OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Holp.ai

We believe excellent customer experiences shouldn’t be complicated. That’s why we built HOLP—an AI assistant that makes support smarter, faster, and friendlier for everyone.

With HOLP, we’ve brought AI chat and intelligent site search together in one easy-to-use tool that gives customers instant, reliable answers—anytime, anywhere.

As co-founder, I focus on the design, user experience, and product strategy that shape HOLP. From brand positioning to user journeys, my role is to ensure every part of HOLP feels intuitive, human, and deeply useful.

I oversee how HOLP looks, feels, and works—from the customer dashboard to the smallest micro-interaction—making sure our platform is not just powerful, but a joy to use. I also lead our go-to-market approach: shaping messaging, building partnerships, and working with clients to align HOLP with their customer experience goals.

HOLP is already helping forward-thinking businesses across the UK deliver faster, friendlier support. And this is only the beginning.

Co-Founder / Head of Design & Product

Made By Wag

Freelance Digital Designer

Rubber Cheese

For 19 years, I was Creative Director and co-founder of Rubber Cheese, an award winning digital agency.

My main responsibility was to deliver the digital and creative output for the agency’s national and global clients, including NHS, Pernod Ricard, National Parks, Jo Jingles, Beefeater Gin, Holkham Estates, Schneider Electric, The Restaurant Group, Riverlane, Dotmatics, Eureka! The National Children's Museum, The Glenlivet, Kambi, Chivas Brothers, BW and many many more.

I successfully grew and led a highly skilled team of designers, developers and project managers to produce award-winning work, that helped our clients achieve awesome results. My project tasks would usually involve; discovery and fact-finding, competitor and customer analysis, information architecture, mood boarding, wireframing, UX, UI design, testing, client comms, specification documentation, project management and team lead.

In addition, I undertook daily tasks to run the agency which included project management, employee management, hiring and new business, including proposal writing, pitching, and marketing.

I worked with over 200 clients over my time running Rubber Cheese, I’ve highlighted some of the key projects and clients I worked in the projects section below.

Creative Director | Founder

The Sowerby Group Limited

We worked in collaboration with the Sowerby Group on a number of projects and for many organisations including Care Aspirations , St Clares Hospice and DESIGne.

For the work we did for Care Aspirations we became the Overall Winners at the ‘Communic8 in Business Awards 2008’ in the best Brochures/Annual Reviews category. 

We worked together to create websites, advertising campaigns, corporate identities, exhibitions display stands, brochures and monthly newsletters.

Graphic Design Consultant

iShop Ltd

I worked in a small team along side developers to design and build ecommerce websites for a vast array of companies including: Penhaligons, Crystal Palace Football Club, Lycos, The Pocket Phone Shop and OnlineGolf.co.uk

I was also involved with offering other services to iShop's clients including:

Logo Design
Character Design
Brochure Design
and other printed marketing materials

ecommerce web interface designer

Over the past 22 years, I've dedicated my career to crafting user-friendly, high-converting digital experiences that delight both clients and users. As a multi-award-winning UI/UX designer and former agency owner, I've successfully completed over 200 digital projects for startups, agencies, and global brands.

What I Do:

👉 UX/UI Design for Web & Apps: I create modern, user-friendly interfaces using Figma, fully prepped for seamless development.
👉 Web Design Audits: Providing in-depth usability analyses with actionable UI & UX recommendations to enhance your clients' digital presence.
👉 Digital Branding: Offering comprehensive branding services, including logo design, online ad creatives, social media templates, and corporate stationery.

Right now, I'm focused on helping agency owners build awesome websites and apps for their clients. Here's how:

👉 Developer-Friendly Designs: Although I can't code, I understand design and development well enough to bridge the gap between them, ensuring clear communication and efficient collaboration.
👉 Fast Turnarounds: I respect your client's timelines without compromising on quality.
👉 White Label Service: Seamlessly integrating my services under your brand to maintain consistency for your clients.
👉 No Retainers or Contracts: Flexible engagement—partner with me when you need, without long-term commitments.
👉 Native English Speaker: Ensuring clear and effective communication.

Testimonials:

"Wag makes it easy for us to deliver exceptional websites to our clients."
— Tim Butler, CEO of Innovation Visual

"I highly recommend Wag to any agency needing a reliable and talented designer."
— Liam McLaney, Founder of Branch

Let's Connect:

If you're an agency owner, developer, or engineer looking for a reliable design partner who understands your challenges and delivers exceptional results, let's chat. I'm currently open to new collaborations and eager to help you and your clients succeed.

Book a Free discovery call: https://www.madebywag.com/book-discovery-call

taplio

The Battle

🍊Louisa Dunbar

Paul Wright

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