OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Smashing Business

Smashing Business brings together ambitious business owners and proactive, well-connected business consultants to create profitable referrals and business growth.
  
If you are a small business looking to scale, or a business consultant looking to supplement your income with referral commission, get in touch to become part of the Beta launch.

Founder

MRG Effitas

Supporting operations, marketing and business development for MRG Effitas, a world-leading efficacy testing lab for digital and endpoint security products and leading suppliers of ethical malware.

Chief Operations Officer

Origami Platform

Supporting the marketing launch of an innovative new SAAS platform that automates VFX and DI pulls and speeds up workflows in TV and film post-production.

Marketing Manager

BookingLive

Business Development Consultant

University of Portsmouth

Facilitating on the Help to Grow: Management course run by the University of Portsmouth and the Small Business Charter. The role involves facilitating online and face-to-face learning sessions, running post-learning peer review group sessions and managing course admin.

Facilitator for Help to Grow: Management 

Soundz Fishy

Soundz Fishy understand how the best console systems, studio furniture and accessories can raise the bar for audio and picture post professionals. 

The Soundz Fishy custom and hybrid console systems alongside our technical furniture and accessories have been cleverly designed to enable a more efficient, ergonomic and aesthetic work setting.

Simcott Renewables

Supporting the sales and marketing for a leading regional solar PV installer.

Marketing Manager Simcott and Solent Renewables

Brilliant Blu Ltd. 

Lead generation, business development and HubSpot Partner

JournoLink

Surrounding small businesses, startups and entrepreneurs is a hub of untapped news that JournoLink wants to shout about. Our main aim is to bridge the gap between small businesses and the media by creating an online platform where the two can connect through one platform.

Business Development Manager

Celestia STS

Building and sustaining new business relationships in the space, defence and aerospace sectors for satellite testing solutions specialists, Celestia STS.

Business Relationship Manager

Supporting businesses to streamline their sales and marketing processes, generate profitable leads and grow with HubSpot, Marketing and Sales Outreach

Are you looking to grow and scale your company with profitable new business opportunities? 

Are you too busy working IN your business to work ON your business? 

Are there things you know you should be doing to achieve your business goals faster but don't have the time, skills, staff or resources to do it?   

Whether you need done-for-you sales, marketing and lead generation, or just need some support to do-it-yourself, I can help.  

Done-For-You

As a HubSpot specialist and an experienced business development consultant, I can help streamline, align and automate sales, marketing, and customer service operations that drive business more efficiently and profitably. Through sales outreach, or qualifying, nurturing and closing inbound opportunities, I can help you find and win new business. 

Done-With-You

The Smashing Business Community brings together ambitious business owners with trusted, well-connected business consultants to create profitable, win-win referrals and business growth.

In addition to referrals and lead generation, our hybrid community offers members the training, mentoring and peer support needed to maximise the potential of technology like CRMs, digital marketing, and social media. 

Smashing Business is currently in Beta. We are looking for small business owners looking to scale their companies and ambitious business consultants looking to supplement their income with referral commissions to help test and shape the community for free before the full commercial launch in Jan 2025. 

Send me a DM or connect and message me to find out more.

taplio

The Battle

🍊Louisa Dunbar

Jo Hilder

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