OrangeGrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all.

We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century.

Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client's websites.

It's all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. 

The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to 'convert'.

We offer the means to get inside your website user's heads and to translate that into an optimised user experience. 

Companies come to us when they think their user experience isn't up to scratch and want to know how to fix it. Or they're looking for ways to optimise it further to generate more leads or money. 

Prepare for 'light bulb moments' and to kick yourself that you've never thought of our suggestions before.

Owner / Creative Director

CD Team Limited

Web Designer

EBITS

Front end web designer and developer

CD Wow

Head of Design

I have over 20 years experience in the field of web design and user experience (UX) with 100s of websites under my belt.

You'll see me talking at events such as The Marketing Meetup, or hear me on podcasts advocating for a human-centred, user-first approach to web design, and sharing our SmartSite™ methodology which has helped generate £1m's for our clients.

I'm here to help you (marketing and business leaders of £2m+ B2B, non-profit, retail & saas companies), and make your lives easier. We do this by:

- Reducing your need for expensive outsourced CRO, UX or web design agencies,
- Providing training and coaching to empower your team to find opportunities in your existing website,
- Removing the pain experienced when marketing campaigns fail to convert,
- Helping you create accessible, sustainable website growth strategies.

Ultimately my goal is to make the web a more user-friendly, accessible and better place.

🧠 It's no secret we use behavioural science as our weapon of choice. After initially working alongside UCL (University College London) to corroborate our hypothesis, we then developed the SmartSite™ methodology, which harnesses behavioural science. This has subsequently accelerated the success of every website and organisation we've applied it to.

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When I'm not working, I'm enjoying the experience of raising two beautiful children and watching them grow.

Much love
Louisa (Lou)

🍊Louisa Dunbar

Abbas Marketing

A specialist strategic marketing consultancy that works with built environment firms (engineers, architects, contractors and construction product firms) who want to deliver drive business growth and transformation through innovation and smart thinking.

Strategic Marketing Consultant

The Built Environment Marketing Show is a marketing podcast showcasing the experiences of business leaders during times of crisis and how they approach their marketing in general.

The Built Environment Marketing Show

Since 2020, I have delivered a host of online webinars, conferences and podcasts on behalf of associations, industry groups and corporate businesses.  My speaking services comprise speaking, moderating, facilitating and hosting. As an experienced marketer and content creator, on top of speaking,  I can offer additional services including draft briefs, session outlines and scripts as well as offering advice on sourcing speakers and event formats. 

Some of my recent talks include: 
- co-hosted a webinar for Architizer magazine about architectural storytelling where 1000 people signed up.
- hosted and produced The Interchange Podcast series.
- ran multiple Enterprise Nation Lunch and Learn sessions about Selling and Marketing to Corporates
- gone live each month on LinkedIn with ‘It’s A B2B Comms Thing’
- hosted panel sessions as part of the BuildUp built environment networking community on race and diversity, sustainability and business development.

Professional Speaker

ReLondon

I've joined ReLondon as a non-exec director sitting on the Strategic Resources Committee. ReLondon is a partnership of the Mayor of London and the London boroughs to improve waste and resource management and transform the city into a leading low-carbon circular economy.

Non Executive Director

Make an Impact CIC

Non-exec board director for Make An Impact CIC.

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Head of Marketing & Communications 

Self employed

Senior Marketing Communications Specialist

NHS Property Services Ltd

Marketing business partner for the finance team at NHSPS.

Marketing and Communications Manager 

Transport for London

Internal Communications and Employee Engagement 

NG Bailey

Led external communications activity working on a variety of projects across the group including corporate communications,  facilities services, engineering and IT Services.

Senior External Communications Manager

Mace Group

Led  marketing strategy and implementation for Mace's Major Programmes and Infrastructure business.

Senior Marketing Communications Manager

Ramboll UK

Manager in marketing and business development team for top 12 engineering consultant. 

• Drafted and implemented aspects of a work winning strategy to integrate two 500 strong companies for the start of 2012. Deliverables include conducting a marketing collateral audit and developing internal materials to introduce the new integrated business offering. 

• Advised the Executive Board on internal communications including announcing the new organisational structure to 1000 staff including developing a new internal e-newsletter.  Traffic to the accompanying SharePoint site increased from by 600%. 

• Managed and presented at a two day training workshop for 50 administrators to introduce new work winning tools and materials.

Marketing Consultant

Most built environment firms are seen as service providers when they should be strategic partners. 

After 24+ years working with built environment leaders including Arup, WSP, Mace, and Buro Happold, the firms that break through aren't just technically brilliant, they're also very strategic. 

Technical expertise only gets you so far. It's about strategic market positioning that transforms how your sector sees you.

I'm a strategic marketing consultant specialising in transforming how the market sees established built environment firms. I work with directors and senior leadership teams who know their technical expertise is world-class but want to accelerate strategic growth and market positioning.

I don't just fix marketing. I transform market perception.

When established built environment firms need to move from competing on credentials to leading on strategic insight, I reposition them where the biggest decisions are made.

STRATEGIC TRANSFORMATION APPROACH:
- MARKET INTELLIGENCE: Identify where your sector's strategic decisions happen
- COMPETITIVE REPOSITIONING: Position you as the firm that shapes opportunities, not just responds to them
- GROWTH STRATEGY ALIGNMENT: Connect market positioning to business development outcomes

CLIENT TRANSFORMATION
- Doubled consultancy revenue from £31m to £61m through strategic repositioning
- Positioned Mace's Birmingham New Street project for 18 industry awards and extensive media coverage
- Guided multiple firms from tactical marketing to strategic business development

WHO I WORK WITH
Directors and senior leadership teams at established built environment practices ready to transform their market positioning for sustainable competitive advantage.

STRATEGIC EXPERTISE
- Business growth strategy and market positioning
- Strategic campaign development and implementation
- Board-level advisory through NED roles
- Industry thought leadership and speaking

ACHIEVEMENTS
Overall winner Digital Woman of the Year 2022 
RIBA London Awards Judge 2025 and 2023 
Host and producer The Built Environment Marketing Show podcast 
Non-Executive Director at ReLondon and Make An Impact CIC

"Ayo listened and understood our requirements, challenged us when needed, and put forward a comprehensive and achievable plan. She made me excited about where the business can go and what I can personally achieve." —Stefanie Stead, Partner, Stead & Co

Get in touch: ayo@abbasmarketing.com

taplio

The Battle

🍊Louisa Dunbar

Ayo Abbas

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