Lorenzo C.

CRO & Growth for DTC brands | ex-CXL

I use code and AI to build systems, automations and apps that solve problems for marketing and sales teams.

CRO, User Research and Experimentation Consultant

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

Senior CRO, AB testing & Insights Specialist based in Rotterdam, currently leading an experienced experimentation team. Eight years experience helping ecomm & SaaS brands turn insights into action—unlocking better user experiences, higher conversion rates, and stronger business outcomes.

Love to build and scale data focused strategies that make a real impact. Designing A/B testing roadmaps and conversion funnels. I'm an experienced team leader that implements measurement frameworks. I bring a full stack optimisation mindset to every project.

Core skillset:
→ A/B Testing & Experimentation Strategy
→ Conversion Rate Optimisation (CRO)
→ Product & Funnel Performance Management
→ Data Analytics & User Behaviour Insights
→ Ecommerce Growth Strategy
→ Team Leadership & Cross-Functional Collaboration

Always happy to connect with people who geek out over digital growth, smart testing, and building better online experiences.

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Lorenzo C.

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