Lucas has built and automated revenue operations systems for +40 companies across Europe and the US, including startups, scale-ups, and SMEs. He advises companies at the strategic level and has helped deploy long-lasting Go-to-Market foundations for numerous ventures.

As the GTM & RevOps Lead at Peakora for more than 4 years, he led the design and development of several systems now being implemented across the company's customers. His work spans lead generation, CRM architecture, data enrichment, and AI applications, helping clients generate $20M+ in pipeline value through hundreds of outbound campaigns.

He holds certifications as a Clay Solution Partner, Smartlead Partner, and HubSpot Partner. His expertise includes market research, data enrichment, and copywriting, and also covers a range of GTM, RevOps, and Automation tools.

Before joining Peakora, Lucas served as Executive Director and led the Business Development at RiskDeck, a Fintech company. He also founded a wine importation business based in Switzerland.

Lucas Maliczak 🧪

The first State of GTM Engineering report just dropped.

228 respondents. 32 countries. 3,400+ job postings analyzed.

Here's what surprised me the most:

1. The median age is 25. 

54% of GTM Engineers are under 27. This is a Gen Z function. In addition, a big part of the respondents have little experience in other revenue-influenced departments.

It raises the question of whether it actually matters to have prior experience in Sales, Marketing, etc. to fill this role.

2. 68% hold no meaningful equity.

Yet 72% report direct, measurable revenue impact. That's a massive disconnect. If you're building the engine that generates pipeline, you should have skin in the game (at least have a variable attached to it).

3. Clay is the most loved AND most frustrating tool.

84% adoption, 96% among agencies. But also the highest frustration score. Anyone who's debugged a 40-step Clay table at 11 PM knows exactly what this means 😉 

4. Coding = $45K salary premium.

High-code GTMEs earn a median of $135K vs $90K for low/no-code. And with Cursor and Claude Code at 70%+ adoption, the barrier to "technical" is dropping (very) fast.


One thing I'd love to see covered next time: the European GTM Engineering landscape. Only 17% of respondents were from Europe, and yet the market here is evolving fast: different tools, different pricing, different legal constraints (hello GDPR).

Big kudos to Garrett Wolfe, Alex Lindahl and Maja Voje for putting this together. The GTM Engineering community needed it.

One last thought: the report shows 72% of GTMEs already do sales ops/CRM admin, 60% handle dashboarding, and 42% own forecasting/attribution. Is the convergence between GTM Engineering and Revenue Operations getting closer and closer?

I recently had the chance to spill some beans with Sönke Venjacob about CRM and RevOps on his podcast.                  

There's a pattern I've seen across 40+ companies: everyone's chasing new leads while CRM discipline has been neglected.

Here's what actually moves the needle:

 → Data enrichment and hygiene are ongoing revenue levers, not a one-time cleanup project you do in Q1 and forget about
 → Build your workflows WITH your sales reps, not FOR them. Adoption isn't a training problem, it's a design problem
 → Automate what drains your team's time: templates, stage transitions, follow-up reminders. Free them up for the conversations that actually close deals
 → And before you scale anything, get your foundation right. Discovery, Demo, Negotiation, Close. Simple stages, tracked religiously

RevOps isn't about making things more complex. It's about making the right things bulletproof so your team can focus on building genuine relationships.

That's where revenue actually comes from.

To listen to the podcast: https://lnkd.in/edBb9Jvc

Customer Success Impact Driver, SaaS Enablement, Customer Success Interim Management, Keynote-Speaker, Event Moderator

I’m a B2B SaaS leader with 15+ years of experience building and scaling revenue organizations across Europe.
Currently, I lead enterprise sales at cofenster, driving a +25 % ARR increase and closing complex six-figure renewals with regulated and stock-listed clients.

My focus is on helping enterprises turn AI into measurable business value. I design and sell AI agent solutions that meet the highest compliance standards — from manufacturing and banking to media and tech — and guide customers through complex procurement and legal frameworks.

I combine deep commercial expertise with technical fluency and an ability to translate between legal, IT, and business stakeholders. This balance allows me to lead executive conversations that connect innovation with real-world outcomes.

I’m motivated by scaling trusted partnerships, simplifying complexity, and positioning AI as a driver of efficiency and growth for large organizations.

Skills & Keywords: “Enterprise SaaS”, “AI Sales”, “Value Selling”, “GTM Strategy”, “C-Level Engagement”, “Regulated Industry Experience”.

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