OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

-----

When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Outmost Studio

I'm the Creative Director for Outmost Studio. 

Our focus is on making film and animated video production work exceptionally well for brands. Together, we define what you want to achieve, who you want to engage, and where you'll reach them. Then we guide you through a rock-solid creative process with collaboration at its core, so you get a video that does exactly what you set out to achieve.

Creative Director

Curveball Media

Together, we dig deep to discover the message that will resonate most with your target audience. Then we guide you through our rock-solid production process, packed full of culture and collaboration. This is how we ensure your film or animated video production will do exactly what you set out to achieve.

I am a multi-award-winning writer, producer and director with 15 years in the animation and film production industry.

I could give you all the clichés about why I love producing film & animation, but the only cliché worth saying is it takes an epic team of super talented people, all working together, to make awesome content!

Oliver Lawer

Storyboards are a tightrope. Too vague and the team's lost. Too prescriptive and you kill creativity.

It's taken years to find the balance. 

Be clear enough to communicate your vision, 
but not so prescriptive that you stifle imagination.

We want the animation team to be able to make full use of their talent, skills, and creative problem-solving.

Here's the DRINKiQ storyboard walking that tightrope. 

Full link to the project in the description.

We craft animation to perform beautifully | Creative Director @ Outmost

What's the cardinal sin of explainer videos? Trying to explain everything.

The trouble with trying to explain everything is...

It usually makes for a very long and boring video. 

And we know what the stats say about those. 

So what to do instead?
👉 Read our blog ;)
Link in the description. 

Here are some other things it covers:
👉 Follow a clear narrative structure (mirror how people actually decide)
👉 Lead with their problem, not your solution
👉 Focus on 3-4 key benefits (not every feature)
👉 Make the call-to-action crystal clear
👉 And much more

This is the new Olympic logo. I asked Gemini (Veo 3.1) to “Create a slick logo animation.” 😅

Yeah, I think my job is safe for now.

Kinda liked the SFX tho 👀 

Though, I do like the fact this is even a possibility now. It’s surely only a matter of time (and good direction).

P.S. Sorry Olympic design team

"Work from home" Strike that. "Work from anywhere".

I am so grateful to live in a time where working from (quite literally) anywhere is actually possible.

I'm sitting at a quiet cafe in Chiang Dao, Thailand.

👉 Does the cafe have WiFi? 
No, but I can tether my phone to my laptop.

👉 Whoa, you have mobile data in such a remote location? 
Yep. Just not in Norwich City Centre, England 🤷

👉 Doesn't it cost a fortune for mobile data?
Nope. Cheap as chips. 

If one of the things holding you back from the digital nomad lifestyle is reliable access to the internet... you can scrub that off the list. In most of Asia at least.

You really can work from anywhere (and I've really pushed that belief to the limit!).

So if you're teetering on the edge of exploring the world whilst working... maybe this helps nudge you off :)

Have a lovely weekend all.

"Can you make it pop?" I've been in this industry for 15 years and I still don't know what "make it pop" means.

Not really.

I know what the client thinks they mean. 
They want it to stand out. 
To grab attention. 
To feel more dynamic.
Or something...

But "pop" isn't a design principle.
It's a feeling they can't articulate.

So here comes the real challenge — how do you tease out what "make it pop" really means?

You ask. 
Those deep and annoyingly probing questions. 
And wait in the sometimes awkward silence for the answer. 

My experience is if you give people enough time and work with them to figure out their feelings towards the creative, the answer usually becomes clear. 

And usually it's not as dramatic as "make it pop" might foster in us creatives 😱

I filmed a monkey eating an Oreo yesterday.
Sounds random, but hear me out.

The monkey twisted it apart. 
Licked the cream. 
Then ate each biscuit separately.

Exactly like millions of humans do.
It was fascinating. 

It also reminded me of Cadbury’s old Creme Egg campaign: “How do you eat yours?”

The campaign was brilliant because they essentially built an entire personality test around their product. 

Genius. 

Are you methodical or impulsive? 
Patient or immediate? 
Ritualistic or efficient?

The monkey has its method. 
You have yours.

It also made me reflect on client personality types. A kind of… how do you like your creative relationships? 

👉 Some clients like to tightly control. 
👉 Others are incredibly trusting.
👉 And then there are those in the middle that love to collaborate throughout. 

If only we could tell at the start by how they eat their Oreo eh?

The 'clients never see this' series. Now I'll admit straight up, this might simply be a preference, rather than a "rule".

But I find it super fascinating how motion can help draw the eye. 
Which for an explainer, is simply gold dust.

In the 'before' I felt static text made it hard to take in the categories. 
So I pondered on if another motion solution could help.

I asked for a match cut that slides in—mimicking flicking through a list. 
But that we only see the end of the movement, as it comes to rest.

Personally I feel this really helped to draw the eye to the text.

How do they land differently for you?

‘You only get burnout if you fail.’ Do you agree with Sam Altman (Open AI)?

I stumbled onto this recording, and honestly, I’ve never heard this perspective before.

And it made me question my own belief.

Because yes, I do believe burnout comes from overworking — regardless of whether it’s ‘successful’ or not.

But maybe I’m wrong 🤷.

Maybe burnout only affects those who have both worked too hard and failed.

Having experienced burnout myself, I must admit, I did come off the back of failure.

What’s your take?

Video credit: @JohnNack / YouTube

taplio

The Battle

🍊Louisa Dunbar

Oliver Lawer

Followers

Posts

Engagements

Likes

Performance ScoreOliver Lawer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🍊Louisa Dunbar

Oliver Lawer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oliver Lawer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOliver Lawer's LinkedIn Performance