OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

43 Clicks North

Senior Client Strategist

Sookio

Head of Creative

Digital marketer, creating, managing and reporting on digital content for a portfolio of clients across a range of sectors including technology, education, healthcare and professional services. Social media management, ad creation, email marketing, strategy, blogging, copywriting and video production.

Communications Manager

BBC Radio Cambridgeshire's That Friday Feeling celebrates the launch of the weekend in Cambridge. It's three hours of anthemic music, arts and cultural interviews and banter, featuring Cambridge stalwarts, celebrity comedians, actors, musicians, chefs and more.

Radio Presenter

Weekend Wonders segment, chatting with Nick Carter highlighting all the latest 'what to do' in and around Cambridgeshire at the weekend @marisitacarmen @BBCNickCarter @BBCCambs #WeekendWonders

Weekly Segment Presenter

Queens' College, University of Cambridge

I managed all Queens' College's internal and external communications: alumni publications, website, social media, alumni stewardship and the annual telephone campaign.

Head of Communications & Regular Giving

Communications; alumni publications; website & social media; annual fund; telephone campaign & regular giving; project management.

Development Associate - Fundraising & Communications

Mill Road Winter Fair

Committee Member. Managed all social media; liaised with local and national press; wrote press releases and copy; conducted interviews and took photographs.

PR & Marketing for the Mill Road Winter Fair

Kettle's Yard

Sponsorship and corporate partnerships; development publications, Ede Circle (patrons' group) events management; presenting and reporting to Development Committee and the Board; gift administration; face-to-face fundraising; working with partnership organisations within Tate+ and the Cambridge University Museums (linked gallery and museum partners).

Development Assistant

Managed the Kettle's Yard blog, copy, press releases, monthly newsletters, quarterly programmes, website content and stakeholders.

PR & Marketing Assistant & PA to director

Nord Design

Design consultant

Astro Design Centre

Interior Designer

Turnbull Design Consultants Ltd

Ideas woman and problem solver here 👋.  I develop strategically-minded creative for campaigns to reach the right audience with effective messaging, design, video and tactical behavioural science techniques.

I'm a communications professional with over a decade’s experience in communications and marketing strategy. My work centres around creative and strategic content creation for a range of industries from local government, professional and financial services, to pharmaceuticals and executive education.

Previous work includes Digital agency Sookio, Kettle’s Yard, the University of Cambridge, and Queens’ College, as well as broadcaster for BBC Radio Cambridgeshire. Before this, I worked in commercial and residential design across the UK, Paris, and Canada.

In my free time, I volunteer for environmental projects, create stop motion videos and write children's books. 

Get in touch if you want to talk all things creative or strategy.

taplio

The Battle

🍊Louisa Dunbar

Marisa Crimlis-Brown

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