GUIDE Culture®

HEY, EVERYBODY! THEY CALL ME COACH LOY.

Before creating the GUIDE Culture® material, I had a strong desire to break out of the life I had been told I needed to go a certain way- I’m “just” a guy from the country, some might say. As a young adult, I was a school teacher and coach who wanted to break out and do my own thing. The problem was, that I didn’t have any confidence or skills. I became very aware of what needed to happen in order to make something of myself. Then, I started my own business. As I started my agency, it became clear that to lead my team AND sell my product, I realized, this is hard work, there’s got to be more I can learn to make this work.

So, little by little, I started to create a training that I could refer to and teach to my staff. I wanted to have a positive, results-driven culture. What I like to call a “sales culture”.
30 years later, this training has become the School of Sales by GUIDE Culture. It’s filled with timeless information and techniques that WORK.

►How to handle objections, doubts, and hesitations
►How to set the right expectations, build credibility, and close the sale
►How to get buy-in from your customers, and your team and sell the vision
►How to walk away with skills you will implement immediately
►How to create a mindset that redirects your future

School of Sales is designed to help you learn the skills that truly sell, communicate, and lead. Sales skills position you to do everything else in your personal and professional life better. We believe sales skills are life skills.

If you’re looking for a training program that will develop your skills in leadership, communication, and sales, the School of Sales program might be a great fit for you.

Send me a message here on LinkedIn or email me at loy@guideculture.co

Co-Founder + Sales Coach

Integrity Insurance & Financial Services, Inc.

Professional Insurance Agency with a specialty in personal lines, commercial lines, health, and life insurance. We have the dedicated staff, expertise, and products to handle our client's needs with a one-stop agency approach.

Certified Risk Advisor

Certified Worker's Comp Advisor

Certified Insurance Counselor (CIC)

CEO + Founder + Principal Agent

Founder | Sales Coach + Trainer | Sales + Leadership Training | Sales + Business Development Training | Communication Skill Building

HEY, EVERYBODY! THEY CALL ME COACH LOY.

Before creating the GUIDE Culture® material, I had a strong desire to break out of the life I had been told I needed to go a certain way- I’m “just” a guy from the country, some might say. As a young adult, I was a school teacher and coach who wanted to break out and do my own thing. The problem was, that I didn’t have any confidence or skills. I became very aware of what needed to happen in order to make something of myself. Then, I started my own business. As I started my agency, it became clear that to lead my team AND sell my product, I realized, this is hard work, there’s got to be more I can learn to make this work.

So, little by little, I started to create a training that I could refer to and teach to my staff. I wanted to have a positive, results-driven culture. What I like to call a “sales culture”.

30 years later, this training has become School of Sales by GUIDE Culture. It’s filled with timeless information and techniques that WORK.

► How to handle objections, doubts, and hesitations
► How to set the right expectations and build credibility
► How to get buy-in from your customers, and your team and sell the vision
► How to walk away with skills you will implement immediately
► How to create a mindset that redirects your future

The school of sales specializes in skill development around sales, communication, and leadership. What that means to you is you will personally grow in these areas. The real value is that when you improve, everything and everyone around you improves too.  

Some say practice makes perfect and others say perfect practice makes perfect.  I say guided practice with someone who knows and cares + hard work is a winning combination.  Can you imagine trying to play the trumpet or tennis without coaching and practice? How great can you really become trying to go it alone?

The same is true for your career…Why would you attempt the one thing that drives your income, without improving your skills every year? 

The school of sales by GUIDE Culture teaches you mindset, emotion, credibility, and skills around persuasion you can apply to your personal and professional life. It doesn’t matter if you are a salesperson, entrepreneur, or leader of any kind including parents, pastors, administrators, etc. persuasion is REQUIRED. 

Enroll in the next cohort for School of Sales here ► https://guideculture.co/enroll2/
Tune into our podcast ► https://podcast.guideculture.co/
Follow us on Instagram ► https://www.instagram.com/theguideculture/

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