Lorenzo C.

CRO & Growth for DTC brands | ex-CXL

I use code and AI to build systems, automations and apps that solve problems for marketing and sales teams.

CRO, User Research and Experimentation Consultant

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

Is anybody building a Claude Code based marketing agency?

For example a Claude Code SEO agency.

This is what it would look like:

- IDE (Cursor, Antigravity, etc) + Claude Code as the UI of work

- Automated outbound system using Clay + Instantly (or their own copycat solution)

- Custom slash commands for text creation output (email to clients, research, etc)

- Claude Skills for all the service delivery tasks (keyword research, link building outreach, technical SEO, etc)

- MCPs to connect to existing service APIs (aHrefs, Screaming Frog, Moz, Clickup, etc)

- Multiple instances of Claude Code running in parallel for each client

- Custom project management tool to orchestrate tasks to Claude Code (or Agent SDK)

- Own custom apps that Skills / MCPs can use

- Cron-jobs to deliver reports / updates to clients

- Human in the loop review and validation system for AI work.

1 SEO Claude Code native expert could probably manage 20-30 clients with this setup.Basically a service based business with AI & SaaS behind it.

If you are considering it, DM me, we should chat.

I'm a visual person.

Probably I'm not the only one.

So when the Anthropic team has a new release in text format, I very often struggle understanding what it does, how it works and how I can use it.

Especially if I'm not under the influence of a coffee.

These guys are shipping like madmen, so I always want to be up to date on new feature releases.

So now I've created a new Claude Skill that does the following:

I feed the Github Change Log link (where Anthropic publishes new feature release communications) to Claude.

Claude creates an app (using artifact Skills) where for each new Claude Code feature:

1️⃣ It sets the context about the feature

2️⃣ It explains what it does in simple and clear terms

3️⃣ It shows me step by step on how it works and how I can use it

4️⃣ It has a chat with each feature window in case I have follow up questions (like ChatGPT chat UI).

The cool thing is that Anthropic injected in Claude's system prompt to always look up its own documentation when the user asks for a question about itself.

So it has the context.

Now I can finally always understand what each feature does and how to use it!

Next step is to automate it, so every time the Github Changelog page changes I get notified via Telegram and I can see the artifact instantly.

If there's enough interest I'll include you in the automation.

Shwetank Tamer

Founder / CEO at Cooee® - AI that converts more of the 97% visitors in Ecommerce | Podcast host "Brewing Ecommerce" | Shopify Conversion Optimization

Endorsed Exceptional Talent in Digital Technology by the Govt of UK.

Building Cooee to solve the #1 problem in eCommerce - miserable conversion rates.
With all the advancement in AI/Tech, conversion rates globally for D2C digital brands havent changed in a decade. 90% of brands are unable to convert enough visitors to break even and survive. Cooee is on a mission to change this 1 store at a time. Our revolutionary deep-tech platform engages website visitors based on their real time intent rather than historic segmentation and personalises engagement for each, uniquely. Laser focused on Shopify ecosystem as the moment with plans to launch native/API based solution soon.

Background of developing, deploying and selling digital products in 80+ countries ,both in B2B & D2C model. 

With experience in solution sales, business development, partnerships, CXO management, project & service delivery for large digital transformation projects. Managed business upwards of $50 million annually. A significant contributor in scaling a start-up on to a global scale, now operating in 100+ countries. 

Mentoring and consulting 3 companies in India & UK. Lived and worked in 5 countries.

At a personal level am passionate to make people aware of their digital footprint and how it impacts their entire life. Determined to make internet safer for our younger generation.

CEO & Founder

There you go, I am spilling my secret of survival in Indian D2C industry !!


I didn't start my career in ecommerce so needless to say the last few years have been an extremely steep learning curve. And whatever we have been able to build at Cooee is credits to these people ⭐ 

They have been my sounding board, guiding mentors and critical evaluators at each step.

100+ crore club founders, shark tanks winners, senior executives or growth marketers, whatever they might be for others, for me they are friends whom I really bank on and also have a bit of fun (sometime 😀).

Always rooting for you all 🔥 🚀

Founder / CEO at Cooee® - AI that converts more of the 97% visitors in Ecommerce | Shopify Conversion Optimisation

Someone approached me at Pune airport and said “I have seen your posts on Linkedin, you are Cooee right?”


My answer, no this is Cooee 👇 

The heart, soul and spirit - they make everything happen !!

With the Indian team, starting 2026 with a bang 📈 🛍️ 🔥 🚀

This one single trait defines fate of a startup 👉  I / We / They.

I have been fortunate to spend time and learn from thousands ecommerce brands across geographies -  Founders and their teams. From idea inception stage to the ones doing upwards of $500 Mn revenue. 

During my meetings and conversation, I keenly observe how the teams address their company when they talk to us.

⭐ Founders - do they address their company as We or I.

⭐ Team members - do they address their company as I or We.

When founders address their teams as "We", magic happens. This empowers the team with accountability, responsibility but also bring them together working as a unit and they get due share of the credit and success.

On the other hand I have seen when a team member says "I", it comes from the heart. They might not be the founder but they take ownership of their task and responsibility as their own. Just yesterday I met a growth marketer who was referring to spending lakhs on meta and it sounded like he is spending his own money. To me this is how it should be done and becomes the fundamental reason for success of a company.

Any startup is like a machine and all the part need to be working together in syncrony for it to deliver value.

Spending time with industry stalwarts like Abhishek Jain & Anurag Kedia just echo's same thoughts and leadership style. Grateful for their time, insights and trust with Cooee.

We did a thing last night 🔥⭐️🎉

Thank you Delhi for always being so warm and generous 🙏🏻

Cooee, Nector.io, Shiprocket Checkout (formerly Fastrr)

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The past few months have been a festive and exciting time for us at Cooee 🛍️ 

Onboarding some of the top ecommerce brands and driving exceptional BFCM results.

Everything people had told me about Aikyam By Marmeto was incorrect.


Because it was far far more than I could have ever imagined.

The only event I have seen where partnerships are not just formed but celebrated. And funny how, because usually being the best makes people a bit unapproachable but the team at Marmeto are completely opposite.

Such a pleasure to be working and learning with the stalwarts of Shopify space in India. 

Thank you hosting us and setting the bar so high that I don’t think anyone can ever match it.

Sweta Mohanty 💚🔃 Anand Vardhan Saurav K @shashwat swaroop Baisakhi Saha Rahul Jain

Festive sales are over, every ecommerce brand should be tracking these KPI's(compared to last year):

👉 Conversion rate

👉 Margin per SKU(based on discounts given)

👉 Revenue per customer

👉 AOV

👉 ROAS

👉 Tech stack spends

If you are not seeing positive upticks in anyone of them, it's time to rethink of your strategy for 2026.

Cooee

All that targeted performance marketing for traffic acquisition, only to be greeted with static landing pages 📉 

No wonder your conversion rate is less than 2%

Now #AI makes it possible to dynamically deliver every elements/block of your ecommerce website for content, positioning, offer etc based on each visitor's purchase intent.

Every widget delivered based on data, working across the customer journey to deliver full funnel conversion optimisation 🛍️ 

Let's engage, Let's Cooee

Shikhar Jain, Shashank Agrawal, Jyotii Sharma, Pooja Jadhav, David Berry

They all say "Your conversations are private from advertisers ⁉️" 

9:21am - Me sitting with bunch of friends at a cafe and talking about Tesla's India v/s UK pricing.

9:23am - Me opening Youtube and getting Tesla Ad 😂 

Internet is synonymous with Ad's and every big digital business's one of the main pillars of revenue of from advertisements.

Will be interesting to see how this plays out for chatgpt... Ssshhsss but no one's listening right 🤐

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The Battle

Lorenzo C.

Shwetank Tamer

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lorenzo C.'s LinkedIn Performance

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