Lona Alia

SafetyWing

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $45M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Head of Revenue

500 Startups

Mentor startup founders on: 
1. Building & Scaling Revenue Channels. 
2. Go to Market Strategy.
3. Build and scale direct B2B sales teams.
4. Set up Demand Generation
5. New Business Verticals
6. Talent (attract & retain top talent) 
7.  Y combinator application

Mentor

Swiss EP - Swiss Entrepreneurship Program

Supported the startup ecosystem in the Balkans as part of a global Expert-in-Residence capacity 
Built programs for emerging startup ecosystems. 
Focus included: investment readiness, internationalisation, ecosystem building, corporate involvement, business angel activity, and supporting female founders in the region.

Entrepreneur In Residence

Style Lend

•	Conceived and launched the world’s first Peer to Peer luxury fashion rental platform
•	Developed robust proprietary technology comprised of a website, mobile app, interactive styling bot and CRM platform to scale the business online, all the whilst providing a unique client experience and accruing invaluable data 
•	Powered a San Francisco & New York showroom rental / retail experience as well as over dozens of global pop-up experiences, with partners such as The Kooples, Farfetch and more.  
•	Leveraged and built vast network of targeted influencers, luxury brand ambassadors, to produce meaningful content that enriched the offline and online experience and added cache to rental as a luxury service offering 
•	Formulated a five-year plan with financial goals, developing mid and long-term strategic objectives, plans and budgets
•	Hired, trained and led a team of 10 full time and 15+ freelance employees and created an environment which fostered the growth and retention of high-caliber talent 
•	Raised more than $2m from VCs, in Silicon Valley, NY, Europe, Middle East and Asia

Founder

EU for Innovation

Help Strengthen the innovation ecosystem and boost startup creation in Albania. 

• Built linkages within the Albanian innovation ecosystem and internationally

• Mentor innovative startups

Advisor

Rendia, Inc.

HealthTech SaaS - Acquired by PatientPoint

•	Right hand manager to the Director of Sales and key advisor to the VP of international sales.  
•	Formulated sales goals, sales budgets, by evolving marketing strategies in response to market needs.   
•	Maintained the #1 sales producer ranking for the duration at company by continuously exceeding monthly targets by 125% to 150% even during challenging economic times..
•	Personally responsible for generating over $2M in sales (i.e. 50% of software revenue in a year) by successfully selling our SaaS platform to large private practices, C-Level Executives and MDs, Universities and Hospitals.
•	Chosen consistently by senior management to represent the company at all domestic and international trade shows/medical conferences in all markets (ophthalmology, optometry, and ENT [ear, nose & throat]) due to guaranteed high performance and strong networking abilities. 
•	Led team in reaching 99% of their quota each year. 
•	Sold to Hospitals, Universities and Private Practices in EMEA, North America, South America and Asia.

Regional Sales Director

Procter & Gamble

-Developed Successful Street Marketing Campaigns 
-Identified and reached idea target audiences for various brands under Procter & Gamble 
-Conducted effective market research 
-Increased brand awareness and sales
-Collaborated with cross-functional teams to achieve business goals.

Marketing Specialist

Revenue Leader | Y combinator Founder | Remote Work Expert | Digital Nomad Family

Venture Backed Y combinator founder YC W14.  I’m a top-performing revenue leader with a background in startup  marketing, sales & demand generation. 

I’m a founder that has build products, companies and revenue channels from $0 to $45M ARR. 

Advisor to Startups and EU for Innovation.  Future of Work Thought Leader.

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $25M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Napster

-Coordinated editorial operations, marketing and strategic partner management in Latin America and Spain, increasing our user databases in 20%
-Attended meetings with artist managers and label executives to discuss progress on current projects as well as future opportunities for marketing and synch.
-Promoted strategic initiatives to build relationship and drive partnership satisfaction and results	
-Managed relationships with the 3 majors and smaller record labels and distributors in Brazil and Latin America by providing timely updates on their requests or orders.
-Conducted research studies to help understand the needs of Latin Artists in terms of streaming revenue, residual payments and career entrepreneurship
-Maintained an extensive network of over 500 contacts within the music industry including producers, songwriters, managers, promoters.
-Implemented social media strategies that improved Napster's engagement in over 100% 
-Managed a team of 6 people in different locations across Latin America

Head of Editorial e Music Programming (Latin America)

Artist Manager

Hammer Museum

- Planned special events, parties, or meetings, and booked musicians or celebrities in partnership with KCRW Radio
- Arranged for interpreters and translators when patrons required such services.
- Provided welcoming, helpful, and friendly customer service to all visitors

Gallery Ambassador

Napster (Rhapsody International)

- Developed a comprehensive music database and categorized songs according to genre, artist, release date.
- Attended meetings with clients to discuss progress on current projects as well as future opportunities.
- Conducted research on licensing requirements to ensure that all music used was properly cleared.
- Managed relationships with record labels in Brazil and Latin America by providing timely updates on their requests or orders.
- Maintained an extensive network of contacts within the music industry including producers, songwriters, managers, promoters.
- Experienced with social media and communication

Music Editor & Label Relations Jr Manager

Music Editor/Label Relations Intern

Blinks

- Knowledge of Google Ads, Facebooks and SEO
- Worked for big food and beverages brands such as Ambev and Pepsico, who usually sponsor big music festivals in Brazil such as Lollapalooza and Rock In Rio.

Digital Marketing Intern

Agência de Comunicações ECA Jr.

Public Relations Intern

CSM Sport & Entertainment

Hostess

I'm a Music Business professional who's passionate about the world of music, marketing, and everything in between. In 2021, I took a leap of faith and relocated to the heart of the music industry—Los Angeles—pursuing my dream career.

My journey into the music business was profoundly shaped by my time at UCLA Extension. It was an incredibly enriching experience that not only broadened my knowledge but also allowed me to build lasting connections with fellow creatives across various industries. I had the privilege of learning from teachers who have since become my mentors, guiding me as I navigate this exciting path.

My career officially started as a Music Editor and Label Relations Manager at Napster. I was responsible for developing a comprehensive music database, handling licensing intricacies, and nurturing relationships with record labels across Brazil and Latin America.

I also had the opportunity to step into the art world as a Gallery Ambassador at the Hammer Museum in Los Angeles, where I blended my passion for music with event planning and top-notch customer service.

In the marketing realm, I interned at Blinks Essence in São Paulo, collaborating with major food and beverage brands sponsoring renowned music festivals like Lollapalooza and Rock In Rio. I became well-versed in digital marketing tools such as Google Ads, Facebook, and SEO.


Reach out at: deazevedonat@gmail.com

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Lona Alia

Natalia Azevedo

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