Louis Grenier

Stand The F*ck Out

Everyone says stand out, but how?

You can stand the f*ck out. Yes, even in the marketing industry. I help folks working in digital, creative services, advertising, consulting, or PR, who want to stand the f*ck out without selling their soul.

* Freelance marketers
* In-house marketers
* Creative business owners (aka reluctant marketers)

Founder

Learn modern positioning strategies for agencies tired of blending in.

- Cohort-based course starts: 20 May 2025 at 11:00 AM CT
- Length: Two sessions per week for two weeks
- Cost per seat: $999

Register here: https://link.stfo.io/cxlcohort

Course Instructor

EveryoneHatesMarketers.com

Everyone Hates Marketers changed my life in so many ways. It helped me to connect with folks I admired. It helped me get a job in tech after burning out running my first marketing agency. And it still teaches me so much about our craft.

It's the only marketing podcast for people sick of marketing b*llshit. It's a Top 1% podcast with nearly 2M downloads. Also, 25,000+ followers across podcast platforms. More than 3,000 downloads per episode.

Podcaster

900.care

Advisor

Leadsie

Personal Trainer Development Center

LatinUs Beauty LLC

Hotjar

I was hired to lead the Content Marketing function but nearly got the sack after spending my time designing pretty slides instead of getting leads. Once I got my sh*t together, we grew SEO traffic 10x from ~20k to ~200k/month and first-touch sign-ups from 0 to ~1k/month. We also launched a fun little podcast called 'The Humans Strike Back.'

I then moved on to Product Marketing and repositioned Hotjar from 'all-in-one analytics & feedback' to 'behavior analytics,' making it the complement to traditional web analytics. We ran multiple experiments to test the new positioning, generating big uplifts in accounts created (mainly from the homepage).

My proudest project was the launch of the Hotjar Lightning Talks. Most virtual events are super boring, sales-y, and loOoOong. So, we took a risk and did something different. A 5-day virtual event for ecommerce folks, with 5 talks a day, but 5 minutes (!!!) each. Thousands of people registered. It was really fun to go against the grain on this one.

Content & Product Marketer

Phorest Salon Software

Slices Consulting

My first marketing agency. I burnt out within 18 months trying to "educate the market" about services they didn't want.

Burnout Founder

Bonjour bonjour, I’m Louis Grenier, a recovering Frenchman who helps marketers to stand the f*ck out.

You can stand the f*ck out. Yes, even in the marketing industry. You can find your people and position what you do in a way that feeds your soul. You can build a resilient business and have fun—without working 40 hours a day. You can land some amazing opportunities because your message is so clear, unique, and appealing to the right people. You can stand the f*ck out without bouncing from tactic to tactic, hoping it will work.

It's just that there are no shortcuts, no secrets, no growth hacks to get you there—because, if it was easy, everyone would do it. 

In other words, standing the f*ck out is meant to be hard.

I'm just hoping I could make your journey a tad more enjoyable. Whenever you're ready, there are three ways I can help you:

🤘 Subscribe to my daily emails (Mon-Fri) and get advanced positioning, branding, & lead gen tips.
🤘 Work with me privately via 1-to-1 coaching.
🤘Enroll in my training to help your clients Stand The F*ck Out or make your marketing team sniff the same glue.

Drop me a DM!!

Nice things people say about me/my work:

"The positioning GOAT." Harry Dry, creator of MarketingExamples.com

"Louis's work flipped my struggling company from losing money to profiting close to two million dollars in a year. Because of him, we stopped copying others and figured out how to forge our own path to stand out." - Jonathan Goodman, best-selling author, Founder of the PTDC

"Louis is a force to be reckoned with. Give him a product, a bunch of users, and a market opportunity and he will quickly identify the positioning gap—and work quickly to fill it. I should know; I worked with him on a project just like this for a €30M+ ARR SaaS brand. Louis is to positioning what Hoover is to vacuum cleaners—synonymous." - Sançar Sahin, former VP of Marketing at Typeform & Hotjar

Louis Grenier 🤘

F*ck it, it's nearly Xmas, so I've got something (very) generous:

DM me with your postal address and I'll send you a FREE copy of my book. And, if you're in-house, I'll send copies to your colleagues, too.

There's no catch, it's a great book, I'm proud of it, so the more people read it, the better.

Offer ends when I fall asleep in my shed... I mean, "garden office." I also reserve the right to NOT send it if I have to pay $50+ for shipping (or for any other reason). Don't @ me.

And yes, I can absolutely be bribed if you want to make sure I don't forget about you. Just drop a little like or comment, you know how it does be.

🧡

Stand The F*ck Out | Dad, marketing troll, contrarian, husband, author, bowel cancer survivor

ZINEB L.

RAISE THE RUNWAY

Ready-to-post videos from relaxed and fun conversations where a real Marketer (moi) gets you talking about what matters to your audience. All you have to do is show up!

PitchSLAP

Private pitch mentoring for tech startups to nail their pitch. Too many good businesses go unfunded just because their pitch sucks...and the founders aren’t even aware of it. Now you know, get your pitch checked: 👉 www.pitchslap.live

Co-Founder

RevGenius

Proud Member

Mavens of Merch

Ready to rock your own merch? For your super fans, clients and prospects to be rocking your merch too?→ mavensofmerch.com

Examples of client creators will merch stores hosted by us: 
→ mavensofmerch.com/merch-by-hosted-creators

Co-founder & Maven

FemGems Club

Mentor

SEAL Metrics

TRACK PAGE VIEWS, NOT PEOPLE.
100% of your conversions per UTM parameter without cookies | SEAL Metrics is a Cookieless Conversion Tracking tool for SEM managers who need to see all conversions per source, campaign, medium, keyword to optimize their campaigns.

Highest level of privacy compliance: ePrivacy - Privacy Shield - GDPR doesn't even apply - EU Company - Servers in the EU

Brand Champion

Barcelona Tech City

Member

Demium

Startup Marketing Mentor

CMO in Residence @ Incubated Startups

emotionsAR

Board Member

- Inbound marketing: Social media and SEO
- Lead generation
- Business model development and reiteration

Business Developer/Product Manager

Adinton Technologies

CMO in Residence

Yes, you can do video without losing your charisma and influence 😜 Ready-to-post videos from relaxed conversations where I pull out your brilliance | Tend to think in GIFs and Tees

Real unscripted video content that does you justice,
gets your people pumped to do business with you,
refer business to you, invite you on coffee chats, podcasts, talks
...and all for the right reasons.


⭕️ You believe in video. You do video, BUT:
Your charisma and influence goes down the drain.
You sound like... let's just say it’s not you.
You create a few here and there without consistency.

🟢 LET ME PULL OUT YOUR BRILLIANCE

Ready-to-post videos from relaxed and fun conversations where a real Marketer (moi) gets busy entrepreneurs talking about what matters to your audience.

With each Golden Snippets for Social Session, you get:

- At least 25 Videos that practically write your posts for you.
- A creative and fun entrepreneur with 10+ years of Marketing experience fully focused on you and your audience.

All you have to do is show up!


"It's so much quicker and easier to create high-impact and engaging video content using Zineb's system." - Andy Kovacs, Co-Founder & Corporate Learning Director


🟢 READY TO SHOW YOUR AUDIENCE THE UNSCRIPTED YOU?

Not spill-your-guts-on-social you, just natural you.

You that knows their stuff.
You that captures attention.
You that has stories for days.


This way please 👉 raisetherunway.co




🟢 A LITTLE ABOUT ME

A born Connector. I might know just the person for that!
Always looking for something fun to print on a T. 
Love binging on comedy!


🟢 WANT TO STANDOUT EVEN MORE?

→ DIY GIF Training: Learn how to use GIFs to your advantage on LI.

“It's bursting with energy and practical help to help transform your LinkedIn self from blah text to full, living colour. Let's make LinkedIN fun again :D”

"This is really fun :) I love that it's actually a course about branding...that's about GIFs and brand touchpoints."

This way please 👉 raisetherunway.co/diy-gif-training

taplio

The Battle

Louis Grenier 🤘

ZINEB L.

Followers

Posts

Engagements

Likes

Performance ScoreLouis Grenier 🤘's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Louis Grenier 🤘

ZINEB L.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louis Grenier 🤘's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLouis Grenier 🤘's LinkedIn Performance