Lona Alia

SafetyWing

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $45M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Head of Revenue

500 Startups

Mentor startup founders on: 
1. Building & Scaling Revenue Channels. 
2. Go to Market Strategy.
3. Build and scale direct B2B sales teams.
4. Set up Demand Generation
5. New Business Verticals
6. Talent (attract & retain top talent) 
7.  Y combinator application

Mentor

Swiss EP - Swiss Entrepreneurship Program

Supported the startup ecosystem in the Balkans as part of a global Expert-in-Residence capacity 
Built programs for emerging startup ecosystems. 
Focus included: investment readiness, internationalisation, ecosystem building, corporate involvement, business angel activity, and supporting female founders in the region.

Entrepreneur In Residence

Style Lend

•	Conceived and launched the world’s first Peer to Peer luxury fashion rental platform
•	Developed robust proprietary technology comprised of a website, mobile app, interactive styling bot and CRM platform to scale the business online, all the whilst providing a unique client experience and accruing invaluable data 
•	Powered a San Francisco & New York showroom rental / retail experience as well as over dozens of global pop-up experiences, with partners such as The Kooples, Farfetch and more.  
•	Leveraged and built vast network of targeted influencers, luxury brand ambassadors, to produce meaningful content that enriched the offline and online experience and added cache to rental as a luxury service offering 
•	Formulated a five-year plan with financial goals, developing mid and long-term strategic objectives, plans and budgets
•	Hired, trained and led a team of 10 full time and 15+ freelance employees and created an environment which fostered the growth and retention of high-caliber talent 
•	Raised more than $2m from VCs, in Silicon Valley, NY, Europe, Middle East and Asia

Founder

EU for Innovation

Help Strengthen the innovation ecosystem and boost startup creation in Albania. 

• Built linkages within the Albanian innovation ecosystem and internationally

• Mentor innovative startups

Advisor

Rendia, Inc.

HealthTech SaaS - Acquired by PatientPoint

•	Right hand manager to the Director of Sales and key advisor to the VP of international sales.  
•	Formulated sales goals, sales budgets, by evolving marketing strategies in response to market needs.   
•	Maintained the #1 sales producer ranking for the duration at company by continuously exceeding monthly targets by 125% to 150% even during challenging economic times..
•	Personally responsible for generating over $2M in sales (i.e. 50% of software revenue in a year) by successfully selling our SaaS platform to large private practices, C-Level Executives and MDs, Universities and Hospitals.
•	Chosen consistently by senior management to represent the company at all domestic and international trade shows/medical conferences in all markets (ophthalmology, optometry, and ENT [ear, nose & throat]) due to guaranteed high performance and strong networking abilities. 
•	Led team in reaching 99% of their quota each year. 
•	Sold to Hospitals, Universities and Private Practices in EMEA, North America, South America and Asia.

Regional Sales Director

Procter & Gamble

-Developed Successful Street Marketing Campaigns 
-Identified and reached idea target audiences for various brands under Procter & Gamble 
-Conducted effective market research 
-Increased brand awareness and sales
-Collaborated with cross-functional teams to achieve business goals.

Marketing Specialist

Revenue Leader | Y combinator Founder | Remote Work Expert | Digital Nomad Family

Venture Backed Y combinator founder YC W14.  I’m a top-performing revenue leader with a background in startup  marketing, sales & demand generation. 

I’m a founder that has build products, companies and revenue channels from $0 to $45M ARR. 

Advisor to Startups and EU for Innovation.  Future of Work Thought Leader.

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $25M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

WSAudiology

WS Audiology is a global leader in the hearing aid industry, operating in over 125 countries. As a Marketing Specialist, I managed marketing strategies for four brands (Rexton, Audio Service, Coselgi, and A&M Hearing) in the Brazilian market.
Key Responsibilities:
•Digital Marketing Strategy: Developed and executed strategies, managing social media, content creation, and digital channels to drive brand engagement and lead generation.
•SEO and SEM: Managed website content and optimization, implementing SEO and SEM strategies to improve search rankings and increase organic traffic.
•Email Marketing and Automation: Created and executed email marketing campaigns, utilizing automation tools to streamline workflows and boost conversion rates.
•Client Relationship Management: Managed relationships with 25+ B2B reseller clients, providing strategic support and driving customer satisfaction.
•Product Launches: Led product launches for all four brands, coordinating cross-functional efforts to ensure successful market entry and maximize sales impact.
•Marketing Events and Campaigns: Planned and executed marketing events and promotional campaigns to enhance brand visibility and generate leads.
•Data Analysis: Conducted data analysis to evaluate marketing campaign performance, making data-driven decisions to optimize efforts and achieve KPIs.
•CRM Management: Executed CRM strategies to maintain and improve client relationships, utilizing tools like Salesforce to track interactions and manage customer data.Key Achievements:
* Contributed to a 37% revenue growthns.Customer Satisfaction: Achieved a Net Promoter Score (NPS) of 100 by delivering tailored solutions and excellent customer service for 25+ clients.
*Brand Engagement: Increased organic traffic and engagement  by 46% through successful implementation of SEO and content marketing strategies.
Lead Generation: Enhanced lead generation by 61% and conversion rates.

Colgate-Palmolive

Colgate-Palmolive Company is the global leader in consumer goods, specializing in the production, distribution, and provision of household, health care, and personal care products.  My goal in this position was to manage multi-channel marketing strategies and campaigns to increase product visibility and customer engagement to increase sales across 3 channels, working on cross-functional projects with 80+ merchandising supervisors, sales, Retail and internacional teams.
•	Developed, implemented and managed marketing campaigns that promote the company’s products or services. Included planning, executing, and analyzing the performance of campaigns across various channels such as social media, email, and search engines.

•	Implemented strategic improvements from in-depth competitor analysis, and trained over 80 merchandising supervisors, enhancing in-store execution and increasing sales performance.

•	Spearheaded an innovative Augmented Reality Project, driving a 85% market share increase and sales boost, while creating engaging content for product launches across social media, email, and in-store promotions, resulting in rise in consumer engagement.


•	Conducted thorough market research to identify trends, customer needs, and competitive landscape. This involved collecting and analyzing data to support marketing strategies and decisions.

•	Created and managed high-quality, engaging content for various marketing channels. This included writing, editing, and optimizing content for blogs, websites, social media, and other marketing materials.


•	Optimized website content and implementing search engine marketing strategies to improve organic search rankings and manage paid search campaigns. This included keyword research, on-page optimization, and monitoring performance metrics.

•	Analyzed marketing data to measure the effectiveness of campaigns, understand customer behavior, and refine marketing strategies.

Marketing In-Store 

DaVita Serviços Médicos

DaVita Healthcare is a leading provider of kidney care services in the United States. In Brazil, I developed and implemented marketing and customer experience strategies under the supervision of the Marketing Director and Marketing Manager, enhancing patient engagement and driving brand awareness.
•Managed online presence through SEO, SEM, PPC, social media marketing, and email marketing. Utilizing digital tools and platforms to reach and engage with the target audience effectively, optimizing ROI.
•	Conducted research to understand market trends, customer behavior, and competitive landscape. This involved collecting and analyzing data to identify target audiences and inform marketing strategies.
•	Created and executed marketing campaigns across various channels and managed visual communication  in 16 units. This included planning, budgeting, and coordinating with different teams to ensure campaigns are delivered on time and meet objectives.
•	Collaborated with over 200 medical professionals to develop initiatives aimed at enhancing customer engagement and experience, leading to improved patient satisfaction and loyalty.
•	Designed and executed comprehensive email marketing strategies for a subscriber base of over 10,000, enhancing customer retention and boosting conversion rates
•	 Developing engaging and relevant content for marketing materials, such as blog posts, social media updates, email newsletters, and advertisements. Ensuring content aligns with the brand’s voice and resonates with the target audience.
•	Monitored the effectiveness of marketing campaigns and strategies using various analytics tools. Generated reports to assess ROI, track key performance indicators (KPIs), and make data-driven decisions for future campaigns. 
*Tools: Google Analytics; HubSpot; CRM; Hootsuite; SEMrush; Mailchimp; Canva; Buffer; Google Ads; Salesforce; Ahrefs; Marketo; Sprout Social; Trello; Hotjar: Excel, PowerBI, SQL and Python.

Marketing and Customer Experience Analyst 

•	Conducted rigorous quality control tests to ensure product consistency and compliance with industry standards, contributing to the maintenance of brand reputation and customer trust.
•	Analyzed quality control data and prepared detailed reports, providing valuable insights that informed production and marketing strategies to enhance product appeal and marketability.
•	 Collaboration:Collaborated with production and sales teams to address quality issues and implement improvements, ensuring products met customer expectations and supported marketing campaigns.
•	Led process improvement initiatives to enhance product quality, reduce waste, and increase efficiency, aligning production capabilities with marketing objectives for timely product launches and promotion

Quality Control Intern

4+ years of experience in digital marketing, I am passionate about driving business growth through strategic content creation and engaging multi channels marketing campaigns. 
My expertise spans: content creation, SEO, social media management, lead generation, and project management, making me a versatile and results-driven marketer.
Key Achievements:
•At WS Audiology, I contributed to a 37% revenue growth for four brands and achieved a Net Promoter Score (NPS) of 100 by leading cross-functional collaborations and delivering tailored solutions for over 25 clients.
•Led an Augmented Reality App Project at Colgate-Palmolive, coordinating with multiple teams across three channels to increase market share by 85%.
•At DaVita Health Care, I managed SEO optimization, app development, and brand awareness campaigns, significantly boosting customer engagement across 16 units in São Paulo.
•During the COVID-19 pandemic, I successfully pivoted the business strategy for Hostel Praça, increasing monthly revenue from $500 to $5,000.
I specialize in: 
*Digital Marketing Strategy: Crafting comprehensive strategies that integrate SEO, SEM, PPC, and content marketing to enhance brand visibility and drive lead generation.Content Creation: 
*Developing engaging and relevant content for blogs, websites, social media, and other marketing channels, ensuring alignment with the brand’s voice and target audience.Project Management: 
*Leading cross-functional teams to execute high-impact marketing projects, from initial planning to final execution, ensuring timely delivery and achievement of business goals.
*Data-Driven Decision Making: Analyzing marketing data to measure the effectiveness of campaigns, understand customer behavior, and refine strategies for optimized performance.

I am excited about opportunities to work with innovative and creative teams where I can leverage my skills to drive impactful marketing strategies and achieve exceptional results. Let's connect and explore how I can contribute to your organization's success!

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Lona Alia

Ranielle Walisson

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