Lona Alia

SafetyWing

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $45M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Head of Revenue

500 Startups

Mentor startup founders on: 
1. Building & Scaling Revenue Channels. 
2. Go to Market Strategy.
3. Build and scale direct B2B sales teams.
4. Set up Demand Generation
5. New Business Verticals
6. Talent (attract & retain top talent) 
7.  Y combinator application

Mentor

Swiss EP - Swiss Entrepreneurship Program

Supported the startup ecosystem in the Balkans as part of a global Expert-in-Residence capacity 
Built programs for emerging startup ecosystems. 
Focus included: investment readiness, internationalisation, ecosystem building, corporate involvement, business angel activity, and supporting female founders in the region.

Entrepreneur In Residence

Style Lend

•	Conceived and launched the world’s first Peer to Peer luxury fashion rental platform
•	Developed robust proprietary technology comprised of a website, mobile app, interactive styling bot and CRM platform to scale the business online, all the whilst providing a unique client experience and accruing invaluable data 
•	Powered a San Francisco & New York showroom rental / retail experience as well as over dozens of global pop-up experiences, with partners such as The Kooples, Farfetch and more.  
•	Leveraged and built vast network of targeted influencers, luxury brand ambassadors, to produce meaningful content that enriched the offline and online experience and added cache to rental as a luxury service offering 
•	Formulated a five-year plan with financial goals, developing mid and long-term strategic objectives, plans and budgets
•	Hired, trained and led a team of 10 full time and 15+ freelance employees and created an environment which fostered the growth and retention of high-caliber talent 
•	Raised more than $2m from VCs, in Silicon Valley, NY, Europe, Middle East and Asia

Founder

EU for Innovation

Help Strengthen the innovation ecosystem and boost startup creation in Albania. 

• Built linkages within the Albanian innovation ecosystem and internationally

• Mentor innovative startups

Advisor

Rendia, Inc.

HealthTech SaaS - Acquired by PatientPoint

•	Right hand manager to the Director of Sales and key advisor to the VP of international sales.  
•	Formulated sales goals, sales budgets, by evolving marketing strategies in response to market needs.   
•	Maintained the #1 sales producer ranking for the duration at company by continuously exceeding monthly targets by 125% to 150% even during challenging economic times..
•	Personally responsible for generating over $2M in sales (i.e. 50% of software revenue in a year) by successfully selling our SaaS platform to large private practices, C-Level Executives and MDs, Universities and Hospitals.
•	Chosen consistently by senior management to represent the company at all domestic and international trade shows/medical conferences in all markets (ophthalmology, optometry, and ENT [ear, nose & throat]) due to guaranteed high performance and strong networking abilities. 
•	Led team in reaching 99% of their quota each year. 
•	Sold to Hospitals, Universities and Private Practices in EMEA, North America, South America and Asia.

Regional Sales Director

Procter & Gamble

-Developed Successful Street Marketing Campaigns 
-Identified and reached idea target audiences for various brands under Procter & Gamble 
-Conducted effective market research 
-Increased brand awareness and sales
-Collaborated with cross-functional teams to achieve business goals.

Marketing Specialist

Revenue Leader | Y combinator Founder | Remote Work Expert | Digital Nomad Family

Venture Backed Y combinator founder YC W14.  I’m a top-performing revenue leader with a background in startup  marketing, sales & demand generation. 

I’m a founder that has build products, companies and revenue channels from $0 to $45M ARR. 

Advisor to Startups and EU for Innovation.  Future of Work Thought Leader.

Build & Scale Revenue channels. 

• Built our B2B SaaS sales team from Zero to One by defining the appropriate growth strategy. Recruited 
   the team at all levels (SDR to VP of sales). Grew the team from 0 - 13 members in 9 months. 
• Helped Scale our revenue from $5M ARR to $25M ARR. 
• Built Partnerships team from 0 to 110 partners and over $1.5M in Revenue Attribution.

Altitude Innovators

I support clients by developing and implementing GTM systems across sales, marketing, and CX functions. Leveraging my cross-functional expertise in technology, sales, marketing, and operations, I manage development teams to create the solutions companies need to grow now and in the future.

Freelance Consultant (RevOps + Growth Marketing)

InvestNext

Partnering with C-level executives, I optimized GTM systems and enabled collaboration between marketing, sales, and CX teams. I unified data management and analytics functions across the Salesforce, Stripe, and Intercom environments. Through digital marketing, I expanded brand awareness for a new start-up and optimized our marketing spend. In addition, I created the workflows and tools to increase team productivity. 

Selected Achievements:

- Served as sole administrator and architect on a 6-month build project to migrate sales and CX teams to Salesforce. Worked with heads of marketing, sales, and CX to plan and execute migration.
­- Reduced time to onboard and train new hires by leading selection and implementation of Workable ATS. Ensured seamless integration and adoption across the company.
­- Transformed the company’s ability to track churn and revenue.
­- Improved cross-functional collaboration and productivity for CX and sales teams.

Director, Revenue Operations + Growth Systems (GTM)

I led development and implementation of InvestNext’s brand plan and digital marketing strategy. Working with cross-functional teams, I transformed the GTM processes and marketing collateral to improve UX at every state of the customer journey. 

Selected Achievements:

­- Accelerated revenue growth by working cross-functionally to redesign/relaunch the company website, enhancing overall UX for prospective clients.
­- Led optimization of client onboarding process, ensuring seamless transition from sales to CX team. Created automated funnel and automated kickoff invitations.

Head of Marketing

LXT Solutions

As the head of a GTM solutions firm, I support clients by developing and implementing GTM systems across sales, marketing, and CX functions. Leveraging my cross-functional expertise in technology, sales, marketing, and operations, I manage development teams to create the solutions companies need to grow now and in the future.

Selected Metrics: 

­- Enterprise Software Download Platform: Simplified a client’s software release process by leading creation of a secure, user-friendly platform for enterprise software downloads.
­- LMS-Based Customer Training: Integrated an LMS plugin into an existing WordPress site. Created comprehensive video training series to support GTM strategy.

GTM & Operations Specialist

Walls Property Management

I headed the marketing, operations, and brand strategy for a group of multifamily apartment buildings. Challenges in this role included ensuring alignment with the growth strategy with strict industry requirements. I leveraged advanced platforms and AI solutions to maximize growth while ensuring complete compliance.

Selected Achievements:

­- Created and launched the marketing strategy for $42M Bell View Apartments with 62 diverse units. Managed a furnishing budget, curated the building aesthetic, and handled logistics. 
­- Increased data accuracy and improved resident experience by implementing ActiveCampaign and Zapier automation solutions.
­- Improved brand perception and brand reach by transforming GTM strategy to achieve consistency in brand narrative. Led redesign of company website and marketing material.

Operations and Marketing Specialist

Vivino

Vivino is the world’s largest online wine marketplace and the most downloaded wine app. As CX specialist, I identified and captured opportunities to cultivate an unparalleled user while increasing operational efficiency. I also introduced an analytical approach to QA, which generated insights for strategic decision-making.

Selected Achievements:

­- Improved response times and errors for insurance claim processing by developing a comprehensive system for managing claims. 
­- Enhanced customer relations and mitigated financial losses by implementing a 20% reimbursement policy.
­- Reduced QA fulfillment time from 48 hours to 12 hours.
­- Drove sales and customer engagement by partnering with marketing team to create “daily deals.”

Customer Experience (CX) Specialist

Camper

With responsibility for business functions across 3 luxury retail stores, including the flagship store, I led retail team members to deliver unparalleled experiences for discerning customers. I am proud of developing a high-performance team capable of delivering outstanding business results in fast-changing market conditions.

Flagship Store Manager

Michael Kors

Senior Stylist

Apple

Specialist

I'm an extremely driven builder with a passion for transforming go-to-market systems for SaaS companies. Leveraging cutting-edge technologies, I create the strategies, tools, and processes needed to accelerate profitability.

I thrive at the intersection of marketing, sales, and operations. By taking a step back to view the business panoramically, I can identify opportunities to increase performance that others may miss. In addition, I excel at unifying big picture strategy with on-the-ground tactics and tools to build a scalable foundation for growth.

Highlights of my career include: 

-­ Built the go-to-market and brand strategy for InvestNext’s investment management portal, which enabled MRR growth by more than 500% in less than 3 years.

-­ Doubled workflow completion rate by architecting and launching Salesforce platform for InvestNext’s sales, marketing, and CX teams, catalyzing collaboration and productivity.

- Captured tens of thousands in additional revenue for Vivino e-commerce wine start-up by creating and launching an insurance claim processing system that enabled 20% reimbursement rates.

If you would like to add a high-impact GTM strategist and executive leader to your network, don’t hesitate to reach out. You can connect with me on LinkedIn or email me at ltraikoff@gmail.com.

Core Competencies: 

B2B SaaS Sales | Go-to-Market Strategy | Revenue Growth | Financial Technology | Investment Management Solutions | Customer Experience (CX) | Start-Ups | Artificial Intelligence (AI) | CRM Architecture | Strategic Planning | Roadmaps | Executive Leadership | Operations | Sales Forecasting | Client Satisfaction | Sales Analytics | Relationship Building | Digital Marketing | Brand Planning | Technology Implementations | Communications | Training and Coaching | Freelance

Key Technologies:
 
Salesforce (Sales Cloud, Service Cloud, CPQ, Knowledge, Experience Cloud), WordPress, Webﬂow, Intercom, Stripe, Chameleon, Workable, Camtasia, Jira, Confluence, HASH encryption, HubSpot, Calendly, Zapier, Elementor, Divi, Google Cloud Platform, ActiveCampaign, Adobe Illustrator

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Lona Alia

Lucas Traikoff

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