Lorenzo C.

Self-Employed

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

CRO, User Research and Experimentation Consultant

Speero

When there's a CRO project that Speero (previously CXL Agency) needs my help with, if I am not fully booked with my own clients, I come in and help.

CRO and Experimentation Consultant

CXL Agency

Experimentation and Growth

Convertr

Convertr helps media publishing companies save time, improve efficiencies and increase revenue by automating data cleansing, formatting and delivery to advertisers' CRMs in real time via API.

Growth

NextRoll, Inc. (formerly AdRoll Group)

Market Development

New Business Development

LC Media

Founder & CEO

payleven

Built the online and offline affiliate and referral channel from scratch.

Online Marketing

Aviatech

SEO and Online Media Specialist

SEO and Media Intern

Atlas

Sales Intern

Fotolitostar

Sales Assistant

CRO & Growth for DTC brands | ex-CXL

I wake up every day excited about growing businesses.

I have 12+ years experience in digital and tech, focusing on media buy, growth and experimentation.

Specialities (and what gets me pumped every day):

- Growing revenue and profits for DTC (including subscription based) brands using CRO, scientific experimentation and A/B testing.

- Increasing Customer LTV, decreasing Churn and improving retention.

Tools I use every day:

Analytics: Google Analytics (360), Adobe Analytics
Tag manager: GTM
A/B testing: Google Optimize, VWO, Optimizely, Adobe Target, Zoho Pagesense, Sitespect 
UX / User Testing / VOC: Hotjar, SessionCam, Usabilla, Medallia, Usability Hub, Userlytics, TryMyUI
Ecommerce CMS and apps: Shopify, Shopify+, Recharge, Smile.io, Klaviyo, Emarsys, Yotpo, Zendesk, Gorgias, JustUno, PushOwl, SMS Bump
Others: Profitwell

Frictionless Commerce

We're different. We hyper-focus on just 1 Shopify page per project. You get to pick the page. In return, you receive a 20% lift in 90 days.

Product Page Optimization Specialist

Elevation

Customer Acquisition Strategy

Auragen Communications

Senior Manager - Business Development

Archents

Business Development

A 20% lift in 90-days isn't easy; but that doesn't mean it's not possible.

Fact 1: 70 to 80% site visitors visit just once.
Fact 2: Shoppers see 347 ads per day.
Fact 3: Site visitors can be divided into 3 groups:

— Ready to buy
— Will never buy
— Interested, but need a little more convincing

Converting the 3rd group is my specialty.

See what I've been up to in the last 14 years: https://frictionless-commerce.com

Rishi Rawat, the Shopify product page guy

taplio

The Battle

Lorenzo C.

Rishi Rawat, the Shopify product page guy

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