Lorenzo C.

Self-Employed

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

CRO, User Research and Experimentation Consultant

Speero

When there's a CRO project that Speero (previously CXL Agency) needs my help with, if I am not fully booked with my own clients, I come in and help.

CRO and Experimentation Consultant

CXL Agency

Experimentation and Growth

Convertr

Convertr helps media publishing companies save time, improve efficiencies and increase revenue by automating data cleansing, formatting and delivery to advertisers' CRMs in real time via API.

Growth

NextRoll, Inc. (formerly AdRoll Group)

Market Development

New Business Development

LC Media

Founder & CEO

payleven

Built the online and offline affiliate and referral channel from scratch.

Online Marketing

Aviatech

SEO and Online Media Specialist

SEO and Media Intern

Atlas

Sales Intern

Fotolitostar

Sales Assistant

CRO & Growth for DTC brands | ex-CXL

I wake up every day excited about growing businesses.

I have 12+ years experience in digital and tech, focusing on media buy, growth and experimentation.

Specialities (and what gets me pumped every day):

- Growing revenue and profits for DTC (including subscription based) brands using CRO, scientific experimentation and A/B testing.

- Increasing Customer LTV, decreasing Churn and improving retention.

Tools I use every day:

Analytics: Google Analytics (360), Adobe Analytics
Tag manager: GTM
A/B testing: Google Optimize, VWO, Optimizely, Adobe Target, Zoho Pagesense, Sitespect 
UX / User Testing / VOC: Hotjar, SessionCam, Usabilla, Medallia, Usability Hub, Userlytics, TryMyUI
Ecommerce CMS and apps: Shopify, Shopify+, Recharge, Smile.io, Klaviyo, Emarsys, Yotpo, Zendesk, Gorgias, JustUno, PushOwl, SMS Bump
Others: Profitwell

Youwe

→ Leading & executing CRO services + A/B testing programs
→ Managing the CRO department, setting goals & objectives for the team 
→ Owning measurement + technical tracking implementation across projects 
→ Using data to identify strategic growth & efficiency opportunities for clients
→ Overseeing the development and implementation of CRO strategies for clients
→ Providing clear insights into customer journey flow & delivering insightful reporting 
→ Building & maintaining strong client relationships through exceptional service delivery
→ Collaborating with marketing, operations, & corporate stakeholders for integrated campaign strategies

CRO Manager

DEPT®

→ Web analysis
→ Data-driven decision making
→ Visualise user needs & report to clients
→ Using heat maps, user recordings & polls to test ideas
→ Analysing outcomes and testing the best possible solutions
→ Communicating complex answers in a clear fashion to designers & developers
→ Mapping out problems, and validating ideas through qualitative & quantitative research

CRO Consultant

Finixio

→ Conversion Rate Optimisation
→ UX audit
→ Behavioural data by content
→ Landing page research & analysis
→ Goal funnel optimisation 
→ Test setup & implementation 
→ Opportunities, insights & actions

Optimisation Consultant

Hype Digital (Pty) Ltd

→ Conversion Rate Optimisation (CRO)
→ Increase funnel marketing efficiencies
→ Optimise lead-to-customer conversion rate
→ Increase conversion rate and drive qualified leads
→ A/B test and continually measure the performance of CTAs
→ Managing, testing and implementing conversion points in the marketing funnel
→ Build & optimise landing pages, website calls-to-action (CTAs), and lead-generating forms

Optimising lead generation and conversion strategy. Conversion rate optimisation is the process of increasing the percentage of users or website visitors to take a desired action.

Head of CRO

DigsConnect.com

→ Conversion Rate Optimisation (CRO)
→ Growth Marketing
→ Product Management
→ Define the vision for marketing roadmap
→ Managing, testing and implementing conversion points in the marketing funnel
→ Build & optimise landing pages, website calls-to-action (CTAs), and lead-generating forms

Optimisation Lead

→ Growth Marketing
→ Account Management
→ Business Development
→ Conversion Optimisation

Business Development Specialist focusing on identifying rising business opportunities and building long-term relationships with prospective clients.

Business Development Lead

Ad Dynamo

→ Conversion Optimisation
→ Increase funnel marketing efficiencies
→ Increase conversion rate and drive qualified leads
→ Optimise lead-to-customer conversion rate for SaaS business & large banks

Flying into Lagos, Nigeria to build relationships and accelerate the growth of key accounts. Focusing on West African Large Clients to assist in achieving strategic marketing solutions.

West African Lead | Large Client Solutions

→ Achieved revenue targets quarterly
→ Brought in over 40 new accounts in the space of 8 months. 
→ Unlocked global accounts such as Heineken Nigeria, Star Nigeria, and MTN Nigeria  
→ Establish new business for Twitter in Africa (including Nigeria, Kenya, Ghana, Zambia, Zimbabwe)
→ Grow and Develop new and existing accounts (Nigerian Breweries, MTN Nigeria, MTN Ghana). 
→ In-depth knowledge of the Twitter ecosystem
→ Negotiation and Business Etiquette of African countries 
→ Brand planning, campaigning, and digital strategy formation and management
→ Digital sales tactics, and deep key account management
→ Developing in-depth strategy’s for brands and agencies on Twitter

Twitter Account Executive | Greater Africa 

Ad Dynamo is Twitter's exclusive advertisement sales partner across Africa. Ad Dynamo's mandate is to be an extension of Twitter on the ground in Africa.

Account Intern

Steering CRO excellence at Youwe in Rotterdam, my career is punctuated by breakthroughs in website analytics, a testament to my commitment to continuous career optimization. 

As a seasoned leader, I champion impactful website testing, own precise measurement implementation, and leverage data-driven insights to unearth efficiency opportunities for clients.

taplio

The Battle

Lorenzo C.

Miles Hoogwerf

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