Co-founder at Bobiotics.nl, where we create premium supplements for dogs. I handle the technical side, from web development to data & analytics.

Before going all-in on Bobiotics, I worked as a performance marketeer managing Google Ads and Meta Ads campaigns for brands like Samsonite, Zeb, and Insentials. 

Later, I specialized as a freelance tracking specialist helping businesses with web tracking, GTM implementations, and data visualization. 

That hands-on media buying experience means I know exactly what matters when it comes to conversion tracking and marketing analytics.

Master's degree in Industrial Engineering (Electromechanics) from Ghent University, magna cum laude.

Lowie Verschelden

PPC Freelance: Google Ads, YouTube Ads, Microsoft Ads

Google Ads, Meta Ads, YouTube Ads manager for eCommerces over $50.000 in monthly ad spend:

- Advanced pMax & Shopping optimization: I test the most advanced techniques within Google Shopping Ads, tailored for each individual business need

- Meta Ads: Ensuring the right creatives, audiences, budgets, campaign settings and tactics are used to boost both the channel’s own generated revenue, and the synergy with Google Ads

- YouTube Advertising: Effectively target and engage the audience, enhancing the overall digital marketing strategy.

- Digital Growth: Driving growth across all digital channels by creating synergies and prioritizing them based on the customer's specific goals.

eCommerce Growth Strategist: Google Ads, Meta Ads, YouTube Ads

Fullstakk Marketing

Manager of Google Ads accounts of major Norwegian companies.
Broad experience across various B2B & B2C industries.

Google Ads & PPC Specialist

Intern

Thune Jewelry & Watches

E-commerce optimization, setup and optimization of digital marketing activities, managing online orders, analysis, reporting.

E-commerce Associate

Google Ads & Paid Search Freelance | Digital marketing strategist | Growth Advisor

I get it:

Google Ads can be tough, especially with Google constantly increasing their CPCs.

I’ve worked with eCommerces which were crushed by their bigger competitors in the Google Ads auction.

Then I studied how the auction works.

I’ve tested way too many different approaches, and I’ve managed to scale,

in spite of the competition and the difficult market environment (check the case in my profile).

All this, keeping a healthy ROAS - and MER.

Once I realized the power of this approach, I started doing it for other brands, and got the same results.

Why is this happening and what am I doing?

I'll show you my system.

Just DM me 'SCALE’



"Working with Caterina has completely transformed our eCommerce. We achieved a +40 Million NOK revenue increase (+57%) compared to the previous year, with the same ad spend. Growth through ads now feels like a predictable and planned process.

If you're running a 7+ figure eCommerce business and want to see substantial revenue and profit growth, I cannot recommend Caterina highly enough. She's become a true extension of our marketing team, and the investment has paid for itself many times over." - Nina Knudsen, CMO Lampehuset



"Caterina is an outstanding Google Ads consultant. Her expertise, quickness, and proactive approach set her apart. She excels in problem-solving, swiftly addressing issues to ensure smooth campaign management. What truly impresses me is her knack for coming up with innovative ideas to improve results. Caterina is a valuable asset to any team or business seeking exceptional Google Ads management. Highly recommended!" - Oliver Willumsen, Growth Strategist 1KOMMA5° Sweden

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Lowie Verschelden

Caterina Mariani

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