The New Frequency

New Frequency offers coaching and consultancy to support socially conscious entrepreneurs and leaders to recognize, reframe, and reimagine habitual processes and practices that no longer serve in order to optimize their own well-being, create thriving cultures, and engender transformational change.

New Frequency offers a safe, judgment-free space to examine the behaviors and beliefs that enabled each of us to get to where we are… and to explore alternative ways of thinking, feeling, and being that will help us move to states of greater resonance.

Founder

Forbes Coaches Council

Sharing business and career thought leadership through Forbes Coaches Council, an invitation-only organization for premier business coaches, career coaches, and senior-level executives selected based on their depth and diversity of experience.

✅ Official Member

Sky's the Limit

Sky’s the Limit is harnessing the power of technology to fuel millions of aspiring, underrepresented, young entrepreneurs to reach their dreams. The one-on-one advising and mentoring, education, and funding opportunities we offer leads to the growth of social capital -- new connections, skills, knowledge, entrepreneurial mindsets, and access to new business opportunities. That translates to new businesses, new jobs, increased employability, increased lifetime earnings, and innovative products and services being developed across the world!

In my role as COO, I focused on driving growth strategy, optimizing strategic partnerships, and working with the team to ensure program, partner and platform success for both the existing US, and newly established UK-based operations. Special attention to community- and coalition-building, ensuring every entrepreneur, partner, and team member enjoys a safe and productive experience that allows them to fully express their purpose and live their vision.

Chief Operating Officer

South Carolina Institutes of Innovation and Information Foundation

I was honored to serve as a volunteer board member and Chair for SCIIIF, a 501c3 non-profit that provides resources and support for the Institutes of Innovation and Information established at South Carolina’s seven Historically Black Colleges and Universities (HBCUs). In my role, I was responsible for helping this newly established organization realize its full potential as a force for fundraising and coalition-building.

Chairperson

Courageous Be Coaching

Founder of a boutique consulting and coaching practice specializing in partnering with corporate leaders and independent business owners who seek to improve employee engagement levels, drive business results, and enhance personal leadership performance. I help people achieve remarkable results through innovative communications strategies, business and human resources strategy optimization, and powerful personal skills development.

CEO - Coach, Advisor to Social Entrepreneurs and Social Impact Professionals

VolunteerMatch

VolunteerMatch creates better ways to bring great people and great causes together at scale. They seek to unlock the promise of the private, corporate and social sectors with the web's #1 volunteer engagement network and associated technology and service solutions. 

In my role, I was responsible for helping forge the future of the organization as a member of the Executive Team. 

I led the Solutions team, a high-performing team composed of multiple functions: Marketing and Advocacy, Business Development, Customer Outcomes, Education and Training, and Philanthropy. 

In my role, I defined the business priorities and drove execution strategies, new solutions, and growth activities to strengthen and expand VolunteerMatch's brand, community of partners, clients, and allies. I worked constantly to strengthen and enhance our position as THE place for finding, matching, and engaging skilled volunteers, mentors, and board members.

Chief Solutions Officer

eSolidar

Advising on strategic matters including relationship development that serves the global expansion and adoption of eSolidar, the latest generation of GDPR-compliant giving and volunteering technology, and impactMarket, financial infrastructure for the new impact economy.

With both consumer- and business-facing products and services, eSolidar is known for its award-winning online platform and dynamic, innovative team. We help individual donors connect to causes and support charities and corporations to take control of their online fundraising and volunteering in ways that are timely, cost-effective, and phenomenally engaging -- especially to Millennial and Gen Z donors and volunteers.

Advisor - Market Development, CSR, Charity Auctions, Fundraising, Crowdfunding

Causecast

For Corporate Social Responsibility/Employee Engagement technology SaaS start-up, provided day-to-day operations leadership and direction to the cross-functional team to drive sales, optimize marketing and human resources, and ensure timely delivery of new products and services.
 
Managed 2 P&Ls - for the nonprofit Foundation and the for-profit Corporation – and led staff to deliver outstanding customer experiences and develop innovative offerings. 

Core responsibility included business development, HR, business strategy, planning, goal-setting, decision-making, budget, operations, general management for all functions, direct personnel management and supervision, infrastructure optimization, cross-functional leadership development, partnership development and management, executive coaching and mentoring, and public speaking.

Chief Operating Officer - CSR/Employee Engagement SaaS

As Vice President of Go-to-Market in summer of 2015, implemented and improved Sales & Marketing processes, performed resource allocation and budgets, and enhanced productivity and efficiency to drive revenue. Provided overall instructional vision and thought leadership, strategic and annual operating plans, program development plans, and process management.

As a member of the executive leadership team, my day-to-day responsibility included strategy, planning, decision-making, budget, operations, general management for the Sales and Marketing functions, direct personnel management and supervision, infrastructure optimization, cross-functional leadership development, executive coaching and peer mentoring.

Vice President, Go-to-Market Operations - Driving Revenue, Optimizing Sales and Marketing Processes

Intuit

I was offering leader for the global We Care and Give Back employee giving and volunteering program, including responsibility for day-to-day management of Intuit Foundation. I did trends research, strategy design, regular operations reviews, coaching and coordination of global volunteer teams. 

>> Created "Create the Change", an industry-recognized quarterly worldwide engagement campaign best practice, with end to end responsibility for concept, design, writing, and strategy through execution and measurement. 

>> Helped onboard, coach, and develop a team of Regional Site Coordinators and Program Managers to build capability and deliver outstanding results. Vendor, nonprofit/NGO selection and management, including compliance, risk mitigation, delivery and process design for new online tools infrastructure. Innovation catalyst, responsible for driving and teaching design thinking to work teams across the company.

Senior Manager, Worldwide Employee & Community Engagement - HR, CSR, Program Management

I was responsible for design and delivery of worldwide engagement programs centered around diversity and volunteering and giving. 

Accomplishments include design and delivery of global expansion strategy for We Care and Give Back community giving program, Working Globally website to develop global leadership mindset with employees, and the Do One Thing for Diversity campaign in support of the UN’s World Diversity Day. 

>>Developed the “Do One Thing” campaign in partnership with the United Nations to reinvigorate World Day for Cultural Diversity for Dialogue and Development, with attraction of 1M individual commitments. 

>>Wrote, edited and partnered with contractors and internal staff to deliver engagement program communications. Drove reward and recognition strategies for volunteer leaders and volunteer teams. 

>>Coached and supported teams to successfully craft engagement plans and deliver measurable outcomes to drive higher employee engagement levels.

Employee Engagement Program Manager - Internal/External Communications, Campaigns, Vendor Management

>> Led HR Communications function, including support of executive communications and delivery of monthly global HR All Hands for 250+ employees. Responsibility for writing, editing and delivery within all HR communications channels. 

>>Drove strategy and execution plan for launch of new Alumni network, managed vendor relationship and implemented online community collaboration tool to keep ex-employees connected and engaged with Intuit.

HR Communications & Alumni Network Leader - Executive Communications, Program Design, Product Launch

>>Drove change management strategy and coached leader capability throughout HR Reinvention. Project management and production for complex change projects in RIF, reorganization, diversity and employee engagement, leveraging end-to-end strategic thinking, people experience, D4D, organization design and change communication skills.

HR Change Leader - HR Communications, Project Management, Change Management

>>Coached senior and program leaders across HR and the business, applying customer-back, design thinking and employee experience knowledge to develop capability and build programs that create best possible experiences during highly confidential and sensitive moments of truth in the employee lifecycle; program leader for Last Days, Alumni, multiple M&A and RIF projects.

People Experience Coach - HR, Executive Coaching, Leadership Development, Program Management

>>Human Resources Business Partner supporting Payroll Sales organization in Reno throughout implementation of new incentive compensation program, quarterly and annual calibrations and high-performing organization review. 

>>Managed sensitive employee relations issues, hiring assessments, terminations and performance management on a daily basis. 

>>Partnered cross-functionally to re-design long-term organizational strategy, including restructuring of field sales force and RIF assessments that spanned across organizational boundaries.

HR Business Partner - Human Resources, Employee Relations, Hiring, Org Design and Strategy

>> Designed and implemented communications strategies in partnership with senior leaders in the Reno Payroll organization, across corporate HR and as a requested “expert” contributor for QuickBooks Group. 

>>Led the development of Reno’s employee giving and community relations programs post-restructure. Communications programs included confidential RIF and restructure communications and successful cross-functional team projects within business units; operating mechanism, engagement, client services and HR communications strategies; and cross-business unit communications strategies to support senior leadership team.

Communications and Community Relations Manager - CSR, Communications, Strategic Partnerships

Leadership Coach & Impact Strategist | Empowering Purpose-Driven Tech Leaders, with a Passion for Elevating Female Founders | Founder @ The New Frequency

Ready to reclaim your energy, amplify your impact, and not just succeed – but thrive? If so, you're in the right place.

Whether you’re navigating a career transition, looking for deeper alignment, or seeking a new direction, I’m here to support you in creating a clear, actionable path to success.

I guide visionary leaders and entrepreneurs who feel stuck, unsure, or overwhelmed by their next steps to break past limitations and gain the awareness you need to confidently move forward. 

Let’s work together to unlock your potential and help you lead with purpose. Book a clarity call today and take the first step.

Why work with me?

With over two decades as a social impact tech executive, entrepreneur, CEO, and COO, and a background as a 2X certified Life and Wellbeing coach, I leverage a potent mix of industry insight, strategic acumen, and a vast network of influential connections to uplift you. 

My domain? The nexus of social impact, strategic leadership, well-being, and innovation.

Here are some tangible impacts of this synergy:

↳ Orchestrated initiatives channeling over $80MM to purpose-driven ventures
↳ Devised marketing strategies generating a social impact return of $700MM+
↳ Revived businesses on the edge of closure, driving them to $5M in annual profits and scaling $40K side hustles into $1MM+ enterprises

With my guidance, hundreds of leaders and entrepreneurs have soared to new heights—imagine turning your vision into a thriving $100,000 annual recurring revenue stream or safeguarding a $20MM investment. My coaching is not just spice and sass; it’s rocket fuel.

If you're ready to resonate at a new frequency and shape a legacy that echoes beyond the boardroom, I’m here to make that happen.

📩 Book in a Clarity Call to get started.

Laura Plato

MBA in Entertainment, University of Southern California | Ex: Disney, JPMorganChase, KPMG, PwC

Fun fact: My LinkedIn isn't my resume. 

So don't come here looking to evaluate hiring me based on my LinkedIn. 

Or maybe you should look at my LinkedIn to realize I beautifully blend data and analytics with entertaining and educational storytelling. 

I always dreamed of being a television programmer. It never happened, so instead I live out my dream programming LinkedIn like my own TV channel. 

Over the past 5 years, I’ve logged 10,000+ hours on this platform. I’ve built a following of 100,000+ by programming my LinkedIn like my own TV channel. My content isn’t random. It’s strategic. Story-driven. Designed to drive real outcomes.

And it’s worked, generating $10M+ in deals for the companies I've worked. Read that one again. Not me, but my companies. The power of companies leveraging LinkedIn is the future of LinkedIn. 

In 2021, I launched a global  events company while working with a Mark Cuban and Ashton Kutcher startup, producing 40+ events in LA, NYC, Dubai, Paris, and London that drove millions of dollars in  revenue. I understand how to leverage LinkedIn so companies can drive real results. 

A few highlights:

-Closed a strategic partnership with CAA
-Raised $7M in funding for a Mark Cuban venture-backed startup
-Secured $4.13M in brand deals for one of the world’s top celebrities

My background spans banking (JPMorganChase), global advisory (PwC, KPMG), and a decade as CFO/COO in the luxury design world, managing 50+ people and overseeing $40M+ in ARR and $1B+ in real estate projects for icons like President Obama, George Clooney, and Cindy Crawford.

I’ve lived and worked in LA, NYC, and Dubai. I’ve built communities in tech, luxury, and now the creator economy. I’m obsessed with solving complex business problems through storytelling, partnerships, and scalable brand strategy.

Always open to meeting new and interesting people that love life, love to win, and love to make the world a better place.

John Kraski

Want to win on LinkedIn?

Talk about someone other than yourself.

My first post of 2026 is a shoutout.

To Nila Makhfi, M.S.

We both went to University of Southern California.
Same school. Same campus. Same Trojan pride. 
Never crossed paths.

Then LinkedIn happened.

We connected here.
Finally talked this past week.
And now we're teaming up.

We're putting together an event at USC. 
To teach students the power of LinkedIn.

Because in this job market?
A personal brand isn't a nice-to-have.
It's a necessity.

And Nila Makhfi, M.S. gets it.

She graduated with a 4.0 in her master's.
Consulted for Snap, LinkedIn, and Dunkin'.
Founded LinkedUp to bring creators together IRL.

The woman is a force.

That's the magic of LinkedIn.

It connects people who should've met years ago.
And turns strangers into collaborators.

So here's to 2026.
Here's to Nila Makhfi, M.S.
And here's to talking about someone other than yourself.

Trust me and Nila Makhfi, M.S. on this one.

Creator, Celebrity, and Brand Partnerships Executive I MBA in Entertainment, University of Southern California

I showed up to a conference with no friends.

Then Monica Khan saved my life.

Creator Economy Live in Las Vegas.
Hosted by my good friend Justin Johnson

Hundreds of creators.
Everyone already knew each other.
I knew no one.

I started having flashbacks of high school.

Was I going to be walking around like a lost little puppy dog?

With no friends that wanted to hang out with me. 

Then Monica Khan came to the rescue. 

I landed in Vegas around the same time as her.

She said, "Don't worry. Stick with me. I'll introduce you to everyone."

And she did.

I met so many amazing people including: 

David Neyman, Joe Sousa, Val Guerrera, Kimia Kalbasi, Gary Zucker, Garin Fons, Adrienne Fleming, MS, Erica Fieldman, Kenny Layton, Colin Duethorn, Meredith McLuckie, Grace Niu, Lisa Zlotnick, Courtney Buckhanon, Brendan Gahan, Keith Bendes, France Tantiado, Dylan Huey, Nila Makhfi, M.S., Oksana Kravchenko, Morgan Swinford, and so many more. 

Monica Khan took me under her wing.
Introduced me to her friends.
Invited me to her events.

She even got me into an amazing dinner hosted by Later.
Special shoutout to Tim Clarke, Scott Sutton, and Lyle Stevens. 

Think about that.

Most people at conferences network for themselves.
The best ones open doors for others.

That's the difference between a connector and a collector.

Collectors hoard relationships.
Connectors share them.

Make sure to follow Monica Khan.

Trust me and every person with no friends at a conference on this one.

Your degree won't get you hired.

Your network will.

21% of Duke MBAs were still job hunting 3 months after graduation.

15% at Michigan.

That's according to The Wall Street Journal.

These are elite programs.

And the job market is still brutal.

Here's the uncomfortable truth most students learn too late:

A degree gets you educated.
A network gets you employed.

That's why I'm heading back to the University of Southern California.

I got my MBA there.
Now I want to give something back.

I'll be on a panel about personal branding on LinkedIn.

With Nila Makhfi, M.S., Jessica Lam, and Dylan Huey.

We're breaking down how to actually build relationships that lead to jobs.

Because the students who crack this?

They're not sending 300 applications.

They're getting warm intros.
Recruiter DMs.
Offers before graduation.

LinkedIn isn't a resume database.

It's a relationship engine.

And right now, relationships beat résumés.

Register here: https://lnkd.in/gbzJREK4

Trust me and every student struggling to find a job on this one.

The best kept secret on LinkedIn?

Azzy Maizer✨.

Not going to lie.

I thought she was AI at first.

Her posts are seriously next level.

The pacing.
The energy.
The intelligence.

Then we got on a call.

Two hours later, I realized I was wrong.

AI has nothing on her.

She's just operating on a different level.

Goldman Sachs.
Now part of Deloitte's stealth venture arm.
Building relationships with Anthropic, OpenAI, and Neo4j.

She creates playbooks before the market even exists.

Her banner says it all: "Together makes progress."

She's not here to chase followers.

She's here to make the world a better place.

That's why I follow her.

I love connecting with people who don't think like me.

People who open my mind to new ways of thinking.

Azzy is one of those people.

Do yourself a favor.

Follow Azzy Maizer✨.

Trust me and the future of AI on this one.

taplio

The Battle

Laura Plato

John Kraski

Followers

Posts

Engagements

Likes

Performance ScoreJohn Kraski's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Laura Plato

John Kraski

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Kraski's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJohn Kraski's LinkedIn Performance