Lorenzo C.

Self-Employed

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

CRO, User Research and Experimentation Consultant

Speero

When there's a CRO project that Speero (previously CXL Agency) needs my help with, if I am not fully booked with my own clients, I come in and help.

CRO and Experimentation Consultant

CXL Agency

Experimentation and Growth

Convertr

Convertr helps media publishing companies save time, improve efficiencies and increase revenue by automating data cleansing, formatting and delivery to advertisers' CRMs in real time via API.

Growth

NextRoll, Inc. (formerly AdRoll Group)

Market Development

New Business Development

LC Media

Founder & CEO

payleven

Built the online and offline affiliate and referral channel from scratch.

Online Marketing

Aviatech

SEO and Online Media Specialist

SEO and Media Intern

Atlas

Sales Intern

Fotolitostar

Sales Assistant

CRO & Growth for DTC brands | ex-CXL

I wake up every day excited about growing businesses.

I have 12+ years experience in digital and tech, focusing on media buy, growth and experimentation.

Specialities (and what gets me pumped every day):

- Growing revenue and profits for DTC (including subscription based) brands using CRO, scientific experimentation and A/B testing.

- Increasing Customer LTV, decreasing Churn and improving retention.

Tools I use every day:

Analytics: Google Analytics (360), Adobe Analytics
Tag manager: GTM
A/B testing: Google Optimize, VWO, Optimizely, Adobe Target, Zoho Pagesense, Sitespect 
UX / User Testing / VOC: Hotjar, SessionCam, Usabilla, Medallia, Usability Hub, Userlytics, TryMyUI
Ecommerce CMS and apps: Shopify, Shopify+, Recharge, Smile.io, Klaviyo, Emarsys, Yotpo, Zendesk, Gorgias, JustUno, PushOwl, SMS Bump
Others: Profitwell

Solutions by 42

Senior User Experience Designer

Nexus clothing store

UX researcher, behavioral analyst, and conversion rate optimization.
- Conduct qualitative & quantitative research to keeping up with trends and competitor actions which may affect business.
- Collaborate with sales, tech, content and product teams to identify research questions, validate assumptions.
- Making actionable and insightful recommendations to client for new products or services.
- Briefing & Coordinate team on the project and reviewing their output in line with brief.
- Managing and solving challenges and deadlines conflicts.
- Providing progress reports.

User Researcher | Conversion rate optimization

I can guide your project through the entire design process: from analysis, to wireframes, to interactive prototypes and finally to user-friendly interfaces that are both beautiful and efficient.

✨Conduct user researcher and user interface designs with 3+ years experience.
✨Helped around 17 brands to increase sales through enhance conversion rates.
✨Worked on different projects with different countries: Egypt, Saudi Arabia, USA.

Industries worked with:
🍀E-commerce
🍀Project management
🍀Digital transformation
🍀GIS systems
🍀Learning management systems

I can help you with:
📌 Conduct research to gather data - both quantitative and qualitative - needed to drive optimization efforts.
📌 Translate concepts into user flows, wireframes, mock-ups and prototypes.
📌 Design products (Web and Mobile applications). 
📌 Implement Audit on current Digital products.
📌 Collaborated with the development team to improve product usability and add new features.

🗂️Main Deliverables:
Feature list, Porto-persona, Competitive analysis, Sitemap, User Flow, Usability Assessment, Style Guide sheet, UI screens, Full presentation and planning process of working, Audit file, Project implementation plan.

You can find more info about my services and a few past work case studies on links below⬇️⬇️

Product Designer

Hive Analytics 

Conversion Rate Optimization Specialist
- Conduct research to gather data - both quantitative and qualitative - needed to drive optimization efforts.
- Analyze data from CRO and UX perspectives to identify performance opportunities, primarily using tools such as Google Analytics, Google Tag Manager, Hotjar.
- Report on the outcomes of optimizations and communicate recommendations for next steps to a wide range of stakeholders.
- Working closely with copywriters, designers, and developers to launch tests.

UX Researcher | Conversion rate optimization

Asyad Capital

-	collaborate with engineering team to design features to drive demand and new customer acquisition.
-	Refine real-estate platform to support new features
-	Prepare Presentations to all new projects to get accepted for it.
-	Illustrated the user journey, storyboard for new service: Services for real estate owners in the compound to connect with resources, Sales and CRM effectively.

UI/UX designer

designe posters and various social media content for multiple clients.

Graphic Designer

User researcher, i care about providing value to my users, and helping my team to level up.
I Enjoy during create better digital experiences and Helping business understand their users and reflect data across solution areas💫☘️

I’m a Genius in:  Teaching, Motivating & Speaking.
And Expert in: Organizing the available resources to reach the best possible solution.
I'm interested in Learning Experience Design too which in my opinion this will catch a huge part from the future. especially when talking about children learning.

Each point in my way directs me to the next step and I ♥️ this journey and am very excited for the next step.

🎯Currently:
I conduct competitor and product research to understand different business aspects and then work closely with my team to create and optimize customer-focused functions and content on the product website and social media channels (Facebook, Instagram).

✨One day:
I hope to facilitate workshops on Empathy and direct people to can learn with effectiveness, Mindfulness & Self-Compassion.

I welcome all the advice that helps me on my way. ☺️🌹

taplio

The Battle

Lorenzo C.

Esraa Nabil 🌚

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