GUIDE Culture®

HEY, EVERYBODY! THEY CALL ME COACH LOY.

Before creating the GUIDE Culture® material, I had a strong desire to break out of the life I had been told I needed to go a certain way- I’m “just” a guy from the country, some might say. As a young adult, I was a school teacher and coach who wanted to break out and do my own thing. The problem was, that I didn’t have any confidence or skills. I became very aware of what needed to happen in order to make something of myself. Then, I started my own business. As I started my agency, it became clear that to lead my team AND sell my product, I realized, this is hard work, there’s got to be more I can learn to make this work.

So, little by little, I started to create a training that I could refer to and teach to my staff. I wanted to have a positive, results-driven culture. What I like to call a “sales culture”.
30 years later, this training has become the School of Sales by GUIDE Culture. It’s filled with timeless information and techniques that WORK.

►How to handle objections, doubts, and hesitations
►How to set the right expectations, build credibility, and close the sale
►How to get buy-in from your customers, and your team and sell the vision
►How to walk away with skills you will implement immediately
►How to create a mindset that redirects your future

School of Sales is designed to help you learn the skills that truly sell, communicate, and lead. Sales skills position you to do everything else in your personal and professional life better. We believe sales skills are life skills.

If you’re looking for a training program that will develop your skills in leadership, communication, and sales, the School of Sales program might be a great fit for you.

Send me a message here on LinkedIn or email me at loy@guideculture.co

Co-Founder + Sales Coach

Integrity Insurance & Financial Services, Inc.

Professional Insurance Agency with a specialty in personal lines, commercial lines, health, and life insurance. We have the dedicated staff, expertise, and products to handle our client's needs with a one-stop agency approach.

Certified Risk Advisor

Certified Worker's Comp Advisor

Certified Insurance Counselor (CIC)

CEO + Founder + Principal Agent

Founder | Sales Coach + Trainer | Sales + Leadership Training | Sales + Business Development Training | Communication Skill Building

HEY, EVERYBODY! THEY CALL ME COACH LOY.

Before creating the GUIDE Culture® material, I had a strong desire to break out of the life I had been told I needed to go a certain way- I’m “just” a guy from the country, some might say. As a young adult, I was a school teacher and coach who wanted to break out and do my own thing. The problem was, that I didn’t have any confidence or skills. I became very aware of what needed to happen in order to make something of myself. Then, I started my own business. As I started my agency, it became clear that to lead my team AND sell my product, I realized, this is hard work, there’s got to be more I can learn to make this work.

So, little by little, I started to create a training that I could refer to and teach to my staff. I wanted to have a positive, results-driven culture. What I like to call a “sales culture”.

30 years later, this training has become School of Sales by GUIDE Culture. It’s filled with timeless information and techniques that WORK.

► How to handle objections, doubts, and hesitations
► How to set the right expectations and build credibility
► How to get buy-in from your customers, and your team and sell the vision
► How to walk away with skills you will implement immediately
► How to create a mindset that redirects your future

The school of sales specializes in skill development around sales, communication, and leadership. What that means to you is you will personally grow in these areas. The real value is that when you improve, everything and everyone around you improves too.  

Some say practice makes perfect and others say perfect practice makes perfect.  I say guided practice with someone who knows and cares + hard work is a winning combination.  Can you imagine trying to play the trumpet or tennis without coaching and practice? How great can you really become trying to go it alone?

The same is true for your career…Why would you attempt the one thing that drives your income, without improving your skills every year? 

The school of sales by GUIDE Culture teaches you mindset, emotion, credibility, and skills around persuasion you can apply to your personal and professional life. It doesn’t matter if you are a salesperson, entrepreneur, or leader of any kind including parents, pastors, administrators, etc. persuasion is REQUIRED. 

Enroll in the next cohort for School of Sales here ► https://guideculture.co/enroll2/
Tune into our podcast ► https://podcast.guideculture.co/
Follow us on Instagram ► https://www.instagram.com/theguideculture/

Loy Day

Zoom

Manage account relationships with Mid-Market / Small Enterprise customers across multiple verticals. 

Build deep relationships with accounts to understand business needs and trends with the challenges customers face in each industry.

Negotiate and persuade pricing and deployment contracts to balance multiple competing projects across the business. 

Drive awareness to UCaaS and CCaaS product suite to position new innovative ideas to solve business pain points and challenges.

Mid Market Account Executive - Acquisition

Led a team of 10 Account Executives in the Mid Market segment across multiple verticals to drive growth with the full suite of UCaaS and CCaaS products.

Built and persuaded a full story around UCaaS and CCaaS products to tell the story and solve desired customer outcomes.

Negotiated contract terms and pricing with Mid-Market accounts while delivering a win-win relationship. 

Led discovery and product demonstrations of the UCaaS and CCaaS suite of products to position new ideas and solve customer pain points. 

Sold using the MEDDPIC and Selling through Curiosity methods.

Achieved 122% annual target for 2022.

Backpack Award Winner - Q3 2022, Q4 2022

Top Gun Award Winner - Q3 2022

Zoom UCaaS & CCaaS Specialist

Verizon Wireless

Supported a security portfolio for a team of 55+ Account Managers, driving growth within the Southern California region (Orange County, Inland Empire, San Diego) for mobile security solutions across Mid-Market Business Accounts.

Drove security strategy and training across 8 different sales teams working with cross functional groups in leadership, marketing, operations and finance.

Increased revenue YOY by 27% with a security product attach rate of over 80% from 2019 to 2021.

Awarded Winner's Circle for 2020.

Awarded Coin of Excellence in 2020.

Awarded Team MVP Q3 and Q4 2020.

Achieved annual revenue target of 142% for 2020.

Manager - Solutions Architect | Emerging Technology 

Verizon delivers a comprehensive portfolio of integrated, enterprise-class solutions supported by industry-specific expertise and strategic alliances. With innovative solutions tailored to meet your specific needs, Verizon can help transform your business. 

 Machine-to-Machine
 Create visibility and awareness into business operations to drive efficiencies and revenue. Connect people, devices and systems to open up new possibilities for business transformation. 

 Advanced Communications
 Build rich communications and collaboration experiences that improve organizational agility. Seamlessly integrate your office and smartphone into a unified allowing you to conduct business when and where your customer need you. 

 Cloud, IT and Applications
 Accelerate innovation, to build a sustainable business advantage through an enterprise-class, 
 Verizon Terremark cloud platform and mobilized applications. Improve time to market. Scale capacity to meet demand. Simplify the delivery of applications.

 Mobility
 Extend the reach of business, creating and managing connections to people, machines, and information when and where you need to. Mobile devices are key to driving productivity, flexibility, and operational efficiency. 

 Professional and Managed Services
 Increase organizational effectiveness and reduce complexity with our expertise and technology solutions. Verizon Professional and Managed Services can help your technology solutions improve your business outcomes.

 Global Networks 
 Power the intelligent, reliable and secure exchange of data on a global scale. The global nature of doing business requires that your enterprise have consistent levels of quality, security and network reliability. 

 Security
 Allow employees to safely pursue opportunity by efficiently preventing, detecting and responding to threats. Successfully balancing risk with business opportunity can increase and foster the sharing of ideas and data.

Business Account Manager

TYLT

Built customized reporting of customer data to provide sell through, product trends and showcase brand partnerships via Salesforce.com

Managed pipeline for sales team with customized reporting to generate new leads and manage existing clients through Salesforce.com

Managed integrations of Inventory Management platform through all phases and train customers on ordering process, product adoption and expansions of portfolio.

Established relationships with prospects / customers to ensure new product adoption and managed usage of Vendor Managed Inventory platform.

National Account Manager - Indirect 

AppFolio Inc.

At AppFolio we create easy-to-use, web-based software that helps small and mid-sized businesses improve their workflow so they save time and make more money. 

AppFolio was founded by a team of technology leaders with many years of experience developing applications that are built for small and medium sized business. Our Chief Strategist, Klaus Schauser, was responsible for creating Citrix GoToMyPC and GoToMeeting – two award winning web-based collaboration solutions that generate over $400MM annually. Jon Walker, our CTO, has been a founding member of multiple successful start-up companies that were eventually acquired. He is considered a pioneer in the area of data migration and was responsible for creating advanced migration software that has been deployed to over 40 million computers worldwide.

Account Executive

Regional Account Manager - Indirect

LG Electronics

At LG, we deliver products and services that make lives better, easier and happier though increased functionality and fun. Put simply, we offer  the latest innovations to make “Life Good” – from home appliances, consumer electronics and mobile communications to business innovations in digital signage, air conditioning, solar and LED lighting. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.

Mobile Account Manager

Built and motivated a strong sales force to keep Verizon at the forefront of technology solutions. All while teaching them how to create loyal customers and fans.

Combined people and operational skills to create great customer and employee experiences.

The go-to example of excellent customer service, professionalism and courtesy.

Led my team by delivering the ultimate customer experience by solving customer issues and jumping in to help with transactions.

Drove team performance, including meeting and exceeding sales goals.

Inspired my team with training and coaching.

Identified skills gaps, then create and implement development plans.

Ran store operations - analyze staffing needs, report financial and sales data, manage cash and inventory levels, and meet compliance, sales and retention goals.

Solutions Manager

GNC has been a leading source of health and wellness products for more than 70 years and sets the standard in the nutritional supplement industry by demanding truth in labeling, ingredient safety and product potency, all while remaining on the cutting-edge of nutritional science. Since its foundation in the 1930’s, GNC has prided itself on offering a challenging and rewarding work environment while delivering premium vitamins and other health supplements to our customers. 

Managed store flow and controlled inventory replenishment

Drove sales through product knowledge and various sales tactics

Coached employees in a tactful and constructive style

Managed scheduling of store employees

Store Manager

As a Mid Market Account Executive at Zoom, I help businesses of all sizes and industries communicate effectively and securely with their customers, partners, and teams. With over 15 years of experience in the wireless and telecommunications industry, I have developed a strong expertise in software as a service (SaaS), voice over IP (VoIP), and cybersecurity solutions.

My mission is to simplify communication one day at a time with the simplicity of Zoom, a leading platform for video conferencing, collaboration, and cloud phone systems. I leverage my technical skills, sales acumen, and customer service orientation to deliver value-added solutions that meet the needs and expectations of my clients. I also hold a Bachelor's of Science in Kinesiology from Fresno State and a Master's of Science in Information Systems from Strayer University, which enhance my analytical and problem-solving abilities.

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Loy Day

Jason Engstrom, MIS

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