, and why didn’t it work?”
 What it means: Shows what failed and where you can stand out.

4. “What would fixing this look like if it worked?”
 What it means: Helps them visualize success emotionally.

5. “Why does this matter to you now?”
 What it means: Exposes timing, urgency, and hidden triggers.

6. “What needs to happen for you to say yes?”
 What it means: Moves from pitching to co-creating the solution.

7. “Who else cares about this problem?”
 What it means: Reveals stakeholders and how deep the pain runs.

💡 Ask better questions.
 You’ll sell without sounding like you’re selling.

👉 Which one do you already use in your calls?

♻ Repost to help someone sharpen their sales
 🔔 Follow Lucas Bean for smarter selling

The toughest truth about being a creator
(and all the future creators out there):

Not everyone will celebrate your growth.
Some will only remember the old version of you.
Others will feel uneasy when you outgrow their expectations.

Not everyone will want to collaborate with you. 
Some will see you as competition and ignore you. 


But being a creator is an evolution. 

You’ll be:
↳ Breaking free from old mindsets
↳ Replacing habits that no longer serve you
↳ Making calls others can’t see or won’t understand

And yes… it can get crazy lonely.
↳ Some will question your choices
↳ Some will try to hold you in the past
↳ A few might even resent your momentum

But you didn’t work this hard to stay the same.

5 ways to grow without losing clarity:

1. Release outdated expectations
➟ You don’t owe loyalty to your past self.
➟ You only owe loyalty to the person you’re becoming.

2. Audit your values regularly
➟ Growth means refining what matters most. 
➟ Stay anchored, but never stuck.

3. Explain the “why”
➟ When you pivot, bring people along. 
➟ Don’t just change connect the dots for them.

4. Choose your circle wisely
➟ Remove people who ask “Why change?”
➟ Surround yourself with people who ask, “What’s next?” 

5. Trust the long game
➟ Growth doesn’t always look like progress in the moment but it compounds.
➟ You’re not supposed to be the same creator you were last year.

 The right people will meet you where you are now not where you used to be.
So keep evolving. 

Keep pushing forward.
 Your next chapter is waiting.

Which version of you are you building next? Tell me below 👇 

♻ Repost to inspire a leader in your network
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5 Stoic Principles to live a better life:
(And how to apply them daily)


Simple mindset shifts can create powerful changes in your life.


Marcus Aurelius, Rome’s most powerful man, used these principles to stay calm, clear, and in control. 

Now you can use them to: 


1. Control your thoughts
↳ Negative thoughts distort reality and fuel suffering.
↳ Say: “This is temporary. I’m in control of how I view it.”


2. Control your reactions
↳ You can’t control events, only your response.
↳ Say: “I choose how I react—calmly and with perspective.”


3. Appreciate beauty
↳ Overthinking blinds you to joy.
↳ Say: “This moment is enough. Look up, breathe, be here.”


4. Separate facts from meaning
↳ Most things are just opinions, not truth.
↳ Say: “Let me verify before I react or assume.”


5. Don’t seek revenge
↳ Wasting energy on payback keeps you stuck.
↳ Say: “Living well is the only revenge that matters.”


Mastering these five will help you stay unshaken in a chaotic world.


♻️ Repost to help someone in your community. 
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Five tips for a better life for Marcus Aurelius

Why First Movers Often Win 
(It’s NOT always quality)

We like to believe the best product always wins.

It’s the first product people remember wins 
Being first in awareness often beats best quality.


Think about it:
→ The first name in a category becomes default 
→ Competitors fight uphill to steal market share
→ Customers go with familiar not always superior

Winning attention matters more 
than a perfect product. 


The strategy is simple:
Minimum viable product 
Get it out there fast and test it 
You could become the industry standard. 


→ Capture awareness now.
→  Perfect the product later. 


Done now, is often better than done perfect later. 

No one is impressed with your perfectionism. 

Do you agree? Tell me below 👇 

♻️ Share this with a perfectionist you know 
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0 quotes to make quick work of Mondays:
(# 10 is my favorite) 

1: “The only way to do great work is to love what you do.” – Steve Jobs
↳ Passion fuels consistency and quality.
↳ Without love, work becomes a grind.


2. “The best way to predict the future is to create it.” – Abraham Lincoln
↳ Don’t wait—build what you envision.
↳ Ownership beats guessing.


3. “The difference between ordinary & extraordinary is that 
little extra.” – Jimmy Johnson
↳ Going 10% further sets you apart.
↳ Details separate leaders from the crowd.


4. “Never give up on your dreams, no matter how impossible
they may seem.” – Walt Disney
↳ Resilience turns vision into reality.
↳ Doubt kills more dreams than failure.


5. “The only person you are destined to become 
is the person you decide to be.” – Ralph Waldo Emerson
↳ Identity is a daily choice.
↳ Intention creates direction.


6. “The journey of a thousand miles begins with a single step.” – Lao Tzu
↳ Start before you feel ready.
↳ Movement beats perfection.


7. “The only way to fail is to give up.” – Winston Churchill
↳ Keep going—progress is built through effort.
↳ Quitting is the only dead end.


8. “The best way to learn is by doing.” – Aristotle
↳ Action creates clarity.
↳ You can’t think your way to mastery.


9. “The only limit to our realization of tomorrow 
will be our doubts of today.” – Franklin D. Roosevelt
↳ Belief shapes outcomes.
↳ Doubt delays action.


10. “Show up where you don’t belong because 
one day, you will.” – Lucas Bean
↳ Confidence is built through showing up.
↳ Belonging starts with courage.


♻️ Share to help your community
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10 quotes to make quick work of Mondays

Here is a list of things that are not doing the thing:

“Preparing to do the thing 
isn't doing the thing.

Scheduling time to do the thing isn't doing the thing.

Making a to-do list for the thing isn't doing the thing.

Telling people you're going to do the thing isn't doing the thing.

Messaging friends who may or may not be doing the thing 
isn't doing the thing.

Writing a banger tweet about how you're going to do the thing 
isn't doing the thing.

Hating on yourself for not doing the thing 
isn't doing the thing.

Hating on other people who have done the thing 
isn't doing the thing.

Hating on the obstacles in the way of doing the thing 
isn't doing the thing.

Fantasizing about all of the adoration you'll receive once you do the thing 
isn't doing the thing.

Reading about how to do the thing 
isn't doing the thing.

Reading about how other people did the thing 
isn't doing the thing.

Reading this essay isn't doing the thing.

The only thing that is doing the thing is doing the thing.” 

— Strangest Loop

Now go do the thing

At A Better Jones, I help startups, small businesses, and solopreneurs accelerate their growth. 

A Better Jones

If I could only give one piece of advice to entrepreneurs struggling to grow…

It would be this:
 
Less. But better.
 
That’s the shift that changed everything for me.
 
Last year, after 6 years of trying to do everything...
 
→ I hit multiple 6-figures
→ I started scaling toward 7
→ I felt more joy, more momentum, and more clarity than ever before
→ And I finally started building a business that felt like mine
 
But let me be clear:
 
That didn’t happen because I added more.
 
It happened because I cut.
 
I spent my first 6 years doing all the things:
 
• Showing up on every platform
• Offering 5 different services
• Starting new projects every few months
• Trying to scale before I had a strong foundation
• Always feeling behind, scattered, and overwhelmed
 
Sound familiar?
 
Here’s what changed:
 
→ One Ideal Client
→ One Offer Ecosystem
→ One Core Platform
→ One Clear Message
 
That’s it.
 
And it worked.
 
Because growth doesn’t come from volume.
 
It comes from alignment and focus.
 
Less. But better.
 
💬 DM me ‘MILLION’ if you’re ready to get clear, cut the noise, and finally scale with a business that feels as good as it grows.

I help consultants end referral reliance and reach systematic, predictable $30k+ months via differentiated positioning & leverage, instead of headcount & time | 41k+ News Subs | Mix of Jocko Willink & Mr. Rogers

This is the one regret that shaped everything.
 
Not a dramatic moment.
 
Not a big failure.
 
Just the quiet pain of ignoring my own knowing.
 
Over and over again.
 
This carousel is about that lesson — and what finally changed when I decided to listen.
 

📌 Save it for the days you forget.
🔔 Follow me, Kasey Jones 🏔 for more
♻️ Share it with someone who needs it.

Carousel - The One Regret That Changed Everything

You don’t need to be louder.
 
You need to be less filtered.
 
Because here’s the truth:
 
Your content isn’t falling flat because you’re bad at writing. It’s falling flat because you’re trying to be liked.
 
And here’s how that shows up:
 
1️⃣ You edit the bold thing you actually wanted to say.
 
You write the spicy thing first.
 
Then you water it down to sound “professional.”
 
And suddenly, your truth becomes just another “value post.”
 
→ Magnetic brands don’t soften the edge.
 
They own it.
 
2️⃣ You post what you think you should say—not what you need to say.
 
You sound smart.
 
You’re “on brand.”
 
But it’s missing the part that actually moves people.
 
→ Likability blends in.
 
Magnetism stands out.
 
3️⃣ You keep trying to resonate with everyone.
 
So you play it safe.
 
You shrink your voice.
 
You become forgettable.
 
→ If no one’s pushing back, no one’s leaning in either.
 
The shift is simple (but uncomfortable):
 
Stop posting for approval. Start speaking from self-trust.
 
👉 DM me Toast and I’ll send you access to the Toast & Roast Library — real audits of real brands, showing what’s working, what’s not, and how to shift from “likable” to magnetic as hell.

Do you tell yourself you just don't have time to build a personal brand that grows your business?
 
Because I call "Bullsh*t"
 
Over the past few years, I’ve mentored 100s of entrepreneurs to build revenue, lead, and authority generating personal brands.
 
Every.Single.Client I have ever worked with spends HOURS per week on busy work that doesn't matter.
 
• Writing blog posts
• Sending newsletters
• Creating lead magnets
• Going to networking events
• Posting social media content
 
I am all for doing every single one of those things, but ONLY if they actually freaking work.
 
And only if you're ready to engineer true scale in your business. (most of you aren't)
 
If you're doing this stuff over and over again despite:
 
• Never earning revenue from it
• Never generating sales-qualified leads
• Never doing anything other than wasting time
 
Why?!
 
I know this sounds harsh.
 
I know because I used to do ALL of these things and I hated hearing that it was a total waste of time.
 
But it was the kindest thing anyone ever did for me.
 
Here's the deal...
 
You have more time than you think.
 
You just need to hit PAUSE on the stuff that, right now, isn't working...
 
It doesn't mean you won't...
 
• Restart that podcast
• Give TikTok another try
• Revamp your old newsletter
 
But if you're still at the point where you're struggling to build consistent, predictable revenue, you NEED to stop doing it ALL.
 
Instead focusing on the few simple activities that will generate leads and cash for your business.
 
I promise you'll thank yourself that you did.
 


♻️ Repost if this helped or inspired
🔔 Follow me, Kasey Jones 🏔 for more
🌟 If you want help FINALLY finding traction in your business, DM me ESSENTIALIST.

I used to bend over backwards to be likable.
 
→ Say the “right” thing. 
→ Keep it polished. 
→ Be agreeable.
 
Don’t ruffle feathers.
 
And guess what?
 
• I was liked. 
• I was safe. 
• I was forgettable.
 
Because likability isn’t the same as magnetism.
 
Magnetism doesn’t ask to be liked. It asks to be true.
 
Magnetism has an edge.
 
It’s specific.
 
It tells the truth even when it’s inconvenient.
 
It repels the wrong people—so it can attract the right ones deeply.
 
And that’s the difference:
 
🖤 Likability is about fitting in.
🖤 Magnetism is about standing the fck out.*
 
The moment I stopped trying to be liked?
 
→ My voice got stronger.
→ My brand got bolder.
→ My people got louder.
 
So if you’re stuck in the loop of “sounding right”…
 
Maybe it’s time to sound real.
 
✨ What would shift if you stopped chasing likability and started trusting your magnetism?

I used to work so hard to be likable.
 
→ Say the right thing. 
→ Sound smart but not “too much.” 
→ Keep it polished. 
→ Keep it safe.
 
And guess what?
 
It worked. But only sort of.
 
People kind of liked me.
 
Thought I was “easy to work with.”
 
Didn’t mind being around me.
 
But it wasn’t the real me.
 
And wearing the mask, day in and day out, was EXHAUSTING.
 
And lonely.
 
But here’s the truth no one says out loud:
 
Likability will build you a brand. But it won’t be
 
Here’s what I wish someone told me:
 
1️⃣ Likable people blend in. Magnetic people stand out.
 
Being likable makes you agreeable.
 
Being magnetic makes you unforgettable.
 
2️⃣ The more magnetic you become, the more you’ll repel.
 
That’s not failure—it’s filtering.
 
You’re not here for everyone.
 
You’re here for the right ones.
 
3️⃣ Likability is often self-abandonment in disguise.
 
It’s not your voice.
 
It’s your voice, edited for approval.
 
4️⃣ People will call you “too much.”
 
And that’s the version of you they actually remember.
 
The version that moves people.
 
5️⃣ Magnetism isn’t a marketing tactic. It’s self-trust.
 
It’s the clarity that comes when you stop performing
 
and start owning your truth—fully.
 
So if your brand feels muted…
 
If your content feels safe but stale…
 
If your voice feels “off” even though the strategy is “right”...
 
Here’s the real diagnosis:
 
You’re not too quiet. You’re too likable.
 
👉 Want to know if your brand is magnetic—or just… likable?
 
Comment “Toast” and I’ll send you access to the Toast & Roast Library — a collection of brand tools to help you audit what’s working, what’s falling flat, and how to build authority that actually pulls people in.

I used to scope projects based on what the client told me.
 
30 days in, I'd realize they had no idea what was actually wrong.
 
They weren't lying. They're symptom aware, not problem aware.
 
And I'd end up in a lose-lose-lose situation every time.
 
Until I stopped trusting their self-diagnosis and started leading with discovery.
 
👉 Swipe through to see the 3 traps—and how to avoid them

Carousel - 3 mistakes I made when I started working with c

I spent years thinking I wasn't built for 7-figure success. 

Turns out, my brain was sabotaging me the whole time.
 
Here's what it looked like:
 
→ 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗰𝗹𝗼𝘀𝗲 𝘁𝗼 𝘄𝗵𝗮𝘁 𝗜 𝘄𝗮𝗻𝘁𝗲𝗱—then finding a way to mess it up 

→ 𝗔𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹—then immediately discounting it 

→ 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗮 𝗯𝗶𝗴 𝗴𝗼𝗮𝗹—then procrastinating so I couldn't really fail 

→ 𝗧𝗲𝗹𝗹𝗶𝗻𝗴 𝗺𝘆𝘀𝗲𝗹𝗳 "𝘁𝗵𝗶𝘀 𝘆𝗲𝗮𝗿 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁"—then repeating the same patterns
 
For years, I thought something was wrong with me.
 
That I was broken somehow.
 
But here's what was actually happening:
 
My old beliefs were running the show.
 
• Beliefs that said I wasn't good enough. 
• That I didn't deserve it. 
• That people like me don't get to have that.
 
And those beliefs don't just disappear because you set a new goal or make a vision board.
 
They run in the background—quietly pulling you back to what feels familiar.
 
The only way out?
 
Rewrite them. 
Intentionally. 
Consistently.
 
Not through willpower. 

Through becoming someone new.
 
Drop a 🔥 if any of these signs hit home.

The worst advice I ever received about keeping clients:
 
"Just deliver great work."
 
I followed that advice for years.
 
And I kept losing clients anyway.
 
Here's what nobody tells you:
 
Great work is table stakes. Your clients expect it. That's why they hired you.
 
I used to deliver the project, then sit and wait.
 
→ Maybe they'd come back. 
→ Maybe they'd ghost. 
→ Maybe they'd refer me somewhere else.
 
But I was always reactive. Always waiting for them to decide what happened next.
 
That's not running a business. 
That's being an employee with extra paperwork.
 
The consultants who keep clients for months (or years) aren't necessarily doing better work.
 
They're designing the journey before the first deliverable lands.
 
The shift that changed everything:
 
Stop waiting to be told what's next. 

Start mapping the entire path forward—so you're the obvious choice for all of it.
 
You didn't start your business to be reactive. 
You started it to be in control.

Burnout doesn’t always look like collapse.
 
Sometimes, it looks like success.
 
Big revenue months. 
New clients. 
Buzz online.
 
But behind the scenes?
 
→ Panic between invoices
→ Projects you resent
→ A calendar you can’t escape from
 
Ask me how I know.
 
In 2020, I had my highest-earning quarter ever.
 
And I’ve never been more exhausted.
 
Why?
 
Because I was building a business that looked good… but didn’t feel good.
 
Here are 3 brutal lessons I had to learn the hard way:
 
1. 𝗛𝘂𝘀𝘁𝗹𝗲 𝗶𝘀𝗻’𝘁 𝗮 𝗯𝗮𝗱𝗴𝗲 𝗼𝗳 𝗵𝗼𝗻𝗼𝗿
   
   It's a warning sign. A business built on your adrenaline isn’t sustainable. Or scalable.
   
2. 𝗖𝗵𝗮𝗼𝘀 𝗶𝘀𝗻’𝘁 𝗮 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆
   
   Just because you can juggle doesn’t mean you should. No systems = no peace.
   
3. "𝗗𝗼𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂'𝗿𝗲 𝗴𝗼𝗼𝗱 𝗮𝘁" 𝗶𝘀𝗻’𝘁 𝗲𝗻𝗼𝘂𝗴𝗵
   
   If the work doesn’t align with your values or energy, it will eat you alive.
 
Burnout isn’t about working too much.
 
It’s about building the wrong thing.
 
And once I realized that? I burned it down. 

And rebuilt it with intention.
 
Now?
 
→ I sell one repeatable offer
→ I attract clients who energize me
→ I have a business that supports my life (not the other way around)
 
If you’re tired, it might not be you.
 
It might be your business model.
 
What would change if you built your business around you?

Common mistakes consultants make with scoping—and why it leads to burnout, resentment, or awkward money conversations.
 
Every consultant learns this eventually:
 
You scope the project based on what the client tells you. 

30 days in, you realize they had no idea what was actually wrong.
 
They weren't lying. They're symptom aware, not problem aware.
 
They know something hurts. They don't know why.
 
Here's what I learned:
 
1. Their diagnosis is almost always incomplete. They tell you about the symptom. You scope a solution for that symptom. But the symptom isn't the problem.
   
2. You'll end up in a lose-lose-lose situation. Either you do extra work for free and burn out. Or you accept mediocre results and damage your reputation. Or you ask for more money and create an awkward conversation that often kills the relationship.
   
3. The fix isn't working harder—it's diagnosing before you deliver. When you do the discovery work, you control the scope. No more surprises. No more resentment.
 
The consultants who avoid this trap aren't smarter. 
They just stopped trusting the client's self-diagnosis.

Because the truth is…
 
Most of you don’t need a tighter niche. You need a better filter.
 
Here’s what I mean:
 
Most “experts” will tell you to niche down based on demographics:
 
→ Job title
→ Industry
→ Company size
 
But the best consultants and coaches I know?
 
They can deliver wildly powerful results across a wide range of roles, industries, and business models.
 
So how are they supposed to pick just one?
 
Here’s the reframe:
 
Niche by situation, not by status.
 
Get crystal clear on the urgent problem your best-fit clients are facing.
 
→ What’s high-stakes for them?
→ What outcome matters most?
→ What’s costing them time, money, or peace right now?
 
That’s your niche.
 
Not who they are.
 
But what they’re going through.
 
When you get this right:
 
✅ You write more specific, high-converting content
✅ You attract more urgent, qualified buyers
✅ You build offers that feel magnetic to the people who need them most
 
So if you’ve been resisting “niching down” because it feels limiting —
 
Try this instead.
 
It’s more effective.
 
More human.
 
And way more scalable.
 
DM me NICHE if you want help finding yours — I do this in my sleep, and I can usually help you nail it in 15 minutes or less.

I used to say YES to every client who'd pay me.
 
➜ $5K project outside my zone of genius? Yes.
➜ Client I knew would drain me? Yes.
➜ Work I'd have to start from scratch? Yes.
 
I told myself: 

"You can't afford to be picky."
 
So I stayed busy. 
Fully booked. 
AND Exhausted.
 
And stuck at the same income for LITERALLY 2 years.
 
Then I tried something terrifying: 

I started saying no.
 
• No to the wrong-fit client waving $5K.
• No to the project that would consume 6 weeks.
• No to work that made me dread Mondays.
 
Within 6 months, my income tripled.
 
Not because I worked harder. 

Because I finally had space for the clients who valued what I actually do.
 
Turns out "being picky" was the strategy I was missing the whole time.

I spent years setting goals and making plans that didn’t work.
 
• New Year's resolutions 
• Vision boards 
• Detailed strategies
 
And every single time, I'd end up right back where I started.
 
For the longest time, I thought it was a discipline problem.
 
→ That I just needed to try harder. 
→ Wake up earlier. 
→ Want it MORE.
 
But here's what I finally realized:
 
My subconscious was running on beliefs that were formed when I was 7 years old.
 
Beliefs that said I wasn't good enough.
 
That I was always doing something wrong. That no matter how hard I tried, I was falling short.
 
Those old beliefs don't care about your goals.
 
They run in the background—quietly sabotaging everything you're trying to build.
 
→ Getting close to what you want, then finding a way to undermine it 
→ Achieving something meaningful, then immediately discounting it 
→ Procrastinating on big goals so you can't really fail
 
You can't outwork your old beliefs.
 
You have to rewrite them. One by one.
 
That's the real work.

Drop 'HELL YES' in the comments if you're ready to rewrite your old beliefs this year.

I tried 10+ lead gen strategies UNTIL I figured out I only needed 3.
 
(Spoiler: None of them are lead magnets…)
 
I was doing it ALL:
 
• LinkedIn 5x a day
• Lead magnets
• Networking events
• Podcasts
• Cold outreach
 
You name it, I’ve tried it.
 
I was everywhere. And getting NOWHERE.
 
Then I figured out that I only needed 3 lead sources:
 
• One owned platform (where my clients actually are)
• Strategic partnerships (people who serve my clients before/after me)
• Targeted networking (where my CLIENTS hang out)
 
That's freaking it.
 
→ No lead magnets.
→ No being everywhere.
→ No scattered energy.
 
Master these 3. Let them compound.
 
Everything else is just noise.

I was running multiple offers, posting everywhere, trying every strategy I could find. 

I told myself I was "keeping my options open." 

Really, I was making it impossible for anyone to say yes. 

Save this for the next time you're tempted to add "just one more thing."

Here's what those 6 months looked like:
 
➝ Great engagement on LinkedIn.
➝ Thoughtful comments.
➝ People telling me they loved my work.
 
Zero clients.
 
I was trying to appeal to everyone. 

Being "professional."
 
Making sure I didn't sound too niche or alienate anyone.
 
Then I wrote ONE post that was different.
 
It was about a 9-figure CEO who reached out because everyone else's websites looked the same—super polished, perfectly branded, saying all the right things.
 
"I don't want that," he said. "I don't want to look like everybody else."
 
So I wrote a post that leaned into everything that made me different. 

➝ My unconventional background. 
➝ My opinionated approach. 
➝ The stuff I'd been hiding to look "professional."
 
That single post brought in three qualified leads and $15,000 within two weeks. One of those leads? Six figures over the next two years.
 
The difference? POSITIONING.
 
In today's newsletter, I break down:
 
→ Why referrals dry up when you're positioned broadly (and the trap that keeps you there) 
→ The upmarket fear that's actually keeping you stuck at lower rates 
→ The 4-question Positioning Precision Framework 
→ Why narrow positioning creates MORE opportunities, not fewer
 
The consultant known for ONE thing gets hired by dream clients at premium prices.
 
The consultant known for everything competes for on price for whatever they can get.
 
Stop hiding what makes you different. It's exactly what premium clients are looking for.
 
🏔️ Read the full newsletter link in comments

Why helping yourself is harder than helping others (even when you do this for a living)
 
I can coach my clients through their limiting beliefs like it's obvious.
 
I can spot their patterns from a mile away.
 
But when it comes to my own stuff? Blind spots everywhere.
 
→ I can see exactly why they're self-sabotaging 
→ I can pinpoint the old beliefs holding them back 
→ I can map out exactly what they need to do differently
 
And yet...
 
I still catch myself doing the same things.
 
Listening to my inner critic instead of my inner coach. 
Letting old patterns sneak back in when I'm stressed or tired or scared.
 
Here's what I've learned:
 
That's not a character flaw. That's being human.
 
The people who are best at helping others are often the worst at doing it for themselves.
 
Which means you have to be intentional about this work in a way most people aren't.
 
You can't just know better. You have to build the systems, the practices, the habits that rewire your brain—even when you can't see your own blind spots.
 
Drop a 🙃 if you're great at helping others but struggle to help yourself.

I followed every bit of ‘discipline’ advice.
 
I woke up earlier. Made more lists. Set bigger goals.
 
I tried:
 
• Stricter routines 
• More accountability 
• Harder deadlines
 
And every single time, I ended up right back where I started.
 
Because here's what I didn't understand:
 
My conscious mind was setting goals.
 
But my subconscious—the part running the show 95% of the time—was operating from beliefs formed decades ago.
 
Beliefs that said I wasn't good enough. That success wasn't for people like me. That I'd probably mess it up anyway.
 
You can't out-discipline a belief problem.
 
→ Your willpower runs out 
→ Your motivation fades 
→ Your old patterns pull you back
 
The only thing that actually worked?
 
Rewriting the beliefs themselves.
 
Not just setting new goals. 
Actually becoming someone new.
 
That's the work most people skip. 
And it's the only work that matters.
 
Drop a 🌟 if you've ever blamed your discipline when the real problem was deeper.

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Lucas Bean

A Better Jones

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The Battle

Lucas Bean

A Better Jones

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lucas Bean's LinkedIn Performance

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