Loukas Hambi

For You Advertising

Co-Founder

Hambi Media

Founder & CEO

Dennis

Senior Advertising Sales Executive

Dennis Publishing

Advertising Sales Executive

KeyLight Hire LTD

Part-time marketing and promotional work.

Marketing Executive

The Prince Blucher

Barman

5 years ago, I quit my job in print to start Hambi Media.

Since then, we’ve helped 150+ DTC brands scale to 7 and 8 figures and spent over £150M on creative. We leveraged:

1. Compelling performance creatives
2. Ad campaigns that drive leads and sales
3. High-production studio for ecom brands (in-house)
5. Landing pages designed to convert
5. Social media management expertise

The road wasn’t always easy.

Hambi is now almost 20 people and we’ve grown at 400% in the past year.

2 years ago, I also co-founded For You Advertising - the fastest growing TikTok agency.

We’re one of the only agencies in the UK officially partnered with TikTok.

If you want to scale your e-commerce brand with a holistic partner who does everything creative for you, reach out at loukas@hambimedia.co.uk.

10 months ago, we launched Club Neuro, the first functional lifestyle brand built for neurodivergent minds.

This week, we secured investment from Private ADHD and the Global ADHD Network, the UK's leading clinical group for ADHD and Autism.

..And today, we’re officially opening our £100k seed round.

If you’re an angel investor or operator in consumer, mental health, or DTC, this is a round worth seeing. Here's why:

When I was diagnosed with ADHD a few years ago, I had that moment so many people experience: 
“Now what?”
No emotional support.
No trusted education.
No community to meet people like me.
No representation in culture or products.

ADHD diagnoses have risen by 400% since 2020, yet support and identity-driven brands are non-existent. That’s why I started Club Neuro, to empower, represent, and destigmatise neurodivergence through functional products, community, and education. 

We began with simple product drops and a private community on the back-end to validate the idea. Fully organic, no paid ads. 

Early traction includes:
• Our second drop selling out in 7 minutes
• 900+ active members in our private community (invited at point of purchase)
• 850+ orders fulfilled from 2 test drops (nearly all sales through organic)
• Our first paid in-person event sold out
• 300,000+ followers across social
• 103M+ organic views

People weren’t just buying apparel, they were buying belonging. Every purchase unlocked access to a private community with expert Q&As, lived-experience support, resources and connection.

But here’s the big shift. Our founding team has generated over $1Bn in revenue through Meta and managed $300M+ in ad spend for other brands. And yet we weren’t leaning into our unfair advantage. We weren’t building the kind of functional, benefit-led products that could scale predictably with paid media. So once the brand was validated, we pivoted. 

Over the past 6 months, we've been developing our hero product, the Club Neuro Stim Hoodie. This is the first functional sensory hoodie for neurodivergent adults and kids, co-built with thousands of survey responses and polls from our private community. 

It has subtle stress balls built into the sleeves, a hidden fidget-toy connector in the pocket, no itchy tags, weighted 100% cotton, and a design that actually looks good. 

Each hoodie purchase unlocks a private community space that converts buyers into repeat customers and long-term members. The product becomes the gateway to education, empowerment, and ongoing support. 

We have clear first-mover advantage. 
Backed by the UK’s leading ADHD clinical organisation, we’re building an ecosystem no competitor can copy. This is our moat.

If this interests you and you’d like to see the investment deck, send me a message and we can have a chat.

CEO of Hambi Media | Co-Founder of For You Advertising | CCO of Soar Hold Co | your DTC brand’s one stop destination for Performance Creative

Joe Marston 🚀

Scaling e-commerce brands to 7 and 8 figures 🚀 | LU Entrepreneur of The Year Award Winner | Founder of The Leading TikTok Marketing Agency and an Award Winning Full Service Ecom Growth Agency.

3x Agency Founder.

We scale brands to 7 and 8 figures with creative, paid traffic, retention and funnel optimisation.

In 2024, having a great product is one thing…

But scaling a brand to £10M is a another.

You need a simple roadmap for profitably attracting and converting customers, at scale.

Because when you get that right…

- You stand out from competitors in the market
- You build a community around your brand
- You acquire customers at will (profitably)
- You turn customers into raving fans 

Giving you complete control over your growth.

We help our clients do exactly that with our proven system that guarantees growth.

1. Initial diagnostic to identify bottlenecks in your business
2. Developing a bespoke growth strategy for your brand
3. Creative ideation and production 
4. Unique UGC collaborations
5. Targeted advertising (Meta, TikTok, Pinterest, Snapchat)
6. Email marketing 

And having generated over £100M+ in sales across 200+ brands, we’ve know the ecommerce game inside out.

🚀 Mystery Shirt In A Box grew from £5K to £2.6M in just one year with our help
🚀 The Essence Vault is hitting 7 figure months in its second year since launch
🚀 Vintage Threads tripled their revenue working with us with a 6x ROAS
🚀 AIRfreshh went from 0% to 52% of revenue from email in 2 months!
🚀 Bene Culture saw their revenue grow 6x in 6 months with our help
🚀 The Oodie generated £2M on TikTok alone in their first year
🚀 UN:IK’s first quarter of 2023 was up 88% on 2022
🚀Grew Liam and Co. 500% year on year

Don’t put up with unpredictable, unsustainable or underwhelming growth any more.

If you want to see how we could help scale your brand, send me a DM saying ‘SOAR’

If you're not ready yet, I post daily educational content to give you all the secrets.

Founder

E-commerce growth agency offering bespoke services to online businesses looking to increase their sales and scale their brand.

Some DTC brands are exiting at just 3x EBITDA. Others are hitting 12x. That’s a £90M difference on a £10M EBITDA business.

A few weeks ago, I co-hosted a private event in Dubai with Emmett Kilduff at The Fortia Group, one of the top M&A advisors in eCom.

Room full of 8-9 figure operators. 

One takeaway came up again and again:

The biggest exit premium isn’t from brand.
It’s from how early you start planning.

We broke down:
- Why DTC brands are leaving millions on the table at exit
- What actually moves your multiple (hint: it’s not your ROAS)
- The 8-part framework Fortia use to engineer $100M+ exits

It’s all in the deck. And I’m giving it away.

If you’re doing £10M+ and thinking ahead 12–36 months, this will save you millions.

Drop “EXIT” below and I’ll send it over.

Building DTC brands to 8 and 9 figures | Founder of Soar With Us & For You Advertising | Triple Whale's "Agency of The Year" Winner

We’ve stopped using ROAS and CPA as our north stars. Here’s why.

Since the Andromeda rollout, Meta’s algo is making delivery decisions before ROAS or CPA ever show up.

Which means:

→ If you’re still using CPA to spot winners, you’re already too late.
→ If you're scaling on ROAS alone, you're scaling old data.

We’ve rebuilt how we benchmark creative across every account and replaced the old north stars with these two:

1️⃣ CPMR: Cost Per 1,000 Reached Accounts

This tells us how efficiently we’re reaching net new people, not just blasting the same warm pool.

→ High CPMR = your creative looks repetitive, low-signal, or unengaging
→ Low CPMR = Meta sees your ad as scroll-stopping, high-signal, and worth delivering

We track this by:

→ The account level (trend over time)
→ Format level (UGC vs static vs story-style)
→ Persona level (motivator x demo)

2️⃣ New Visitor %

Cheap reach means nothing if it’s not fresh.

This tells us how well a creative is breaking out of its bubble and unlocking new demand.

→ High CTR but low New Visitor %? You're just retargeting your existing crowd.

→ Low CPMR + high New Visitor %? Signal to scale.

→ High CPMR + low New Visitor %? Scrap it. Meta’s not even trying with that asset.

This metric = your clearest look at creative incrementality.

We’ve now built both metrics into every client dashboard.

They're how we:
- Spot early winners
- Catch creative fatigue before performance tanks
- Scale without flying blind

Most brands won’t adapt fast enough. But Andromeda is live. And Meta’s already deprioritising ads that don’t play by the new rules.

You can build a business with anyone.
But you can only succeed for six years
and scale it to seven figures in profit
with someone you genuinely trust.

Everyone told us that being friends in business was a recipe for disaster.
Yet here we are.
Six years later.
Still good friends.
Still building.
Leading the agency game.
Multiple businesses together.
Nowhere near finished.

We’ve been friends since our early teens.
We failed twice before Soar.
We lived together for two years.
We learned each other’s strengths the hard way.

Then we moved to different cities.
And that’s where most Co-Founder friendships fade.
Not because of conflict.
Because every call becomes a work call.
And the friendship slowly disappears.

So we do the opposite.
We intentionally protect the relationship that built the business.

Olly flew out to Dubai last week.
No heavy agenda.
No rush.
Just space to reset properly.

Half work.
Half downtime.
One of the most productive weeks we’ve had all year.

We hosted a private Ecom roundtable with The Fortia Group.
Shared what we’re seeing in the market.
Answered questions.
Then kept the discussion going over dinner.

We organised a supplier for our new brand launch next year (more details on that soon).

We caught up with agency friends we’d only spoken to online.
Face-to-face made everything sharper and more actionable.

Random conversations turned into strategy.
Breaks turned into breakthroughs.
The quiet moments gave us clarity heading into 2026.

And the friendship got stronger again.
Which always makes the business stronger.

Founder lesson:
If you don’t protect the friendship,
you won’t protect the business.

Keep the relationship alive.
That’s how you survive long term.
And that’s where the real profit comes from.

Feeling overwhelmed with gratitude right now… 😄

This is our agency 2025 Black Friday social.

4 years ago this was a handful of people.

Now we have over 70 people in one room and that’s not even everyone…

So grateful for everyone who’s helped us on this journey

We audit 8-9 figure brands each week and we still see this one common mistake. 

👇THIS is the reason why your ad performance is tanking right now:

Your funnel is misaligned as you’re speaking “Product Aware” to a “Problem Aware” market.

So many brands try to scale on guesswork. They don’t know what their audience knows, so they can’t build creative that actually converts.

📉 Ads fatigue faster.
📉 CPA creeps up.
📉 New customer revenue stalls.

So we’ve built a fix: a Funnel Awareness Framework built around 5 levels of audience awareness—refined through 50+ accounts and decades of classic advertising theory.

Inside the playbook:

✅ The 5 audience awareness stages:
✅ Messaging strategies that actually match where your audience is
✅ Creative vehicles that cut through at each funnel stage
✅ Tactical breakdowns on how to rework your split to unlock scale

If you’re wondering:
- Why scale feels more expensive every month
- Why your top ads burn out in 7 days
- Why your funnel performance is stuck...

Start here.

Like this post
Comment “FUNNELS” and I’ll send over the resource.
(Make sure you’re following so I can DM you).

We’ve scaled 8 and 9-figure brands where one founder-led ad outperformed everything in the account and generated £2million in revenue.

When it’s raw, real, and structured right, founder content becomes a scaling lever, not a brand play.

But most brands get it wrong.

Either they overscript and kill authenticity… Or they throw up iPhone clips with no strategy.

So we built a framework that fixes that.

A simple cheat sheet that breaks down:

- The 9-part emotional arc behind every high-converting founder ad
- The exact storytelling structure that hooks, converts, and builds trust
- Plug-and-play hooks that stop the scroll
- Real examples from top-performing brands
- The best questions to ask to pull founder story gold

It’s punchy, practical, and built for scale.

If you're a founder (or you're running a brand where the founder *is* the story), this will help you turn your origin story into real revenue.

Like this post
Drop “founder” in the comments and I’ll send it over
(Make sure we’re connected so I can DM you).

Meta just launched the biggest creative update in years and most of you haven’t even realised.

We uploaded 20 new ads into an account. Meta grouped 15 of them as the same ad.

→ Same Entity ID
→ Same learnings
→ Zero new reach

Loukas just dropped a masterclass on how to avoid this penalty...

Here’s the biggest takeaways from the episode:

1. Meta now tracks ads using Entity ID
It doesn’t matter how many variations you upload.
If your visuals look similar (same text, same persona, same framing) Meta will group them.
That means one thing: creative similarity = performance decay.

2. Minor tweaks no longer count as iterations
Old method: change the headline, try a new voiceover, maybe shorten the clip.
New method: change the format, vehicle, and persona or don’t bother.
We now run fewer iterations per sprint, but each one is a bigger swing.

3. Visual change is the most important layer
Your first 3 seconds must be visually different.
→ A new creator in the same kitchen? Penalised.
→ Different script, same framing? Penalised.
→ Same product shot on marble with a new caption? Still penalised.

If Meta can’t visually tell the difference, it won’t give you a new Entity ID. And without that, your reach is throttled.

4. Iterate like this instead
We’ve replaced our iterative testing model with this stack:
→ Format: Static, UGC, high-prod, hybrid
→ Vehicle: Reddit native, podcast, founder VSL, testimonial
→ Persona: 40+ men, 50+ menopausal, Gen Z wellness, etc.
→ Hook angle: pain-point, fear, discovery, curiosity, etc.

Every winning message should now be run through 3 - 4 completely different vehicles, not just line edits.

5. Whitelisting becomes even more powerful
Each whitelisted ad uses a different Page = different Entity ID.
Which means Meta treats it as completely fresh.
Whitelisting now unlocks creative reach and performance diversity, not just social proof.

The takeaway? Your creative process needs to evolve.

→ More upfront persona research
→ More vehicle variety
→ Less lazy iteration
→ Higher volume of truly differentiated ads

Catch the ep here: https://lnkd.in/eZPN9sT7

some people wake up at 4am
run 30 miles
ice bath
no excuses

you see david goggins
and suddenly normal feels weak
average feels like failure

when i was younger
focus was impossible
discipline felt like a myth

I bounced between ideas
half finished everything
always distracted
always chasing the next hit of motivation

I thought success meant becoming extreme
superhuman
wired different

but the truth is quieter

you do not need perfect focus
you need daily progress
one small action
one hard choice
one uncomfortable task

not heroic
just consistent
today’s world makes it harder to stay steady
endless noise
constant comparison
highlight reels everywhere

so i stopped trying to be extraordinary overnight
and started trying to be better than yesterday

one focused hour
one hard email
one real workout
one honest decision

done daily
that stacks
that compounds
that changes everything

discipline is not a personality
it is a habit
repeated long enough
to transform into identity

clear lesson
you win by moving forward a little every day
not by trying to become goggins overnight

Last month, GMV jumped from £200 to £6,000/day in under a week.

And the biggest driver? A creative format we didn’t expect to work on TikTok at all. 

High-production, Meta-style assets.

Specifically, the founder answering FAQs direct to cam, layered with an AI voiceover. Originally built for Meta. 

We assumed it would feel too polished, too “ad-like” for TikTok.

But it’s now outperforming everything and driving 90%+ of total paid spend.

Yes, the brand’s also scaling through affiliates, which is bringing fresh eyes. But the real volume? It’s coming from these signal-rich, high-prod assets.

It’s made us rethink our assumptions around cross-platform creative.

What we thought would only work on Meta is now a top performer on TikTok.

We’re 100% testing this across more accounts.

What’s actually converting on Meta right now (Q4 trends from high-spend accounts):

If performance is flat heading into peak, it's probably not your product.

You're just not building for how Meta works today.

Here’s what’s cutting through right now:

1️⃣ Statics still scale

- Bold text, stat-led headlines and timelines are outperforming generic benefit copy.
- We’re seeing AI-style visuals + punchy copy drive scroll-stopping CPMs.
- Think: big numbers, human tone, ad that feels like a post.
- Native-feeling carousels work too, but only if you drop the polished brand voice.

2️⃣ Hooks > polish on HPs

- The best-performing hooks right now feel ripped from organic:
  "Here's what most brands get wrong..." or "Why I stopped doing X..."
- We’re leaning into founder/influencer POVs stitched into scripted flows.
- Objection-led HPs convert, especially “vs” style frameworks (us vs them, old vs new).

3️⃣ UGC is less about format, more about diversity

- The TikTok Shop-style raw look is working, but only when you mix creator POVs.
- Our top UGC ads use 4–5 creators hitting the same problem from different angles.
- Voiceless demo ads are creeping back into rotation too. Worth testing again.

In short:
→ Statics need specificity and visual edge
→ HPs win on story, not polish
→ UGC scales through multiple voices, not one creator

Can’t believe we’re sharing this for free…

This episode is INSANELY valuable.

Listen to how our MD went from employee number 1 to leading a company of 70+ in 6 years.

Shoutout to Matt Lewis 

Give it a watch on YouTube. D2C diaries

This is how you scale to 8 figures on TikTok Shop in 2026.

Olly Hudson will be joining Peter Nettesheim to break down the strategy behind $23M in TikTok spend, plus a full BFCM debrief.

📅 Date: December 9th
⏰ Time: 5:00 PM – 6:00 PM (UK time, GMT, UTC+0)

Webinar Content:
✅ Step-by-step TikTok Shop blueprint
✅ Insights behind $23M+ in TikTok ad spend
✅ The TikTok first creatives strategy to scale from 7 to 8 figures
✅ How to optimise for short-form high converting creatives on TikTok
✅ Key insights from BFCM 2025: what worked and how to position for 2026

Only 100 seats available - register now! https://lnkd.in/eqfMdmT5

There’s a moment every founder hits where growth isn’t the problem - it’s everything underneath it.

You’ve scaled revenue. You’ve built a team. But everything else starts to crack.

That’s exactly where we were 18 months ago.

This week, we sat down with Matt Lewis, our Managing Director at Soar Group, to unpack how we rebuilt the *infrastructure* behind our agency as we scaled to 80+ people.

They talk through:

→ What changed operationally as we scaled to 80+ people
→ Over-focusing on revenue growth
→ How feedback loops were operationalised
→ The forecasting model Matt built
→ Using role-specific KPIs that ladder up to the P&L
→ Matt’s origin story as employee #1

Behind the scenes, Matt’s been one of the most important drivers of how we operate today.

If you’re building a team or running into growth pains, this one will land.

🎧 Catch the full episode here https://lnkd.in/eFkcg6b9

The numbers are in for Black Friday 2025.

£93M+ in attributed revenue for our clients. $32M+ in spend. 

That’s what we drove for our clients this November alone.

Up 117% YoY in attributed revenue.
Up 185% YoY in spend.

We talk a lot about creative. Media. Testing. Signals.

But none of it works without the right people behind it.

The people who stay curious. Who build systems. Solve problems. And show up sharp, every day.

This year, we got the full Soar Group in one room - all four agencies:

Soar With Us, Hambi Media, Launch With Us, and For You | TikTok Growth Agency.

One group. One mission. One standard.

Looking around the room at our Black Friday social (80 people deep) you could feel it.

Massively proud of what we’ve done.
Even prouder of who did it.

Over the last 3 years, my 2 agencies For You and Soar With Us have collectively managed £40million in ad spend and shipped over 20,000 creatives on TikTok alone.

This guide outlines our creative system that we’ve used to help 150 brands scale predictably and profitably.

We’ve laid out the exact 5-phase flywheel we use to operationalise creative for the most ambitious DTC brands:

1. Research – Trends, AI, reviews = clear direction
2. Strategy – Align creative to product economics
3. Execution – Modular assets built to scale
4. Testing – Isolate what moves the needle
5. Iteration – Build feedback loops that compound

🔄 TikTok isn’t an ad platform. It’s a creative ecosystem where content, commerce and community feed each other. And this guide will show you how.

Want the playbook?

Like this post
Comment “TIKTOK” and I’ll send it over
(Make sure you’re following so I can DM you).

We’ve scaled pet & homeware brands in markets with 100+ competitors.

Here’s what actually cuts through.
(and it’s not a better product)

→ “Us vs them” outperforms pain-led messaging
These categories don’t trigger visceral problems so instead of selling relief, we’re seeing brands scale by positioning their solution as the elevated choice.

→ Homeware scales when you stop talking about the product and start showing the life it upgrades
Think luxury, ease, or emotional enhancement of a space.
The goal is: “This makes my life feel better.”

→ Pet content is all about aspiration, not need.
The core motivator? “My pet deserves the best.”
Not health stats. Not price. Just pure emotional resonance.

→ Convenience is the untapped lever
Especially for homeware brands speaking to maternal or over-capacity personas. If it saves time, stress, or mental load, say that clearly. It works.

→ Don’t ignore the saturated market reality
There’s no shortage of pet food or homeware options.
What wins is category contrast. Your creative should say:
“We’re not like the rest and here’s why.”

If your pet or homeware brand is stuck explaining the product, zoom out.

Start showing what it means for the person using it.

Working in another niche and want a breakdown like this?

Drop me the category and I’ll tell you what’s converting right now.

We were too focused on growth, not out of stupidity but out of naivety.

This year we ran Soar With Us completely differently.

We stopped chasing volume.
We stopped hiring reactively.
We stopped pretending top-line growth meant success.

Here’s how we actually ran the business in 2025 and why it's been our most important year yet:

Forecasting became a strategic weapon.
No more gut-feel growth targets.
We built full-funnel forecasting across revenue, client mix, hiring, and profit targets, driven by a balance of commercial ambition and team capacity.
It's removed chaos and clarified decision-making across every department.

Culture got rebuilt from the inside out.
We didn't write values in a vacuum.
We ran a full-day offsite with the entire team to rewrite our mission, values, and behaviours, then operationalised them into hiring, reviews, and even client relationships.
Result? Better people, better work, better culture.

Client strategy > client volume.
We halved onboarding capacity and focused on deeper, higher-value partnerships.
That means fewer clients, more strategic impact, and significantly higher retention.
We’re finally seeing the compounding effects.

Feedback became a competitive advantage.
We built a culture of kind candour, rolled out 360 feedback across the company, and trained every manager on how to receive and close the loop on feedback.
It’s helped us level up faster than ever before.

Revenue came from within.
For too long, we were addicted to new business.
Now, 40%+ of our growth is from client expansion - cross-sells, up-sells, and moving partners through value tiers.
It’s lower friction, higher trust, and way more profitable.

Most people assume the next level of growth comes from more work, more ads, more hiring.

For us, it came from subtraction.
→ Less noise
→ Fewer distractions
→ Clearer intent

We’re ending 2025 leaner, smarter, and more strategic than ever before.
2026 is about scaling with that same clarity.

If you’re in agency leadership and you’re scaling fast, but feeling stretched thin, here’s the blueprint that helped us get here: https://lnkd.in/eFkcg6b9

Here's how we added $2.7M in new product revenue for a global brand.

When Ekster came to us in May 2024, they had all the right ingredients:

– a loyal customer base
– product-market fit
– demand across US and EU markets

But their performance was plateauing. 

✅ Our approach? Do less, better.

We stripped back the noise.
Rebuilt Meta and Google from the ground up.
And focused every pound on one goal: profitable new-customer growth.

Here’s what we changed:

🔁 Simplified the media mix
We killed the distractions and leaned into what worked. Meta and Google carried the load while we rebuilt systems with clarity, control, and scale in mind.

💰 Profit-first optimisation
We migrated to Triple Whale and ran daily P&L reviews. Every campaign decision was made with margin in mind, not vanity metrics. This restored NC-profitability fast.

📆 Moment-based marketing
Instead of slow-drip budget pacing, we went big on key events (product drops, Father’s Day, BFCM) syncing spend, creative, and inventory around peak moments.

🧠 Insights → Product
We plugged into their NPD sprints. Post-purchase surveys uncovered demand for new colourways and bundles. That research shaped a product that generated $2.7M in revenue.

The results:
+75% YoY growth
+40% increase in profit
+75% NC revenue growth
$2.7M+ from a new product launch

A lean, profitable media engine built for scale.


If you're sitting on a product people love but struggling to scale it profitably, it’s probably not the product. It’s the system.

🚨 Want to see how we’d rebuild yours? Apply for a growth audit here: https://lnkd.in/eGykrpvw

Meta just made creative volume 10x harder and this (👇) is the only thing that makes it scalable.

Here’s where creative strategy is heading in 2026

1️⃣ Creative similarity penalties make AI non-negotiable
Meta now groups “similar” ads under one Entity ID.

→ Minor tweaks = same learnings
→ Visual sameness = limited reach
→ Iterations = wasted budget

Without AI, creative cost balloons trying to brute-force variation.
With AI, we’re getting 10x the output at 30–40% of the cost.

2️⃣ AI is solving the creative similarity problem
We’re seeing 70% of ad iterations get grouped under the same Entity ID. That’s a massive waste of output. Using AI helps us inject visual diversity at scale, without tripling post-prod costs.

→ Sora / VEO for visual metaphors and VO hooks
→ Nano for high-scale statics + brand visuals
→ Gemini to analyse video and guide variation strategy
→ Frame 4.0 to organise and deploy assets at scale

You wouldn’t ask an editor to shoot the ad. So why are your strategists still prompting raw?

3️⃣ Asset warehousing becomes your competitive edge
You can’t scale creative if you can’t find it.

We’re building a library of every product B-roll, VO hook, and visual format, tagged, labelled, and instantly promptable through Frame 4.0.

At the same time, we’re warehousing ad performance data, call logs, and internal learnings and feeding that into LLM workflows to automate creative direction.

The better your data layer, the smarter your AI outputs.

The takeaway:
→ Treat AI like a production department
→ Build creative systems that scale visual diversity
→ Train AI with real data
→ Give your strategists new tools, not new roles

🎙 Catch the full breakdown here: https://lnkd.in/eAwJAcMV

One of our best-performing ads came from a menopause stat we pulled off X and it unlocked over £40K in spend.

👇 This is how we got there and it’s the most overlooked step in creative strategy.

Everyone wants to jump straight into execution (more ads, new hooks, new creators), but if you skip the research phase, you’re not optimising.

Every signal you need already exists. You just have to extract it → interpret it → structure it.

We’re using a Grok + X stack to build creative angles from live audience sentiment.

In this case, the prompt surfaced a clinical study showing women going through menopause are 30% more likely to suffer from bloating.

Then it got interesting:

→ Pulled real Twitter convos around the pain point

→ Surfaced the emotional language people actually use

→ Mapped funnel stages (unaware → problem aware → solution aware)

→ Uncovered a totally untapped, high-intent angle

We built around it. New persona. New message. New positioning.

That ad crushed.

Once you understand the human drivers behind conversion (the objections, motivations, and phrases people actually use) you can build creative that just makes sense.

Want the prompt that unlocks different personas like the example in the image?

Like this post
Comment “GROK” and I’ll send it over
(make sure we're connected so I can DM you)

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Loukas Hambi's LinkedIn Performance

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