OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

After 25 years transforming built environment firms from technical service providers into strategic market leaders, I know your technical expertise won't differentiate you anymore.

What separates firms commanding top fees from those competing on price? Strategic market positioning so clients seek you out for complex, high-value opportunities.

I'm a Strategic Marketing Consultant who works exclusively with built environment leadership teams - Managing Directors driving growth strategy and CMOs/Marketing Directors who understand their role includes business development. 

RECENT TRANSFORMATIONS
Full brand repositioning - Turnea Construction (2024)
Diagnosed fragmented brand identity undermining competitive positioning. Led strategic repositioning including client interviews, messaging architecture development, and integrated delivery team. 

Market entry strategy - ATPA Architects (2024)
New practice competing against established firms with proven track records. Developed strategic positioning, messaging framework, and market entry approach.

HOW I WORK:
I start with your business objectives before touching marketing tactics. What revenue growth do you need? Which markets offer opportunities? Where are competitors vulnerable? Then I build strategic frameworks, market positioning, messaging architecture, business development approaches to drive measurable growth.

MY BACKGROUND
- 25 years with built environment leaders at Arup, WSP, Mace, Ramboll, Buro Happold
- Deep expertise in procurement frameworks, long sales cycles, competitive positioning
- Government crisis communications experience
- Non-Executive Director at ReLondon and Make An Impact CIC

INDUSTRY LEADERSHIP
- Digital Woman of the Year 2022 (Overall Winner)
- RIBA London Awards Judge (2023, 2025)
- Host: The Built Environment Marketing Show podcast
- Regular speaker on business strategy for built environment firms

WHO I WORK WITH
Managing Directors/Partners who recognise marketing is a growth driver and want strategic clarity on market positioning and competitive differentiation.
CMOs/Marketing Directors on leadership teams who own business outcomes, and want to position marketing as strategic.

STRATEGIC SERVICES
- Market opportunity assessments
- Strategic marketing plans (business growth frameworks)
- Brand transformations
- New market entry strategy
- Fractional CMO & Board advisory

"Ayo listened, challenged us when needed, and put forward a comprehensive plan. She made me excited about where the business can go and what I can personally achieve." Stefanie Stead, Partner, Stead & Co"

taplio

The Battle

🍊Louisa Dunbar

Ayo Abbas

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