Louis Grenier

Bonjour bonjour, I’m Louis Grenier, a recovering Frenchman who helps marketers to stand the f*ck out.

You can stand the f*ck out. Yes, even in the marketing industry. You can find your people and position what you do in a way that feeds your soul. You can build a resilient business and have fun—without working 40 hours a day. You can land some amazing opportunities because your message is so clear, unique, and appealing to the right people. You can stand the f*ck out without bouncing from tactic to tactic, hoping it will work.

It's just that there are no shortcuts, no secrets, no growth hacks to get you there—because, if it was easy, everyone would do it. 

In other words, standing the f*ck out is meant to be hard.

I'm just hoping I could make your journey a tad more enjoyable. Whenever you're ready, there are three ways I can help you:

🤘 Subscribe to my daily emails (Mon-Fri) and get advanced positioning, branding, & lead gen tips.
🤘 Work with me privately via 1-to-1 coaching.
🤘Enroll in my training to help your clients Stand The F*ck Out or make your marketing team sniff the same glue.

Drop me a DM!!

Nice things people say about me/my work:

"The positioning GOAT." Harry Dry, creator of MarketingExamples.com

"Louis's work flipped my struggling company from losing money to profiting close to two million dollars in a year. Because of him, we stopped copying others and figured out how to forge our own path to stand out." - Jonathan Goodman, best-selling author, Founder of the PTDC

"Louis is a force to be reckoned with. Give him a product, a bunch of users, and a market opportunity and he will quickly identify the positioning gap—and work quickly to fill it. I should know; I worked with him on a project just like this for a €30M+ ARR SaaS brand. Louis is to positioning what Hoover is to vacuum cleaners—synonymous." - Sançar Sahin, former VP of Marketing at Typeform & Hotjar

Podcaster

Everyone Hates Marketers changed my life in so many ways. It helped me to connect with folks I admired. It helped me get a job in tech after burning out running my first marketing agency. And it still teaches me so much about our craft.

It's the only marketing podcast for people sick of marketing b*llshit. It's a Top 1% podcast with nearly 2M downloads. Also, 25,000+ followers across podcast platforms. More than 3,000 downloads per episode.

Louis Grenier 🤘

BREAKING: [New version of an AI model that’s 0.01% better than the previous one] just changed [an entire discipline that takes decades to master] forever. 

(and it's not even close) 

[A couple of bullets on how you’re a f*cking simpleton who does everything wrong, including the most basic tasks]

[Classic LLM sentence structure "That’s not this. It’s that." to really drive the point home and make you feel worthless.]

I just built a groundbreaking system that eliminates 90% of that manual work. (Editor’s note: No you f*cking didn’t.)

Here's what it does

→ [Something that takes days to do properly that can now be done in less than 30 seconds]
→ [A vague statement that’s empty of any meaning but sounds very smart]
→ [An another one that uses "adaptive" somewhere]
→ [And a final one that implies you can achieve something akin to the perpetual motion machine]

[Re-use of that classic LLM sentence structure "This isn’t about this. No, it’s about that" to really make sure you get the point because the implication is that you’re slow as f, remember?]

And best of all, [whatever system they’re promoting runs 24/7, which means, of course, that it’s going to generate truckload of cash while you sleep.]

[Repeat of what that groundbreaking system does but using slightly different words so you feel the depth you know?]

[And then of course, that system is so good they’re willing to give it away for free just because they’re so generous.]

I’m giving away the complete blueprint:

- [Complete 4-step process that summarises the entire discipline]
- [Something else that’s worthless]
- [And then of course something something orchestration]
 
Comment "I CANNOT BELIEVE YOU ARE GIVING AWAY THAT PERPETUAL MOTION MACHINE FOR FREE" and I'll send it to you.

(must be able to do a cartwheel while blondfolded so I can DM)

Stand The F*ck Out | Dad, marketing troll, contrarian, husband, author, bowel cancer survivor

I'm the VP of Marketing at Knightscope, where I lead marketing strategy and execution to accelerate growth in the rapidly evolving security technology industry; active ASIS member and AMA member and volunteer.

Over the past 20 years, I’ve built, scaled, and sold companies, giving me a rare perspective as both a marketing operator and a business leader. I know what it takes to align marketing with business outcomes, whether that's shaping brand narratives and aligning on values and message, or building the systems and teams that drive sustainable revenue.

Before joining Knightscope, I founded Simple Strat (sold/exited in 2025), a HubSpot Diamond Solutions Partner recognized globally for expertise in marketing automation and CRM. Under my leadership, we helped hundreds of organizations streamline their operations, optimize their marketing tech stacks, and unlock measurable growth. Along the way, I launched HubSpot Hacks, a YouTube channel with 5M+ views and nearly 30K subscribers, making advanced CRM strategies accessible to marketers and operators everywhere.

Beyond the boardroom, I’m passionate about sharing what’s next in marketing and shape shifting views on the industry as a whole. Through my podcast and newsletter, Marketing Deconstructed, I break down trends, tools, and strategies to help leaders and practitioners alike navigate the fast-moving landscape of modern marketing.

About me at a glance:
✅Built and sold a company, blending entrepreneurial grit with executive leadership.
✅Scaled communities of tens of thousands through content, thought leadership, and brand building.
✅Speaker, writer, and trusted voice in marketing and martech — from INBOUND to MarTech.org.
✅Known for marrying vision + execution, building scalable marketing systems, and leading teams through high-growth environments.
✅Built and trained AI models and systems to scale sales and marketing operations
✅Ran over a dozen half-marathons and marathons, wilderness expeditions and outdoor adventures
✅YouTuber and content creator known for breaking down complex subjects/ideas into snackable pieces  every user can understand

At my core, I believe marketing is the connective tissue between product, sales, and customer — and when done right, it’s the engine that fuels category leadership.

If you’re curious about what I’m working on or want to swap ideas on growth, sales, or marketing systems, let’s connect. DMs open for conversations, not pitches (there's a difference).

Ali Schwanke

Big announcement today from Knightscope. Which brings new opportunities! 

The marketing team is expanding. I’ll be hiring:

- B2B content lead
- Demand Gen/Paid media 
- Marketing Ops(HubSpot) 
- Corporate Communications Director
- Interns 

If you’re in the Bay Area (Sunnyvale/Palo Alto/Mountain View) or know someone who is and who would be amazing in one of these roles, please connect us.

Experience in technical product marketing preferred. Security industry experience a bonus. 

Watch for details coming soon.

Executive Marketing Leader | Robotics and Physical Security - VP Marketing at Knightscope | ASIS Member, Former Founder @ Simple Strat (exited 2025)

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The Battle

Louis Grenier 🤘

Ali Schwanke

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louis Grenier 🤘's LinkedIn Performance

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