Nayan

Freelance Data Specialist

Verschelden BV

Data Specialist

comma

Freelance Performance Marketeer

Kennisjobs

Freelance Marketing Manager

Be Yourself ™

John Cockerill

Wind Turbine Technician

Actum Services

Mechanic

As a freelance tracking specialist, I help businesses with their web tracking & data visualization.

I graduated with magna cum laude for my master's degree in industrial engineering electromechanics from University Ghent, where I developed strong analytical, problem-solving, and technical skills.

I started out as a performance marketeer, so I know very well what is important to track for ppc & social ads specialists.

Lowie Verschelden

Your Digital Marketing | SEO, Performance Marketing & Coaching

As a freelance performance marketer, I support lead generation teams in their growth. You'll get more knowledge in-house thanks to:
✔️ Training and coaching sessions tailored to your team
✔️ Thorough audits and implementations where necessary on the short term
✔️ A sparring partner and advisor for your long-term performance marketing results and strategy

With more in-house knowledge, you can take on more internally and you'll work together better with external partners for lasting results.

Interested in working together? Feel free to send me a message.

Freelance Digital Marketeer

Arteveldehogeschool

Teaching the Web Analytics courses in the Postgraduate Digital Marketing Communication, where we cover:
- Web analytics strategy
- Implementation tracking, pulling data from the data layer and setting up tools
- Creating data visualisations
- Analysing data with business and customer context in mind

Interested in joining and accelerate your digital marketing skills? Take a look!
https://www.arteveldehogeschool.be/opleidingen/postgraduaat/digital-marketing-communication

Lecturer Web Analytics

Together with Marjolein Schollaert and Frederik Vermeire, I worked on creating and teaching the SEO courses for the students of Arteveldehogeschool - Postgraduate Digital Marketing

Lecturer SEO

Invisible Puppy

As performance marketing coordinator, I worked with a team of talented performance marketeers to improve our services as well as the internal processes behind it. This proved to be a very interesting group challenge where the team's members took more and more responsibility over their own piece of the puzzle.

Performance Marketing Coordinator

Being responsible for the internships at Invisible Puppy is a role I happily took on. My responsibilities stretched from handling incoming applications and conducting job interviews to coaching interns day-to-day and evaluating them. Connecting talented, enthusiastic young people to our agency's experts always proves to be interesting and rewarding.

Internship Manager

Working as a performance marketeer for Invisible Puppy was a great experience. This agency delivers digital marketing strategies with a strong focus on collaboration between the Puppy team and in-house teams. They always invest strongly in everyone's knowledge to make sure they deliver cutting edge results. I always felt strongly connected to this employee- and customer centric view, without a doubt the best strategy to deliver great results. Focus areas: Google Ads, Digital Analytics and SEO for lead generation.

Performance Marketeer

Cevora / Cefora

150+ marketeers, marketing managers and developers trained in the Google Analytics Advanced course.

Trainer - Google Analytics Advanced

Coaching and teaching the students in Google Ads research, strategy and implementation.

Guest Lecturer Google Ads - Postgraduate Digital Marketing

Alysee

Working as a performance marketeer at Alysee gave me the chance to learn a lot about digital marketing while studying at UGent. It allowed me to work flexibly in terms of place and time, making it perfect to combine with school at the same time. I further developed my practical skills in SEO, Analytics, copywriting and digital analytics here.

RedBeaver Media

This internship was my first real introduction to digital marketing and innovation. Getting to know the world of innovative business while working in the Start It@KBC offices in Ghent had a major impact on my career choices since then.

Activities included:

- Online market research
- Social media advertising (Facebook, Twitter, LinkedIn)
- Email marketing
- Cold calling
- Writing web content (B2B/B2C)

Digital Marketing Intern at a Start it @KBC startup

You can count on me for:
- Website Analytics (Google Analytics 4, Google Tag Manager, Piwik Pro)
- Dashboarding (Looker Studio dashboards of your marketing data)
- Google Ads
- SEO (in collaboration with my partner, on-page SEO strategist Marjolein Schollaert)
- Data and customer-driven strategy for your lead generation

I'm always a fan of sharing knowledge, that's why we also offer in-house training and mentoring in these areas. 

Having in-house knowledge of performance marketing grows more important every day. It helps you to achieve goals on the long term and to keep up with industry trends. 

However, continuous internal growth is not easy. There is a great scarcity of mediors and seniors on the job market and without support and tailor-made training, even the most ambitious juniors will need a few years to be able to set everything up on their own. And you just don't have that kind of time.

Outsourcing it is! Or is it? Collaborations with freelancers and/or agencies can be very enriching, but you can only get the most out of it when your own team weighs in.

That's why we'll teach your in-house team what they can do themselves and how.
✔️ Everything you and your team can do for yourselves, you'll learn through personal mentoring sessions and tailor-made training
✔️ We'll take care of any one-off implementations so you don't have to worry about it
✔️ You'll get relevant insights from your own data for your marketing strategy

This is what we'll do for you:
- Lead generation strategy: you'll get an audit of your online marketing and advice on short and long term actions to improve your results
- Google Ads strategy & mentoring: along with your in-house marketers, I'll optimise your Google Ads accounts. Your in-house experts learn how to manage your account on a daily basis and they can always rely on an experienced sparring partner when they need it.
- Google Analytics and data-driven marketing mentoring: you'll receive tailored training for everyone in your team that benefits from online data, including a thorough review of your Google Analytics, Tag Manager and Looker (formerly Data Studio) account and current reporting methods and technical adjustments with useful metrics where necessary.

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The Battle

Lowie Verschelden

Tijs Van Autreve

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