OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Charli Hunt

The Lime One

The better way to use LinkedIn. For LinkedIn’s real people, not the bots.

Co-Founder

Proof Content

Proof Content is a communications agency made up of in-house journalists, writers, and business people, 4 office dogs, 150 freelancers, and an AI called Pudding.

Together, we help you explain what you do in 10 sticky, memorable words through Positioning and Key Messaging. We've worked with TED, Experian, LexisNexis, Boots, and lots of smaller companies too.

Founder

Refugee Café

Established in 2019, the Refugee Café collective is a group of friends, volunteers, refugees and individuals with an interest in catering and the Lewisham community who have come together with the aim of bridging the divide between refugees, asylum seekers and the wider UK public.

We seek to have a positive impact on the lives of those displaced and struggling in London by providing community dinners in and around Lewisham.

Marketing Trustee

hoppa

Managed rebrand and marketing migration from Resorthoppa.com to the hoppa.com site, switching over PPC accounts, SEO, affiliates, CRM, tracking and reporting, and social, as well as liaising with the Operations, Finance, Management and IT teams to ensure efficient switchover.

Marketing Manager, UK and Ireland

Marketing Manager for Resorthoppa.com, the leading global provider of airport transfers, with responsibility for SEM campaigns, affiliate marketing, partnerships, commercial targets, E-CRM, social media, design, content, UX, PR, messaging strategy and brand for all English speaking markets. Coordinate marketing campaigns across all channels, as well as ensuring that all other marketing teams are hitting targets for the English speaking markets, which account for 85% of the B2C side of Resorthoppa.com. Also managing a team of Market Specialists for various global markets.

Global Marketing Manager

Managed marketing and sales for Australia, New Zealand, South Africa, Canada, the US and Ireland in global roll-out of Resorthoppa.com (B2C) and A2B Transfers (B2B). Set up and managed PPC, SEO, affiliate and E-CRM campaigns for both B2B and B2C customers, as well as managing content production for the websites and setting up and managing all sales campaigns for the B2B brand.

Market Specialist

M&C Saatchi

Carried out research into ad campaign placements on mobile sites and apps for various clients, as well as helping to build customer base for the Poetry App.

Mobile Intern

Promise Communispace

Worked with a number of clients, including Barclays, Marks and Spencer, Orange, Samsung and O2. Helped with brand positioning, competitor audits and creating brand strategies. Worked closely with both the corporation and communities side of the business and worked on a number of projects including market positioning, preliminary interviews, online communities, competitor audits and brand strategy.

Intern

EasyJet Holidays

Edited over 8,500 dynamic web pages and managed blogs to support company growth in natural search marketing (natural traffic increased 64% in the first 12 months). Responsible for editing the work produced by a team of copywriters - including style, content and structure - and for approving all new pages and content before it was submitted for live release. In addition, I updated holiday blogs that further increased the website’s relevance and ranking.

Editor

lowcostholidays.com

Digital marketing, including PPC campaign analysis and optimisation, keyword generation, SEO and writing website content. Involved with all aspects of E-marketing. Established and managed Lowcostholidays’ social media marketing, including Facebook and Twitter, generating tens of thousands of fans, followers and searches. Also held this position during university holidays.

Digital Marketing Executive

I've been trying to make sales on LinkedIn since 2019. 

You probably have too (give or take a year or two). 

You've tried giving away your secrets with content. 

DMing prospects who don't reply. 

Connecting with relevant and cool-looking people. 

I probably don't need to go on (you've been there, after all). 

How is it that some people seem to do so well on LinkedIn, while others just lose time to the algorithm?

The world of B2B is changing and all of our clients are on LinkedIn, so it's something we need to figure out. 

And, after (a lot of) trial, error, failure, repetition, and building a super awesome tool, I've finally cracked it. 

I spend 30 minutes a day on LinkedIn to get:

19 leads per month for my higher-ticket LinkedIn training offer
20-50 sign ups for my LinkedIn tool

If you want to see how I do it, I have a step-by-step guide here - https://thelime.one/articles/how-i-capture-19-leads-per-month-using-linkedin

The best part is you don't need a huge network, or to be a LinkedIn 'influencer', you just have to be willing to put in a bit of time and effort. 

Or, you could sign up to my LinkedIn tool - The Lime One - and keep track of your leads, write better LinkedIn content, and create your own strategic commenting schedule (plus loads more) - https://thelime.one

P.S. If you send me a DM I might (definitely will) give you a discount code for The Lime One. 

P.P.S. I always tell my clients to add something personal to their LinkedIn profile to give them some know-ability, like-ability, and trust-ability, so I'm obliged to tell you I'm obsessed with dogs, baking sourdough bread, and reading.

Data-driven content for brands with something to say. 

We write content that produces remarkable results for our clients.

Words are our passion – and making them work for clients is our superpower. 

Our team of digital marketing experts and commercially minded journalists make it easy for you to make your website work harder. 

We’re a boutique agency with big ideas. And we’re here to help you grow.

taplio

The Battle

🍊Louisa Dunbar

Charli Hunt

Followers

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