Lorenzo C.

CRO & Growth for DTC brands | ex-CXL

I use code and AI to build systems, automations and apps that solve problems for marketing and sales teams.

CRO, User Research and Experimentation Consultant

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

Host of the Experimentation Podcast 'From A to B,' and experimentation manager passionate about 'testing to learn.' I push for data-driven business decisions.

Experimentation evangelist passionate about creating high value user experiences, driving revenue for businesses. Champion of testing to learn, not testing to win. Podcast host of "From A to B."

Shiva Manjunath

Happy Friday to pie charts.

This is my new mission - to convince as many people as I possibly can to use pie charts moving forward. 

This is a great use case for a pie chart. See how clearly it communicates that my A/B test won. 

Without this chart, you wouldn't understand that my A/B test won.

Host of the Experimentation Podcast 'From A to B,' and CRO Manager Passionate about Learning-Focused Experimentation.

The real #CROs are the ones actually A/B testing on their test ideas collection form

Happy Friday to people putting the work in consistently, but over time. 

There are people I've seen do this who I have a fuck ton of respect for. Rommil Santiago at Experiment Nation, Juliana J. with her substack, Finn McKenty with his newsletter, Kelly Wortham with TLC, and Sam Dunning are all people who consistently put out content and put the work in to make the thing they're working on grow. 

I respect all of it and it pushes me to be better with From A to B.

But I want to give a special shoutout to Slobodan Manić for 5!!! YEARS!!! of NoHacks. 

When he first reached out to me to be on his podcast, I was like 'uh sure, but why me?" That blossomed into a beautiful friendship where we are unhinged lunatics. But I've seen how much work, thought, effort, and 'user-first' analysis which goes into his podcast. Rebranding it. Focusing on guests not that will just get him reach, but will actively help people in their journey to learn more in marketing/data/whatever path you might be on.

Respect, Sani. Keep grinding, we want to see another 5 more years.

Pie charts are fine to use in many cases. 

It's not my 'go to' for everything, but the hate they seem to get is stunning to me. 

Dont @ me 

The vitriol and weird gate-keepy feelings around "why is data being presented in desert format" is such a strange analogy too. 

1. Desert is dellcious. Everyone loves desert
2. A pie chart is a circle. Are you denying BAR CHARTS TOO because that's a shape too (the shape of a candy bar too I might add)

Be free, brethren, to use pie charts. Go forth. Be merry.

Doing some packing for #ExperimentationIsland 👀

I'll have stickers, but I do have some limited sizes for shirts left over. 

If you're coming and give me a good reason to give you a shirt, maybe I'll just gift it to you 😈

Happy Friday to everyone burned out with the AI discourse on LinkedIn. 

I ran a Wynter survey recently asking for feedback about our 'above the fold' section. One question was specific about the hero image. There were like 5 people who, even after I clarified what a hero image was, answered with things like "I don't think this guy looks like a superhero". 

That AI infographic which was rudely not a pie chart that indicated how many people were NOT using AI in their regular life was eye opening. That's the reality - MOST people touching grass are not wildly obsessive about AI. 

They don't even know what a hero image is. 

So when you see someone posting about vibe coding a synergistic, all-in-one data-driven paradigm which operationalizes scalable value propositions, know that most people have no idea what they're talking about. THEY probably don't even know what the hell they're talking about. 

Probably because they didn't write it - AI did.

Pro Tip to reach stat sig quicker on your tests:

.....

Wait. 

Take a nap. Read a book. Play some Warzone. Shitpost on LinkedIn. 

It's OK that a test needs more than 48 hours to reach stat sig. 

#Experimentation #Optimization

Want $5M in revenue in under 3 months? 

I have an AI-based framework to get you there with 3 easy steps. 

1. Use AI to link your bank account to PayPal 
2. Have $7M in that account 
3. Tell the AI to give me $2M 

Boom. Now you have $5M in revenue.

Back at it! A very fun EP discussing how when you buy an A/B testing platform, you're buying honestly.... trust. Not just a traffic randomization thing. 

Peep the link and check it out 🙋

🕺🕺🕺🕺 New Episode Alert!!! 🕺🕺🕺🕺

A/B testing tools - all they do is randomize traffic. So why are we spending thousands of dollars for it? 

Jonas "Elvis" Alves (of AB Smartly) joined the pod to discuss some of the major challenges in building A/B testing tools. It kinda started in a way I had no idea it would - that you're not buying a testing tool, but buying a... trust platform? 
 
Jonas throws some shade at other testing tools, but I bleep it out, don't worry ;) . (And thankfully, he doesn't sales pitch at all. )

👇👇👇👇👇
https://lnkd.in/giAsQwTG
 
We got into:
- Jonas makes the case for BOTH building in-house and buying an external tool
- How to earn back trust once it's broken, through data or experimentation
- Booking.com ran A/B tests on A/B testers (it's super meta and super cool)

Go follow Jonas Alves!!!!

International women's day might have been yesterday, but today Juliana J. is speaking on an amazing panel of badass women for #SheLeads

Y'all better be there. I will be. 

https://lnkd.in/gPr432ty

taplio

The Battle

Lorenzo C.

Shiva Manjunath

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taplio

The Battle

Lorenzo C.

Shiva Manjunath

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shiva Manjunath's LinkedIn Performance

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Performance ScoreShiva Manjunath's LinkedIn Performance