Lorenzo C.

Self-Employed

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

CRO, User Research and Experimentation Consultant

Speero

When there's a CRO project that Speero (previously CXL Agency) needs my help with, if I am not fully booked with my own clients, I come in and help.

CRO and Experimentation Consultant

CXL Agency

Experimentation and Growth

Convertr

Convertr helps media publishing companies save time, improve efficiencies and increase revenue by automating data cleansing, formatting and delivery to advertisers' CRMs in real time via API.

Growth

NextRoll, Inc. (formerly AdRoll Group)

Market Development

New Business Development

LC Media

Founder & CEO

payleven

Built the online and offline affiliate and referral channel from scratch.

Online Marketing

Aviatech

SEO and Online Media Specialist

SEO and Media Intern

Atlas

Sales Intern

Fotolitostar

Sales Assistant

CRO & Growth for DTC brands | ex-CXL

I wake up every day excited about growing businesses.

I have 12+ years experience in digital and tech, focusing on media buy, growth and experimentation.

Specialities (and what gets me pumped every day):

- Growing revenue and profits for DTC (including subscription based) brands using CRO, scientific experimentation and A/B testing.

- Increasing Customer LTV, decreasing Churn and improving retention.

Tools I use every day:

Analytics: Google Analytics (360), Adobe Analytics
Tag manager: GTM
A/B testing: Google Optimize, VWO, Optimizely, Adobe Target, Zoho Pagesense, Sitespect 
UX / User Testing / VOC: Hotjar, SessionCam, Usabilla, Medallia, Usability Hub, Userlytics, TryMyUI
Ecommerce CMS and apps: Shopify, Shopify+, Recharge, Smile.io, Klaviyo, Emarsys, Yotpo, Zendesk, Gorgias, JustUno, PushOwl, SMS Bump
Others: Profitwell

Adobe

Data scientist & CRO (EMEA & LATAM)

iQuanti

🔹 Crafting digital marketing strategies for international brands and successfully driving tactical end to drive the KPIs.

🔹Driving the experimentation programs as the associate manager in CRO & Web analytics department.

🔹 Strategizing CRO programs for multiple clients' websites ranging from e-commerce, BFSI to food and beverage industries.

🔹Leading in client calls for multiple projects simultaneously.

🔹Leading daily CRO stand-ups to align on progress for all projects along with daily cross-functional collaboration with design and development teams.

🔹 Catapulting the trainings for CRO execution and CRO program management.

Associate Manager_CRO

🔹 Catapulting Qualitative strategy with User psychology, Design thinking principles and creative UX/ UI research to address user pain points.

🔹Leading quantitative analysis with Google analytics, Adobe analytics, Google data studio & VWO, to derive actionable insights as a CRO specialist.

🔹 Leading client communication with exposure in BFSI & e-Commerce industries including B2C and B2B.

🔹Formulating lofi wireframes with Figma to illustrate the intuitive webpage designs.

🔹Contributing by generating insights through User behaviour analytics with Heatmaps, Clickmaps, Scrollmaps & Session  recordings.

🔹 Formulating and executing the A/B tests and multivariate tests to maximize learnings through empirical data & optimize conversion-focused user experience.

🔹Enhancing user journeys to deliver on success metrics.

🔹Basic grasp on SEO & SEM to enable holistic understanding of digital marketing.

Senior Analyst/ Management Trainee_CRO

Indian Institute of Management Nagpur

Executive Committee Member: Students' academic body

Caarya

🔹Added value as a project manager for a government project.
🔹 Assimilated business requirements and provided possible solutions for several projects.
🔹Formulated BMC and mapped the plan to execution.

Project Manager

Verzeo

Business Development Consultant

Sumeru Solutions

Digital Marketing intern

Conversion Rate Optimization at iQuanti, Inc. | MBA, IIM N 2020-22 |

Championing the product growth & digital experiences, since 2022.

◾ I'm a digital scientist, enhancing users' digital experience through data + neuroscience to drive the business KPIs. 

◽Specialised in Marketing & analytics: CRO, Web analytics along with SEO, PCM.

🏆 Successfully executed the strategies & optimizations for Fortune 50 global firms (Industries: SAAS, Finance, eCommerce, Fashion, food & beverage) & led the strategic alliance.

🎓IIM Nagpur alumnus (batch 2020-22) with the specialisation in Marketing & Branding.

Ashish Patel

taplio

The Battle

Lorenzo C.

Ashish Patel

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