Lorraine K. Lee

Wiley

➡️ unforgettablepresencebook.com

*𝑷𝑹𝑨𝑰𝑺𝑬*
If you’ve ever felt that your hard work wasn’t enough to move you forward, 𝐭𝐡𝐢𝐬 𝐛𝐨𝐨𝐤 𝐰𝐢𝐥𝐥 𝐜𝐡𝐚𝐧𝐠𝐞 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞. It shows that the answer isn’t to become loud, flashy, or inauthentic. Instead, the secret is to follow Lee’s advice and craft a professional presence that reflects who you are while making sure the right people notice.”
–Daniel H. Pink, #1 New York Times bestselling author of 'The Power of Regret' and 'To Sell Is Human'

'Unforgettable Presence' is 𝐚 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐠𝐮𝐢𝐝𝐞 𝐟𝐨𝐫 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 who want to foster deeper connections and seamless collaboration across any setting. Through tactical frameworks and relatable stories, Lorraine K. Lee shows us how both teams and individuals can communicate with purpose, build confidence, and create lasting impact.
–Eric S. Yuan, Founder and CEO of Zoom

In business and in life, how you show up matters. 'Unforgettable Presence' is your guide to making every interaction count. Lorraine K. Lee offers 𝐚 𝐜𝐥𝐞𝐚𝐫, 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐫𝐨𝐚𝐝𝐦𝐚𝐩 𝐭𝐡𝐚𝐭’𝐬 𝐚𝐬 𝐞𝐧𝐣𝐨𝐲𝐚𝐛𝐥𝐞 𝐭𝐨 𝐫𝐞𝐚𝐝 𝐚𝐬 𝐢𝐭 𝐢𝐬 𝐢𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥.
–Everette Taylor, CEO of Kickstarter

In a world where early-in-career individuals are pressured to have an authentic personal brand from day one on the job, 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐜𝐚𝐫𝐞𝐞𝐫 𝐠𝐮𝐢𝐝𝐞 𝐈 𝐰𝐢𝐬𝐡 𝐈 𝐡𝐚𝐝 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐨𝐮𝐭. Lorraine K. Lee breaks down complex topics into clear, actionable strategies for anyone serious about leveling up.
–Natalie Marshall (aka Corporate Natalie), Content Creator and Advisor

'Unforgettable Presence' is 𝐭𝐡𝐞 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐠𝐮𝐢𝐝𝐞 𝐟𝐨𝐫 𝐬𝐭𝐞𝐩𝐩𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐩𝐨𝐰𝐞𝐫 and owning your value at work. Lorraine K. Lee breaks it down with actionable advice and relatable stories that anyone—from entry-level to exec—can use to get noticed and make moves. 
–Vivian Tu, NYT Bestselling Author of 'Rich AF'

Best-selling author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career

Business Insider

Writing thought leadership pieces on career advancement, communication frameworks, leadership strategies, and how to get ahead at work.

Contributing Writer

CNBC

Writing thought leadership pieces on career advancement, communication frameworks, leadership strategies, and how to get ahead at work for CNBC's Make It. Multiple articles have trended at #1.

RISE Learning Solutions

RISE Learning Solutions helps organizations and teams RISE to become more Respected, Influential, Successful, and Empowered. RISE Learning Solutions is a holding company for all of Lorraine Lee's business ventures.

RISE was founded by Lorraine K. Lee, who speaks, consults, and teaches clients how to stand out and supercharge their professional presence — meaning both *how* and *where* others see you.

Recent speaking clients include Zoom, Cisco, and Atlassian; recent consulting clients include Inspiration At Work (on behalf of the National Institute of Mental Health) and UC Irvine.

See more of Lorraine's work and testimonials below.

Founder

Stanford Continuing Studies

Invited to teach flagship public speaking and presentation course, "The Art of Public Speaking." (Fall 2024) Received 4.7/5 rating (avg scores are 4.5-4.6)

***

Invited to teach "Essential Video Communication Skills for Today's Workplace," a 3-week virtual course covering video communications, virtual presentations, and virtual meetings. (Fall 2023)

⭐️ Course Rating: 4.86/5 (average Stanford Continuing Studies course is 4.4-4.6/5)

Instructor, Stanford CSP

Lorraine K. Lee | Leadership and Professional Development | Corporate Keynote Speaker

Get personalized support for your team or organization.

➤ Create a LinkedIn strategy and content calendar as an executive to build your visibility, thought leadership, and credibility (Limited number of clients per month)
➤ 1:1 coaching on topics like executive presence, public speaking and presentations, and video communication (Limited number of clients per month)

𝐖𝐇𝐀𝐓 𝐎𝐓𝐇𝐄𝐑𝐒 𝐀𝐑𝐄 𝐒𝐀𝐘𝐈𝐍𝐆

✨Two years ago, I received a federal grant from the 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐞 𝐨𝐟 𝐌𝐞𝐧𝐭𝐚𝐥 𝐇𝐞𝐚𝐥𝐭𝐡 to create a program to alleviate the emotional distress associated with unemployment. Although I had a strong vision and desire to help a lot of people, I had a limited budget and was overwhelmed by the notion of creating a visually appealing and content rich online product. Throughout the entire process of developing the DRIVEN prototype, 𝐋𝐨𝐫𝐫𝐚𝐢𝐧𝐞 𝐡𝐚𝐬 𝐛𝐞𝐞𝐧 𝐚𝐧 𝐢𝐧𝐬𝐭𝐫𝐮𝐦𝐞𝐧𝐭𝐚𝐥 𝐟𝐨𝐫𝐜𝐞 𝐨𝐟 𝐰𝐢𝐬𝐝𝐨𝐦 𝐚𝐧𝐝 𝐠𝐮𝐢𝐝𝐚𝐧𝐜𝐞 on everything from working with Prezi software to ensuring our actors were positioned effectively in front of the right type of webcams and lighting. She is endlessly patient, generous, and thorough, and I'm so very lucky to count her as a part of the DRIVEN team today and hopefully in the future as the program evolves.
—𝘈𝘓𝘌𝘟 𝘓𝘌𝘝𝘐𝘛, 𝘞𝘖𝘙𝘒𝘍𝘖𝘙𝘊𝘌 𝘍𝘜𝘛𝘜𝘙𝘐𝘚𝘛, 𝘞𝘚𝘑 𝘊𝘖𝘓𝘜𝘔𝘕𝘐𝘚𝘛, 𝘐𝘕𝘛'𝘓 𝘉𝘌𝘚𝘛𝘚𝘌𝘓𝘓𝘐𝘕𝘎 𝘈𝘜𝘛𝘏𝘖𝘙

✨ My team and I were brainstorming how to build our company's LinkedIn presence, and Lorraine has a proven track record of building brand presence on LinkedIn from the ground-up. In our call, Lorraine was able to walk me through the foundations of where to get started. Our conversation was a great jumping off point, and she was able to guide me to focus on some approaches to 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐑𝐎𝐈 𝐨𝐟 𝐨𝐮𝐫 𝐥𝐢𝐦𝐢𝐭𝐞𝐝 𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬.
—𝘒𝘈𝘛𝘐𝘌 𝘒𝘞𝘖𝘕, 𝘔𝘈𝘙𝘒𝘌𝘛𝘐𝘕𝘎 @ 𝘔𝘈𝘎𝘐𝘊 𝘌𝘋𝘌𝘕

Consultant

• Launched 18 LinkedIn Learning courses across a variety of topics. Popular ones include: Virtual and Hybrid Meeting Essentials, Nano Tips for Giving and Receiving Feedback, Nano Tips for Managing Up, How to Speak So Others Will Listen Nano Tips, Nano Tips for Self-Motivation
• Selected as an instructor for Stanford CSP's flagship public speaking course, "The Art of Public Speaking"
• Selected as one of the first 30 LinkedIn Nano Learning Instructors, and one of 2,500 LinkedIn Learning Instructors worldwide
• Invited to be instructor for a cohort-based course platform called Maven, founded by Udemy co-founder; Part of Maven's 3rd cohort, made up of 145 instructors from 27 countries in 100+ cities (out of 2,000+ applicants); Launched and led 3-week course for inaugural cohort titled, "Engage Your Virtual Workforce"

Online Course Creator and Instructor

🎙𝐁𝐎𝐎𝐊 𝐓𝐎 𝐒𝐏𝐄𝐀𝐊: 𝐋𝐎𝐑𝐑𝐀𝐈𝐍𝐄𝐊𝐋𝐄𝐄.𝐂𝐎𝐌/𝐒𝐏𝐄𝐀𝐊𝐈𝐍𝐆

🏆 Named a Top Virtual Keynote Speaker - ReadWrite (2020)
🏆 Finalist: Global Conference Speaker of the Year - WomenTech (2022)
🏆 Survey results: Speaker rating: 4.8/5, 100% learned something new, 98% found the session valuable (2023)

𝐋𝐨𝐫𝐫𝐚𝐢𝐧𝐞 𝐢𝐬 𝐚 𝐭𝐨𝐩 𝐜𝐚𝐫𝐞𝐞𝐫 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐯𝐢𝐫𝐭𝐮𝐚𝐥 𝐤𝐞𝐲𝐧𝐨𝐭𝐞 𝐬𝐩𝐞𝐚𝐤𝐞𝐫, with experience speaking to global audiences ranging from Fortune 100 companies to startups, including Zoom, Cisco, Atlassian, and GitLab. She’s also a 5x-LinkedIn Learning Instructor with more than 300,000 followers on LinkedIn. 

Lorraine speaks on a wide range of topics, and each of her talks receive rave reviews: In 2022, she was rated a 4.92/5 as a speaker with 100% of attendees saying they learned something new.

Popular talks:
➤ How to Have Better Meetings (#2 𝘮𝘰𝘴𝘵 𝘱𝘰𝘱𝘶𝘭𝘢𝘳 𝘱𝘳𝘦-𝘳𝘦𝘤𝘰𝘳𝘥𝘦𝘥 𝘴𝘦𝘴𝘴𝘪𝘰𝘯 𝘢𝘵 𝘈𝘵𝘭𝘢𝘴𝘴𝘪𝘢𝘯 𝘛𝘦𝘢𝘮 '22 𝘤𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦)
➤ How to Build Your LinkedIn Presence
➤ How to Make a Memorable First Impression on Video
➤ How to Present Like a Pro
➤ How to Stand Out On Video and Beat Zoom Fatigue

𝐖𝐇𝐀𝐓 𝐎𝐓𝐇𝐄𝐑𝐒 𝐀𝐑𝐄 𝐒𝐀𝐘𝐈𝐍𝐆 (More at lorraineklee.com/testimonials)

✨ I [...] recently invited her to speak at Zoom as part of our internal speaker series. Lorraine led a masterclass in engaging an audience virtually, including using cutting-edge tools to elevate virtual storytelling. 𝐒𝐡𝐞 𝐰𝐚𝐬 𝐛𝐲 𝐟𝐚𝐫 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐬𝐩𝐞𝐚𝐤𝐞𝐫 𝐰𝐞'𝐯𝐞 𝐡𝐚𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐞𝐫𝐢𝐞𝐬. — 𝘈𝘙𝘜𝘕 𝘑, 𝘡𝘖𝘖𝘔

✨Her presentation was 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠, 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐟𝐨𝐥𝐥𝐨𝐰, 𝐚𝐧𝐝 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐝 𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐭𝐨 𝐧𝐞𝐰 𝐚𝐧𝐝 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐢𝐝𝐞𝐚𝐬 on how to improve our video communications. Her presentation encouraged engagement in an authentic way that made everyone enjoy the call. — 𝘚𝘈𝘔𝘈𝘕𝘛𝘏𝘈 𝘓𝘌𝘌, 𝘎𝘐𝘛𝘓𝘈𝘉

Top-Rated Keynote Speaker and Trainer

LinkedIn

• Created 15 LinkedIn Learning courses across a variety of topics. Popular ones include: Virtual and Hybrid Meeting Essentials, Nano Tips for Giving and Receiving Feedback, Nano Tips for Managing Up
• Selected as one of only 2,500 LinkedIn Learning instructors worldwide
• Selected as one of the first 30 LinkedIn Nanolearning Instructors.

View courses here: https://www.linkedin.com/learning/instructors/lorraine-lee

LinkedIn Learning Instructor

Prezi

I was the first Editorial hire at Prezi, the leading presentation software in creating engaging visual communications.

As Director, Head of Editorial, I led a growing team that worked closely with influencers and thought leaders to create educational, informative, and engaging presentations and meetings with Prezi. I was the creator of Prezi's Meeting Guidebook (an internal and external-facing resource), and a founding member and lead for Women@Prezi.

• Drove tens of thousands of registrations through webinar program that focused on topics incl. hybrid work, presentations, and public speaking, with expert guests from Slack, Stanford, and more
• Build relationships with subject-matter experts and business leaders to create and live stream Prezi videos with goal of 1) building top-of-funnel awareness 2) driving leads and 3) creating content library that grows user engagement and acquisition
• Grew Prezi Video awareness and adoption through virtual conference collaborations, reaching 100K+ professionals across target audiences
• Co-led PR with CMO and agency; Partnered with CEO to define swim lanes and secure thought leadership, momentum and product launch stories in top-tier publications, including The Wall Street Journal; Managed LinkedIn strategy for CEO
• Authored Prezi’s Meeting Guidebook as part of a task force selected to build out Prezi's virtual-first meeting policies; Collaborated cross-functionally to distribute playbook internally and externally
• Exceeded company average scores for team engagement and management categories, based on employee engagement results
• Founded and led Women@Prezi ERG; Organized and moderated multiple Speaker Series; Published quarterly newsletter

Director, Head of Editorial

• Built relationships with subject-matter experts and business influencers to create Prezi videos with goal of 1) driving top-of-funnel awareness and 2) creating content library that grows user engagement and acquisition
• Launched Prezi’s Presentation Pros cohort to strengthen Prezi’s positioning as a market leader in the presentation space; 86K+ views on creator videos and 5K+ visits to landing page in first 6 months
• Conceptualized Prezi’s first Big Ideas campaign, feat. 15 videos from Influencers such as Hooked’s Nir Eyal, an Emmy Award-winner, Udemy’s VP of Learning, and a CDC Public Health Advisor (https://blog.prezi.com/big-ideas-2021/)
• Oversaw editorial initiatives across business and education verticals, incl. editorial calendar and email campaigns centered around sales audience; “emerging educator influencer” outreach strategy on Twitter; and virtual conferences strategy (https://prezi.com/virtual-conferences/)
• Hired to lead Prezi’s first-ever Editorial team, with focus on business and education verticals; managed two direct reports, 2 contractors, and a rotating quarterly intern

Managing Editor

Maven

• Invited to be an instructor for a new cohort-based course platform called, Maven, founded by the co-founder of Udemy and the co-founder of altMBA. Maven has raised $20 million in a Series A round led by Andreessen Horowitz
• Part of Maven's 3rd cohort, made up of 145 instructors from 27 countries in 100+ cities (out of 2,000+ applicants)

Join the waitlist: http://maven.com/lorraine-k-lee/video-linkedin
Join the newsletter: https://courses.lorraineklee.com/signup

Course Instructor

• Developed social media strategy for LinkedIn Editors across Facebook, Twitter, LinkedIn; Implemented paid campaigns that surpassed LinkedIn CTR benchmarks by +947% (FB) and +175% (Twitter) while lowering CPC up to 95% (projected savings of ~$1.3M); Mentor university interns on quarterly basis for social initiatives like crafting weekly content insights email for stakeholders, including then-SVP of Product (current CEO of LinkedIn)
• Lead editorial strategy for LinkedIn’s first newsletter product; Wrote weekly newsletter curating top newsletters; selected pilot participants; Educated writers on publishing best practices 
• Conceptualized and hosted #FemaleFounder video series, one of the most engaging series on our LinkedIn News Page
• Wrote and reported for LinkedIn Lists franchise; Co-led first List webinar to educate and excite honorees; built first content calendar to spark member conversation
• Mentored university interns on quarterly basis for initiatives including crafting weekly content insights email for stakeholders; and creating and translating the Content Creator's Guide (https://www.linkedin.com/help/linkedin/answer/100132) to more efficiently educate members about LinkedIn and how to create impactful content (85% helpfulness score)
• Established GDPR compliance across Editorial tools and processes

News Editor, Special Projects

News Editor, San Francisco // February 2016-October 2016
News Editor, Hong Kong (on assignment) // November 2016-November 2017
 
• Wrote Daily Rundown, a digest of breaking news and trends delivered to ~170 million members; script for video digest (https://www.slideshare.net/LinkedInPulse/tagged/Daily%20Top%20Headlines)
• Wrote heds, deks, and descriptions; curated first- and third-party content for the top stories feature, an editorially-driven way to see and discuss today’s news and views
• Operationalized processes for LinkedIn Influencer program to ensure active engagement by participants
• Operated independently as the sole US editor in the Asia-Pacific region as part of 24-hour global news team
• Supported launch of LinkedIn's first-ever video app, "Record"; collaborated with LinkedIn Influencers to create content for app launch

News Editor, Daily News

🎙️ Virtual Speaker | 300K+ Followers | LinkedIn Learning Instructor | Consultant | Editorial + Tech | Ex-LinkedIn, SlideShare, Prezi | I help organizations and teams stand out and supercharge their professional presence

📖 Grab your copy of Unforgettable Presence, an instant #1 Amazon bestseller and Next Big Idea Club must-read: https://amzn.to/3Hdv79r

My career grew exponentially and unexpectedly in 2021 when I decided to get more comfortable with public speaking. 

Full of nerves, I spoke whenever and wherever. In a surprising turn of events, speaking became a small side hustle while I led Prezi's editorial team.

Then I got laid off in 2022. The combination of that side hustle, the career brand I had created, and my 10+ years of experience as a founding editor at numerous tech firms like LinkedIn and Prezi gave me the confidence to start my own company, RISE Learning Solutions, where I am now a keynote speaker and trainer, content creator, and instructor teaching courses to global audiences with LinkedIn Learning and Stanford Continuing Studies.

Looking back, I've realized that all the opportunities that have come my way have happened because of my 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 — both in terms of 𝐡𝐨𝐰 𝘢𝘯𝘥 𝐰𝐡𝐞𝐫𝐞 others see me. I believe being intentional about these two things are the most critical factors to someone's professional success, and it's why I'm so passionate to share all the skills that fuel presence: from presentations and communication to managing up and LinkedIn.

🎙️ Keynote Speaker and Trainer: In 2023, 100% of surveyed attendees say they learned something new; 98% of attendees said they found my sessions valuable; and I received a speaker rating of 4.9/5.  Past clients: Amazon, Zoom, Cisco, ServiceNow, and McKinsey and Company.

👩🏻‍🏫 Instructor @ LinkedIn Learning and Stanford Continuing Studies. I also create custom courses for organizations. I've empowered more than 250,000+ LinkedIn learners with all 15+ of my courses rated 4.7/5 and up. Watch: lorraineklee.com/linkedinlearning

✏️ Content Creator: I publish on LinkedIn M-Sat, and share bite-sized career and leadership tips through my free weekly newsletter, Career Bites (lorraineklee.com/subscribe).

🏆 Named a LinkedIn Top Voice
🏆Top virtual keynote speaker by ReadWrite
🏆Featured in Inc, Entrepreneur, Business Insider, CNBC, and more

🎓 BSJ from Northwestern’s Medill School of Journalism

📧 DM me or email me at contact@lorraineklee.com if you'd like to collaborate! (See what it's like to work with me in my 200+ recommendations 👇🏻)

🥊 Outside of work, I can be found doing muay thai and eating my way through San Francisco

Top-Rated Virtual Keynote Speaker and Trainer

How to become the colleague everyone wants to work with:

(These 5 habits matter more than technical skills.)

Being good at your job is important. But what sets people apart isn’t only technical expertise—it’s the subtle habits and soft skills.

Here are 5 habits no one formally teaches you, but everyone notices:

✔️ How you listen
✔️ How you follow up
✔️ How you share credit
✔️ How you handle pressure
✔️ How you show up in small moments

These may look small, but they’re career-changing.

Here’s what each habit looks like, with practical steps you can apply right away.

👉 Swipe to see which ones you’re already practicing—and which one might be your growth edge.

📘Grab bestseller Unforgettable Presence to go from overlooked to unforgettable 🎙️ Corporate Keynote Speaker & Trainer 👩🏻‍🏫 Instructor: LinkedIn Learning, Stanford 💼 Prev. Founding Editor @ LinkedIn, Prezi

5 Work Habits No One Teaches You but Everyone Notices

10 brutal career truths I wish I’d learned a decade sooner

(𝘚𝘢𝘷𝘦 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘩𝘢𝘳𝘥 𝘭𝘦𝘴𝘴𝘰𝘯𝘴.)

1️⃣ 𝗬𝗼𝘂𝗿 𝗯𝗼𝘀𝘀 𝗶𝘀𝗻'𝘁 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻.
They're thinking about theirs. If you want to advance, make your case. Document wins. Schedule the conversation. Nobody's planning your career but you.

2️⃣ 𝗕𝗲𝗶𝗻𝗴 𝗹𝗶𝗸𝗮𝗯𝗹𝗲 𝗯𝗲𝗮𝘁𝘀 𝗯𝗲𝗶𝗻𝗴 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁.
The smartest person rarely gets promoted first. The person everyone wants to work with does. Skills get you in the room. Relationships get you the seat.

3️⃣ 𝗬𝗼𝘂𝗿 𝘀𝗮𝗹𝗮𝗿𝘆 𝗶𝘀 𝗮 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗮 𝗴𝗶𝗳𝘁.
Companies will pay you as little as you'll accept. I left six figures on the table by not negotiating. Every raise compounds. Start now.

4️⃣ 𝗢𝗳𝗳𝗶𝗰𝗲 𝗽𝗼𝗹𝗶𝘁𝗶𝗰𝘀 𝗶𝘀𝗻'𝘁 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹.
Ignoring it doesn't make you noble — it makes you naive. You don't have to play dirty, but you do need to understand the game.

5️⃣ 𝗬𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗲𝘅𝗶𝘀𝘁𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂 𝗺𝗮𝗻𝗮𝗴𝗲 𝗶𝘁 𝗼𝗿 𝗻𝗼𝘁.
People are already talking about you. The only question is: are you shaping that story, or letting others write it for you?

6️⃣ 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗳𝗮𝗸𝗲—𝗶𝘀𝗼𝗹𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗰𝗮𝗿𝗲𝗲𝗿 𝗸𝗿𝘆𝗽𝘁𝗼𝗻𝗶𝘁𝗲.
Your next opportunity will come from someone you know. Not Indeed. Not LinkedIn Easy Apply. A human who remembers you.

7️⃣ "𝗣𝗮𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗱𝘂𝗲𝘀" 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝗲𝘅𝗽𝗹𝗼𝗶𝘁𝗲𝗱.
There's a difference between learning and being taken advantage of. If you're doing director-level work on coordinator pay, you're not building character. You're being used.

8️⃣ 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗰𝗮𝗻’𝘁 𝗰𝗼𝗲𝘅𝗶𝘀𝘁. 
If you’re not a little terrified, you’re not growing. If you're the smartest person in the room, you’re in the wrong room. 

9️⃣ 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝘁𝗶𝗺𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗲𝘅𝗶𝘀𝘁.
There's no “right” moment to ask for that raise, make that pivot, or start that thing. Waiting for perfect might mean waiting forever.

🔟 𝗬𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿 𝗶𝘀𝗻'𝘁 𝗮 𝗹𝗮𝗱𝗱𝗲𝗿—𝗶𝘁'𝘀 𝗮 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼.
The linear path is dead. Your power comes from the unique combination of skills, experiences, and perspectives only you bring.

The truth? No one teaches you this because the system benefits when you stay quiet, grateful, and in your lane.

But when we become the CEOs of our career, the possibilities are endless. :)

Which truth hits hardest for you?

Just got back from a week in NYC, and I’m still processing what my team pulled off while I was gone. 🗽

(I 100% would not be able to do what I do without their support)

While I was running between meetings and events, they kept everything moving without missing a beat. Client deadlines met. Media articles reviewed. New leads followed up on. All while I was sporadically online.

When a reporter needed eyes on my quotes in a story? They handled it.
When a client needed to finalize details for a speaking event? They figured it out.
When I didn’t do a great job of getting back to them on things? They adapted.

This is what having a team you trust looks like. ✨

I’ve heard that the best managers work themselves out of a job. I agree! While I’m not looking to stop running my company anytime soon 😅, I was so proud to watch things run smoothly without me. It means I’ve built something real and found amazing people to support me on this journey. 🥹

Of course, there is always room to improve, so here’s what I will do differently next time I’m away:

• Be crystal clear on priorities before I leave — not just what needs to get done, but what’s truly urgent vs. what can be pushed out a week
• Be intentional about finding pockets of time to reply on Slack; I had gaps of time in between meetings but it was by chance, not through planning
• Give them permission to make decisions without me — I realized they were sometimes waiting for approval when they already knew the right answer

Grateful doesn’t even begin to cover it. 💙

Y/N: Do you have a team that keeps things running while you’re away? Give them a shoutout below!

When I started at LinkedIn, I was often the youngest in the room (and I felt super self conscious about it). 

I’ve coached dozens of rising leaders who’ve felt that exact way.
My favorite lesson to remind them:

👉 Your age isn't your weakness. Your perspective is your power.

The executives around that table? They're looking at problems through 20-year-old lenses. 

You see what they've become blind to.

Here's how to own your seat at that table:

1️⃣  Replace apologies with curiosity
Stop saying: "I might be wrong, but..."
Start saying: "I'm curious about..."

Curiosity positions you as engaged, not inexperienced.

2️⃣  Become the translator
You speak both languages—the new and the established.
→ You understand AI tools they're still Googling
→ They have context you're still learning

Bridge that gap: "What if we combined our institutional knowledge with this emerging approach?"

3️⃣ Preparation is your superpower
→ Know your data cold
→ Anticipate questions (ask a mentor what they'd challenge)
→ Have supporting evidence ready

Over-preparation compensates for under-experience.

4️⃣ Channel your energy wisely
Don't mimic their gravitas. Bring what they can't:
→ Fresh perspective without cynicism
→ Questions without political agenda
→ Speed balanced with thoughtfulness

5️⃣ Own the follow-up
Send the clearest, most comprehensive notes they've seen all year.
Your attention to detail becomes your signature.

Start celebrating the reality: you're already at the table.

The rest? That comes with time. :) 

💬 Which lesson above do you resonate most with?

* * * * * *

👋 I'm Lorraine—keynote speaker and bestselling author. I help rising leaders build an unforgettable presence and stand out at work. Follow for more actionable career tips!

♻️ Reshare if this resonated with you!

✉️ PS: Want to join 60,000+ others receiving bite-sized career tips each week? Subscribe to Career Bites: lorraineklee.com/subscribe

One of the things I regret most in my career: Not negotiating my first (or second!) salaries. It cost me (literally) and also hurt my confidence.

Join me next week LIVE where Robert Half and I will unpack what’s next in pay, benefits, and career strategy. You can’t afford to miss it.

#RobertHalfPartner

Your competitors already know what salaries they're offering in 2026. Do you? 💰

This live event reveals deep insights from our 2026 Salary Guide that most employers won't see coming:

🔥 The surprising benefit that's now outranking salary for 38% of candidates
🔥 Why on-site work preferences are suddenly shifting (and it's not what you think!)
🔥 The compensation "secret tool" that top-performing companies are using to secure specialized talent without breaking budgets

Whether you're a hiring manager or exploring a new opportunity, this isn't just data; it's your competitive edge for whatever comes next.

Register for our #LinkedInLive now to hear from industry experts Hanna Goefft, Lachlan Ma💡, Lorraine K. Lee, and Robert Hosking. 👇

#CompensationStrategy #SalaryTrends #Hiring2026 #TalentAcquisition #RHSalaryGuide

Robert Half Real Talk: The 2026 Salary Trends You Can’t Afford to Miss

Years ago, I sat in a virtual meeting with Brené Brown at LinkedIn.

Last week, I watched her on stage for the first time—being interviewed by Reid Hoffman, LinkedIn's founder—at the Masters of Scale Summit.

Such a fun full circle moment. 🥲

Here are 5 takeaways from Brene’s session that every business leader needs to hear:

1. Have courage to say "I don't know"
MIT Sloan research showed that 90% of AI investments fail with no ROI. Why? Less systems thinking in leadership. You have to have the courage to say, "I don't know" to avoid creating a self-referencing system.

2. Understand empathy types (it's nuanced)
Cognitive empathy = Making people feel valued, seen, heard
Affective empathy = Feeling what they feel

The first builds trust. The second feels helpful but isn't. 
Most leaders confuse them.

3. "If you can't name it, you can't tame it"
Emotional granularity is a business skill. Leaders who can articulate "overwhelmed by competing priorities" vs just "stressed" solve problems faster.

4. Stop confusing urgency with productivity
Brené said we need more "productive urgency," not just urgency. 
Strategic risk-taking, not just risk-taking. 

The best leaders have enough self-awareness to say they want to pause and be more strategic, even "if they feel like they're coming out of their skin." 

5. Action ≠ Impact
Too many leaders are choosing movement over meaning. Activity over outcomes.

Which takeaway resonates most with you?

Thanks to Masters of Scale Summit for inviting me!

[Photos: Reid re-sharing my Instagram post, Brené commanding the stage, me meeting Reid… 's hologram 😱, and hanging out with fellow creator Jean Kang]
* * * * * *

✉️ PS: Want to join 60,000+ others receiving bite-sized career tips each week to stand out and build an unforgettable presence? Join Career Bites: lorraineklee.com/subscribe

Do you know what people say about you when you’re not in the room?

That’s your personal brand. And whether you’ve built it intentionally or not, you already have one—it’s your reputation.

If you’re unsure where to start, I recommend using the EPIC Framework to uncover and shape your personal brand.

In the video, I dive deeper into how you can use the EPIC Framework to take control of your narrative and ensure your personal brand works for you, not against you.

For more tips on personal branding, check out my book, Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career.

💬 Your personal brand matters more than ever. Do you know what yours is, or are you starting to shape it now?

Just wrapped up speaking at an Eventbrite x Toasted Life event in Oakland—and wow, was it special!

Three moments that stuck with me from the Future Forward event:

✨ Teri Yu breaking down AI in ways that excited everyone about what’s possible
✨ Ulysses sharing inclusion insights that were both vulnerable and actionable
✨ The thoughtful questions from our moderator Darien May and the audience

Some of my favorite themes we covered: bouncing back after a layoff, becoming a more confident public speaker, and how to find sponsors (not just mentors).

And I can’t forget to talk about those activations! 

📸 Professional headshots
💄 A makeup station 
📘Free copies of Unforgettable Presence for attendees

Big thank you to Shanice Williams, Essence Spencer, Darien May, and everyone else who made this event possible, and for the intentionality behind elevating diverse voices.

Been to any great events lately?

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Talks about #meetings, #linkedintips, #presentations, #personalbranding, and #executivepresence

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Startups @ OpenAI | Founder (acquired by Kajabi), Ex-Head of Product

Global Impact & Inclusion Executive | Leading ESG and social impact in the era of responsible AI

Global Talent Leader @Eventbrite | ex-Twitter, Google

Creating Inclusive Spaces @ Eventbrite

Program Manager | Culture Leader San Francisco Bay Area

Brian Neill

My first big mistake at work didn’t come from doing too little.

It came from doing too much. 😱

I thought being independent meant I was leading well, but it actually created mistrust with my manager.

This was one of the hardest lessons I learned early in my career — and one that made me rethink what great communication and leadership really looked like.

👉🏻 Learn how to communicate with your manager in a way that builds trust, not tension in today's newsletter. ↴

#CareerBites #careertips #managingup

Just got back from a whirlwind week in NYC ✨ I had the chance to speak with incredible teams at Amazon, Google, Priceline, LinkedIn and more — and wra

Open article: 4 signs your manager doesn’t trust you anymore by Lorraine K. Lee • 3 min read

4 signs your manager doesn’t trust you anymore

I'm no longer gatekeeping the email hack that gave me back 4 hours every week.

If you're still:
→ Drowning in unread emails every morning
→ Losing important messages in the chaos
→ Spending 30+ minutes just figuring out what to tackle first

You're doing email the hard way. (I was too, until last month.)
Now I wake up to an organized inbox that practically manages itself. 

➡️ AI summaries tell me what matters before I even click. 
➡️ My team and I discuss action items alongside email threads (no more worrying about responding inline to the wrong thread!). 
➡️ And everything important sits right at the top of my inbox.

The tool that changed everything? Superhuman.

Yes, it's that AI-powered email app everyone's talking about. And yes, it actually lives up to the hype. ✨

My favorite game-changers:

⚡Command + K = search, label, schedule, reply — anything — in seconds.
📅 Smart send = delivers emails when people actually read them
🏷️ Auto labels = organize everything without me lifting a finger

The best part? That constant email anxiety is gone. I trust nothing's slipping through the cracks.

Ready to reclaim your mornings? Try Superhuman for 1 month (FREE) using my link: https://lnkd.in/gvH5yJs4 

How many emails do you think you can get in a day?

#SuperhumanPartner

I’ve had a professional Instagram account for years—but I never really used it. 😬

As someone who spent over half of my corporate career at LinkedIn, it felt… strange to show up somewhere else.

LinkedIn has always been home. It’s where I found my voice, my community, and so many career-defining opportunities.

As my business grows, I realize I need to lean into growing my presence, too. More speaking opportunities, more people reaching out, more conversations happening in different spaces.

And the truth is, I want to connect with people in new ways.

Not just through the more polished moments, but the behind-the-scenes of building, speaking, and learning.

So yes, I’m finally showing up (with intention) on Instagram. 🙌🏻

You’ll still see the same frameworks and insights you get here, plus more frequent updates and videos of the random and fun moments:

✦ Behind the scenes of keynotes and trainings
✦ Reflections that don’t always make it into a post
✦ The personal side of what it means to build an “unforgettable presence”

It’s a little out of my comfort zone — but that’s where growth happens.

If you’re on Instagram, come say hi 👋 @lorraineklee!
(Feedback is welcome!)

Y/N: Are you active on Insta? Share your handle below!

Some of the best opportunities I received were from people I had no idea were listening.

Visibility compounds—on stages, in meetings, and on podcasts.

Every time you share your message, you create ripples you can’t always see.

Over the past few months, I’ve had the honor of joining conversations and keynotes with organizations like Association for Talent Development (ATD), Zoom, Indeed, Google, and Amazon, as well as podcasts such as ON VIDEO with Mo Bunnell, It's All Possible Podcast with Rob Hartnett, and Career Contessa | Job Search + Career Advice with Lauren McGoodwin.

The most meaningful part? The DMs that follow.

Here are just a few:

💬“I’ve just attended your Indeed webinar… what an insightful session. I really enjoyed it, looking forward to more of your webinars👏🏾💐” – Toyosi

💬 “Thank you for presenting to us at Amazon. You inspired me to restart putting energy into my personal brand and presence.” – Sulynn

💬 “Amazing tips! Great podcast 🫶 definitely ordering your book” – India

💬 “I really enjoyed the recent episode on the Career Contessa podcast with you. A good reminder of how important visibility is.” – Leonnie

Each note reminds me why I do what I do: to help professionals elevate their presence, influence, and confidence at work.

To everyone who’s attended, tuned in, or sent a kind word—thank you. Your feedback fuels the work I do every day. 

📩 If your organization is ready to invest in practical strategies that help employees communicate with impact and grow their influence, let’s connect: https://lnkd.in/gaJAkqg

My first year as a business owner, I worked 12-hour days and felt like I accomplished nothing.

The culprit? I was spending hours buried in admin work — mostly managing my inbox.

Real client work happened after 6pm, when everyone finally stopped messaging me.

Sound familiar? I know my corporate friends deal with this too 😅

Here are the 7 productivity habits that helped me reclaim my time — from email systems and automation to protecting my mornings and focus.
Instead of my inbox controlling my day, I finally control my time.

💡 Bonus: Try Superhuman FREE for 1 month using my special link: https://lnkd.in/gvH5yJs4

Which of these habits would make the biggest difference for you?
#SuperhumanPartner

7 Productivity Hacks to regain 15+ hours weekly!

The night before my HubSpot keynote, I skipped the networking happy hour.

Instead, I sat in my friend's hotel room. Just two introverts talking.

No agenda. No networking goals. Just presence.

Some people might call that antisocial.
I call it strategic energy management. ☺️

If you're an introvert who's ever felt guilty for not attending every event or staying late at every happy hour, this week's newsletter is for you.

Because your way of operating might actually be your biggest advantage. ↴

#CareerBites #careertips #networking

Quick Word from Our Sponsor Let’s talk money moves. 💸 I’m going live with Robert Half to break down what their 2026 Salary Guide means for you—salari

Open article: how to take the "ick" out of networking by Lorraine K. Lee • 3 min read

I worked on LinkedIn's original Influencer program over a decade ago.

Back then: We had to give executives a reason to post.

Now? The smartest executives are racing to become LinkedIn Top Voices. 💡

Job postings for roles supporting executive LinkedIn presence have surged.
It’s not surprising: Leaders who ignore their online presence are leaving opportunities, visibility, and talent on the table.

I’ve consulted for Fortune 500 CEOs, startup founders, and senior leaders to help them create a strong LinkedIn presence because they now know the impact it can make.

𝗧𝗵𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝘀𝘁 𝗲𝘅𝗲𝗰𝘀 𝗸𝗻𝗼𝘄 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗼𝗮𝗿𝗱𝗿𝗼𝗼𝗺.

𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲—which can often be the first (and only) way someone gets to know you. 

Here's what happens when executives get this right: 

✅ Attract top talent
✅ Build thought leadership that opens doors to media and speaking opportunities
✅ Boost company visibility by showing the human behind the brand
✅ Shape powerful first impressions with investors, partners, and peers

In my latest HubSpot article, I share the 5-step playbook marketers can use to help their executives shine on LinkedIn — from defining content pillars to profile optimization to measuring what actually matters.

📖 Read the full guide here: https://lnkd.in/gtdHybMp

Let me know in the comments: Do you think more executives should be active on LinkedIn?

#HubSpotMediaPartner 

* * * * * *

👋I'm Lorraine—keynote speaker and bestselling author. I help rising leaders build an unforgettable presence and stand out at work. Follow for more actionable career tips!

♻️ Reshare if this resonated with you!

📘PS: Want more strategies for building professional presence? Check out 𝙐𝙣𝙛𝙤𝙧𝙜𝙚𝙩𝙩𝙖𝙗𝙡𝙚 𝙋𝙧𝙚𝙨𝙚𝙣𝙘𝙚 here: https://amzn.to/3Hdv79r

When imposter syndrome hits, these phrases always show up first:

(I know because I used to use them… a lot!)

In meetings: "Sorry, can I just quickly..."
In emails: "Maybe we could try..."
To compliments: "Oh, it was nothing really."

Sound familiar? 😅

I noticed these phrases rear their ugly heads early in my career, and it’s something I now see teaching and coaching so many other ambitious professionals.

Here are 5 phrases quietly killing your presence (and what to say instead):

1️⃣ "𝗦𝗼𝗿𝗿𝘆 𝘁𝗼 𝗯𝗼𝘁𝗵𝗲𝗿 𝘆𝗼𝘂, 𝗯𝘂𝘁..."
→ Replace with: "I need your input on..."

You're not bothering anyone. You're doing your job.

2️⃣ "𝗧𝗵𝗶𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝗮 𝗱𝘂𝗺𝗯 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻..."
→ Replace with: "I'd like clarity on..."

There are no dumb questions. Only missed opportunities to learn.

3️⃣ "𝗜'𝗺 𝗻𝗼𝘁 𝘀𝘂𝗿𝗲 𝗶𝗳 𝘁𝗵𝗶𝘀 𝗺𝗮𝗸𝗲𝘀 𝘀𝗲𝗻𝘀𝗲..."
→ Replace with: "Here's my perspective..."

If you've thought it through, trust your analysis.

4️⃣ "𝗖𝗮𝗻 𝗜 𝗷𝘂𝘀𝘁 𝗾𝘂𝗶𝗰𝗸𝗹𝘆..."
→ Replace with: "I have an update on..." or "Let's discuss..."

Stop shrinking your ideas. They matter.

5️⃣ "𝗜 𝘁𝗵𝗶𝗻𝗸 𝗺𝗮𝘆𝗯𝗲 𝘄𝗲 𝗰𝗼𝘂𝗹𝗱..."
→ Replace with: "I recommend we..."

Leaders don’t minimize. They communicate with clarity and conviction. 

The shift is subtle but powerful. 

When you stop apologizing for taking up space, people stop questioning whether you belong there. 

Which phrase are you guilty of using most?

* * * * * *

👋 I'm Lorraine—keynote speaker and bestselling author. I help rising leaders build an unforgettable presence and stand out at work. Follow for more actionable career tips!

♻️ Reshare if this resonated with you!

📘 PS: Ready to go from overlooked to unforgettable? Grab the book: https://amzn.to/3Hdv79r

LinkedIn just rolled out updates that change everything.

I went down the rabbit hole this morning, and these new updates are a BIG deal for anyone creating content here.

Here’s what’s new 👇

📊 𝗡𝗲𝘄 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀
• See who saves your posts
• Track DM shares
• View cumulative growth (finally!)

🎥 𝗩𝗶𝗱𝗲𝗼 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲
• Post from CapCut in 2 taps
• Pro Tip: Videos with text hooks get 40% more views

🛡️ 𝗖𝗹𝗲𝗮𝗻𝗲𝗿 𝗙𝗲𝗲𝗱
• 80.6M fake accounts blocked
• No more engagement pods

These updates support what I've been teaching for years: quality content, genuine connections, and professional authenticity win every time.

See the full breakdown in my cheat sheet 👇
 
Which feature are you most excited about?

This one tip takes five seconds to do — but it can completely change how people see you.

👉 Remember one small detail about someone and bring it up the next time you talk.

It could sound like: 

→ “How was that hike you mentioned last week?”
→ “Did your son’s soccer team make it to the finals?”
→ “You said you were working on a new project — how’s it going?”

That small moment says, “You matter enough for me to remember.”
And that, right there, is what makes someone instantly likable.

Because being likable at work isn’t about being the loudest voice in the room — it’s about making others feel seen, heard, and valued.

Do that consistently and people will:

💬 Trust you more.
👂 Listen to you more.
🚀 And yes — support your growth faster than skills alone ever could.

I recently shared more about this idea in a great piece by Minda Zetlin for Inc. Magazine titled: “Do 1 Small Thing in Every Conversation to Be Instantly Likable.”

It’s a quick, practical read on how to build this habit daily. 

Y/N: Is it important to be liked at work?

* * * * * *

👋 I'm Lorraine—keynote speaker and bestselling author. I help rising leaders build an unforgettable presence and stand out at work. Follow for more actionable career tips!

♻️ Reshare if this resonated with you!

Many of us wake up to 100+ emails 🥲

I used to think that replying quickly and getting to inbox zero was me being productive.

Here's what I remind myself:
• Your best work happens in deep focus, not in your inbox
• 'Always available' ≠ 'high performer'
• Protect your mornings for creating, not reacting

While I still love a good 'inbox zero,' it’s become extra apparent as a business owner that being productive isn't about how fast you clear emails — it's about protecting your energy for work that actually matters.

Last week, I made the switch from Gmail to Superhuman to make emailing more efficient (and dare I say, fun?). It’s a product I’ve wanted to try for a while, so when their team reached out, it was just the push I needed.

They offer a CRAZY number of cool features that I’m still discovering, but here are the ones that I started using right away: 👇

💬 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗰𝗵𝗮𝘁 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝗲𝗺𝗮𝗶𝗹 𝘁𝗵𝗿𝗲𝗮𝗱𝘀
Instead of forwarding specific emails to your team (and potentially having someone reply to the wrong thread), you can have chats with your team alongside your emails. 

(♥️ What’s even cooler is once you start this, your team gets notified of every new email that comes in through the thread without needing to BCC them each time)

⚡ 𝗖𝗼𝗺𝗺𝗮𝗻𝗱 𝘀𝗵𝗼𝗿𝘁𝗰𝘂𝘁𝘀 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 (𝗹𝗶𝘁𝗲𝗿𝗮𝗹𝗹𝘆).
Their “command center” makes every action easier. I’ve memorized most of my needed shortcuts, but for the ones I haven’t, I can find it in a second. 

(♥️ Love their Snooze command — it lets you choose if you want to snooze based on whether you do/don’t get a reply!)

🧠 𝗔𝗜 𝘁𝗵𝗮𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝘀 𝘂𝗽
Email summaries tell me what matters before I even open a message.

(♥️ For long threads, this saves minutes, which ends up being hours in the long run!)

📅 𝗦𝗺𝗮𝗿𝘁 𝗦𝗲𝗻𝗱 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗿𝗮𝘁𝗲𝘀
This feature allows you to send the email when people are most likely to open it based on their past email patterns. (🤯)

(♥️ You can see when recipients opened your email and from what device — no extra extension needed!)

I’ve still been using Gmail for my personal email to compare; the other day I tried to use a Superhuman command to move through my inbox faster; that’s how I know I can’t go back. 😂

The before: Stressed. Behind. Constantly playing catch-up.
The after: Clear. Focused. Actually ahead of my inbox for once. ✨

👉 Get started with 1 free month of Superhuman using my link: https://lnkd.in/gvH5yJs4 

Y/N: Are you someone who loves inbox zero?

#SuperhumanPartner

For way too long, I used my introversion as an excuse to avoid networking events. (And if I did muster up the courage to go, I’d awkwardly stand off to the side)

Then I realized that the best connections happen when you stop seeing networking as schmoozing and view it as a way to help others.

Here are 4 ways introverts can build powerful professional relationships (without pretending to be extroverted):

1️⃣ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀
Add event attendees ahead of time to create a “warm” intro.

You may even end up having people come up to you first because they recognize you (it’s happened to me!). 

2️⃣ 𝗧𝗮𝗿𝗴𝗲𝘁 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗲𝘃𝗲𝗻𝘁𝘀
Skip loud, crowded happy hours. 
Choose events with sessions you want to learn from and industry leaders you want to meet.

3️⃣ 𝗨𝘀𝗲 𝘁𝗵𝗲 𝟯-𝘁𝗼𝘂𝗰𝗵 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽
→ 24 hours: "Great meeting you. Here's that resource we discussed."
→ 2 weeks: "Saw this [article] and thought of you."
→ 6-8 weeks: "I have a friend you might be interested in meeting, let me know!"

Consistency and follow-through build trust.

4️⃣ 𝗕𝗿𝗲𝗮𝗸 𝗼𝘂𝘁 𝗼𝗳 𝗮𝘂𝘁𝗼𝗽𝗶𝗹𝗼𝘁 𝘀𝗺𝗮𝗹𝗹 𝘁𝗮𝗹𝗸
Go beyond surface-level questions.

❌ What do you do for work?
✅What are you excited about right now?

Your introvert superpowers—deep listening, thoughtful questions, strong writing—are relationship gold. .

Stop fighting your nature. Use it. ✨

Swipe for exact scripts and templates 👉

Y/N: Do you enjoy networking?

* * * * * *

👋 I'm Lorraine— I help rising leaders build an unforgettable presence and stand out at work. Follow for more actionable career tips!

♻️ Reshare if this resonated with you!

📘 PS: Ready to go from overlooked to unforgettable? Grab the book: https://amzn.to/3Hdv79r

4 Ways to Build Relationships (even as an Introvert)

eMobility Strategy & Marketing LLC

Leading the development of strategies, go to market plans, and marketing strategies for companies in the eMobility & Battery global ecosystem, enabling accelerated growth.

Key services include:
🔹Defining the overall opportunities in eMobility
🔹Identifying & prioritizing growth opportunities in eMobility and adjacent segments
🔹Developing Go to Market plans for key growth initiatives in the eMobility ecosystem
🔹Supporting the execution of strategic initiative in the eMobility space

Key target segments include:
🔹Small and privately-owned Manufacturing company
🔹Early stage Startups in Battery & eMobility space
🔹Smaller Tier 1 automotive suppliers & Tier 2 automotive supplier
🔹Independent Aftermarket companies servicing the Automotive industry

I provide consulting companies, private equity and investment bankers with global market insights into the following areas:
🔹Vehicle Connectivity – V2G, V2V, V2I
🔹The Electrification Of Mobility (land, air & marine)
🔹Batteries & Battery Technology
🔹AI, ML, IIoT
🔹Lightweighting
🔹3D Printing
🔹Software Defined Vehicles
🔹Sustainable Manufacturing
🔹Digital Transformation
🔹Industrial Automation

ᖴOᑌᑎᗪEᖇ & ᑭᖇIᑎᑕIᑭᗩᒪ ᑕOᑎᔕᑌᒪTᗩᑎT

The key questions that I answer for my customers are:
🔹What are the most valuable Unmet Needs?
🔹What is the Optimum Marketing Strategy & 5P’s?
🔹How to improve Customer Engagement & Accelerate Demand?
🔹How do optimize Marketing Investments & Activities?
🔹How to quickly scale up Marketing Activities?
🔹How to Balance Global vs. Regional Marketing Needs?

What Are The Key Services I Offer?
🔹Market & Customer Understanding: Market Trends, Growth Drivers, Headwinds & Tailwinds, Competitive Assessment, Buyer’s Journey Definition, Persona Definition & Prioritization
🔹Strategic Planning & Execution: Marketing Strategy, SWOT Analysis, Go to Market Planning & Execution, Marketing Execution Objective & KPIs, Marketing Dashboarding, Root Cause, and Countermeasure
🔹Customer Engagement &  Acquisition: Marketing Campaign Definition & Management, Content Creation, Brand Strategy & Management, Sales Enablement, Buyer's Journey Definition, Persona Definition, Value Proposition, Positioning
🔹Customer Relationship Management (CRM) & Measurement: CRM Management, Dashboarding, Analytics & Insights

ᖴᖇᗩᑕTIOᑎᗩᒪ ᑕᗰO

Rockwell Automation

Led the develop and execute the global strategy for the Automotive, EV, Battery (including Battery Recycling), Tire (including Tire Recycling), and Warehousing / eCommerce industries. This included leading the annual Strategy Reviews, ensuring alignment, documenting strategies, and gaining leadership support.

Developed industry strategies based on Customer Obsession and complemented by the analysis of macro economic trends, regulation, competition actions and investments, and technology trends.

Leveraged my deep market knowledge and functional expertise in Industry 4.0, Digital Transformation, and product strategy to create value propositions that differentiate our solutions and enable our customers to meet their objectives around speed to market, scaling, and optimization. 

Collaborated with sales and marketing teams to elevate Rockwell Automation's visibility and brand within these industries. Drive strategy execution, manage the allocation of resources, and foster a culture of accountability and high performance.

Led a short term project to develop a 10 year strategy for the Semiconductor & Electronics industries.

GᒪOᗷᗩᒪ ᗪIᖇEᑕTOᖇ Oᖴ IᑎᗪᑌᔕTᖇY ᔕTᖇᗩTEGY & ᗰᗩᖇKETIᑎG - Eᐯ | ᗩᑌTOᗰOTIᐯE | ᗷᗩTTEᖇY | TIᖇE | ᗯᗩᖇEᕼOᑌᔕIᑎG

Regal Rexnord

Led the development and execution of the 3-year strategic plan, led account management of key global customers, managing organic and inorganic growth platforms, and shaping the product and technology strategy. Deep focus on the global energy market, particularly in Marine, Power Generation, Renewables, Wind and Distributed Energy. 

• Developed and deployed sector-level growth roadmaps and priorities (organic and inorganic) that enhance Rexnord's competitiveness in Marine & Power Generation industries and deliver above-market growth. 
• Supported identification of market and portfolio adjacencies, development of  M&A target funnels, and the development of strategic alliances/acquisitions that enhance industry competitiveness.
• Scoped and lead voice of the customer (VoC) activities globally. 
• Developed and deployed value propositions and marketing campaigns in conjunction with product and commercial teams.

Key activities: account management, IIoT, business strategy, program execution, addressable market definition, product marketing, B2B marketing campaign, value proposition, customer insights, needs definition, market intelligence, Go-To-Market planning, sales operations, M&A, lean organization.

GᒪOᗷᗩᒪ ᗪIᖇEᑕTOᖇ Oᖴ ᔕTᖇᗩTEGIᑕ ᗰᗩᖇKETIᑎG - EᑎEᖇGY & ᖇEᑎEᗯᗩᗷᒪEᔕ

Clarios

Led global market opportunity definition, global product strategy development and management of the global product life cycle over several product generations for Energy Storage product solutions  for Start/Stop vehicles. Scope includes both OE/OES and Independent Aftermarket segments.

* Responsible for developing product strategy, managing product life-cycle and improving profitability for a >$300 million USD revenue product line. 
* Led identification and prioritization of growth & profit opportunities and the creation the corresponding business case (BC).
* Key activities: innovation, product strategy, product roadmap, new product development, product marketing, value proposition, positioning, VoC capture & analysis, market intelligence, Go-To-Market, project management, business case, vehicle electrification.

GᒪOᗷᗩᒪ ᗪIᖇEᑕTOᖇ ᔕTᖇᗩTEGY & ᗰᗩᖇKETIᑎG - EᑎᕼᗩᑎᑕEᗪ ᖴᒪOOᗪEᗪ ᗷᗩTTEᖇY (Eᖴᗷ)

Led global market opportunity definition, global product strategy development and management of the global product life cycle over several product generations for Battery solutions  for all Commercial applications, including Medium & Heavy Duty Trucks and Buses, Agriculture, Mining, Construction Equipment and other Industrial vehicles. Scope includes both OE/OES and Independent Aftermarket segments and both Flooded and Lithium Ion Battery solutions. 

• Responsible for developing product strategy, managing product life-cycle and improving profitability for a $700+ million USD revenue Battery product line. 
•  Led identification and prioritization of growth & profit opportunities and the creation the corresponding business case (BC).
• Key activities: innovation, product strategy, product roadmap, new product development, product marketing, value proposition, positioning, VoC capture & analysis, market intel, Go-To-Market, project management, business case, vehicle electrification.

GᒪOᗷᗩᒪ ᗪIᖇEᑕTOᖇ ᔕTᖇᗩTEGY & ᗰᗩᖇKETIᑎG - ᕼEᗩᐯY ᗪᑌTY ᔕEGᗰEᑎT

FCA Fiat Chrysler Automobiles

Led Market Opportunity definition, development of Product Strategy and managed Product life-cycle for all International Markets (APAC, EMEA & LATAM) for multi-branded Utility Vehicles.
• Led all Product Planning, Pricing Strategy & Market Definition activities for Next Generation D-UV for EMEA, APAC and LATAM.
• Define target customers, brand positioning and product definitions/requirements for advanced vehicle programs. 
• Managed International product requirements integration into vehicle functional targets and product plans.
• Conduct in-depth market analysis including trend analysis of Industry and relevant segments, customer trend, powertrain and technology trend.
* Responsible for developing the product strategy, managing product life-cycle and improving profitability for a $450+ million USD product line. 
• Led identification and prioritization of growth & profit opportunities and the creation the corresponding business case (BC).
• Key Activities: product strategy, product development, life cycle management, market intel, competitive analysis, technology trends analysis, customer insight, business case development, requirements definition, Go-To-Market planning & execution.

ᗰᗩᑎᗩGEᖇ - IᑎTEᖇᑎᗩTIOᑎᗩᒪ ᑭᖇOᗪᑌᑕT ᑭᒪᗩᑎᑎIᑎG & ᑭᖇOᗪᑌᑕT ᗰᗩᑎᗩGEᗰEᑎT

Directed team of professionals in all commercial functions including Product Planning, International Marketing Strategy, Brand Management, Pricing Strategy, MARCOM, Customer Care, Inside Sales, SAP OTC implementation, Training, Sales & Operations Planning, Order Management, Sales Force Management, Price & Delivery Inquiries, Packaging, Product Management, Channel Management, VOC Analysis, Credits/Rebates and Tradeshows.

• Divisional responsibility for Sales, Orders, strategic marketing, marketing research, demand forecasting, pricing strategy, profitability analysis, competitive analysis, product planning, customer insight, market trends, brand management, channel management, customer management, website development, customer care, sales force training and marketing collateral development.
• Reviewed, improved, implemented and maintained marketing collateral materials for division, including Catalogs & Brochures for all major product lines.
• Managed e-business and website development for Business Unit. 
• Develop sales and customer training programs, material and product seminars.
• Organized and participated in Kaizen events to achieve business wide goals.
• Managed VOC for BU, including collecting, consolidating and prioritizing field feedback, incorporating it into strategies, and marketing programs.
• Extensive International travel to gain Market Intelligence, particularly in Mexico, South America, China and India.
• Primarily serving the Mining Equipment, Cement, Sugar Processing and Forklift industries.  
Extensive International travel to gain Market Intelligence, particularly in Mexico, South America, China and India.
• Business functional lead for SAP conversion of Order to Cash process.
• Key Activities: product strategy, product marketing, marketing operations, brand management, pricing strategy, distribution management, customer care, order management, sales operations, inside sales, product training, VOC capture & analysis, lean.

ᔕᖇ. ᗰᗩᑎᗩGEᖇ - ᑭᖇOᗪᑌᑕT ᗰᗩᑎᗩGEᗰEᑎT, ᗰᗩᖇKETIᑎG & ᑕOᗰᗰEᖇᑕIᗩᒪ OᑭEᖇᗩTIOᑎᔕ

Directed team of buyers & schedulers to manage the business relationship with all Low Cost Region (LCR) suppliers, including contract negotiation, supplier development, price negotiation, purchase order management and other supply issues.

* Responsible for managing the relationship between Industrial Chain BU and the suppliers located in Low Cost Regions (LCR). 
* Responsible for Strategy Development & Strategy Deployment for Low Cost Region suppliers. This is done in coordination with the materials and planning group, assuring we align the strategic and the tactical activities within the supply chain group.
* Developed, negotiated and implemented multi-million dollar commercial agreements with all the key LCR suppliers. These agreements were negotiated on behalf of all Rexnord sites and divisions that purchase from the same supplier.  
* Developed and implemented Strategic Sourcing processes in the division while ensuring their application was aligned with corporate guidelines. 
* Assisted other Rexnord divisions in Low Cost Region sourcing. The main focus has been in developing suppliers in Mexico & India for machined parts, gears and fabrications.

ᔕᖇ. ᗰᗩᑎᗩGEᖇ - ᔕTᖇᗩTEGIᑕ ᑕOᗰᗰOᗪITY ᗰᗩᑎᗩGEᗰEᑎT

Led cross-functional team of professionals for all Global Sourcing projects for Skid Steer Loaders, Compact Track Loader, Back Hoe Loader, Industrial Forklift and Track Dozer product lines.

* Projects focused primarily on Castings, Forgings, Machined Parts, Axles, Tire & Wheel Assemblies, Seats, Undercarriage, Chains, Fabrications & Weldments. 
* Identified and coordinated supplier base from China, India, Korea and Mexico.  
* Participated in NA Commodity Strategy definition and implementation in LCCs for specified commodities including Axle & Transmission, Castings, Fabrication & Weldments and Steel. 
* Coordinated all manufacturing aspects for Global Sourcing projects for all Construction Equipment plants in North America: packaging, line presentation, demand plan, design review, exit ISIR, ISIR validation, planning, CSCN & MPR setup, transition plan, testing, warehousing, etc.
* Managed supply base and all purchasing functions for Fabricated and/or Welded parts for New Product Development and the Cost Reduction program. 
* Multi-site responsibility for the Skid Steer Loaders, Compact Track Loaders, Back Hoe Loaders, Industrial Forklifts and Track Dozers product lines.

ᗰᗩᑎᗩGEᖇ - ᔕTᖇᗩTEGIᑕ GᒪOᗷᗩᒪ ᔕOᑌᖇᑕIᑎG

* Managed the implementation of all engineering changes on all CASE Skid Steer Loaders.
* Determined, administrated & communicated cost analysis of all engineering changes for all products to management & buyers for work prioritization. Weekly report communicated to plant management & buyers.
* Managed interdisciplinary team for resourcing parts from/to CNH Mexico and 3rd party suppliers. 
* Managed interplant team for root cause resolution of all engineering deviations & quality rejections generated by CNH Mexico.
* Implemented Six Sigma Projects in weld area for material handling optimization.

ᗰᗩᑎᗩGEᖇ - ᗰᗩᑎᑌᖴᗩᑕTᑌᖇIᑎG ᑭᖇOᒍEᑕTᔕ

* Conducted the analysis of CSI data for all France dealers and determined the progression and trends of performance. Prioritized the corrective actions to be implemented according to the objectives and strategy of the company.
* Evaluated & analyzed overall performance in terms of Organization (number employees, qualifications of its workforce, location, equipment, infrastructure and commercial methods, etc), Finance (cost management, warranty, balance sheet, financial results, etc.), Commercial (Sales, Service and CSI), Systems (information and accounting systems) & Behavior (services provided). 
* Coordinated the BDM’s work performance evaluation by analyzing the data and presenting the conclusions to top management. Contributed in planning the corrective actions to be implemented.
* Conducted interviews of key dealership employees (Service Manager, Sales Manager, Spare Parts Manager, Owner, etc.) at the all major dealerships in France, presenting findings to top management.

ᔕᖇ. ᔕᑭEᑕIᗩᒪIᔕT - ᗪEᗩᒪEᖇ ᑎETᗯOᖇK ᗪEᐯEᒪOᑭᗰEᑎT

Fiat Grade

Fiat Gra.De was the leadership training program of Fiat Group. Its objective was to prepare high potential candidates for management positions within the Fiat group. 
It consisted of Expat assignments in 3 different divisions and 3 different functions.

ᑕOᖇᑭOᖇᗩTE ᒪEᗩᗪEᖇᔕᕼIᑭ TᖇᗩIᑎEE

* Managed the adaptation of FIAT Auto 'Marea' model for the Brazil market. 
* Managed implementation and prioritized all Engineering Changes for the FIAT Auto 'Stilo' model.
* Managed variable cost and tooling of the Stilo project (vs. Budgeted).
* Facilitated problem-solving meetings of multidivisional teams related to engineering changes.

ᑭᖇOGᖇᗩᗰ ᗰᗩᑎᗩGEᖇ

𝕃𝕖𝕥'𝕤 𝕔𝕠𝕟𝕟𝕖𝕔𝕥 𝕚𝕗 𝕪𝕠𝕦 𝕟𝕖𝕖𝕕 𝕥𝕠 𝕝𝕖𝕧𝕖𝕣𝕒𝕘𝕖 𝕞𝕪 𝕤𝕦𝕡𝕖𝕣𝕡𝕠𝕨𝕖𝕣𝕤

I am a customer obsessed global 𝕊𝕥𝕣𝕒𝕥𝕖𝕘𝕪 & 𝕄𝕒𝕣𝕜𝕖𝕥𝕚𝕟𝕘 leader known to accelerate growth in the 𝔸𝕦𝕥𝕠𝕞𝕠𝕥𝕚𝕧𝕖, 𝔼𝕝𝕖𝕔𝕥𝕣𝕚𝕔 𝕍𝕖𝕙𝕚𝕔𝕝𝕖, 𝕖𝕄𝕠𝕓𝕚𝕝𝕚𝕥𝕪 & 𝔹𝕒𝕥𝕥𝕖𝕣𝕪 industries, with the ability to communicate in 6 languages. I have been Developing, Selling, Implementing and Marketing successful strategies for over 2 decades for Fortune 500 companies and Startups.

I have also managed product lines worth more than $1.5 billion USD in annual revenue and led cross-functional teams of more than 15 professionals across multiple regions and cultures. 

I have deep experience in the definition, development & marketing of 𝕙𝕠𝕝𝕚𝕤𝕥𝕚𝕔 𝕤𝕠𝕝𝕦𝕥𝕚𝕠𝕟𝕤 (hardware, software, and services) that provide customers value when and where they need it.

I have a 𝔾𝕝𝕠𝕓𝕒𝕝 𝕄𝕚𝕟𝕕𝕤𝕖𝕥 with experience living in Europe & Latin America, with the ability to communicate in 6 languages including Spanish, English, Italian & French, and experience managing global teams for the last 2 decades.

I have a comprehensive understanding of the eMobility, Automotive, Battery, Vehicle Electrification, Commercial Vehicle, Construction Equipment, Warehousing, AGV/AMR, Industrial Automation, Aftermarket Parts, Energy Storage, Power Generation, Marine, Wind and Power Transmission industries. 

I am passionate about ℂ𝕠𝕟𝕥𝕚𝕟𝕦𝕠𝕦𝕤 𝕀𝕞𝕡𝕣𝕠𝕧𝕖𝕞𝕖𝕟𝕥, 𝕄𝕖𝕟𝕥𝕠𝕣𝕚𝕟𝕘, 𝔻𝕚𝕧𝕖𝕣𝕤𝕚𝕥𝕪 𝕒𝕟𝕕 𝔸𝕣𝕥𝕚𝕗𝕚𝕔𝕚𝕒𝕝 𝕀𝕟𝕥𝕖𝕝𝕝𝕚𝕘𝕖𝕟𝕔𝕖. I also serve as a Board Member for two nonprofit organizations that promote human dignity and social justice.

🌐 Strategic Planning | Industry Strategy | Product Planning | Product Management | Product Strategy | Product Marketing | Value Proposition & Positioning | Strategy Deployment | New Product Development | Product Life Cycle Management | Smart Manufacturing | Digital Transformation
🌐 Marketing Strategy | Go to Market Planning & Execution | B2B Marketing | Network & Partner Development & Management | Brand Management | Customer Insights | Market Research
🌐 Cross Functional Team Management | Organizational Design | Project Management | Goal Setting & Accountability | Process Improvement 
🌐 International Business | Cross-Cultural Negotiation | Deep market knowledge of China, India, Taiwan, Mexico, US, France, Italy, Brazil, Argentina, Philippines & Germany.
🌐 Physiological Capital | Social Capital | Intellectual Capital I Trust | Collaboration | Authentic | Global Mindset | Diversity of Thought

ℝ𝕒𝕦𝕝 𝔸𝕣𝕣𝕖𝕕𝕠𝕟𝕕𝕠 𝕄𝔹𝔸 🚘🔋

𝐖𝐡𝐚𝐭'𝐬 𝐧𝐞𝐰 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤? 𝐕𝐖 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐩𝐢𝐯𝐨𝐭, 𝐔𝐬𝐞𝐝 𝐁𝐄𝐕𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐒, 𝐚𝐧𝐝 𝐇𝐲𝐮𝐧𝐝𝐚𝐢 𝐦𝐢𝐠𝐡𝐭 𝐛𝐞 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐫𝐞𝐚𝐥𝐥𝐲 𝐛𝐚𝐝

Here are the most interesting pieces of news from the week. 

𝐈𝐬 𝐕𝐖 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐚𝐠𝐚𝐢𝐧?👇🏼 
https://lnkd.in/g6bjjyaV

𝐔𝐬𝐞𝐝 𝐁𝐄𝐕𝐬 𝐦𝐢𝐠𝐡𝐭 𝐛𝐞 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐚𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞 𝐁𝐄𝐕𝐬 👇🏼
https://lnkd.in/gnt4HXMc

𝐇𝐲𝐮𝐧𝐝𝐚𝐢 𝐦𝐢𝐠𝐡𝐭 𝐛𝐞 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐚 𝐩𝐫𝐢𝐜𝐞 𝐰𝐚𝐫 𝐟𝐨𝐫 𝐁𝐄𝐕𝐬 👇🏼
https://lnkd.in/gkgZHVXg

#Strategy #B2BMarketing #AccelerateYourGrowth
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Raul Arredondo, MBA

eMobility & Battery Nerd | Accelerating the growth of customer-centric organizations by solving the MOST difficult strategy & marketing problems | Global Citizen | Industry 4.0 Leader | 80/20 & Lean Champion

𝐖𝐡𝐲 𝐚𝐫𝐞 𝐰𝐞 𝐧𝐨𝐭 𝐛𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐢𝐧𝐠 𝐂𝐡𝐢𝐧𝐞𝐬𝐞 𝐯𝐞𝐡𝐢𝐜𝐥𝐞𝐬? 𝐈𝐟 𝐎𝐄𝐌𝐬 & 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬 𝐚𝐫𝐞, 𝐭𝐡𝐞𝐧 𝐰𝐡𝐲 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐧𝐨𝐭 𝐛𝐞𝐢𝐧𝐠 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐢𝐧𝐭𝐨 𝐧𝐞𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬?

I think we have all read the different articles around Ford Motor Company's CEO admitting that the Chinese OEMs do have many competitive advantages.

Other legacy OEMs have said similar things, perhaps not as openly has Ford has. 

So why did it take this long to recognize (publically) the threat that many Chinese OEMs represent?

Here's the (well documented) story of #Ford's CEO:
🔹Mr. Farley spent months driving the Xiaomi SU7 in Chicago and visited China multiple times to understand its automotive advances firsthand.
🔹He described Chinese EVs as an “existential threat” to Ford and other Western automakers due to their speed of innovation & cost efficiency.
🔹Mr. Farley praised the Xiaomi SU7 and BYD Seagull for their quality and innovation.
🔹Mr. Farley stressed that Ford must adapt quickly or risk obsolescence, calling it “the most humiliating thing” he has witnessed in his career.

Of course, Chinese companies have other advantages - #Speed, #VerticalIntegration (many but not all), lower variable costs, financial support from the government. 

But why was the Chinese BEVs threat not recognized sooner? 

Why are Legacy OEMs ignoring the lessons learned of competing in China? 

Why are Chinese vehicle teardowns not being fully leveraged?

Why is the public and private sector not partnering to address the threat?

Image from The Autopian

#Strategy #B2BMarketing #AccelerateYourGrowth
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𝐅𝐨𝐫 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐠𝐫𝐨𝐰, 𝐢𝐬 𝐭𝐡𝐞𝐫𝐞 𝐬𝐮𝐜𝐡 𝐚𝐭 𝐭𝐡𝐢𝐧𝐠 𝐚𝐬 𝐭𝐨𝐨 𝐟𝐚𝐬𝐭, 𝐭𝐨 𝐬𝐨𝐨𝐧?

Sometimes this surprises #Founders, but the answer is Yes! 

I love working with Founders & Startups because they really want to improve life, to make positive impact in the economy.

I love the energy of always thinking how to do more, faster.

Often this energy ends up scaling the organization too fast, prematurely, spreading both the founder and the organization too thin.

However, there are ways for #Startups to scale up efficiently & effectively:

🔹Defining The #InflectionPoint: this can be as simple as defining what KPIs will trigger the next round of sales hires, or the next product launch, or the next vertical. 
 
🔹Proactively Identifying & Addressing #Bottlenecks: it's somewhat applying Lean concepts to the operations, but it's mostly about knowing what/who is slowing down the business. This could be as simple as applying #CI principles to an existing process. 

It's tempting (even natural) to move fast, but every organization (startup or established) has a an optimum "speed of change". 

It's about finding it and then pushing against it, without crossing it. 

#Strategy #B2BMarketing #AccelerateYourGrowth
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