Louis Grenier

Bonjour bonjour, I’m Louis Grenier, a recovering Frenchman who helps marketers to stand the f*ck out.

You can stand the f*ck out. Yes, even in the marketing industry. You can find your people and position what you do in a way that feeds your soul. You can build a resilient business and have fun—without working 40 hours a day. You can land some amazing opportunities because your message is so clear, unique, and appealing to the right people. You can stand the f*ck out without bouncing from tactic to tactic, hoping it will work.

It's just that there are no shortcuts, no secrets, no growth hacks to get you there—because, if it was easy, everyone would do it. 

In other words, standing the f*ck out is meant to be hard.

I'm just hoping I could make your journey a tad more enjoyable. Whenever you're ready, there are three ways I can help you:

🤘 Subscribe to my daily emails (Mon-Fri) and get advanced positioning, branding, & lead gen tips.
🤘 Work with me privately via 1-to-1 coaching.
🤘Enroll in my training to help your clients Stand The F*ck Out or make your marketing team sniff the same glue.

Drop me a DM!!

Nice things people say about me/my work:

"The positioning GOAT." Harry Dry, creator of MarketingExamples.com

"Louis's work flipped my struggling company from losing money to profiting close to two million dollars in a year. Because of him, we stopped copying others and figured out how to forge our own path to stand out." - Jonathan Goodman, best-selling author, Founder of the PTDC

"Louis is a force to be reckoned with. Give him a product, a bunch of users, and a market opportunity and he will quickly identify the positioning gap—and work quickly to fill it. I should know; I worked with him on a project just like this for a €30M+ ARR SaaS brand. Louis is to positioning what Hoover is to vacuum cleaners—synonymous." - Sançar Sahin, former VP of Marketing at Typeform & Hotjar

Podcaster

Everyone Hates Marketers changed my life in so many ways. It helped me to connect with folks I admired. It helped me get a job in tech after burning out running my first marketing agency. And it still teaches me so much about our craft.

It's the only marketing podcast for people sick of marketing b*llshit. It's a Top 1% podcast with nearly 2M downloads. Also, 25,000+ followers across podcast platforms. More than 3,000 downloads per episode.

Louis Grenier 🤘

BREAKING: [New version of an AI model that’s 0.01% better than the previous one] just changed [an entire discipline that takes decades to master] forever. 

(and it's not even close) 

[A couple of bullets on how you’re a f*cking simpleton who does everything wrong, including the most basic tasks]

[Classic LLM sentence structure "That’s not this. It’s that." to really drive the point home and make you feel worthless.]

I just built a groundbreaking system that eliminates 90% of that manual work. (Editor’s note: No you f*cking didn’t.)

Here's what it does

→ [Something that takes days to do properly that can now be done in less than 30 seconds]
→ [A vague statement that’s empty of any meaning but sounds very smart]
→ [An another one that uses "adaptive" somewhere]
→ [And a final one that implies you can achieve something akin to the perpetual motion machine]

[Re-use of that classic LLM sentence structure "This isn’t about this. No, it’s about that" to really make sure you get the point because the implication is that you’re slow as f, remember?]

And best of all, [whatever system they’re promoting runs 24/7, which means, of course, that it’s going to generate truckload of cash while you sleep.]

[Repeat of what that groundbreaking system does but using slightly different words so you feel the depth you know?]

[And then of course, that system is so good they’re willing to give it away for free just because they’re so generous.]

I’m giving away the complete blueprint:

- [Complete 4-step process that summarises the entire discipline]
- [Something else that’s worthless]
- [And then of course something something orchestration]
 
Comment "I CANNOT BELIEVE YOU ARE GIVING AWAY THAT PERPETUAL MOTION MACHINE FOR FREE" and I'll send it to you.

(must be able to do a cartwheel while blondfolded so I can DM)

Stand The F*ck Out | Dad, marketing troll, contrarian, husband, author, bowel cancer survivor

Your biggest competitor isn’t another firm. It’s your invisibility. 
If your target buyers don’t see you as a trusted authority early, you’ll never even get considered.

WHAT I DO: I help owners and executives at small B2B services providers, resellers and technology firms build their visibility and authority on LinkedIn. 

Because the more you're seen and the more credibility you develop, the more you'll attract ideal clients who already trust you and by extension, your company.

I spend a lot of time studying what works on LinkedIn and how the algorithm (or 360Brew) works - how posts gain traction, how comments build audience, how ideas spread. And I apply that to help you spread your ideas and attract clients.

WHY IT MATTERS: 
Here’s why visibility and trust is so important: 90% of buyers build their shortlist before they even begin a formal buying process. If you’re not already on that list, getting added later is nearly impossible. 

And even if you do get added, most of the deals still go to the firms who influenced the buying vision from the very beginning. That’s the painful reality many companies don’t see until it’s too late.

So you have to influence buyers BEFORE they’re ready to buy.

WHAT IT MEANS FOR YOU: 
If your firm is invisible to buyers before buyers start their process, you won’t even be considered. 

The leaders who show up early—sharing insights, shaping conversations, and establishing themselves as credible authorities—they're the ones who make the list.

That’s why your individual executive voices matter. And that's why your presence on LinkedIn matters.

A faceless brand can’t build the same visibility or trust. People want to follow people, not just a logo.

The executives who understand this are seeing powerful results.

Gal Aga’s LinkedIn presence now drives 65% of his company’s leads.

Alina Vandenberghe says 50% of Chili Piper’s open opportunities are influenced by her posts—millions in revenue every quarter.

Even leaders with modest followings are landing enterprise conversations, shortening sales cycles, and giving their teams the air cover they need to close bigger deals faster.

That’s the outcome I help leaders create. Not by turning you into an influencer, but by helping you become the trusted authority buyers recognize before they ever talk to sales.

Because when your leadership team is visible to your target audience, the whole company wins.

If you’d like to explore how visibility could change the game for your business, let’s connect.

Candyce. Edelen

Sometimes I forget just how easy it is to get meetings on LinkedIn if we just do it with care and humanity. 

Here's what happened: 

I was hunting for people to follow in the MSFT space today. 

A few looked like great leads. So I decided to pursue 3 of them.

For each, I dropped a comment on a recent post. (mind you, these were interesting posts, not promotional drivel)

Then I sent a connection request mentioning the post and asking a follow-up question. (a thoughtful question, not just "great post" or a thinly veiled sales pitch)

One of them accepted my connection request within about an hour. 

Then I saw a notification that he'd engaged with two of my recent posts...and those posts were the perfect way for him to get a sense of what I do. 

He also viewed my profile. 

Then about 2 hours later, he replied to my connection request message and asked for a meeting. 

The important thing to take away from this is that it's not just one thing that got me that meeting. 

It's posting, commenting, having an updated profile that speaks directly to my target ICP, doing targeted outreach, and being HUMAN instead of trying to automate.

Amusingly, all this happened at the same time that I was having a DM conversation with someone else who was complaining about how LinkedIn is a total waste of time.

She was trying to convince me that my business strategy is flawed and won't work anymore. 

🤷‍♀️

Visibility builds trust—trust drives revenue. Helping founders and small biz owners develop the executive credibility on LinkedIn that attracts leads and builds TRUST. #Human2Human #NoBots | CEO | PropelGrowth

This is huge!! Your LinkedIn posts are becoming increasingly visible to search and LLMs. 

I’ve been noticing this in my own search results for the past couple months, and this chart from Frida Ahrenby 🧚🏼  just confirms what I suspected. 

It means that posting consistently on LinkedIn around a key set of topics that you want to be known for even more worthwhile. 

This is especially encouraging in the time of reduced reach on LinkedIn.

Thanks Anya Ciecierski for bringing this post to my attention.

AI powered AP Automation for your peace of mind | Revenue Marketer | Pavilion’s 50 CMOs to watch 2025 | Board Member I Tech, Start-up & Scale-up Advisor

Something interesting happened in search over the past two months.


Personal LinkedIn posts started ranking. A lot. 

Millions more keywords. 
More top 10 placements. 

Im talking about plain LinkedIn posts written by people like you and me.

It kind of changes the job.

Posting used to be about reach inside LinkedIn.

You wrote. People scrolled. Liked. Comment. And then the moment passed.

Now the flow looks more like this.
➤ You write.
➤ LinkedIn distributes.
➤ Google keeps it alive.
➤ LLMs pick it up and quote it.

Individual profiles ranking for niche topics all of a sudden.
Company posts with zero engagement sitting at position 1. 
LinkedIn posts being pulled into the "top stories" section of Google

SEO is no longer a separate lane. Neither is social.
They are quietly merging. 

So. What's the impact on the content strategy? Well, teams who notice early get the compounding effect. Worth paying attention 👀

And it surely gives Linnea Arntén, Leah Agar and myself something more to do. Never a dull moment...

thanks Ben for giving me so much fun stuff to think about 😅

She actually told me she'd pitch-slap if I connect.

"If you say yes...I'm going to tell you about what we do..." 🤨 

I get over 50 cold pitches every week between email and LinkedIn. 
But this one made me laugh.

She's telling me upfront she's going to pitch. No pretense of relationship building. No fake interest in my work.

Just: "Connect with me so I can sell to you."
At least she's honest?

I checked her profile. 
• No "About" section. 
• Zero social proof. 
• Nothing that could do the selling for her.

Would you accept this invitation? 

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘃𝗼𝗹𝘂𝗺𝗲 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗮𝗻𝗱 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗯𝘂𝗶𝗹𝗱𝗲𝗿𝘀:

Volume players think "it's working" if they get:
• 10-20% connect rate
• 1-2% reply rate
  
So they have to prioritize QUANTITY over QUALITY, like this seller is doing.

In contrast, I focus on building relationships. Here are my stats:
• 70% connect rate
• 50% engage in dialogue
• 31% take a meeting

We're not even playing the same game.

Some people defend this seller's approach. "At least she's being transparent!"

Sure. But being transparently bad at outreach is still being bad at outreach. And it's LAZY.

The irony? She probably thinks #HumanToHuman doesn't work.

It does. She's just not doing it.

If you want to stand out, you need to earn attention. Not demand it.

𝗪𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀:
✅ Lead with curiosity about your lead, not your agenda
✅ Show you've done your homework  
✅ Start conversations, not pitches
✅ Build trust before asking for time

Have you ever accepted an invite like this? What happened?

~~~~~~

I post #MondayMarkups every Monday. Follow the hashtag to find other posts in the series.

Want more tips? Click the link just below my name to get my newsletter.

taplio

The Battle

Louis Grenier 🤘

Candyce. Edelen

Followers

Posts

Engagements

Likes

Performance ScoreLouis Grenier 🤘's LinkedIn Performance

Performance ScoreCandyce. Edelen's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Louis Grenier 🤘

Candyce. Edelen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louis Grenier 🤘's LinkedIn Performance

Performance ScoreCandyce. Edelen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLouis Grenier 🤘's LinkedIn Performance