Lead Pronto - Lead Generation Experts

Responsible for developing multi-channel marketing strategies for all clients, while managing Paid Social & Native budgets of up to £150,000+ a week. Oversee the creation, building, implementation, and optimisation of our national and International advertising campaigns.

We are responsible for generating consistent, high-quality leads in the following sectors:

Solar (Commercial & Residential)
French Solar 
Boilers (ATP + Free)
Insulation
HDR
Remortgaging & Mortgaging
ECO4
Business Energy Claims
Window & Doors
Data Breach
Flight Delays
PCP & HP
Diesel Emissions
UDC
Home Security
Photography 
Models
Debt
PPI Tax
Tax Claims
Driveways, Patios & Pathways

Responsible for spearheading Pronto’s introduction, growth & dominance into TikTok & Native advertising - becoming one of TikToks & Taboolas ‘Go To’ Lead Generation agencies. 

I play a vital role in the development and implementation of the creative strategy processes, working with creators and outlining UGC briefs, scripts, and the video creative execution process. Alongside, creating UGC creatives that convert at scale in-house.

My ability to analyse and interpret data allows me to identify trends and patterns that are leveraged to create effective and engaging content that converts at high levels. Additionally, my attention to detail and problem-solving skills allows me to adapt to changing client and business needs and priorities, making me a valuable asset in the implementation phase of our campaigns.

If you are looking for high-quality leads in any of the listed sectors, or any other sector, then feel free to reach out!

Lead Paid Social & Native Manager

Castle International

As the Digital Growth Manager of Castle International, it was my role to lead the creation, building, implementation, and optimisation of our national and global advertising campaigns for both our clients, including some of the UK’s biggest household names and in-house brands. 

As a key member of the team, I played a vital role in the development and implementation of the creative strategy processes, working with creators and outlining UGC briefs, scripts, and the video creative execution process. 

My ability to analyse and interpret data allowed me to identify trends and patterns that were leveraged to create effective and engaging content that converted at high levels. Additionally, my attention to detail and problem-solving skills allowed me to adapt to changing client and business needs and priorities, making me a valuable asset in the implementation phase.

I directly reported to and worked alongside the Castle International CEO on a day-to-day basis to ensure that business objectives were being achieved for both our clients and in-house brands. 

Overall, my contributions were essential in driving the success of our creative efforts and achieving our business objectives for both Castle and our clients.

𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:

- £13.5+ Million in Client Revenue Made
- £400,000+ in Retainer Revenue Made
- £5+ Million in Ad Spend Managed
- 1.2+ Million Leads Generated 
- 39% Average Conversion Rate
- 8:1 Average ROAS
- Paid Social Lead on multiple national & global campaigns.
- Spearheaded Castle’s introduction, growth & dominance into TikTok advertising, eventually turning Castle into a TikTok Marketing Partner.
- Successfully partnered with TikTok & created a joint business case to change their company stance on advertising for the debt industry and removing it from the prohibited industry list.

Digital Growth Manager

As the Paid Social Manager at Castle International, it is my role to create, build, implement and optimise our lead generation and eCommerce client's advertising through platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Reddit, and Quora.

Key Achievements:
- £10,000,000+ in revenue generated 
- Average ROAS of 8:1
- 200,000+ leads generated 
- £7 average CPL
- 34% average lead conversion rate 
- Highly commended - Performance Agency of the Year
- Increased Castle clients retainers due to highly successful campaigns

Paid Social Manager

As the Paid Social Account Manager at Castle International, it was my role to create, build, implement and optimise our lead generation and eCommerce client's advertising through platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Reddit, and Quora.

Key Achievements:
- £10,000,000+ in revenue generated 
- Average ROAS of 8:1
- 50,000+ leads generated 
- £7 average CPL
- 28% average lead conversion rate 
- Highly commended - Performance Agency of the Year
- Increased Castle clients retainers due to highly successful campaigns

Paid Social Account Manager

As a paid social assistant, I played a key role in increasing our client's revenue and leads through the use of social media advertising across multiple social media platforms.

Paid Social Assistant

My apprenticeship with Castle International was the perfect introduction into the digital marketing world. 

I worked on all our clients as a paid social apprentice to help the paid social department to elevate our lead generation and e-commerce clients social media results & presence through the use of paid social advertising.

Paid Social Apprentice

Saint Louis Clothing

Saint Louis is a brand new, premium menswear and boys wear brand, with a strong focus on encouraging men to invest in quality, high-end clothing that can be worn in all seasons. 

Founded in 2021, we officially launched our first collection of quality, casual and smart wear clothing that makes you stand out for all the right reasons.

Founder

The Venmore Group

My short internship at The Venmore Property Group was spent with the owner of one of the Liverpool city branches, researching possible ways that the business could be expanded through partnerships with other property groups and businesses in the local region and nationwide.

I was responsible for researching, collecting data, and building out reports based on ways that The Venmore Property Group could enhance its presence and establish itself as the go to property group.

Researcher

Digital Growth Manager @ Castle 🏰 Scaling eCom, Lead Gen, & PPL brands through creative social media marketing ⚡

Hi, I’m Louis 👋 

I’m a creative & data-driven marketer with many years of experience in managing and overseeing Paid Social & Native campaigns, helping to ensure high performances are achieved. 

I have experience delivering successful advertising campaigns in major global countries such as the UK, USA, UAE, Canada, Spain, France, Germany, South Africa, Australia, Switzerland, China, Malaysia, and Singapore.

My ability to analyse and interpret data allows me to identify trends and patterns that can be leveraged to create effective and engaging content that converts. Additionally, my attention to detail and problem-solving skills allow me to adapt to changing needs and priorities, making me a valuable asset in the implementation phase. 

With all digital campaigns, I play a vital role in the development and implementation of the creative strategy processes, working with creators and outlining UGC briefs, scripts, and the video creative execution process for both external and internal UGC creation. I use top level data to make informed decisions, which helps to ensure the success of our digital campaigns.

My client portfolio spans across 20+ industries, while having worked on projects with some of the largest household brands, including Amazon, Swan Brand, Steven Brown Art, Supreme CBD, DAM Health, Liverpool FC, Celtic FC, and Rangers FC. Furthermore, I've led on multiple major social campaigns in projects such as the Diesel Emissions Scandal, the launch of the world's first Alexa Kettle through Swan Brand and their partnership with Amazon, and OOH campaigns for Swan Brand. 

If you want to learn all things Paid Social & Native, see some useful ad hacks, and fun stats then make sure you follow me! 🙂

Louis Melia

GlobalLogic

DevOps Engineer

JD Sports Fashion plc

Starting with zero prior knowledge in the field, I embarked on a journey to build a strong foundation as a DevOps Engineer. Over two years, I earned 10 vendor certifications, giving me a comprehensive understanding of the technology landscape. This dedication allowed me to approach the role with both confidence and competence.  

In the early stages, I was entrusted with smaller tasks designed to help me build my skills and confidence. I worked diligently, both during and outside of work hours, to accelerate my learning and quickly reach a standard I felt was acceptable. By leaning on the expertise of senior colleagues and providing support to peers closer to my level, I cultivated an environment of mutual growth and collaboration.  

My commitment to continuous improvement and my strong work ethic didn’t go unnoticed. As my journey progressed, I was recognized for my ability to adapt and deliver, which led to an exciting opportunity to transition into project management/scrum training.

This role has been a testament to my dedication to personal and professional growth, and I am eager to continue building on this foundation to contribute meaningfully to future projects and teams.

@TasteOfPunjabMCR

After helping bring other start-ups to life, I decided it was time to take the plunge and build something of my own from scratch. As a passionate advocate for sustainable business models, I launched @TasteOfPunjabMCR, a plant-based, plastic-free, food company.

By analysing the local demographic, I identified a growing demand for ethical, eco-friendly, plant-based food options. Launching during lockdown proved to be the perfect time, as it ushered in new, innovative ways of selling and delivering food. Drawing on the experience I had gained from supporting friends with their start-ups, I singlehandedly created an online infrastructure and ecosystem that was both innovating, user-friendly and engaging.

Within just two years, we scaled to become a recognised leader in the plant-based market in the North West, establishing ourselves as one of the top brands in the region. Later winning an award for the best emerging plant-based brand in Manchester. The journey has been an incredible blend of culinary innovation and digital transformation, and I continue to look for ways to push boundaries—not only in the kitchen but through the use of technology to scale and deliver greater value.

This venture has been a testament to the power of purpose-driven entrepreneurship, and I’m excited to see how we can continue to grow and inspire change in the years to come.

Westwood

I joined Westwood with a mission: to establish and lead a tech consulting division from the ground up. Drawing on my diverse background in web development, cloud computing, cybersecurity, digital solutions, sales, and business development I was entrusted with the task of creating and curating a forward-thinking technology department.

I spearheaded the development of this division by leveraging my industry expertise and extensive network to assess market needs and opportunities. Recognizing the immense potential in the cloud computing sector, I strategically directed the department's focus toward this rapidly growing field, aligning it with my core area of specialization.

This role not only allowed me to shape the vision and direction of the technology division but also reinforced my passion for driving innovation and delivering value through cutting-edge solutions.

Technical Consultant

IN4.0 Group

During the lockdown, I took the opportunity to turn a challenging time into a transformative one. While being placed on furlough, I decided to make the most of it by pursuing a highly sought-after qualification in Cloud Computing through the AWS re/Start program. 

This intensive, full-time course condensed a year’s worth of material into just three months, providing me with a robust foundation in Amazon Web Services (AWS) and the core building blocks of the digital world. 

Key areas covered during the program included:
- Core AWS Services: EC2, S3, EFS, EBS, VPC, IAM, Lambda, ECS, RDS, DynamoDB.  
- Cloud Computing Models and best practices.
- Technical Proficiencies: Linux, Python, and Bash scripting.  
- Infrastructure & Systems Management: Servers, Virtual Machines, and more.  

This experience not only deepened my technical expertise but also reinforced my commitment to continuous learning and professional growth in the ever-evolving tech landscape. 

I'm excited to apply these skills to drive innovation and success in the world of cloud computing!

Technical Intern

Portfolio: https://dannylanda.netlify.app/
Medium: https://medium.com/@dannylanda

Executive Summary:

Hi, I'm Danny! I began my career as a DevOps Apprentice at JD, where I had the opportunity to apply and deepen my technical knowledge through day-to-day tasks, gaining hands-on experience. Building on that foundation, I transitioned to a DevOps role at GlobalLogic, where I honed my skills in cloud administration, Linux management, bash scripting, and Infrastructure as Code (IaC). Notably, I contributed to the JD Status app, which has since served over a million users.

Throughout my journey, I’ve discovered that my strongest asset is my leadership ability. While my leadership experience has been in smaller capacities, I’ve enjoyed guiding teams and managing projects. With a CompTIA Project+ certification in hand, I’m eager to transition in the future into a project management/technical project management role where I can combine my technical expertise with my passion for leading teams to success.

👨‍💻 Technical Experience:

🟥 Cloud:
- AWS Networking 
- VPC's
- CIDR Ranges
- Subnets
- EC2
- Gateways
- Internet Gateways
- Route Tables
- SSH'ing into a Private Instance from a Public Instance
- Key Management 
- Nat Gateways
- NACL & Security Groups
- AWS Control Tower


🟦 CI/CD:
- Team City & Octopus Deploy 
- Jenkins
- Github Actions

🟩 Source Control:
- Git.
- Git Bash

🟥 Web Servers: 
- NGINX
- Apache

🟨 Linux:
- Navigating 
- Text Manipulation 
- Vim 
- User-roles
- Permissions 
- Processes 
- Package Management

🟧 Programming:
- Python
- HTML 
- CSS

🟪 Infrastructure As Code:
- Terraform 
- Cloudformation

🟫 Monitoring:
- New Relic 
- Server Management (Updating Certificates)

🟦 Scripting: 
- (#!/bin/bash)

🟩 Docker: 
- Manipulating Containers with the Docker Client 
- Building Custom Images Through Docker Server
- Pulling Images
- Running Containers
- Exposing Ports
- Naming Containers
- Managing Containers With Docker PS
- Volumes
- Creating Dockerfiles
- Using Tags

🟥 Container Management:
- Kubernetes

🟨 Hacking:
-  Finding Hidden Website Pages with Gobuster

🎓 Certs:
🔵 AWS re/Start
🟢 AWS Cloud Practitioner
🔴 LPI Linux Essentials
🟡 Cisco IT Essentials 
🟠 Cisco Networking Essentials
🟣 CompTIA Cloud Essentials 
🟤 CompTIA A+ 
⚪ CompTIA Cloud+
🟡 CompTIA Project+

taplio

The Battle

Louis Melia

Danny Landa

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