Louis Smith

ECommerce Traffic & Conversion Strategist

ECommerce SEO services (when done right) will help you increase your online organic sales. Use my proven results, tools, skills and SEO software that have helped clients generate £80million+ in MRR on Google.

Ecommerce Growth Specialist Helping Brands hit 7-9 figure growth 📈

Rebel Aromas Inspired Fragrances

At Rebel Aromas, I lead the digital marketing and growth strategy, transforming our vision into a 7-figure brand. From branding to performance marketing, I’ve overseen our e-commerce development, SEO, and paid media, driving triple-digit growth and scaling our DTC presence across the UK market.

Key achievements:

- Spearheading digital marketing efforts to grow Rebel Aromas into a 7-figure revenue brand
- Built and optimised our Shopify storefront for conversion and organic visibility
- Developed and executed full-funnel paid social and search campaigns
- Working as part of the incredible growth team
- Grew our online community and brand presence from the ground up

In addition to leading strategy, I’ve implemented data-driven CRO tactics to improve user experience and increase AOV continually. I’ve also applied deep e-commerce SEO expertise, from technical audits to content optimisation. Helping us rank for high-intent, purchase-driven keywords and drive consistent organic revenue.

Co-Founder

Upwork

Ecommerce Search Engine Optimization Specialist

Flyhighdigital

Owner

Sports specific

Web Developer

Sports specific 

Project Manager

Total Fitness

Certified Personal Trainer

Assistant Manager

Bring Digital

Working on developing new and existing websites through wordpress content management system (CMS).

Ecommerce SEO Consultant To 5x Your Traffic and Profits 📈 helped drive $80million+ MRR | Enterprise Shopify Search Engine Optimisation Specialist

Do you want to increase traffic and profits with SEO?

Here’s the truth. 

You might be:

- Consistently losing revenue to competitors 
- Losing customers because of bad UX
- Failing to create a solid site structure
- Giving up abandoned cart revenue 
- Stuck with stagnant traffic growth

Get help from an ECommerce SEO specialist that’s helped medium to fortune500 eCommerce brands generate over $100million in MRR. 

You need to build profits with SEO. You can then invest in other channels to continue the growth of your business. 

Rated in the top 1% of the worlds best SEOs, I’ve ranked 1000s of keywords in tough niches and helped brands dominate Google search. 

Over 9 years I’ve:

- Helped 50+ eCommerce brands scale with SEO  
- Helped one brand generate £80million+ MRR
- Helped brands rank for 1000s of keywords 
- Helped brands with a 50% increase in growth on Google in just 5 months. 

What can I help you with?

3x your organic sales and market share. 

If you own an eCommerce brand, I can help you scale with eCommerce SEO that gets you more sales on Google. 

ECommerce platforms I can help you with: 

- Shopify SEO
- WooCommerce SEO 
- bigCommerce SEO
- Magento SEO

(SEO audits, link building, content marketing, technical SEO)

Over 9 years I’ve helped a brands from small to medium, and enterprise increase organic sales. Working with brands such as:

- Ling’s Moment 
- Lifehack
- Otrium 
- Lenovo

And more.

I've taken underperforming e-commerce businesses and turned them into selling machines through SEO. 

Nothing but the best results is acceptable from me and I will do what’s needed to increase your eCommerce sales. 

What my clients say - "Absolute amazing quality of service and knowledge, the video provided regarding SEO audit was truly brilliant, the first time I have found someone that knows exactly what they are talking about, sending another project over to Louis to work on. He found many problems on my site that can easily be rectified. Thank you again".

I free up your time so you can focus on growing your business. 

Here’s the thing, you can rely on me to take care of the full SEO strategy/marketing, to generate more sales.

Don’t let your competitors take your sales.

What to do next?

Drop me a quick message or email at seo@louissmith.co.uk 

Thanks,

Louis, a leading eCommerce SEO Dubai consultant.

https://www.louissmith.co.uk/

Search Engine Optimization Specialist

I saw this wifeframe breakdown on creating a page template to rank on LLMs.

But the most interesting part:

It goes back to "real" page/data quality.

(like SEO teams should be doing)

Ahrefs created this page on:

1. structuring page template for LLMs
2. optimising specific layouts
3. including key data points
4. using originality 
5. using real data

And, cutting fluff to answer intent straight away.

I believe they're launching a blog this week. 

-----

I am still calling it "GOOD SEO".

Which is what's crushing search.

But we can align it and build citable templates for LLM-generated answers.

Or, at least test it.

Have you given a thought to templates?

eCommerce & SEO Leader | Shopify Growth Strategist | Driving Revenue via Organic & Paid Channels | DTC & Retail | Global markets

I don't care if you call it SEO, AEO, GEO, I'm still asking these 41 questions with an eCommerce audit to improve ROI with organic search:

I don't want issues that won't move the needle.

We need to find what DOES move the needle.

Here are the 41 "ROI" key points I will be reviewing:

(With a focus on themed clustering for traffic)

1. is the topical architecture helping or hurting?
2. are key product pages buried?
3. how does the product catalogue look?
4. is internal linking distribution doing its job?
5. is the navigation working for users and crawlers?
6. are “money” pages crawlable?
7. is link equity leaking instead of helping?
8. are search pages bloating the index?
9. are they missing easy wins on query targeting?
10. are commercial pages too deep in the structure?
11. is trending product/commerce data used?
12. is crawl budget being wasted?
13. is external link equity being leveraged?
14. is the silo structure relevant and strong?
15. are templates consistent and optimised?
16. are funnel templates helping conversion + crawl?
17. are parameters causing crawl chaos?
18. are customer segments used for site structure?
19. will revenue stay flat due to IA issues?
20. are canonicals clean or a mess?
21. are pages actually matching SERP intent?
22. is domain authority used strategically?
23. is traffic stagnating due to the architecture?
24. are clusters/theming working?
25. are blogs working entry points or fluff?
26. how is their seasonal content and navigation plan?
27. are out-of-stock products appropriately handled?
28. is pagination creating crawl inefficiencies?
29. are H1s and titles supporting the page’s topical role?
30. is UX messing with SEO (e.g. JS rendering)?
31. are internal searches used for the content strategy?
32. are brand/non-brand keyword strategies used?
33. is social proof being used on-page and off-page?
34. is the merchant feed optimised for shopping?
35. are attributes used?
36. how is content distributed?
37. how is the brand, "branding"?
38. who in the team is doing what?
39. why has SEO not worked previously?
40. can your team act fast?
41. is your ICP understood across SKU themese?

Also.

Can Google/LLMs crawl your pages?

Can we build on the 10% of your Shopify product catalogue that drives profits?

This is a manual audit, no PDF export, and it's an audit workflow I've built over the years.

No large eCom site has a perfect health score.

But we can segment changes for traffic/conversion growth.

Adding to this list?

eCommerce Shopify SEO growth strategist helping you increase traffic and conversions

ecommerce audit consultancy audit louis smith

I can't believe I almost got kicked out of Dubai 3 weeks ago, here’s what happened:

Day 1 landing, we all got Covid.

I was running off 7% health battery. 

That was for like 9 days. 

My 2 year old was so ill. 

My wife was a rock for us. 

I also had to keep helping clients. 

And I kept posting on Linkedin. 

Had to take calls. 

Anyway.

My wife fails her medical. 

Disaster. 

£35,000 wasted if she doesn’t pass. 

And a prompt flight back to the UK. 

5 days we waited. 

Our lives on hold. 

My wife visited the the doctors at least 3 times. 

(It was almost a 2 hour round trip)

Literally mental torture. 

Our visa company just apologised and said there’s nothing they can do and we need to sit tight. 

So we did. 

Days went by. 

Sould crushing.

Then.

GOOD NEWS. 

The email comes in, you’ve passed. 

The last 3 weeks had real lows. 

We almost called it a day. 

But, it was also filled with highs when the news came in. 

I suppose leaving your comfort zone (migrating) was never going to be easy.

Or everyone would do it?

P.S everything now is going so well, routine is in, and I’m mega happy for my little family.

I guarantee most eCom brands are NOT speaking Google's language and handling how Google is crawling your store:

Spending $$$ on backlinks won't save a sinking ship:

(common eCom errors)

- JS crawling errors (common)
- 301 & 302 redirects scaling
- 404 errors growing rapidly
- server errors (5xx)
- HTML issues

I get it.

You have 1000's of SKUs.

Products are being deleted. Made out of stock. Redirected to new SKUs.

This causes a disaster for crawlers, and it compounds.

Don't ignore your tech SEO data.

Try this instead.

Ask your SEO team to track and monitor.

Not every technical SEO fix will move the needle.

But, fix key problems.

A good SEO will help Google crawl, render and rank your pages.

(Other LLMs will thank you for it too.)

Try understanding how Google is crawling your eCommerce store. 

It's hard to rank what it can't crawl.

P.S. The Image is an example of Search Console data and areas you should be looking out for and tracking.

ecommerce technical seo ecommerce google search console

Shopify SEO: I see so many merchants wasting 6-figures yearly on SEO. But here's the secret:

You CAN be pulling levers that move the needle.

Your Shopify SEO is to send customers to your product catalogue.

A blended goal for your Shopify SEO campaign can be:

(Black Friday season is HUGE!)

- work on SEO for 6 -12 months
- see a 17% uplift in non-branded clicks
- then a 28% uplift MoM in clicks
- push for a 52% YoY rise in clicks
- increase conversion rate (CRO) by 2%

See profit growth.

What can you do over the next 90 days?

I would 100% segment your collections.

I would be working on your taxonomy.

I would clean crawling issues.

I would create new BoFu pages.

I would be improving the hierarchy.

I would improve schema & PDP attributes.

I would create supporting content (niche-dependent)

These changes compound.

Traffic sticks. Conversions rise. SEO becomes a revenue channel (not a checkbox).

TAM is limited.

Don't waste it.

Is too much marketing budget wasted?

Ecommerce research: Wow this study analysed 2,500 product prompts and found a $trillion-dollar brand doesn't = best visibility in AI search:

But being the biggest brand means crushing AI search, right?

NOPE.

I love understanding how AI is featuring eCom brands.

Scaling a $2 trillion in market value doesn't mean you will win in AI.

Here's some context around the product study:

- 2,500 product prompts analysed in study
- audit on ChatGPT and Google AI Mode
- focused on 5 verticals including fashion
- Amazon powers 35% of ChatGPT prompts
- Amazon powers 20% in Google AI
- Amazon rarely mentioned by name
- Etsy has top Share of Voice
- Etsy mentioned more than Amazon
- October: Etsy SOV spikes sharply
- marketplaces used mostly for pricing data
- LLMs mention brands, not just sources

So it's not just the source of product data for AI.

But who gets mentioned for the prompt.

What I'm looking at for clients:

- product pages LLMs can parse easily
- mentions in trusted sources (not just listings)
- UGC/reviews to help your brand
- data accuracy across the web

Because in AI search, being the source doesn’t guarantee visibility.

You need to be the one who gets named.

But this is POWERED from GOOD SEO.

Check out the Semrush Enterprise AI Visibility Indexcase study (link in comments)!

#SemrushPartner

Brand partnership • eCommerce Shopify SEO growth strategist helping you increase traffic and conversions

🚨 2,500 ecom product prompts analysed in AI study 🛍️

Anna York

Editorial.Link

The #1 link building agency trusted by 500+ clients, earning backlinks that boost rankings, AI visibility and LLM citations.

AI Overview says:

"Editorial. Link is frequently cited as a top link-building agency that specializes in earning authentic, editorial backlinks for SaaS and B2B clients. They differentiate themselves by focusing on manual, strategic outreach, ensuring clients can review and approve all placements before they are made, and securing links from high-quality, often link-averse websites."

Brand Ambassador

Anna York Consulting

It all began with a curiosity about how small changes could make a website more visible. That curiosity turned into a career, where I help businesses—from startups to big companies—navigate the world of search engines.

But I didn’t stop there.

As things changed online, so did I. I saw that AI wasn’t just a trend; it was the future. Now, I’m known as the go-to person for AI-driven SEO. Whether it’s automating content research, analyzing deep insights, or making processes better, I help businesses stay ahead with the latest tools.

I’m passionate about helping others succeed. I work with SEO Managers, Directors, and Specialists who want new tools, CMOs and Marketers who want to grow, Entrepreneurs looking to scale, and those just starting in SEO.

If you want to boost your SEO, use AI, or chat about digital marketing, let’s connect.

Senior Digital Marketing Consultant

Brand30

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

In this workshop, I learned the fundamentals of building a strong, authentic brand and how to strategically position your message and gain the trust of your target audience.

🔹 Profile Branding:
Optimization and design of a professional LinkedIn profile that reflects your personality and expertise.

🔹 Content Ideation & Strategy:
Development of ideas and strategies for targeted content that strengthens your personal brand and resonates with your audience.

🔹 Content Creation and Management:
Creation and management of content that continuously promotes your brand and highlights your expertise.

🔹 Lead Generation:
Building and maintaining relationships to attract potential clients and partners through your personal brand.

🔹 Outbound Outreach:
Active engagement and networking with relevant contacts to expand your reach and influence.

Member

SEO meets AI | 10x Your Brand's Success with Proven Tactics 📈 | Follow ➡️ for actionable How-to guides!

I share my learning journey where SEO meets AI, showing how to 10x your brand's success with proven, actionable tactics. 

Click 'follow' and let’s grow together!

For open-access resources, time-saving AI tools, and strategies to boost your SEO efficiency and ROI, check out my previous posts and how-to guides.

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

LLM SEO Found:
How to make your page highly citable for LLM-generated answers.

This infographic by Ahrefs breaks it down perfectly 👇

To get cited by ChatGPT & beyond,
your page should:
→ Answer a common question clearly
→ Include a timestamp (freshness matters)
→ Have a clear author byline
→ Be built on original data
→ Be structured and scannable
→ Cover the topic from multiple angles

👉  In short: Make your page AI-friendly
by making it reader-friendly.

The better your structure, the higher your 
chances of being referenced in LLM answers.

P.S. Big thanks to Mateusz Makosiewicz 
for creating this amazing resource for us 🙏

Source: Ahrefs

SEO meets AI | LinkedIn Top 12 AI Voice to follow in Europe | Follow ➡️ for actionable How-to guides!

Most people still think AI in SEO means “using ChatGPT to write blogs.”

But that’s just surface-level.
The real game is engineering SEO for AI search.

Here’s the shift 👇

Traditional SEO mindset:
“How do I publish more content to rank?”

New SEO mindset:
“How do I design content so AI chooses and cites it?”

Traditional SEO = volume, backlinks, keyword density.
New SEO = structure, authority, retrievability.

Old SEO ends at the SERP.
New SEO starts where users actually search:

↳ AI Overviews. ChatGPT. Gemini. Perplexity. Claude.

If your brand isn’t surfacing in those AI answers, you’re invisible.
It doesn’t matter if you “ranked top 3” last quarter.

Because the new front page isn’t page one of Google.
It’s the AI-generated answer.

That means shifting your SEO approach to the new stack:
⟶ GEO – Generative Engine Optimization (train AI to cite you)
⟶ AEO – Answer Engine Optimization (Google AI Overviews)
⟶ AIO – AI Integration Optimization (structure content for models)
⟶ SXO – Search Experience Optimization (credibility + UX + conversions)

When you get it right:
✓ You’re cited in AI results
✓ Your brand becomes the “default answer”
✓ Trust compounds across channels

When you don’t:
⟶ Rankings won’t save you
⟶ Traffic collapses overnight
⟶ Competitors own your AI visibility


SEO isn’t about chasing clicks anymore.
👉 It’s about being retrieved, cited, and trusted by AI.

That’s the new game.
And it’s already happening.

P.S. If you want a high-resoultion of this copy, just comment "LLM SEO" and I'll send it over asap.

---

♻️ Repost & Follow me, Anna York, for more AI + SEO insights 🙋

Search is changing. Fast. 

If your workflow still means 8 tabs, 3 spreadsheets and a prayer 
→ this list is for you 📑

I’ve found 12 AI tools that make SEO and search 
smarter, faster, and a lot more fun to run.

---

P.S. I build, test, and refine AI-powered content engines daily

📧 Click “View my newsletter” in the bio
to get my best frameworks & marketing growth tactics 
that fuel the next $100M startup

P.P.S. If you want a high resoultion copy 
of this design DM me "copy" and I'll send it over.

Most brands think they’re winning search.
Until they realise they’re only winning half of it.

There are two discovery channels now:

Google Search → where you rank
AI Search → where you get recommended

And here’s the uncomfortable truth:

You can dominate SERPs
and still be completely invisible
when buyers ask AI for help.

That’s the visibility gap no one’s measuring.
→ Ranking ≠ being suggested
→ Traffic ≠ trust
→ Keywords ≠ prompts

You don’t lose to competitors anymore.
You lose to whoever AI decides to recommend.

This is why Semrush One exists.

One place to see what:

→ AI says about your brand
→ Models recommend (you or someone else)
→ Prompts you appear in or miss entirely
→ Your visibility looks like across Google + AI

Traditional SEO stays critical.

AI search adds a second layer that didn’t exist before.
Semrush One is where both layers meet.

👉 Want the real picture?

Check your brand across Google + AI in one scan.

See where you show up.
See where you disappear.
See what AI really thinks of you.

P.S. Proud Semrush Partner

taplio

The Battle

Louis Smith

Anna York

Followers

Posts

Engagements

Likes

Performance ScoreLouis Smith's LinkedIn Performance

Performance ScoreAnna York's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Louis Smith

Anna York

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Louis Smith's LinkedIn Performance

Performance ScoreAnna York's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLouis Smith's LinkedIn Performance