Lorenzo C.

Self-Employed

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

CRO, User Research and Experimentation Consultant

Speero

When there's a CRO project that Speero (previously CXL Agency) needs my help with, if I am not fully booked with my own clients, I come in and help.

CRO and Experimentation Consultant

CXL Agency

Experimentation and Growth

Convertr

Convertr helps media publishing companies save time, improve efficiencies and increase revenue by automating data cleansing, formatting and delivery to advertisers' CRMs in real time via API.

Growth

NextRoll, Inc. (formerly AdRoll Group)

Market Development

New Business Development

LC Media

Founder & CEO

payleven

Built the online and offline affiliate and referral channel from scratch.

Online Marketing

Aviatech

SEO and Online Media Specialist

SEO and Media Intern

Atlas

Sales Intern

Fotolitostar

Sales Assistant

CRO & Growth for DTC brands | ex-CXL

I wake up every day excited about growing businesses.

I have 12+ years experience in digital and tech, focusing on media buy, growth and experimentation.

Specialities (and what gets me pumped every day):

- Growing revenue and profits for DTC (including subscription based) brands using CRO, scientific experimentation and A/B testing.

- Increasing Customer LTV, decreasing Churn and improving retention.

Tools I use every day:

Analytics: Google Analytics (360), Adobe Analytics
Tag manager: GTM
A/B testing: Google Optimize, VWO, Optimizely, Adobe Target, Zoho Pagesense, Sitespect 
UX / User Testing / VOC: Hotjar, SessionCam, Usabilla, Medallia, Usability Hub, Userlytics, TryMyUI
Ecommerce CMS and apps: Shopify, Shopify+, Recharge, Smile.io, Klaviyo, Emarsys, Yotpo, Zendesk, Gorgias, JustUno, PushOwl, SMS Bump
Others: Profitwell

25+ years of business optimization experience.

I help businesses stop guessing and start growing by aligning their customer story with their success story.

For over 20 years, I’ve worked with companies from scrappy startups to Fortune 500 giants to turn data into decisions and browsers into buyers. As co-founder of BuyerLegends, my mission is simple: make marketing human again, using storytelling, analytics, and customer-focused design.

I’m a bestselling author of Call to Action, Waiting for Your Cat to Bark?, and Be Like Amazon, books that topped The New York Times and Wall Street Journal lists. These books didn’t just sound smart, they helped businesses get smarter about how to engage, convert, and retain customers. My next title coming in the summer of 2025 is “I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build.”

Named an IBM Futurist and one of eConsultancy’s Top 10 UX Gurus, I’ve delivered keynotes at Shop.org, DreamForce, and dozens of global stages. My goal has always been the same: turn complex ideas into simple, actionable strategies that drive real growth.

Beyond the boardroom, I’m co-owner of A Place At Home, North Austin, where we help seniors, veterans, and people with disabilities live with dignity and care. I also co-chair the Round Rock Chamber of Commerce Ambassadors and host the Rock Solid: Round Rock Business Leaders podcast, where local stories fuel local success.

Your business has a story. Let’s make sure it’s one your customers want to be part of.

Bryan Eisenberg

Just got my hands on AI-POWERED CONTENT MARKETING AND SEO by my brilliant friend Catherine Seda. I can’t wait to dig in.

We’re at a pivotal moment. Every brand today needs to rethink how content is created, optimized, and delivered in an AI-driven world. This book doesn’t just ride the wave of AI hype. It breaks it down with strategic clarity, insight, and integrity. I keep seeing some shocking disconnects between what the brand thinks of themselves and what AI thinks of them. 

Catherine explores what matters most: not just how AI changes marketing, but how we must adapt our thinking, our systems, and our standards.

If you’re navigating the future of brand, content, and visibility, this is a must-read.

Grab your copy here:

Persuasion Architect | 25+ Years Helping Brands with the Stories They Sell (Google, Disney, GE, Chase, HP) | Keynote Speaker, Customer Experience and Transformation. NY Times Bestselling author

Open article: AI-Powered Content Marketing and SEO by a.co

It’s hard to believe the amazing conversations I have been blessed to have this past year since launching Rock Solid Round Rock with Brent Pierce and Bill Combes.  

We are officially celebrating a years worth of episodes that have been released. We still have many more that will be published in the months ahead as we continue meeting with leaders in the Central Texas community.

Rock Solid was born out of a Round Rock Chamber event, in one of the fastest-growing communities in America. Williamson County’s total appraised value nearly doubled from $89.1 billion to $184.4 billion in six years, and 12,558 new small businesses opened during that same period, even before the full economic impact of Samsung’s massive expansion is reflected.

This surge of growth, entrepreneurship, and investment has made Round Rock a proving ground for the future of Central Texas and the country. The podcast exists to capture the stories behind that momentum; giving founders, civic leaders, and innovators a platform to share how they’re shaping a region that’s expanding faster than almost anywhere else in the country. If you are curious what makes a vibrant community thrive, then tune in to our episodes.

https://lnkd.in/gmkc7Fmq

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“You would not believe the motherload I just dropped.”

That line. From a woman in pearls, sitting on a toilet in a cocktail dress. It didn’t just launch a product. It launched a movement. It did something AI can’t.

It made your brain connect the dots. No graphic. No gross-out. Just tension between elegance and excrement. And your mind had to resolve it.

That wasn’t just a funny line. It was persuasion at the level of instinct. Our brains crave closure. They fill in missing pieces. That’s why the best stories are the ones we help complete. The ones that make us feel smart. Seen. In on the joke.

Poopouri didn’t win by listing ingredients or scientific breakthroughs. They invited us into a moment. A taboo one. They let us finish the punchline.
We laughed. We shared. We remembered. The result? A bathroom product became a brand people talked about at dinner. That’s not luck. That’s layered, emotional storytelling built to spread.

It works because it feels human. And that’s something AI can’t replicate.

Real persuasion happens in the space between what is said and what is implied. Between the brain’s need to know and the joy of figuring it out. So, are you giving your audience a story they want to finish?

Because the biggest “motherload” in marketing isn’t over when the ad ends.
The story leaves just enough scent behind to let the brain do the dirty work.

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The Battle

Lorenzo C.

Bryan Eisenberg

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The Battle

Lorenzo C.

Bryan Eisenberg

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bryan Eisenberg's LinkedIn Performance

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