Lorenzo C.

Self-Employed

Quit my full-time job at Speero (previously CXL Agency) in Oct 2020. Spent 3 months reading a lot of books and relaxing. Finally started my own CRO consulting business in Jan 2021.

CRO, User Research and Experimentation Consultant

Speero

When there's a CRO project that Speero (previously CXL Agency) needs my help with, if I am not fully booked with my own clients, I come in and help.

CRO and Experimentation Consultant

CXL Agency

Experimentation and Growth

Convertr

Convertr helps media publishing companies save time, improve efficiencies and increase revenue by automating data cleansing, formatting and delivery to advertisers' CRMs in real time via API.

Growth

NextRoll, Inc. (formerly AdRoll Group)

Market Development

New Business Development

LC Media

Founder & CEO

payleven

Built the online and offline affiliate and referral channel from scratch.

Online Marketing

Aviatech

SEO and Online Media Specialist

SEO and Media Intern

Atlas

Sales Intern

Fotolitostar

Sales Assistant

CRO & Growth for DTC brands | ex-CXL

I wake up every day excited about growing businesses.

I have 12+ years experience in digital and tech, focusing on media buy, growth and experimentation.

Specialities (and what gets me pumped every day):

- Growing revenue and profits for DTC (including subscription based) brands using CRO, scientific experimentation and A/B testing.

- Increasing Customer LTV, decreasing Churn and improving retention.

Tools I use every day:

Analytics: Google Analytics (360), Adobe Analytics
Tag manager: GTM
A/B testing: Google Optimize, VWO, Optimizely, Adobe Target, Zoho Pagesense, Sitespect 
UX / User Testing / VOC: Hotjar, SessionCam, Usabilla, Medallia, Usability Hub, Userlytics, TryMyUI
Ecommerce CMS and apps: Shopify, Shopify+, Recharge, Smile.io, Klaviyo, Emarsys, Yotpo, Zendesk, Gorgias, JustUno, PushOwl, SMS Bump
Others: Profitwell

ShowStop

Co-Founder

Komi

VP of Revenue, Interim

JOB TODAY

Head of Sales & Operations, Interim

Uber

Grow your restaurant with Uber Eats - get more orders, reach more customers, and deliver restaurant-quality to your customers' homes.

Head of SMB, UK&I

Sr Field Sales Manager / Interim Enterprise Sales Lead 

Uber Eats is the fastest way for restaurants to feed to their customers- anywhere, anytime.

Mid-Market Sales Manager UK&I @ Uber Eats

DueDil

DueDil helps companies identify, verify, and onboard businesses in regulated industries.

Team Lead, Business Development Manager

Sr. Business Development Manager

AdRoll

AdRoll is a full funnel performance marketing platform that helps companies of all sizes leverage their 1st-party data to run highly targeted display and email campaigns.

UK&I Account Executive

Results:
•	 130% of New Revenue Goal Q2 '15
•	 160% of New Revenue Goal Q1 '15
•	 165% of quota Q4 '14
•	 156% of quota Q3 '14
•	 Interview Committee for new SDR hires
•	 Onboard new SDRs by leading trainings and running formal mentorship programs

Brand Solutions

Results:
•	 Century Club Q2 '14
•	 SDR Attributed Revenue leader in Q2 '14 and Q3 '14

Sales Development Representative

CogniCor Technologies

Enabled sales and business operations for 10 person AI startup in the heart of Barcelona.

Assisted in the sales process for closing the company's first partnership pilot with Telefonica.

Business Development Intern

Square

Pioneered Square U team in San Francisco to increase total new merchant signups, drive new product adoption for pilot product rollouts, and build relationships with the top selling clients in the Bay Area

Results:
•	 Rolled out Pay With Square in the city of San Francisco 
•	 Represented Square at 25 major trade shows and craft fairs
•	 Winner of Sales Strategy Contest amongst 20 reps on designing the best city penetration strategy

Square Representative

👋 nice to meet you. I’m Anneliese (ann-a-lees)

I love helping businesses test, grow & optimize new growth channels. Currently very deep on performance ads, but also have experience in direct sales, affiliates, direct mail, and copywriting. 

Shoot me a note 📝

taplio

The Battle

Lorenzo C.

Anneliese Niebauer

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