OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Irina Kudres

I help with:

● Analytical Consultancy 
● Reporting building and improvements
● GTM & GA4 Set ups
● GTM & Analytics Audits
● Tech SEO Consultancy
● Analytical Trainings (individual or for companies)


If you are interested in working together, drop a message on LinkedIn or via email: irina.serdukovskaya@gmail.com

Web Analytics Consultant

Panoramica

We help create, design, distribute and analyse content for 12 leading clients in the outdoor recreation, eco-tourism, adventure travel, and related industries.

Co-Founder

I shoot in a documentary style and like black and white photography which helps to focus on the story and the person. I do individual portraits, couple stories and shoot a lot of outdoor and travel stories about non-touristic parts of Italy or popular places during the low season.

Photographer

Zero to One Search 

Zero to One Search is a Germany-based international recruitment agency with a focus on connecting IT professionals with tech companies. 

✅Goals

Increase brand awareness, gain more organic traffic, and have more applications from potential candidates. Also, make it easier for recruiters and the founder to pitch candidates and clients. 

✅ Steps

— Brand positioning, key messages, and the brand book.
— Redesign of the site and Social Media profiles.
— Social Media and Email Marketing strategy and implementation.
— Guidelines and training for team members about pitching and Social media communications.
— Launched a corporate blog with 14+ articles.
— Create two e-books and the webinar about relocation.

✅Achievements

— Domain — traffic growth almost 100%+ and stable during the next months with only organic promotion.
— Email Marketing — the open rate increased by 3 times.
— Social Media — growth 300+ new followers monthly with stable high engagement per post.
— Relocation Webinar — 100+ sign-ups and 60+ people joined the webinar online with only organic promotions.

✅Feedback from recruiters after six months: it became easier to build relationships with candidates, more people have already known about the company. Also, the number of relevant applications increased from the site.

Marketing & PR Lead

Global Savings Group

Global Savings Group (GSG) is a leading commerce content platform operating 100+ digital portals and tools connecting commerce to content. Offering the right mix of product discovery, recommendations, deals and discounts, GSG helps consumers to make smarter shopping decisions, while enabling advertisers to reach high-intent users at scale and the world‘s most well-known publishers to unlock the real value of their audiences and assets.

Founded as CupoNation by Rocket Internet in 2012, today GSG reaches millions of consumers every month, creating and funneling more than 1.5 million purchases in 20+ markets worldwide.

Achievements:
• During 3+ years Global Savings Group and brand CupoNation became well known in the SEA, AU and RU regions. The team made 50+ content marketing pieces and were published in big international and local media: Msn.com, Ibtimes, Bandt.com.au, The Guardian and many other sites. 
• Significantly increased organic traffic and leads for all markets.

Responsibilities:
• Opened a new office in Malaysia, Kuala Lumpur.
• Hired and trained PR and SEO team for the SEA region.
• Content marketing and Offsite SEO strategy for 5 countries.
• Created and adapted content marketing ideas.
• Proofread and edited articles and researches.
• Lead team of 6 people.
• Disavow, Spam Checks and Link Clinics processes.
• PR and SEO training for 50+ teammembers.

Digital PR & SEO Lead (AU, IN and SEA) 

Digital PR & SEO Lead (RU)

PR & SEO Manager

Online Media about weddings Hibride

Responsibilities
• Wrote and translated articles.
• Content strategy and Onsite SEO.
• Built relationships with wedding experts.

Achievements
• Traffic grew from 0 to 1000 visitors without any external investments.
• Hibride was included in the top-5 list of online magazines about weddings in Russia and became well-known among brides and wedding experts.

Editor & Marketing Manager

Online Shop Hibride

Achievements:
• During two years were organized 100+ wedding and photo sessions with accessories from our shop.
• Traffic grew from 0 to 500 visitors with conversion 3% during the high season.
• As suppliers we built partnerships with big Russian offline and online shops.

Co-Founder 

Expert Media Company

Online Marketing Manager

Online-shop CandyRoom

Customer Manager

Irina Serdyukovskaya is analytical consultant, photographer and co-founder of Panoramica creative studio in the Italian Alps.

During 10+ years, she has been working in digital — from being a co-founder of online wedding magazine in Russia, leading international PR and marketing team in Germany and Malaysia, becoming a mentor and starting her international consultancy in 2018.

Her three main type of projects are: web analytical projects, articles / interviews and photography. 

Balancing her way between technical complex things and creativity :)

taplio

The Battle

🍊Louisa Dunbar

Irina Serdyukovskaya

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