OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Hi, I am Irina, photographer, co-founder of Panoramica creative studio and co-author of two books.

I help creatives, artisans and entrepreneurs share their stories through photography.

Whether it’s a portrait, documenting your craft, or capturing a project or event, I make sure your work and personality shine naturally and beautifully.

I bring over 10 years of experience in marketing, PR, and storytelling, so your images don’t just look great—they connect with people and tell your story in a way that feels authentic.

I’m based in the Italian Alps and travel across Italy and nearby countries for shoots.

If you’d like to tell your story through photography, send me a DM or email—I’d love to meet you and your work!

A few words about the experience of working with me:

"I had the pleasure of doing a shoot with Irina. From the very first moment, she put me at ease, despite my initial shyness. She was able to create a relaxed and authentic atmosphere, making everything natural and pleasant. She helped me feel like myself in front of the camera, encouraging me to have fun. The result? Photos that capture not only my appearance, but also my personality, with shots full of spontaneity and authenticity. I highly recommend Irina to anyone looking for a photographic experience that combines professionalism, talent and a personal touch."  
Chiara Frecchiami, founder of Walkinita, Bergamo, Italy

"I have just downloaded the photos; thank you again for the session and for sharing them! I also enjoyed the process. I love all of the non-straight-on-portrait shots; you are good at blending focuses and little details and capturing motion in a still way." 
Julia Zaremba, painter and visual artist, Milan, Italy

To get in touch: irina@ikudres.com

taplio

The Battle

🍊Louisa Dunbar

Irina Serdyukovskaya

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