Nayan

Freelance Data Specialist

Verschelden BV

Data Specialist

comma

Freelance Performance Marketeer

Kennisjobs

Freelance Marketing Manager

Be Yourself ™

John Cockerill

Wind Turbine Technician

Actum Services

Mechanic

As a freelance tracking specialist, I help businesses with their web tracking & data visualization.

I graduated with magna cum laude for my master's degree in industrial engineering electromechanics from University Ghent, where I developed strong analytical, problem-solving, and technical skills.

I started out as a performance marketeer, so I know very well what is important to track for ppc & social ads specialists.

Lowie Verschelden

Gigantic Digital Growth

Performance Marketing Advisor

Camisaria Fascynios

E-Commerce and Growth Advisor

Greenish Brasil

EVOLVE Commerce Club

EVOLVE Member

E-commerce & Digital Growth Advisor | Marketing Performance Specialist

Universidade Lusófona - Centro Universitário Lisboa

Trainer | Introduction to AI for eCommerce and Digital Marketing

PIRANHA GLOBAL Lda

Led global eCommerce and growth strategy for one of the world’s leading tattoo and body piercing suppliers.

Worked in a company with 20+ years of history and a trusted reputation worldwide.

Managed a catalog of 14,000+ SKUs from the most recognized international brands in the tattoo and piercing industry.

Oversaw development and sales of dozens of products under two proprietary brands.

Drove digital growth initiatives, optimizing sales funnels, conversion rates, and customer retention.

Led eCommerce operations across multiple regions, ensuring scalability and seamless customer experience.

Collaborated with cross-functional teams to align marketing, logistics, and product development with growth goals.

Head of eCommerce and Growth

SUMOL+COMPAL

Managed digital performance within the Digital HUB of Portugal’s largest non-alcoholic beverage company.

Worked across 8 owned brands (Compal, Compal Essencial, Compal da Horta, Sumo, Um Bongo, B!, Água Serra da Estrela e Frize).

Developed multichannel Paid Media strategies on Google, YouTube, Meta, TikTok, Retail Media, and Programmatic Media.

Collaborated closely with Brand Managers to design large-scale, high-impact campaigns.

Defined investment forecasts and set clear KPIs to guide strategic decision-making.

Prepared detailed briefs for media agencies, ensuring precise and creative execution.

Monitored implementation and performance of dozens of monthly campaigns, involving tens of thousands of euros in monthly ad spend.

Built 360º dashboards, consolidating data across multiple platforms for a fully integrated view.

Delivered performance reports with actionable insights, driving continuous optimization and ROI growth.

Directly contributed to the efficiency, scale, and digital results of some of Portugal’s most iconic beverage brands.

Performance Marketing Executive

- Ongoing training for the Digital Performance team;
- Support in creating and optimizing Digital Marketing Performance Strategies for different
market segments such as retail and real estate.

PPC and CRO Consultant

- Development of Performance Digital Marketing Proposals and Strategies;
- Implementation and Optimization of Performance Digital Marketing Strategies according to the
needs of each client;
- Creation of Methodologies for Digital Performance Campaigns.

PPC Manager and CRO Specialist

FLAG

Trainer - Digital Marketing Performance

Performance Marketing Executive na SUMOL+COMPAL

With a solid career in E-commerce and Digital Marketing spanning Brazil, Portugal, and the United States, I am a results-driven leader focused on driving growth and brand visibility in the digital landscape.

My journey includes high-impact projects with medium and large enterprises, supporting companies in expanding their presence across both European and Brazilian markets.

My technical expertise in Google and Meta ecosystems, combined with deep knowledge of E-commerce operations, enables me to design Advanced Tracking Strategies and Dashboards that optimize decision-making and guide high-performance campaigns.

Since the early days of the internet, I have been driven by innovation and a passion for building automated digital strategies. In recent years, I have also shared this knowledge as a trainer, delivering courses on AI, Digital Performance, and E-commerce.

With over 25 years of experience, I remain committed to the evolution of E-commerce and Digital Marketing, constantly seeking new ways to exceed goals and deliver outstanding results — currently with a strong focus on Digital Growth Automation.

Felipe Girão

taplio

The Battle

Lowie Verschelden

Felipe Girão

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