OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Pete Fergusson

Confidential Startup (TBA) & Multiple Organisations (Confidential)

Currently advising a dynamic new venture in the agency space.

Providing strategic consulting and advisory services to agencies, media organisations and the wider creative sector. Leveraging my extensive experience in branded content, branded entertainment, production, AFP/BFP, strategic business growth, and entrepreneurship. 

Drawing from my background in leading successful content projects for renowned clients such as Net-a-Porter, HugoBoss, McDonald’s, NBC, and Tesco, I am committed to guiding businesses through innovative content strategies, operational improvements, and growth initiatives.

Professional Summary: 

Entrepreneur and senior executive with a proven track record in branded content, branded entertainment, AFP/BFP (ad / brand funded content), production, and business development. 

A proven ability to scale businesses, increase client portfolios, and achieve strategic growth. Former CEO & Founder of Nemorin, where I led the company to become a leading force in branded content, achieving significant client portfolio growth and producing content for major brands globally, crafting strategic content for diverse audiences, brands, agencies, and media owners while managing complex projects simultaneously.

As Head of Commercial Video for The Telegraph, I revolutionised branded video content, orchestrating campaigns that earned millions of views and industry acclaim. Currently engaged with multiple organisations, I offer expert guidance in areas such as content strategy, scaling agencies, and business growth, while maintaining confidentiality about specific engagements.

Advisor | Senior Executive | Entrepreneur | Co-Founder

London & Partners

Representing London as an Ambassador for the Mayor's International Business Programme #GoToGrow #LondonIsOpen

Ambassador for The Mayor of London's International Business Programme

Nemorin Creative Film & Video Ltd

CEO and founder of Nemorin Film & Video Ltd - the world's branded video agency. Creating bespoke branded films for publishers, agencies and brands in the UK and globally.

More: Nemorin.com 

0330 122 47 14, hello@nemorin.com

Founder, CEO

Telegraph Media Group

Head of The Telegraph Media Group's Commercial Video Production team. 

I set up and ran The Commercial Video production business for The Telegraph Media Group. Creating high-end and bespoke branded film content for publishers, brands and agencies as well as independent commissions. 

I managed and / or Directed more than 500 pieces of original branded video for clients such as Audi, HSBC, Adobe, Standard Life, BAE, Ford, Microsoft and many many more.

Key points:

•Set up and ran The Telegraph Media Group’s in-house Commercial Video Production department. 
•Personally responsible for the creation of hundreds bespoke branded videos using a self assembled team of 70 full time or freelance Directors, DoP's, Editors, Colourists, Producers, Production Managers, Motion Graphic Designers & more. 
•Seven digit turnover per year. 
•Working with agencies & brands worldwide from concept to delivery. 
•Brainstorm, pitching, production treatments, the shoot, edit, delivery and publication. 
•Tight budget controls throughout.
•Managing multiple productions simultaneously.
•Sole responsibility for entire productions, ranging from small crews to teams of 50 or more.
•Issuing of risk assessments and Health and Safety documents.
•Using analytics and data at the concept stage to support ideas and proposals.
•Create digital out of home content, national radio ads, TV content, in-flight entertainment and video pre rolls. 

I use analytics at the development stage to support proposals and repeat the process when at the KPI reports stage.

Head of Commercial Video

Responsible for producing editorial and commercial audio and video products for The Daily Telegraph's website, telegraph.co.uk. Also presenter of The Cut. The Telegraph's weekly entertainment podcast.

Senior Production Executive

Bloomberg News

•	Vision mixing and directing live to air five minute segments for broadcast across Europe (UK, Spain, France & Italy).
•	Presenter counts in and out, VT's, remote studio camera operation via AMX, routing lives via MCR in New York or elsewhere, ingesting and ISO record for playback.

Television Director

Freelance Corporate

Various video production services for: Virgin, Nike, Macy's, Topshop, Topman, Wallis, Burtons and New York & London Fashion Weeks.

Various Commercial Video Projects (Freelance)

Routing, processing and cleaning incoming and outgoing feeds internationally.

MCR engineer and op - Freelance

Virgin

Presenter for the national radio station, VMR

Weekday and weekend Presenter VMR

Arcadia Group Ltd

I devised, launched and managed the world's first live in-store TV channel, Topshop TV. Presenter and music based format with live music performances, fashion shows and events. Topshop TV was seen and heard by 1,000,000 people a month at the Oxford Circus flagship alone.

Station Manager, Topshop TV

Millennium Radio

Afternoon, drive time presenter for London's Millennium FM.

Drivetime presenter

Former CEO & Founder of Nemorin

💼 Led Nemorin into a leading force in branded content, crafting strategic content for diverse audiences, brands, agencies and media owners.

Achieved a 200% increase in client portfolio within two years securing partnerships to produce content for major brands, platforms, TV networks and streaming platforms.

Led a team that produced content for renowned clients such as Net-a-Porter, HugoBoss, McDonald’s, NBC, Tesco and Farfetch.

💼 At The Telegraph (UK), I revolutionised branded video content, prioritising audience engagement and brand value over traditional and ineffective advertorial.

Orchestrated campaigns earning millions of views and industry acclaim for creativity and effectiveness.

🔍 Open to panels, talks, interviews, and events globally 🔍

🌍 Chat to me if you’re looking for advice about branded content, scaling agencies and businesses, as well as Non-Executive Director, Advisory, and Consulting Globally. Or cats. I love cats. 🐈 



taplio

The Battle

🍊Louisa Dunbar

Pete Fergusson

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