Lorenzo C.

Self-Employed

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

CRO, User Research and Experimentation Consultant

Speero

When there's a CRO project that Speero (previously CXL Agency) needs my help with, if I am not fully booked with my own clients, I come in and help.

CRO and Experimentation Consultant

CXL Agency

Experimentation and Growth

Convertr

Convertr helps media publishing companies save time, improve efficiencies and increase revenue by automating data cleansing, formatting and delivery to advertisers' CRMs in real time via API.

Growth

NextRoll, Inc. (formerly AdRoll Group)

Market Development

New Business Development

LC Media

Founder & CEO

payleven

Built the online and offline affiliate and referral channel from scratch.

Online Marketing

Aviatech

SEO and Online Media Specialist

SEO and Media Intern

Atlas

Sales Intern

Fotolitostar

Sales Assistant

CRO & Growth for DTC brands | ex-CXL

I wake up every day excited about growing businesses.

I have 12+ years experience in digital and tech, focusing on media buy, growth and experimentation.

Specialities (and what gets me pumped every day):

- Growing revenue and profits for DTC (including subscription based) brands using CRO, scientific experimentation and A/B testing.

- Increasing Customer LTV, decreasing Churn and improving retention.

Tools I use every day:

Analytics: Google Analytics (360), Adobe Analytics
Tag manager: GTM
A/B testing: Google Optimize, VWO, Optimizely, Adobe Target, Zoho Pagesense, Sitespect 
UX / User Testing / VOC: Hotjar, SessionCam, Usabilla, Medallia, Usability Hub, Userlytics, TryMyUI
Ecommerce CMS and apps: Shopify, Shopify+, Recharge, Smile.io, Klaviyo, Emarsys, Yotpo, Zendesk, Gorgias, JustUno, PushOwl, SMS Bump
Others: Profitwell

RadarRadar

Growth Marketer

BOAS | Vintage Fashion

Save Jeans. Save Lives. 

- Pioneering a socially responsible business model  by channeling 90% of profits from our successful startup towards critical, life-saving charitable initiatives.
- Spearheading the development and implementation of comprehensive Standard Operating Procedures (SOPs) for Marketing and Growth, enhancing the skills of an expanding team.
- Strategizing and managing marketing budgets, executing multi-platform campaigns that amplify brand visibility and engagement.
- Driving the transformation of BOAS into a leading vintage fashion eCommerce brand, capitalizing on market trends and customer insights.
- Implementing innovative digital marketing strategies, boosting online traffic and sales metrics significantly.
- Orchestrating successful partnerships and collaborations, bolstering brand reputation and industry standing.
- Utilizing data analytics to refine marketing efforts, resulting in a measurable ROI and customer retention increase.
- Fostering a culture of continuous improvement within the marketing team, encouraging creativity and performance excellence.

Explore our curated collection of vintage jeans and join the sustainable fashion movement at BOAS.co

Co-Founder

HK Digital

- Operate as an external Contractor for various clients, providing Growth Consulting services;
- Run Growth Marketing Workshops and Training Sessions, for example, Growth Marketing for Unilever
Haircare & Beauty Divison (150 attendees);
- Aided in the Growth of over 30 companies across the globe in 32 countries.

Growth Consultant

Ladder.io

- Growth Strategy for leading companies.
- Build, implement, and coordinate Quarterly Growth plans that focus on scaling the client's business,
implementing new processes, and obtaining critical learnings.
- Manage a team of 5 international specialists across 6-different countries and timezones,
- Used Social Listening, Data Analytics, and a vast array of Marketing Channels to achieve campaign results.
- Introduce new growth channels (Reddit, Quantcast, Brave Ads).
- Collaborate with other internal teams and client teams to produce an agile-growth strategy that delivers on milestones.

Growth Strategist - External Head of Growth

Mioven

RTB House

- Launched the website Gazetkowo.pl, and led the growth of the website, hitting 100.000 MAU after just six
months;
- Drafted a marketing strategy growth plan that encompassed: Keyword Analysis, GAds, SEO, SMM;
- Contracted and managed a web development agency to implement development and UI/UX changes;
- Utilized Website Analytics (GA and Hotjar) to implement A/B tests to improve UX and increase website traffic,
- Implemented a web crawl hack to skyrocket organic SEO growth.
- Built and optimized Google Ads campaigns to reach 100,000 clicks with an average CPC of just €0.02, all the while increasing the media spend;
- Led Training Sessions for the AI Marketing Lab for new hires.

Research Analyst AI Marketing Lab

InvoiceOcean

Marketing Specialist

Simbesco BV

Administratie Medewerker

As a Growth Consultant and Strategist, I help founders and companies grow their businesses and achieve their goals. With over three years of experience in growth marketing, I have worked with over 30 clients across 32 countries, providing them with customized growth plans, workshops, training sessions, and data analysis.

Over the last few years, I have worked as an External Head of Growth, leading internal and external growth teams across the globe and collaborating with other parties to implement agile growth strategies that leverage social listening, marketing channels, and process optimization to achieve growth. 

I am passionate about finding creative and data-driven solutions that deliver results and value for my clients and partners.

Olaf-Sebastian Krysik

taplio

The Battle

Lorenzo C.

Olaf-Sebastian Krysik

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