Lucas Bean

CEO @ Social Proof | Leader, Ai, Adtech, Analytics, AiO, Fintech, Games, Entertainment, Web3, Creator Economy | ex Atari, Sony, Experian, Deloitte | User Acquisition Expert | speaker, advisor, ENTP

I’m a seasoned tech executive with deep entrepreneurial experience ready to help you build, scale and win.

I'm top 3 globally in:
• User acquisition
• Retention
• Community building
• UX optimization

20+ years in marketing, data science and product leadership
Author of Community Market Fit - Published April 2025 
Ex-Atari, Sony Pictures, Experian, Deloitte
Founder, CEO, GM, CMO, COO, SVP of Marketing & Ops

I specialize in scaling businesses fast through:
• User acquisition & retention strategy
• Data-driven marketing
• Product development
• P&L management
• Advanced automation
• Consumer experience design
• Growth operations

Proven wins:
✔️ Helped raise over $50M in venture capital
✔️ Built & exited a solo venture at $500K+/year
✔️ Took an adtech company public (founded in 2008, IPO in 2017)
✔️ Executive roles at 3 companies that exited for $1.4B+ combined

Marketing expertise:
• Copywriting
• SEO
• Email marketing
• Content creation
• Influencer strategy
• Video & display ads
• Marketing automation
• Flywheel effects
• Full-stack paid media (desktop/mobile)

Industry experience:
Fintech, Adtech, Gaming, Entertainment, Dating, Web3, Creator Economy, Social E-commerce

Leadership style:
I’ve built scrappy teams from scratch and turned underperforming teams into high-output machines.

I believe complex systems can be distilled into simple, marketable messages that resonate deeply with customers, fans, and stakeholders.

Now? I’m focused on helping others build fast, scale smart and stand out.
Open to clients, partnerships, and strategic opportunities.

GM & Head of Product 

Strategic Consulting to startups, founders, executive management of fortune 1,000 companies. Providing expert advice and execution on Web3, NFT, Operations, General Management, digital marketing efforts, Web3 onboarding, core operational issues, Data Analysis, Strategy, P&L Management, Product Development, Product Innovation, User Experience, User Acquisition & Retention. 

I help turn new and existing businesses into finely tuned digital powerhouses by auditing current 
 internal processes. I then use analytics, acquisition, retention, mentoring & media management to determine KPI's and hyper improve performance metrics with precise strategic tactics. 

Channels Leveraged: Analytics, Influence Marketing, Community Building, Social, Display, Search Paid + Natural, email, mobile.

Current Business fields of expertise (no one is an expert, always learning):
NFTs
Web3 (P2E Gaming, Metaverse etc.)
Gaming and esports 
Mobile Gaming
Fintech
Influence Marketing
e-commerce (social selling)
Entertainment 
Mobile Apps
Digital Products
Digital & IRL Events

10 things to ask in your next Job Interview,
(And what NOT say):

Interviews are like any first meetings,
Awkward and uncomfortable.

They only give you 60 minutes to:

✅ See if you’re a fit.
✅ Sell your strengths.
✅ Show your enthusiasm.

To do your research is to be prepared
Practice what you'll say and how you'll say it

Avoid saying these 10 things:
(And what to say instead)

1/ "I don't have any questions."
↳ Why: Shows zero preparation or interest
↳ Instead: Ask specific questions about the team's current projects or culture

2/ "I’ll take any job right now."
↳ Why: Signals desperation, kills your negotiating power
↳ Instead: Highlight skills that match specific role

3/ "I don't like taking direction."
↳ Why: Makes you seem un-coachable
↳ Instead: Share how you've grown from feedback

4/ "I don’t have any weaknesses."
↳ Why: Sounds unrealistic and arrogant
↳ Instead: Share a real weakness and how you're improving

5/ "I hate my current boss."
↳ Why: Raises red flags about professionalism
↳ Instead: Focus on your career growth goals

6/ "I'll figure it out as I go."
↳ Why: Suggests you don’t prepare
↳ Instead: Emphasize your (proven) ability to learn quickly

7/ "This is a stepping stone for me."
↳ Why: Companies don't want to invest in short-term employees
↳ Instead: Share your interest in growing with the company

8/ "What's your work-from-home policy?" (too early)
↳ Why: Makes work flexibility seem like your top priority
↳ Instead: First discuss role, fit and get them interested

9/ "What time do people leave?"
↳ Why: Implies you're just watching the clock
↳ Instead: Ask about daily workflows and responsibilities

10/ "I don't handle stress well."
↳ Why: Suggests you'll crack under pressure
↳ Instead: Describe how you organize work to manage deadlines

Remember:
Be Prepared and be positive, they go a long way.


P.S. What's your #1 interview tip? 👇



♻  Repost toinspire your network 
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Lucas Bean 

20 years Marketing, Data Science & Product Executive | Author of Community Market Fit | ex Atari, Sony, Experian, Deloitte | User Acquisition & Retention Expert | consultant, speaker, advisor, Ai Automation Expert

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This is why most people quit.

When
it takes
more work
than we thought
it would.

It’s way easier to:

- quit
- make excuses
- get discouraged
- go watch Netflix
- grab a bottle of booze
- go and smoke weed and zone out 


Instead, set yourself up to win by:

- setting time blocks
- setting expectations
- setting up exact tactics
- setting up a realistic timeline


Our aspirations are always greater
then the reality of how much work it is.

𝗥𝗲𝗮𝗹𝗶𝘁𝘆 > 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻

Don’t let 2025 get away from you 


share this to help others in your community 
Follow me Lucas Bean for more
We need you back Mr. Obama

Be brave enough to suck at something new 


Scared to:

→ write that article 
→ publish that video
→ post that comment 
→ send that DM to someone
→ Just do it and figure it out later


Your goals should be that of action:

→ have a sense of urgency
→ take action instead of overthinking
→ Focus on the future, not on the past 
→ plan 20% and execute 80% of the time

A ship does not sail on yesterday's wind. 

________________________________

♻️ share to help others take the leap

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li_at

JSESSIONID

Talks about #ai, #web3, #adtech, #entrepreneurship, and #influencermarketing

Increase your luck surface area by showing up

90% of success is literally just showing up.

So create your own luck 

How many:

days
weeks
months
decades

were they showing up consistently? 

They showed up everyday and you call it luck?

It only takes that one time to land an opportunity of a lifetime or to miss it. 

Be consistent.


Follow me Lucas Bean for more

I’ve learned not to hold people hostage 
to who they used to be.

We all carry outdated versions of ourselves: 

mistakes we’ve made
ignorance we’ve acted on 
pain caused before we knew better 

I’ve seen how one bad chapters can become someone’s whole story in the eyes of others 

But people grow
They stumble
They learn 

They often try to make things right. 

We all have regrets
but that doesn’t mean we can’t begin again.
I’ve watched friends become softer,
more grounded. 

Change isn’t always dramatic
it’s often slow and quiet. 


But it’s real. 


When we dismiss someone for who they were
we miss who they’ve worked to become.

No one should be forever judged
by a version they’ve outgrown.

If we offer ourselves grace
we should offer it to others too.

♻️ Share this with someone who inspires you 
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A lot must go wrong 
Before 

it can go right. 

Don’t worry about being too early 

Worry about being too lazy 

Worry about not giving up 

It only takes once 

Follow me Lucas Bean for more

Hard truth: every relationship is transactional
(here's how to make it work for you)
 
Every connection runs on exchange.
Some trade trust, others trade time or attention
The flow is always there.


Work is clear.
You get paid. You perform.
The deal is direct and defined.

Friendship is quieter.
No terms, but the contract exists.
Support, loyalty and time are traded.


Scarcity mindset
When you meet someone for gain,
you think short term.
You ask before you give.
Trust fades before it grows.


Growth mindset
See people as long term partners.
Invest first. Listen first. Give first.
That is how trust compounds.


Here are 8 ways to build social capital:

1. Play long term games
↳ Act like every bond will last decades.

2. Build before you need
↳ Offer help early, without a return.

3. Make introductions
↳ One link can create years of value.

4. Stay in touch
↳ Send notes. Celebrate wins. Show up.

5. Invest in depth
↳ Spend real time when it matters most.

6. Earn reputation
↳ Do work that speaks when you are silent.

7. Be patient with asks
↳ Quick favors reveal short term thinking.

8. Think in decades
↳ What if this person stayed for 40 years?


Charisma can open doors fast.
But trust keeps them open.
Short term charm fades.
Consistency endures.


Strong relationships are built slowly.
They outlast opportunity.


P.S. Do you agree? 

P.P.S. which is is your favorite? 


♻ Share if you believe real trust compounds.
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10 Signs You're Emotionally Intelligent:
(and you might not know it)

First how do you define emotional intelligence?

Emotional Intelligence is the ability to recognize, 
understand and manage emotions in yourself and others.


The pros: 
These powerful skills help you bring out the best
in both yourself and others.


The cons:
They can leave you feeling drained and exhausted
having to manage peoples emotional state to get the best out of them. 


10 signs you are an emotional intelligent powerhouse:

1. You sense what people need
↳ You can tell when someone needs to talk
 vent or just be left alone.

2. You read between the lines
↳ A short “okay” in Slack tells you everything you need to know.

3. You absorb emotional tension
↳ People naturally calm down when talking to you
 even if you don't say much.

4. You speak everyone’s language
↳ You know exactly who needs all the details 
 and who just wants the headlines.

5. You catch unsaid questions
↳ You notice when someone wants to speak but stays silent.

6. You feel others' stress
↳ Deadlines, tough meetings you feel nervous for your coworkers 
 even when you’re not involved.

7. You notice fake enthusiasm
↳ You can tell the difference between genuine excitement
 and polite agreement.

8. You're everyone’s reality check
↳ People often ask, "How did that really go?" 
 because they trust your judgment.

9. You sense when meetings go off track
↳ You recognize the moment people start checking
 their phones more.

10. You spot hidden burnout
↳ You notice when colleagues aren’t themselves
 even if they try to hide it.


♻️ Repost to inspire someone.
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You're never too important to be kind
(weakness or a strength)

I used to think:
Do good work and it will speak for itself
That being too kind was a weakness
Show weakness and you get hurt

that kindness had to be earned
never given freely.

But here’s the truth:

The strongest leaders...
Heck the strongest people I’ve seen?

They lead with kindness.
↳ Its not weakness.
↳ It's not people-pleasing.
↳ Just real kindness.

They set standards ➟ without shame.
 They give tough feedback ➟ without cruelty.
 They inspire ➟ without ego.

Here’s what I’ve come to know  ↓ 

→ Kindness is strength.
 → Fear doesn't buy loyalty.
 → You can can still win without being feared. 

Now I lead with 5 daily rules:

1. Being kind won’t make everyone like you
 ↳ But it will make people feel safe around you.

2. Being kind is infectious 
 ↳ People will start following your lead 

3. Empathy isn't weakness 
 ↳ It unites your team in understanding

4. Kindness doesn’t lower expectations
 ↳ It raises people to meet them.

5. Respect isn’t optional
 ↳ It’s the foundation of true leadership.


💬 Know a leader like this?

 Tag them below 👇

♻️ Repost if you believe being kind is a strength. 
Follow me Lucas Bean for more 

(Shout out to Luke Tobin for the essential message and image)

If I could teach one habit that changes everything.

 It would be this:

- Take nothing personal
- Let things go
- Stay focused

When you do that,
it’s hard for anything to stop yo

Two things that hold most people back:

1. Fear of failure.
2. Fear of embarrassment. 

Everyone has to climb cringe mountain 
to make it to the land of cool. 
Easy to say right?

The only true way to beat the thing
is by doing the thing. 

So just start doing it.

don't think about doing it
don't write about doing it 
don't say you're gonna do it tomorrow
don't tell someone else you're doing it 

just do the thing. 

when you find one path that doesn't work
take another path.

You're aloud to change course 
anytime you want to, 
as many times as you want. 

who cares what anyone thinks. 


When I ran marketing for a fortune 500 brand
I had major restrictions on me

→ My job
→ My boss
→ The optics 
→ The company I worked for

You're not aloud to be an online person
when you worked at a fortune 500 company
and anytime you're speaking anywhere
you are speaking for that brand

today, its different. 

brands are looking for:

→ people that have audiences already. 
→ that can articulate and communicate well. 
→ That aren't scared to talk to people or the camera. 
→ That think fast on their feet. 

Today you have access to the biggest stage in the world
You don't need a Tedtalk

You need your smart phone and thick skin. 

Thats it. 

Use that smart phone
Develop that thick skin 
or you'll always fear
going for it.

♻️ Share this with some one who needs to hear it 
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Here are 10 ways emotionally intelligent people manage toxicity:


1) They practice healthy coping mechanisms to calm their mind.
2) They set firm boundaries against toxic behavior
3) They rise above pettiness and refuse to engage in toxic behavior.
4) They seek constructive solutions rather than dwelling on negativity.
5)They avoid negative individuals who don't take responsibility.
6) They remain confident in their values and are unfazed by others' opinions.
7) They have high emotional awareness & can manage emotions effectively.
8) They let go of their ego and focus on peaceful solutions.
9) They persevere in finding healthy solutions despite difficult personalities.
10) They learn from the past with toxic people. 


Which one is your favorite?
Tell me below


♻ share to help other high EQ people like you 
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Here is a list of things that are not doing the thing:

“Preparing to do the thing 
isn't doing the thing.

Scheduling time to do the thing isn't doing the thing.

Making a to-do list for the thing isn't doing the thing.

Telling people you're going to do the thing isn't doing the thing.

Messaging friends who may or may not be doing the thing 
isn't doing the thing.

Writing a banger tweet about how you're going to do the thing 
isn't doing the thing.

Hating on yourself for not doing the thing 
isn't doing the thing.

Hating on other people who have done the thing 
isn't doing the thing.

Hating on the obstacles in the way of doing the thing 
isn't doing the thing.

Fantasizing about all of the adoration you'll receive once you do the thing 
isn't doing the thing.

Reading about how to do the thing 
isn't doing the thing.

Reading about how other people did the thing 
isn't doing the thing.

Reading this essay isn't doing the thing.

The only thing that is doing the thing is doing the thing.” 
— Strangest Loop

Now go do the thing 🛠️

Feeling stuck? 
That's because 

you are.

New results don’t come from old habits.
Change isn’t luck. 
It’s action.

You want a new future?
Do something different today.

Hard truth:
You’re not stuck because life’s unfair.
You’re stuck because comfort feels safer than change.

♻️ Share this with someone who needs to hear it 
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There is someone out there right now

less talented than you, living your dream life 


Do you know what the difference is 
between you and them? 


They took action. 

That's it. 

They started before they were ready. 


Does that make you upset? It should. 


Here is a simple framework to action today:


- Find a topic you like
- Start writing about that topic
- Start talking about that topic
- Start posting content about that topic
- Start making videos talking about that topic
- JUST START ALREADY


It really is that easy. 
It doesn't have to be perfect. 


The common things that hold people back:

- Peoples opinions 
- Fear of embarrassment
- Fear of being on camera 
- Fear of things not being perfect 
- Fear of pigeon holing themselves 
- Fear of speaking to people in a public setting


People will either:

- Love you (customers)
- Hate you (who cares)
- Join you (network)
- Follow you (students)
- Ignore you (already are)


Consistency + action will change your life. 



Sharing this post on your timeline 🚀

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#PersonalGrowth
#Challenges
#LinkedInCommunity

9 Soft Skills that will accelerate your career
(and what to avoid while learning them)

Most people obsess over technical skills.
 But soft skills?
That’s where real growth happens.

Here’s a quick list of what to do and what to avoid:

1. Emotional Intelligence
 ✅ Listen first, react second (count to 5!)
 ❌ Don’t send that angry email right away

2. Public Speaking
 ✅ Tell stories, not just facts
 ❌ Don’t read your slides word-for-word

3. Active Listening
 ✅ Put the phone down
 ❌ Don’t think about your reply while they’re talking

4. Time Management
 ✅ Block time for focused work
 ❌ Don’t say yes to every meeting

5. Adaptability
 ✅ Try new tools and methods
 ❌ Don’t say “but we’ve always done it this way”

6. Problem-Solving
 ✅ Break it into small chunks
 ❌ Don’t jump to conclusions

7. Conflict Resolution
 ✅ Tackle issues early
 ❌ Don’t avoid hard conversations

8. Written Communication
 ✅ Edit for clarity
 ❌ Don’t send emotional emails

9. Decision Making
 ✅ Gather input first
 ❌ Don’t let analysis paralysis kill progress

Want to grow faster in your career?
Get better at these 9 skills daily.

P.S. Which of these do you need to work on most?

♻ Repost to help someone level up
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5 ways to crush it on Linkedin in 2026:
(its not what you think)


𝗩𝗮𝗹𝘂𝗲 𝗙𝗶𝗿𝘀𝘁

On LinkedIn, your content must deliver real value.
Think actionable insights, career hacks, or deep dives into industry trends.

Your audience is here to learn and grow professionally, so make every post count.



𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗜𝘀𝗻’𝘁 𝗢𝗽𝘁𝗶𝗼𝗻𝗮𝗹

It’s all about the conversation.
Don’t just broadcast; interact.
Comment, respond, and engage.
Build a community, not just a following.

Your network's growth depends on the relationships you cultivate.



𝗠𝗶𝘅 𝗜𝘁 𝗨𝗽

Keep your content arsenal diverse.
Text, videos, stories – use them all.
Different formats appeal to different people and keep your feed dynamic.
Remember, variety can be the key to keeping your audience hooked.



𝗣𝗹𝗮𝘆 𝘁𝗵𝗲 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗚𝗮𝗺𝗲

Learn LinkedIn's rules and use them to your advantage.
Hashtags? Timing? Conciseness?

It’s not just what you say, but how and when you say it.



𝗕𝗲 𝗨𝗻𝗺𝗶𝘀𝘁𝗮𝗸𝗮𝗯𝗹𝘆 𝗬𝗼𝘂

Consistency in your branding and authenticity in your message are non-negotiable.



𝙋𝙚𝙤𝙥𝙡𝙚 𝙛𝙤𝙡𝙡𝙤𝙬 𝙥𝙚𝙤𝙥𝙡𝙚, 𝙣𝙤𝙩 𝙥𝙧𝙤𝙛𝙞𝙡𝙚𝙨.

Share your real experiences and thoughts.
Be the thought leader people can relate to and trust.



𝗧𝗿𝗲𝗮𝘁 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝘀 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗻𝗼𝘁 𝗮 𝘀𝗼𝗰𝗶𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸.

Provide value
engage genuinely
vary your approach
understand the mechanics
stay true to your unique voice.


Share this to help your community 
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Which one do you like the most?

#entrepreneurship
#Innovation
#Digitalmarketing

5 ways to crush it on Linkedin

The average person sits for 12 hours a day 
(Moving will increase your EQ)


Research shows that people who engage in regular physical activity 
will have higher levels of emotional intelligence


So here are 15 habits to increase your emotional intelligence:

1. Dedicate at least 30 mins to physical activity daily.
2. Use a fitness tracker to monitor your daily steps.
3. Participate in group fitness classes for motivation.
4. Use a standing desk while working.
5. Hold meetings while walking instead of sitting.
6. Go outside during lunch when the weather is nice.
7. Challenge yourself by setting achievable fitness goals.
8. Choose stairs over elevators whenever possible.
9. Walk or bike to work if feasible.
10. Incorporate stretching exercises into your daily routine.
11. Stand up and stretch every hour.
12. Use apps or alarms to remind you to move every hour.
13. Engage in active family outings like hiking or biking.
14. Dance to your favorite music as a fun way to get moving.
15. Do simple exercises like leg lifts or seated marches at your desk.

A sedentary lifestyle is also a silent killer,
that takes away our health every day we don't move.

The less time you spend sitting during the day,
the better your chances of living a healthy life. 🙏

♻️ Repost this to spread the message
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10 Signs You work for a Visionary Leader

Most people just want to 
order people around 

but the smart ones listen first
Great leaders reveal themselves in small ways


Here’s what to look for in your next interview:


✅ Says “we” not “I”
They focus on team not personal glory

✅ Gives credit to others
Big wins are shared not hoarded

✅ Open body language
They lean in not cross arms and shut down

✅ Welcomes your questions
Curiosity is encouraged not feared

✅ Owns their mistakes
Blame is replaced by responsibility

✅ Talks about the big picture
Vision beats busywork every time

✅ Puts people first
They make time for those who matter

✅ Talks about learning
They are students not know it alls

✅ Inspires not intimidates
You feel lifted not smaller around them

✅ You feel it in your gut
If it feels right it usually is


Great leaders do not need to say they lead
You can feel it in every word and choice

Which one stood out to you most

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How to respond to criticism at work:
(and what NOT to say in response)

Most people shut down when they’re criticized.

The truth?
That reaction kills your credibility.

You know what works? Owning it and asking for clarity.

I used to react badly to criticism.

Even when it wasn’t personal:
↳ Yeah, it’s terrible
 ↳ I was wrong
 ↳ I blew it

🚩 Taking criticism poorly hurts growth.

Here’s how high performers handle criticism and stay respected:

Presentation Criticized
 ❌ Yeah, it’s terrible
 ✅ What can I improve?

Decision Questioned
 ❌ I was wrong
 ✅ Explain your concerns?

Work Criticized
 ❌ I failed badly
 ✅ What does good look like?

Missed Deadline
 ❌ I blew it
 ✅ Let’s set a more realistic deadline

Strategy Challenged
 ❌ The plan was flawed
 ✅ Let me walk you through it

Unprepared
 ❌ I’m not ready
 ✅ I don’t know right now, let me get that answer for you

Numbers Are Wrong
 ❌ I’m not wrong
 ✅ I’ll review the numbers and get back to you

Idea Rejected
 ❌ I guess my idea sucks
 ✅ What does a good idea look like to you?

Going Off‑Track
 ❌ I’m lost
 ✅ Let’s get back on track shall we?

Bad Communication
 ❌ I’m awful
 ✅ Let me explain this more clearly

Overstepping
 ❌ My bad, that’s just me
 ✅ Let’s be clear about boundaries up front

Priorities
 ❌ No idea
 ✅ Let’s confirm what’s most important

Your words have meaning.
Your response shapes how you are perceived.
Choose your words wisely.

Take nothing personal even when it was meant that way

P.S. Which one of these will you use in your next tough conversation?

♻️ Repost to help your network elevate 
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How high performers respond to criticism. 
Lucas Bean

At A Better Jones, I help startups, small businesses, and solopreneurs accelerate their growth. 

A Better Jones

Things no one tells you about divorce (but should):

And I don't just mean marriage.

I mean, the moment you realize something in your life is no longer right. 

A partner. A job. A business. A whole damn identity.

When you decide: “This can’t be it.”

Here’s what I wish someone had told me:

🖤 1. It will feel like grief…even if you’re the one choosing it.

You’re not just walking away from something. You are BURYING it.

You’re burying the dream, the plan, the future you thought you’d live.

Let yourself mourn that. Fully.

🖤 2. You’ll be afraid of what people think—and it’ll feel like shame.

→ Even if you know it’s right.
→ Even if you know you’re better off.
→ Some part of you will feel like you failed.

You didn’t. You just had the courage to stop pretending.

🖤 3. You’ll crave a clean break. There won’t be one.

There is no clean ending. 
There’s only detangling.

One slow, painful knot at a time.

🖤 4. You’ll question who you are. And that’s the point.

You’re not just leaving something behind. You’re rediscovering yourself.

This moment will strip you bare. So you can rebuild without the performance, pretending, or fakery. 

🖤 5. What comes next will be harder—and more beautiful—than you can imagine.

Because freedom isn’t easy. But it's worth it.

EVERY.SINGLE.TIME. 

If you’re standing on the edge right now…

→ Leaving the job.
→ Ending the relationship.
→ Burning down the old version of your life.

I want you to hear this:

You’re not broken. 
You're not behind. 
You're BECOMING. And it's absolutely f*cking beautiful.

XOXO,
Kasey

Kasey Jones 🏔

From Referral-Dependent Income to Systematic, Predictable Revenue | I Help Consultants Scale Through Strategy & Leverage, Not People & Time | 31K+ Subscribers | Mix of Jocko Willink & Mr. Rogers

I spent YEARS asking myself "Am I qualified enough?" and "Will people take me seriously?”
 
Then one day I realized: Those weren't the real questions. Those were stalling tactics.
 
The REAL question was always: "Do I want this enough to figure it out?”
 
That's the freaking shift. From waiting to be chosen... to choosing yourself.
 
Being a businesswoman isn't about having it all figured out. It's about trusting you'll figure it out along the way.
 
XOXO,
Kasey

#EssentialistCEO #FemaleEntrepreneur #CEOMindset

abetterjones

ourgalaxy

integral-healthcare-solutions-llc

wearefounderup

high-growth-founders

Talks about #founders, #entrepreneur, #revenuegrowth, #personalbranding, and #personaldevelopment

Is this your life's work?

Here's how you know you found what you're meant to do.

Steve Jobs said the only way to do great work is to love what you do. But how do you know when you found it?

Jobs understood that "meant to do" isn't destiny handed to you. It's alignment discovered through action.

When what you do matches who you are, you don't have to force it. It flows.

Here are the unmistakable signs:

Time disappears when you're doing it

You sit down to work and suddenly four hours passed.

That's not distraction. That's flow. That's your soul saying "Yes, this is it."

If you're constantly watching the clock, you haven't found what you're meant to do yet. You found what pays the bills.

You do it even if no one was watching or paying you

Strip away the money, recognition, status. Would you still do it?

Do you do it in your spare time? In those cracks of your life?

People who found what they're meant to do can't NOT do it.

It's not about external reward. It's about internal compulsion.

I know people making millions who do the same work for free. That's when you know.

Other people seek you out specifically for this thing

When you found what you're meant to do, you don't have to convince people you're good at it.

They come to you because there's something about the way you do it that's different.

Your meant-to-do has your fingerprints all over it. It's unmistakably yours.

It challenges you without crushing you

What you're meant to do isn't easy. But it's not torture either.

It stretches you. Sometimes frustrates the hell out of you.

But it never depletes you. Not really.

You finish exhausted but satisfied. Not drained and resentful.

If your work drains your soul, it's not your purpose. It's a paycheck.

Follow what makes you lose track of time, what you can't not do, what people seek you out for, and what challenges you without crushing you.

That's your life's work.

How many of these signs describe what you're doing right now?

I finally know why I feel "invisible" in conversations—and research shows it has nothing to do with being boring.
 
Everyone thinks people don't like them because they're not...
 
• Funny enough 
• Impressive enough 
• Interesting enough
 
Right?
 
BUT psychology research shows the complete opposite.
 
People usually don't connect with you because you're too busy trying to be liked.
 
When you focus on being likable:
 
• You start performing. 
• You hide the real YOU. 
• You say what you think people want to hear instead of what you actually think.
 
You smooth out your edges. You become generic.
 
And people can sense that.
 
They don't dislike you—they just can't connect with someone who isn't actually there.
 
It's like trying to hug a hologram. There's nothing to grab onto.
 
The people who are most genuinely liked? They stopped caring about being liked.
 
They show up as themselves—rough edges and all—and the right people connect with THAT.
 
Think about your last few conversations.
 
How many times did you say what you actually thought versus what you thought they wanted to hear?
 
If you're...
 
➝ Always agreeable 
➝ Always accommodating 
➝ Always saying the "right" thing...
 
You're not unlikable. You're just "invisible".
 
And that might feel safer, but it's also lonelier.
 
Here's what to do:
 
Share one real opinion in your next conversation. Not controversial—just something true to you.
 
Stop filling every silence with small talk. Let conversations breathe.
 
Ask questions you're actually curious about.
 
"How are you?" gets polite answers.
 
"What's been on your mind lately?" gets real ones.
 
People don't dislike the real you. They just can't connect with the fake version.
 
Stop trying to be likable. Start trying to be real.
 
XOXO, 
Kasey

You're busy. But empty.

If you're constantly busy but feel unfulfilled, you're trapped in the busy-but-empty pattern.

Pay attention to how you feel when I describe this: Your calendar is packed. You're productive. You're accomplishing things. 

And yet... you feel hollow.

The busy-but-empty pattern looks like this:

You end every day exhausted but can't point to anything that actually mattered. You're busy, but not on purpose. You're productive, but not fulfilled.

You keep adding more to your plate, thinking the emptiness is just because you haven't accomplished enough yet. 

Spoiler: It's not.

Here's what's really happening:

You're using busyness as a distraction from the fact that you're not doing what actually matters to you.

Busy feels productive. Busy feels important. Busy gives you permission to avoid the scary question: "Am I building a life I actually want to live?"

I spent three years in this pattern. Worked 70-hour weeks. Accomplished everything. And felt absolutely nothing.

Because I was doing all the right things for someone else's life—not mine.

The busy-but-empty pattern is sophisticated avoidance.

You're avoiding the hard work of figuring out what actually fills you up by staying busy enough that you don't have to feel the emptiness.

It's like eating junk food all day so you don't have to face that you're not actually nourished.

The busyness isn't the problem. The emptiness is the message. Your soul is trying to tell you something.

Breaking this pattern isn't about doing less. It's about doing what matters.

Start tracking meaning, not just tasks. 

At the end of each day, ask: 

"Did I do something that mattered to ME today? Not to my boss, not to society—to me?"

If the answer is consistently no, your busyness is just expensive avoidance.

You can be busy AND fulfilled. But only when your busy serves your purpose instead of avoiding it.

Which feels more true: you're busy because you love what you're doing, or you're busy because you're afraid to stop?

From Referral-Dependent Income to Systematic, Predictable Revenue | I Help Entrepreneurs Scale Through Strategy & Leverage, Not Time & Effort | 23K+ Subscribers | Mix of Jocko Willink & Mr. Rogers

I used to spend 3 hours on LinkedIn content that took 30 minutes to write.

The problem wasn't creativity. It was FRICTION — ideas scattered everywhere, no system, no follow-through.

MagicPost's editorial calendar fixed that. Not by writing my posts for me. 

By removing the chaos that made me avoid posting in the first place.

Swipe to see how I use it →

I'm partnering with magicpost.in because it solved a problem I'd been white-knuckling for years.

If you've been inconsistent on LinkedIn — not because you don't have ideas, but because the process of getting from idea to published post feels like a slog — this might be worth checking out.

𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗼𝗻𝗹𝘆: 70% off yearly / 40% off monthly with code 𝗞𝗔𝗦𝗘𝗬𝗕𝗙𝟭𝟬 at magicpost.in

BLACK FRIDAY 2025 - Carousel

I wrote ONE LinkedIn post about a 9-figure CEO who didn't want the "polished consultant"
 
It brought in $15,000 in two weeks
 
(And one of those leads? Six figures over two years)
 
What changed wasn't my skills. It wasn't my content quality. It was my POSITIONING.
 
I stopped trying to be for everyone and started being undeniably, specifically ME.
 
For months before that, I'd been creating great LinkedIn content.
 
󠁯•󠁏󠁏 Great engagement. 󠁯
•󠁏󠁏 Thoughtful comments. 󠁯
•󠁏󠁏 People telling me they loved my posts.
 
BUT ZERO leads.
 
Then I wrote about a financial services CEO who reached out because everyone else's websites looked the same—super polished, perfectly branded, saying all the right "professional" things.
 
"I don't want that," he said. "I don't want to look like everybody else."
 
That post was me leaning into everything that made me different.
 
Everything that used to make me feel insecure.
 
󠁯•󠁏󠁏 My unconventional background. 󠁯
•󠁏󠁏 My opinionated approach. 󠁯
•󠁏󠁏 The fact that I wasn't the "super polished consultant."
 
Three qualified leads. $15,000 within two weeks. One of those leads? Six figures over the next two years.
 
Here's what most entrepreneurs resist understanding:
 
𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗹𝗶𝗺𝗶𝘁 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀. 𝗜𝘁 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝘀 𝘁𝗵𝗲𝗺.
 
Your "broad market appeal" isn't strategic.
 
It's you diluting what makes you irreplaceable because you're scared that being authentically different will alienate people.
 
But premium clients don't want a "good generalist."
 
→ They want the perfect specialist for their exact situation. 
→ They want someone who GETS their specific pressure.
 
Your weird, specific experience becomes your unfair advantage.
 
The counterintuitive truth:
 
I got MORE clients by being MORE specific about who I'm for.
 
Stop hiding what makes you different. It's exactly what makes you valuable.
 
That 9-figure CEO wasn't looking for polished. He was looking for different.
 
So are your premium clients. They just can't find you yet.

XOXO,
Kasey

I spent years performing confidence in boardrooms with executives twice my age. 

Turns out, the louder my certainty, the deeper my spiral.
 
I thought real confidence meant never showing doubt. 

But the more I performed "I've got this," the more I panicked internally.
 
Then a 9-figure CEO told me something that broke the whole act.
 
"I didn't hire you because you had all the answers. I hired you because you asked better questions than anyone else."
 
That's when I got it.
 
Real confidence isn't certainty. 

It's being okay saying "I don't know" without apologizing.
 
The people who seem most put together? Watch if they ever admit they're struggling. If the answer is never, they're performing too.
 
Real confidence is quiet. Performed confidence is loud.

XOXO,
Kasey

Trying to sound professional is actually keeping you broke.

Let me explain.

Most people think sounding professional means using fancy words, corporate language, hiding your personality. Sound smart. Sound polished. Sound like everyone else.

But here's what actually happens:

When you sound like everyone else, you become forgettable. You blend in. You're just another person saying the same thing as 50 other people in your field.

People don't remember vanilla. They remember different.

I've watched this pattern for years. The people making real money aren't the most polished. They're the most memorable.

They talk like real humans. They share actual opinions. They're not afraid to say things some people will disagree with.

And that's what makes them money.

Because when you're memorable, people think of you first. When you're generic, people forget you exist.

Here's what to do:

Write the way you actually talk. If you're funny, be funny. If you're direct, be direct. I say "dude" in my business emails.

Share one opinion some people will disagree with. That's how you find your people.

Stop trying to appeal to everyone. When you try to be for everyone, you end up being for no one.

Professional doesn't pay like different does.

XOXO,
Kasey

For 7+ years, I built a business based on who I thought I was supposed to be.
 
I mimicked the routines, the strategies, the structures of people I admired.  

• Early mornings
• Big launches
• Constant content  

And yeah… it worked. Kinda.
 
But I was tired all the damn time.  Even when the revenue was flowing, I felt off.  

Like I was playing a role instead of building my business.
 
Then I finally asked the question that changed everything:  

👉 𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 “𝗯𝗲𝘁𝘁𝗲𝗿” 𝗮𝗻𝗱 𝗷𝘂𝘀𝘁 𝗯𝘂𝗶𝗹𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝘄𝗵𝗼 𝗜 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗮𝗺?
 
That was the unlock.  Not more effort. Not more strategy. Just more TRUTH.
 
Once I understood my own rhythms, my own decision-making, my own damn energy. 

Everything got easier. Clients came faster. Revenue tripled. Stress vanished.
 
Not because I worked harder.  Because I stopped fighting myself.
 
If your business feels like a fight right now...  

This might be the truth you’ve been avoiding:
 
Know yourself. Then build everything around that.

XOXO,
Kasey

My brain doesn’t work in straight lines. And for most of my life, I thought that made me broken.

I can’t tell you how many times I was called “too much” or “not enough” in the same breath.

Too intense. Too sensitive. Too scattered.

Not focused enough. Not structured enough. Not professional enough.

When you have ADHD, especially undiagnosed or masked for years, you learn how to contort yourself. 

→ You learn how to overcompensate.
→ You become hyper-independent and shame-fueled.
→ You spend your energy pretending your brain works “like it should”… instead of letting it shine the way it does.

For me, that shame carried into everything. Especially business.

I tried to build the way I was told:
→ Rigid routines
→ Hour-by-hour calendars
→ Offers that felt impressive, but drained me
→ Systems that looked good on paper but made me want to scream

Until one day I couldn’t fake it anymore.

The overwhelm hit too hard.
The pressure to “do it right” was killing my creativity.

I realized: I wasn’t building a business.
I was building a cage.

So I burned the old version down.
And I started over.

This time, I built for ME. 

For MY brain.
For MY energy.
For how ACTUALLY work.

• I stopped trying to look like a CEO and started feeling like one.
• I stopped chasing consistency and started building sustainability.
• I created flexible systems that support me, no matter how I'm feeling.
  
And I let go of the shame that told me I was behind.

Now, I teach other brilliant, big-hearted business owners how to do the same.

Because you’re not inconsistent. You’re unsupported.

You’re not flaky.
You’re not broken.
You just haven’t had a business that fits you yet.

If you’ve been spinning…
If your systems are suffocating you…
If your business looks “fine” but feels heavy as hell…

DM me ESSENTIAL

This is the work we do inside Essentialist CEO 

And we’re damn good at it.

You don’t have to change who you are to succeed.

You just have to stop building for someone else’s version of success.

Let’s f*cking go.

Essentialist CEO

It took me a LONG time to learn that the work that truly matters feels different from the stuff that just keeps me busy. 

Then I had to figure out how to run my business so I could amplify the essential and downgrade the busy. 

Which saved my sanity and grew my bank account. 

Your body knows the difference before your brain does.

Busy work leaves you drained, anxious, wondering if you're doing enough.

Essential work leaves you energized, clear, like you just did exactly what you're meant to be doing.

I noticed this pattern in my own week:

Content creation used to drain me. I'd spend hours on creating content – finding ideas, writing drafts, editing for impact – and feel exhausted.

Now? I batch draft in https://magicpost.in/, edit to add my voice, and I'm done in 30 minutes. Energized, not depleted.

The difference wasn't the task. It was what part of the task was actually essential for ME to do.

Structure? Not essential. (That's what tools are for.) The spiky opinion? Essential. Only I can say it that way.

Most entrepreneurs are exhausted because they're trying to be good at EVERYthing. 

Essentialists are energized because they're ruthless about what's actually theirs to do.

What task are you doing that leaves you drained instead of energized?

10 weeks ago, I restarted my business, ruthlessly committed to staying as LEAN as possible.

- Few tools
- No employees
- Limited sales calls

It's still early, but my current projections have me hitting $50k+ MRR by April 2026 — all through strategy, systems, and LOTS of leverage.

Curating the right tech stack is a critical part of this vision.

1. Canva- Quick visual content without design headaches
2. Calendly - Booking system that respects my boundaries
3. Zapier - Automation that connects my entire workflow
4. MagicPost - LinkedIn content creation and scheduling
5. Grain - Call recorder, transcriber, and summarizer
6. Notion - My second brain for everything business
7. beehiiv - Newsletter platform that actually converts
8. Circle - Community platform for my growing group program
9. Claude - AI brainstorm, strategy, and planning partner

Each tool serves one clear purpose. No overlap, no redundancy, no subscription bloat.

Simple systems scale better than complex ones.

The result? I save 15 hours per week on admin tasks and $1000s on payroll, tech, and time.

Choose tools that grow with you, not against you. Start with what you need today, not what you might need tomorrow.

Canva

Calendly

Zapier

MagicPost

Grain

Notion

beehiiv

Circle

Claude

I’m freaking out right now. I’ve spent the last 6 months researching tools to build an AI version of me. 

And I think I found it. 

I was looking for something that would use my expertise, my personality, my brand, my style and FEEL authentic to me. 

Here's the uncomfortable truth: most of us never productize because the barrier isn't our expertise—it's the infrastructure.

We know we should create scalable offers. We know our knowledge could work while we sleep. We know trading time for money has a ceiling.

But between Stripe integration, course platforms, customer onboarding, support systems, and marketing sites... we choose the devil we know.

I just found something that removes every excuse I've been hiding behind.

Appy.ai interviews you about your expertise, then builds an AI agent that knows your methodology.

From that conversation, they auto-generate: 

→ White-labeled marketing site 
→ Stripe payment setup 
→ Customer onboarding 
→ Support tools 
→ One shareable link

Interview to live product: 2-5 minutes.

No code. No tech paralysis. No "I'll do it next quarter."

I'm not saying this replaces your high-touch services.

But if you've been sitting on expertise that 𝘴𝘩𝘰𝘶𝘭𝘥 be generating revenue beyond your available hours?

This might be the lowest-friction path to actually doing it instead of planning it.

It’s still early for me, but I’ll build out mine over the coming weeks and I’m excited to share it. 

The entrepreneurs making real money aren't just working harder. They're working multiplied.

Check out Appy.AI if you're done letting infrastructure block your income potential.

Appy.AI

For my first 40ish years, I thought the hard part was making the decision to change. Boy, was I wrong. 

→ To start over.
→ To slow down.
→To  leave the job.
→ To set the boundary.
→ To end the relationship.
→ To choose something, ANYthing different.

But it’s not.

Making the decision is the easy part.

The hard part?

Is making that decision again.
And again.
And again.
And again.

Every time the old pattern tries to sneak back in.

I’m in it right now.

→ I’m a recovering workaholic.
→ A recovering DO TOO MUCH addict.
→ A former “I can handle it all” martyr.

I’ve simplified my business.
I’ve cut my hours.
I’ve created space.

But now that I’m here?

It’s SO FREAKING uncomfortable.

It’s slower.
It’s quieter.
It’s full of little voices in my head screaming:

“You’re falling behind.”
“You should do more.”
“You’re wasting time.”

And every day I have to choose:

→ Do I numb that panic by taking on more?
→ Or do I sit with it, feel it, understand it… and STAY THE COURSE?

This is the real work.

Not the first decision.
The hundredth.

The daily recommitment to becoming the version of you that you SAY you want to be.

What helps?

→ Weekly therapy
→ Daily meditation + journaling
→ Letting the inner chaos be witnessed without being obeyed
→ And texting my inner circle when the urge to “overdo” hits hard

Because sometimes, the bravest thing I do all day is NOT starting a new project.

Change isn’t one big, bold leap.

It’s a thousand tiny choices made in quiet moments.

And most of them won’t feel powerful.

They’ll feel boring, uncomfortable, terrifying, or wrong.

But they’re not. 

They’re holy. 
They're sacred.

They're what becoming Future You requires. 

The question is: will you do what it takes to make them when it counts?

No one taught me how to rebuild when my life fell apart (multiple times). So I taught myself.

And this is exactly why I was able to turn the shittiest experiences into fertalizer for my ideal life.

No one hands you a checklist for reinvention after:

→ A layoff 
→ A divorce 
→ A failed business 
→ A wake-up call you can’t un-hear 
→ A rock-bottom mental health spiral

But here’s what I’ve learned:

You don’t bounce back. You build FORWARD.

(or at least you CAN)

Here’s how you do it.

1. Let the version of you that’s dying… actually die.
   
Stop trying to hold her together.

She got you this far. She did her best. But she can’t take you where you’re going.

You can grieve her. But don’t drag her with you.

2. Stop asking, “What do I DO now?”
   
Start asking, “Who do I BECOME now?"

Reinvention isn’t a to-do list. It’s an identity shift.

And the biggest mistake we make is trying to fix a life that no longer fits us.

Instead of creating a new one that lets us feel as good as we deserve.

3. Make exploration your strategy.
   
Try the thing. Book the trip. Say yes to what pulls you.

Your next chapter won’t be found in a pros/cons list. It’ll be found while you're in motion, following your curiosity.

You don’t need a five-year plan. You need a SPARK.

4. Audit everything. Ruthlessly.
   
→ What do you tolerate? 
→ Who do you spend time with? 
→ What do you pretend to enjoy? 
→ Where do you keep betraying your gut?

Reinvention starts with subtraction. Cut what no longer fits.

5. Choose the kind of life you want first.
   
Then build everything else around that.

→ Not the other way around. 
→ Not what’s practical. 
→ Not what’s expected. 
→ Not what looks good on LinkedIn.

Start with your ideal day.

Reverse engineer from there.

Reinvention isn’t a comeback. It’s a DEPARTURE.

You’re not going back to who you were.

You’re stepping into who you’ve always been becoming.

And she’s just getting started.

XOXO, 
Kasey

Brumate—the insulated drinkware brand crushing it right now—specifically talks about how BILL gives them speed and efficiency.

Not just cost savings. 𝗦𝗽𝗲𝗲𝗱.

Learning about financial automation through my BILL partnership, this case study made something click:

How much of "being hands-on" is actually fear disguised as responsibility?

• Fear automation means losing control.
• Fear systems won't work without us.
• Fear delegation—even to technology—means we're not "in it."

But Brumate proves the opposite.

Automation didn't make them less involved. It made them 𝗺𝗼𝗿𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰.

If you're skilled enough to run a business, you're too valuable to manually approve invoices and chase vendor information like it's 2010.

Your competitive advantage: your unique perspective. Unconventional background. Spiky opinions.

Not your ability to reconcile expenses.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗵𝗲𝗿𝗲 → https://lnkd.in/e7AUpmA6

The principle holds whether you're processing thousands of transactions or dozens: 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝘄𝗼𝗿𝗸 𝗳𝗲𝗲𝗹𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗯𝘂𝘀𝘆 𝘄𝗼𝗿𝗸.

Your time should amplify what makes you irreplaceable—not get lost in finance friction that could be automated.

What manual finance task are you still doing that should be automated? Call it out below.

#BILLpartner

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The Battle

Lucas Bean

A Better Jones

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The Battle

Lucas Bean

A Better Jones

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lucas Bean's LinkedIn Performance

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