Louis Smith

ECommerce Traffic & Conversion Strategist

ECommerce SEO services (when done right) will help you increase your online organic sales. Use my proven results, tools, skills and SEO software that have helped clients generate £80million+ in MRR on Google.

Ecommerce Growth Specialist Helping Brands hit 7-9 figure growth 📈

Rebel Aromas Inspired Fragrances

At Rebel Aromas, I lead the digital marketing and growth strategy, transforming our vision into a 7-figure brand. From branding to performance marketing, I’ve overseen our e-commerce development, SEO, and paid media, driving triple-digit growth and scaling our DTC presence across the UK market.

Key achievements:

- Spearheading digital marketing efforts to grow Rebel Aromas into a 7-figure revenue brand
- Built and optimised our Shopify storefront for conversion and organic visibility
- Developed and executed full-funnel paid social and search campaigns
- Working as part of the incredible growth team
- Grew our online community and brand presence from the ground up

In addition to leading strategy, I’ve implemented data-driven CRO tactics to improve user experience and increase AOV continually. I’ve also applied deep e-commerce SEO expertise, from technical audits to content optimisation. Helping us rank for high-intent, purchase-driven keywords and drive consistent organic revenue.

Co-Founder

Upwork

Ecommerce Search Engine Optimization Specialist

Flyhighdigital

Owner

Sports specific

Web Developer

Sports specific 

Project Manager

Total Fitness

Certified Personal Trainer

Assistant Manager

Bring Digital

Working on developing new and existing websites through wordpress content management system (CMS).

Ecommerce SEO Consultant To 5x Your Traffic and Profits 📈 helped drive $80million+ MRR | Enterprise Shopify Search Engine Optimisation Specialist

Do you want to increase traffic and profits with SEO?

Here’s the truth. 

You might be:

- Consistently losing revenue to competitors 
- Losing customers because of bad UX
- Failing to create a solid site structure
- Giving up abandoned cart revenue 
- Stuck with stagnant traffic growth

Get help from an ECommerce SEO specialist that’s helped medium to fortune500 eCommerce brands generate over $100million in MRR. 

You need to build profits with SEO. You can then invest in other channels to continue the growth of your business. 

Rated in the top 1% of the worlds best SEOs, I’ve ranked 1000s of keywords in tough niches and helped brands dominate Google search. 

Over 9 years I’ve:

- Helped 50+ eCommerce brands scale with SEO  
- Helped one brand generate £80million+ MRR
- Helped brands rank for 1000s of keywords 
- Helped brands with a 50% increase in growth on Google in just 5 months. 

What can I help you with?

3x your organic sales and market share. 

If you own an eCommerce brand, I can help you scale with eCommerce SEO that gets you more sales on Google. 

ECommerce platforms I can help you with: 

- Shopify SEO
- WooCommerce SEO 
- bigCommerce SEO
- Magento SEO

(SEO audits, link building, content marketing, technical SEO)

Over 9 years I’ve helped a brands from small to medium, and enterprise increase organic sales. Working with brands such as:

- Ling’s Moment 
- Lifehack
- Otrium 
- Lenovo

And more.

I've taken underperforming e-commerce businesses and turned them into selling machines through SEO. 

Nothing but the best results is acceptable from me and I will do what’s needed to increase your eCommerce sales. 

What my clients say - "Absolute amazing quality of service and knowledge, the video provided regarding SEO audit was truly brilliant, the first time I have found someone that knows exactly what they are talking about, sending another project over to Louis to work on. He found many problems on my site that can easily be rectified. Thank you again".

I free up your time so you can focus on growing your business. 

Here’s the thing, you can rely on me to take care of the full SEO strategy/marketing, to generate more sales.

Don’t let your competitors take your sales.

What to do next?

Drop me a quick message or email at seo@louissmith.co.uk 

Thanks,

Louis, a leading eCommerce SEO Dubai consultant.

https://www.louissmith.co.uk/

Search Engine Optimization Specialist

I saw this wifeframe breakdown on creating a page template to rank on LLMs.

But the most interesting part:

It goes back to "real" page/data quality.

(like SEO teams should be doing)

Ahrefs created this page on:

1. structuring page template for LLMs
2. optimising specific layouts
3. including key data points
4. using originality 
5. using real data

And, cutting fluff to answer intent straight away.

I believe they're launching a blog this week. 

-----

I am still calling it "GOOD SEO".

Which is what's crushing search.

But we can align it and build citable templates for LLM-generated answers.

Or, at least test it.

Have you given a thought to templates?

eCommerce & SEO Leader | Shopify Growth Strategist | Driving Revenue via Organic & Paid Channels | DTC & Retail | Global markets

I don't care if you call it SEO, AEO, GEO, I'm still asking these 41 questions with an eCommerce audit to improve ROI with organic search:

I don't want issues that won't move the needle.

We need to find what DOES move the needle.

Here are the 41 "ROI" key points I will be reviewing:

(With a focus on themed clustering for traffic)

1. is the topical architecture helping or hurting?
2. are key product pages buried?
3. how does the product catalogue look?
4. is internal linking distribution doing its job?
5. is the navigation working for users and crawlers?
6. are “money” pages crawlable?
7. is link equity leaking instead of helping?
8. are search pages bloating the index?
9. are they missing easy wins on query targeting?
10. are commercial pages too deep in the structure?
11. is trending product/commerce data used?
12. is crawl budget being wasted?
13. is external link equity being leveraged?
14. is the silo structure relevant and strong?
15. are templates consistent and optimised?
16. are funnel templates helping conversion + crawl?
17. are parameters causing crawl chaos?
18. are customer segments used for site structure?
19. will revenue stay flat due to IA issues?
20. are canonicals clean or a mess?
21. are pages actually matching SERP intent?
22. is domain authority used strategically?
23. is traffic stagnating due to the architecture?
24. are clusters/theming working?
25. are blogs working entry points or fluff?
26. how is their seasonal content and navigation plan?
27. are out-of-stock products appropriately handled?
28. is pagination creating crawl inefficiencies?
29. are H1s and titles supporting the page’s topical role?
30. is UX messing with SEO (e.g. JS rendering)?
31. are internal searches used for the content strategy?
32. are brand/non-brand keyword strategies used?
33. is social proof being used on-page and off-page?
34. is the merchant feed optimised for shopping?
35. are attributes used?
36. how is content distributed?
37. how is the brand, "branding"?
38. who in the team is doing what?
39. why has SEO not worked previously?
40. can your team act fast?
41. is your ICP understood across SKU themese?

Also.

Can Google/LLMs crawl your pages?

Can we build on the 10% of your Shopify product catalogue that drives profits?

This is a manual audit, no PDF export, and it's an audit workflow I've built over the years.

No large eCom site has a perfect health score.

But we can segment changes for traffic/conversion growth.

Adding to this list?

eCommerce Shopify SEO growth strategist helping you increase traffic and conversions

ecommerce audit consultancy audit louis smith

I can't believe I almost got kicked out of Dubai 3 weeks ago, here’s what happened:

Day 1 landing, we all got Covid.

I was running off 7% health battery. 

That was for like 9 days. 

My 2 year old was so ill. 

My wife was a rock for us. 

I also had to keep helping clients. 

And I kept posting on Linkedin. 

Had to take calls. 

Anyway.

My wife fails her medical. 

Disaster. 

£35,000 wasted if she doesn’t pass. 

And a prompt flight back to the UK. 

5 days we waited. 

Our lives on hold. 

My wife visited the the doctors at least 3 times. 

(It was almost a 2 hour round trip)

Literally mental torture. 

Our visa company just apologised and said there’s nothing they can do and we need to sit tight. 

So we did. 

Days went by. 

Sould crushing.

Then.

GOOD NEWS. 

The email comes in, you’ve passed. 

The last 3 weeks had real lows. 

We almost called it a day. 

But, it was also filled with highs when the news came in. 

I suppose leaving your comfort zone (migrating) was never going to be easy.

Or everyone would do it?

P.S everything now is going so well, routine is in, and I’m mega happy for my little family.

I guarantee most eCom brands are NOT speaking Google's language and handling how Google is crawling your store:

Spending $$$ on backlinks won't save a sinking ship:

(common eCom errors)

- JS crawling errors (common)
- 301 & 302 redirects scaling
- 404 errors growing rapidly
- server errors (5xx)
- HTML issues

I get it.

You have 1000's of SKUs.

Products are being deleted. Made out of stock. Redirected to new SKUs.

This causes a disaster for crawlers, and it compounds.

Don't ignore your tech SEO data.

Try this instead.

Ask your SEO team to track and monitor.

Not every technical SEO fix will move the needle.

But, fix key problems.

A good SEO will help Google crawl, render and rank your pages.

(Other LLMs will thank you for it too.)

Try understanding how Google is crawling your eCommerce store. 

It's hard to rank what it can't crawl.

P.S. The Image is an example of Search Console data and areas you should be looking out for and tracking.

ecommerce technical seo ecommerce google search console

Shopify SEO: I see so many merchants wasting 6-figures yearly on SEO. But here's the secret:

You CAN be pulling levers that move the needle.

Your Shopify SEO is to send customers to your product catalogue.

A blended goal for your Shopify SEO campaign can be:

(Black Friday season is HUGE!)

- work on SEO for 6 -12 months
- see a 17% uplift in non-branded clicks
- then a 28% uplift MoM in clicks
- push for a 52% YoY rise in clicks
- increase conversion rate (CRO) by 2%

See profit growth.

What can you do over the next 90 days?

I would 100% segment your collections.

I would be working on your taxonomy.

I would clean crawling issues.

I would create new BoFu pages.

I would be improving the hierarchy.

I would improve schema & PDP attributes.

I would create supporting content (niche-dependent)

These changes compound.

Traffic sticks. Conversions rise. SEO becomes a revenue channel (not a checkbox).

TAM is limited.

Don't waste it.

Is too much marketing budget wasted?

Ecommerce research: Wow this study analysed 2,500 product prompts and found a $trillion-dollar brand doesn't = best visibility in AI search:

But being the biggest brand means crushing AI search, right?

NOPE.

I love understanding how AI is featuring eCom brands.

Scaling a $2 trillion in market value doesn't mean you will win in AI.

Here's some context around the product study:

- 2,500 product prompts analysed in study
- audit on ChatGPT and Google AI Mode
- focused on 5 verticals including fashion
- Amazon powers 35% of ChatGPT prompts
- Amazon powers 20% in Google AI
- Amazon rarely mentioned by name
- Etsy has top Share of Voice
- Etsy mentioned more than Amazon
- October: Etsy SOV spikes sharply
- marketplaces used mostly for pricing data
- LLMs mention brands, not just sources

So it's not just the source of product data for AI.

But who gets mentioned for the prompt.

What I'm looking at for clients:

- product pages LLMs can parse easily
- mentions in trusted sources (not just listings)
- UGC/reviews to help your brand
- data accuracy across the web

Because in AI search, being the source doesn’t guarantee visibility.

You need to be the one who gets named.

But this is POWERED from GOOD SEO.

Check out the Semrush Enterprise AI Visibility Indexcase study (link in comments)!

#SemrushPartner

Brand partnership • eCommerce Shopify SEO growth strategist helping you increase traffic and conversions

🚨 2,500 ecom product prompts analysed in AI study 🛍️

Rock and Click Agency

We are more than a Digital Marketing Agency!

After many years working as freelancers, my partner David Jornet and I, have joined forces to launch this project, full of motivation, and with the main purpose of serving better to our clients.

Rock and Click has born with a mission that goes beyond simply offering digital marketing services.

We focus on creating great experiences and providing maximum value, not only in what we do, but also in how we do it, all with the welfare of our clients and our team in mind.

We only work with people and brands that are clear with what they want for their businesses, and that believe in the work behind any Digital Marketing strategy.

Our expertise is broad, since we’ve both  worked more than 10 years as freelancers, helping brands  from various sectors.

Our main  focus are the following sectors: 

-Ecommerce businesses/ Online stores
-Health and Wellness
-Tourism and leisure
We have several success stories that you can see in our new website.
https://rockandclick.com/

Our vision is clear: we want to be a different kind of online marketing agency, focused on collaborating with clients who are committed to the success of their brand. That is why we only work with those who have a clear vision and a clear goal and purpose. 

Our values are the cornerstone of our company.
At Rock and Click, we are guided by honesty, professionalism, teamwork, respect and inclusiveness.
We believe these values are fundamental to building strong and lasting relationships with our clients.
We look forward to helping you leverage your brand in the digital world.
If you're ready to take your business to the next level,
contact us today!
Let's Rock & Click!

Toni Navarro Consulting - Digital Marketing

WHO ARE WE? 
Toni Navarro Marketing, it’s an international marketing consultancy agency based in Manchester and founded by Toni Navarro.

TNM’s main mission is helping purpose driven businesses grow their online presence and boost their ROI, with proven SEO and PPC strategies and a very honest, direct and strategic marketing approach.
⚡️WHAT CAN WE DO FOR YOU?

We are a team of professionals, who can help you to optimise your marketing budget to get more qualified leads and sales. 

WHAT CAN YOU ACHIEVE WORKING WITH US?

If you do run a business, or you are the marketing manager in charge of the whole strategy, we'd to help you improve your Marketing Strategy (with SEO & PPC) 

Save time and hassle by optimising your Marketing resources
Improve your online presence and your ROI.
And more importantly, sell more to your ideal clients.

Unlike some other agencies, we have an honest and strategic approach to Marketing.

WHY WORKING WITH US?

We've helped more than 40 businesses internationally to achieve their goals.

We have worked for the past 7 years with business owners and marketing managers like you, from sectors like: healthcare, business services, e-commerce and tourism, which has given us a broad vision and experience to help you grow your business.
 
Some clients we've helped: 
1- MRB workshop: drive consistent flow of high ticket leads through organic and paid. (PPC & SEO)
2- Matrix Physio: we helped them drive a big number of bookings online every month with organic (SEO)
3- Camping Valencia: we helped them overcome a very difficult situation after Covid, with effective campaigns, focusing on improving their ROI and growing their sales exponentially.


WHO IS TONI NAVARRO?

He's a digital Marketing and entrepreneur specialised in SEO and SEM, who is passionate about helping businesses grow, and running my own projects on the side. 
📩 email us: info@toninavarro.net,. If you want to take your business to the next level:

Managing Director & Digital Marketing Strategist 

OPTIMIZA Y CRECE

I provide strategic consultancy and trainings in different areas: SEO, PPC, Linkedin and Marketing Strategy.

Digital marketing Trainer

Quantum Life University Project (QLU Project)

We help entrepreneurs, new talents and students to develop their entrepreneurial skills, how to market themselves, through a programme which provides them with plenty of material and resources to grow themselves and to grow their businesses.

QLU's mission is to serve as an inclusive hub where people can awaken their consciousness and develop their self-esteem, motivation, and their personal and entrepreneurial skills, as well as to find the resources to exploit such competences by using our provided work and travel opportunities, and to connect with each other in a multicultural community, in order to give mutual support and inspiration, and to build healthy relationships.
Our Vision is to become the most prestigious International University, that encourages a creative approach to education and inspires our students of all ages and races worldwide to develop their greatest human potential.
Our Values are honesty, integrity, kindness, respect and continuous improvement.

Digital Marketing Trainer

Holm Care

I have been supporting Holm Care with:

-Strategic & Marketing planning & implementation
-Implementing SEO & Content Strategies 
-Delivering Marketing Trainings 


Holm Care
We are a new kind of home care service helping connect people directly to skilled elderly care workers in the Manchester area.

Marketing Lead

Flock Manchester

I did join Flock because I believed and love their mission, which is mainly helping companies and HR consultants to find their best candidates with their right cultural fits, with the aim of avoiding bad hires in so many cases, save time and money!

As a CMO, and business developer I was involved in developing and executing the Marketing & Sales Strategy of the startup, alongside Mike (The CEO) and 

Whoever is worked for a startup knows how challenging, exigent and intense it is to do so, it´s like an intense MBA, every day you learn new things

Some of my duties at Flock were:

Lead Generation Strategy
Social Media Plan 
Event Planning and strategy
SEO & Website & Blogging 
Customer Relationship 
Sales strategy

Here you can read a blog post explaining why I left Macawly(Flock) to focus 100% on my business. https://yourflock.co.uk/blog/macawly/toni-leaves-macawly-to-focus-100-on-his-digital-marketing-business/

And a testimonial from Mike, the CEO of Flock.

“Toni and I worked together at the beginning of Flock´s journey. He helped us to improve our online presence and supported us with lead generation using digital marketing. Toni has always been hard-working and easy to work with."

Chief Marketing Officer

MILINGUAL

Milingual is a social language learning platform that aims to create and organise language activities and events at some of the city's best bars, cafes and social venues. It's a great platform which helps students to practise languages of their choice in a relaxed manner, meeting and interacting with teachers in a great environment.

Milingual is a successful Spanish startup that is expanding to the UK now, in cities like: Manchester, Liverpool and London.

In Spain, we're already working with Institut Français, Education First or Vaughan.
Here you are a video on Youtube which explains how Milingual works: 
https://youtu.be/ZNRDoUhM5zM?list=LLJN5c55Ik3iozb1HYZMqVIw

I was in charge of:

Website optimisation
SEO (Search Engine Optimisation)
Email Marketing
Facebook Ads 
Introduction of the business in a new country (UK) Running events and presentations for potential partnerships across the UK(London, Liverpool and Manchester)

SEO & Digital Marketing Consultant

Brother UK Ltd

I did join Brother with a year contract to cover a maternity leave, which I considered a great opportunity not to be missed! 

It was a big challenge to join a big international company, and since the first day I did my best to be able to show my value to my fellow managers and team. 

What I loved about the experience, was the variety of tasks and activities that we were involved within the digital marketing department, as well as the diversity and inclusion from each of the divisions of Brother International that we had to give support with: strategy, content, website optimisation, social media, creativity, but the most exciting one was to be in charge of helping them to launch their ecommerce sites, supporting with optimisation, testing and technical support. 

Some of the challenges and activities I executed by then were:


•Supporting and planning the different Brother e-commerce sites across Europe. 
Developing and evaluating marketing messages for different projects. 
Managing the Creative Centre- https://www.creativecenter.brother/en-gb
(Using SiteCore Software)
•Analysing sales data and competitors activity to create positioning strategies and highlight marketing opportunities. 
Liaising and supporting the Global Headquarters, informing them about project progress and planning strategies with them.

I did enjoyed the experience of working for an international company like Brother, and I loved the team who I worked with, as I was surrounded by very knowledgeable people, although I was entirely sure that I wanted to run my own business, so that is what I did.

Digital Marketing Specialist

Squire Hotels

Under the guidance of the Area General Manager, devise and execute marketing campaigns. 
Managing both the off and online marketing (SEO, Website Optimisation and PPC) 
Coordinating media buys in approved publications or sites 
Managing social media for the 3 hotels. Develop and project manage social media campaigns across social channels to drive sales. 
Working in cooperation with the sales & events team to develop, implement, and maintain group marketing strategies 
Producing marketing collateral with the compelling copy with the brand value represented throughout.
Managing the growth of the database and support maintenance and optimisation for lead generation. Co-ordinating, proofreading and determining the appropriate data segment (e-mail marketing campaigns)
Responsible for implementing the brand marketing strategy across the group. Cross functional marketing actions.
Planning and coordinating group events and relevant marketing actions to drive success for the company.

Digital Marketing, SEO & PPC Specialist

DoubleTree by Hilton

Welcoming and serving the guests
Hosting and communicating with guests 
Serving guests and taking their orders in a proficient manner 
Ensuring the guests receive high quality services and service provision.
Ensuring that health and safety and procedures are respected (especially HACCP)
Processing customer's bills and ensuring the till float was accurate

Food & Beverage Hospitality Assistant

Co-Founder | SEO & PPC Consultant | Passionate Trainer & Runner

👋 I’m Toni Navarro
I help small businesses and e-commerce brands in the UK & Spain grow with SEO, Local SEO, PPC and Digital Growth Strategies.
With over 15 years of experience, I’ve worked with 60+ businesses across Europe — helping local service businesses, healthcare clinics, ecommerce brands and B2B companies grow their online visibility, leads and revenue.

✅ Healthcare & SME Local SEO expertise:
📍 Physio clinics, dentists, vet clinics, opticians — generating consistent bookings & leads through Google organic & Maps (Matrix Physio, Lightjoints Physio, Sloan Dental, Lancaster Smile Dental)

📍 Deep understanding of the healthcare industry’s search behaviour and patient acquisition journey

✅ Ecommerce SEO & PPC growth:
🛒 Lara Vital & Naturextra (pet ecommerce) — 25% sales growth YoY through SEO, Google Ads and Email
🛒 Full Power Cacao (DTC ecommerce) — scaling organic traffic, optimising paid ads and improving CRO
🛒 Camping Valencia — highly targeted post-pandemic campaigns driving strong ROI and bookings

✅ B2B SEO & Lead Generation:

Helping B2B companies build long-term organic growth pipelines and high-intent lead acquisition with SEO & PPC campaigns tailored to their industries.


👉 This broad experience across ecommerce, healthcare and B2B gives me the ability to adapt to different markets, business models, and growth stages — whether you're a local clinic, an online retailer or a B2B service provider.

In 2016, I launched my consultancy — first as a freelancer, and today as Rock & Click, where together with my business partner we help small businesses generate more leads, clients, and sales online.

I also share my knowledge as a certified marketing trainer & mentor, delivering training for organisations like Natwest, Business Growth Hub, Manchester Metropolitan University, and Digital Boost, as well as mentoring small business owners through Mentorday 🎙
 host a podcast and run Search & Grow — helping demystify SEO & Google Ads for small business owners.

➡️ If you're looking to grow your business online — whether you're a clinic, ecommerce brand or B2B company — feel free to connect or DM me.
👉 Join my free newsletter: https://bit.ly/searchandgrow

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Louis Smith

Toni Navarro

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