Lorenzo C.

CRO & Growth for DTC brands | ex-CXL

I use code and AI to build systems, automations and apps that solve problems for marketing and sales teams.

CRO, User Research and Experimentation Consultant

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

Is anybody building a Claude Code based marketing agency?

For example a Claude Code SEO agency.

This is what it would look like:

- IDE (Cursor, Antigravity, etc) + Claude Code as the UI of work

- Automated outbound system using Clay + Instantly (or their own copycat solution)

- Custom slash commands for text creation output (email to clients, research, etc)

- Claude Skills for all the service delivery tasks (keyword research, link building outreach, technical SEO, etc)

- MCPs to connect to existing service APIs (aHrefs, Screaming Frog, Moz, Clickup, etc)

- Multiple instances of Claude Code running in parallel for each client

- Custom project management tool to orchestrate tasks to Claude Code (or Agent SDK)

- Own custom apps that Skills / MCPs can use

- Cron-jobs to deliver reports / updates to clients

- Human in the loop review and validation system for AI work.

1 SEO Claude Code native expert could probably manage 20-30 clients with this setup.Basically a service based business with AI & SaaS behind it.

If you are considering it, DM me, we should chat.

I'm a visual person.

Probably I'm not the only one.

So when the Anthropic team has a new release in text format, I very often struggle understanding what it does, how it works and how I can use it.

Especially if I'm not under the influence of a coffee.

These guys are shipping like madmen, so I always want to be up to date on new feature releases.

So now I've created a new Claude Skill that does the following:

I feed the Github Change Log link (where Anthropic publishes new feature release communications) to Claude.

Claude creates an app (using artifact Skills) where for each new Claude Code feature:

1️⃣ It sets the context about the feature

2️⃣ It explains what it does in simple and clear terms

3️⃣ It shows me step by step on how it works and how I can use it

4️⃣ It has a chat with each feature window in case I have follow up questions (like ChatGPT chat UI).

The cool thing is that Anthropic injected in Claude's system prompt to always look up its own documentation when the user asks for a question about itself.

So it has the context.

Now I can finally always understand what each feature does and how to use it!

Next step is to automate it, so every time the Github Changelog page changes I get notified via Telegram and I can see the artifact instantly.

If there's enough interest I'll include you in the automation.

You're here to grow your DTC shopify brand profitably, right?

That’s the ultimate goal- but to get there, you want to:

→ Turn more visitors into buyers (without spending more on ads)
→ Understand what makes your best customers convert and repeat
→ Stop losing money to revenue leaks in the funnel
→ Become the brand that’s not just looked at but bought from
→ Scale profit without scaling complexity or guesswork
→ Build a business that’s not just surviving, but crushing benchmarks

Sounds familiar?

Here’s the harsh truth:

Most stores are spending thousands of dollars on traffic…
…only to leak sales because their site isn’t built to convert.

→ They’re optimizing for aesthetics, not buyer psychology
→ They’re running ads without fixing friction in the funnel
→ They’re using heatmaps but not reading behavior

What’s stopping you from fixing it? Likely one of two things:

1. You’re too deep in the weeds. You have traffic, a good product, some reviews, but you're not sure why the conversion rate isn’t where it should be.

2. You’ve tried optimizations, but nothing sticks. You’ve tweaked copy, changed layout, ran tests… yet revenue growth feels stuck or unstable.

If you’re nodding along, here are 2 ways I can help you grow revenue without touching your ad budget:

A. Conversion Audit & Strategy:
Get a detailed teardown with wireframes, UX fixes, and copy rewrites. No fluff. Just what’s costing you money, and how to fix it.

B. Ongoing CRO Execution (A/B Testing + Research):
Full-service conversion optimization. I run the tests, you get the lifts. One client added $92,000/month in 90 days with 3 changes.

Recent wins:
✓ +22% revenue in 6 weeks for a supplement brand
✓ +27% checkout conversion for an activewear store
✓ –40% bounce by removing 3 UX roadblocks on a ₹3 Cr/month site

My guarantee?
If I don’t increase your conversion rate by at least 20% in 90 days, I’ll work with you for FREE until you achieve it.

Want me to take a look onto your site?

DM me the word "CRO" to receive a FREE teardown to see 2–3 hidden revenue blockers on your PDP or checkout

taplio

The Battle

Lorenzo C.

Saptaswa Dhang

Followers

Posts

Engagements

Likes

Performance ScoreLorenzo C.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lorenzo C.

Saptaswa Dhang

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lorenzo C.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLorenzo C.'s LinkedIn Performance